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Tag: Joseph George

  • Lowe Lintas & Partners re-launches digital division as ‘LinTeractive’

    Lowe Lintas & Partners re-launches digital division as ‘LinTeractive’

    MUMBAI: After partnering with IPG’s full-service digital agency Interactive Avenues last year, Lowe Lintas & Partners is taking the association to the next level and re-launching its digital division, ‘LinTeractive’.

     

    While ‘LinTeractive’ will offer services and solutions to clients across digital platforms, what will set it apart will be its focus on brand strategy and creative throughput that will form the core of its digital strategy. The end offerings will be delivered seamlessly across multiple platforms by teams of domain specialists comprising strategists, technologists and creators.

     

    The full-service digital entity will be helmed by Lowe Lintas & Partners CMO Vikas Mehta, who has been entrusted with an additional responsibility of heading ‘LinTeractive’.

     

    Announcing the launch and sharing his vision for ‘LinTeractive’, Lowe Lintas & Partners CEO Joseph George said: “The relaunch marks Lowe Lintas & Partners’ broader vision of strengthening its group offerings and our proven ability to deliver in-market success for our clients. ‘LinTeractive’ will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want to belong to and get involved with.”

     

     ‘LinTeractive’ will be managed as a part of the group Lowe Lintas & Partners India, working closely with their advertising counterparts at Lowe Lintas. According to the agency, there is a clear attempt to mainline the digital offering and approach it as an integrated offering.

     

    Outlining the agenda for ‘LinTeractive’ in India, Mehta said: “With ‘LinTeractive’, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function.”

     

     ‘LinTeractive’ will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies including search, social, web|mobile, technical development, analytics, campaign activation and digital media.

     

    The new division will work with existing clients of Lowe Lintas & Partners on digital integration as well as with independent clients as a full-service digital agency. Interactive Avenues would continue to partner ‘LinTeractive’ for execution in areas like SEO, SEM, technical development, and online media planning and buying.

     

    ‘LinTeractive’ would function with offices in Mumbai and Delhi with plans to open the Bangalore arm soon.

  • Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    MUMBAI: In a year that was relatively sluggish for the industry, Lowe Lintas and Partners announced today that they registeredover 100 business wins in the past 15 months. These wins have come across its 7 divisions and 9 offices in India.

     

    Joseph George (Joe), Chief Executive Officer – Lowe Lintas and Partners says, “2013was the culmination of an aggressive 3 year New Business plan that was put in place in early 2011; resulting in us, signing up upward of 300 new businesses in this period.Fantastic work leading to in-market success of our existing brandshas played a disproportionate role in helping us earn the confidence of new clients.I have always believed that doing well on Existing business is the best strategyto acquire New business”

     

    Some of the clients acquired in this period include Hero Motocorp, myntra.com, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, bookmyshow, Milma, Coir Board, Bharat Benz, Max Bupa, Finolex, Gyproc, Apollo Hospitals, Wockhardt, Bharat Forge, MCX, Heinz, Rajasthan Tourism, Nutricia, Mahanagar Gas, Dr. Reddy’s Labs among many others…

     

    Lowe Lintas and Partners, IPG’s largest operation in India,partnersabout 250 clients. Some of whom, amongst India’s most successful and marketing savvy companies–Aditya Birla Group, Arvind Brands, Axis, Britannia, Croma, Dabur, DLF, Essar, Future Group, Godrej, Havell’s, Hindustan Unilever, ICICI, ITC, Johnson & Johnson, Maruti, Micromax, MRF, Nestle, Croma, Tata Tea, Tanishq, Times Group, Videocon to name a few.

     

    OpineAmer Jaleel and Arun Iyer, National Creative Directors at Lowe Lintas – “The agency has put out the best body of work in the industry; now for 2 years in a row. So while 100 or 300 is a statistic that we are certainly very happy about, what is even more gratifying,is that the infectious energy ofthese wins are spurring on all of us to deliver even better work”

     

    Lowe Lintas and Partnershas traditionally been a strong player in advertising; but in recent times, its divisions outside of advertising have been significant contributors to business growth. A reasonable chunk of the over 100 wins have been accounted for, by LinOpinion-Golin Harris (Public Relations), LinEngage (Activation), dCell ( Design ), LinTeractive-Interactive Avenues and LinHealth-ICC (Healthcare Marketing)

     

    Some of the clients acquired in this period by the “non-advertising” divisions include Shapoorji Group, Brylcreem, Bru Coffee, Haldiram’s, Abbot India, Piramal, Mattel Toys, Tata Asset Management, Supermax, Wadhawa Group, NEC India, Herbalife, INOX, G.M. Pens, VST Industries, Govt of Netherlands, Onida, Sony Max, Bangalore Literature Festival among many others..

     

    Vikas Mehta, Chief Marketing Officer – Lowe Lintas and Partners said, “For the past year or so, we’ve gone about client acquisition as a group in a lot more orchestrated manner. It’s heartening to see our divisions like PR, Activation, Digital and Healthcare firing too.The investments we made through partnerships like Interactive Avenues and Golin Harris have shown results and we would like to make further and faster strides in that direction.”

     

    Joseph George concludes “An often used metric byclients to evaluate apotential agency partner is the consistency with which itkeeps putting out work that impactsbonding, buzz and business results. And most new prospects find us doing rather well on that count…”

  • Lowe Lintas and Partners triumphs as the Most Effective Indian Agency at APAC EFFIEs

    Lowe Lintas and Partners triumphs as the Most Effective Indian Agency at APAC EFFIEs

    MUMBAI: After being named as the Agency of the Year at the Indian EFFIEs 2013, Lowe Lintas and Partners has emerged as the most effective Indian agency at the APAC EFFIEs Awards 2014. The agency has bagged 4 medals including 2 Gold, a Sliver and a Bronze out of total 6 medals for India.

    Lowe Lintas & Partners India also held the second position as APAC EFFIEs Agency of the Year after Colenso BBDO/Proximity New Zealand which was awarded with the title. The global agency Lowe & Partners was among the top 3 agencies running for APAC EFFIEs Agency Network of the Year Award.

    The two Golds won by Lowe Lintas and Partners are under ‘Goodworks- Brand’ category for Unilever’s Lifebuoy- ‘Help a child reach 5’ campaign and ‘Media Innovations’ category for HUL’s Kissan ‘100% Natural Seeded’. The agency bagged a Silver and a Bronze medal for Idea Cellular’s ‘Honey Bunny’ campaign under the categories ‘IT/Teleco’ and ‘Media Innovations’ respectively.  

     

    Speaking on the win, Joseph George – CEO, Lowe Lintas and Partners said, “Coming on the back of being declared the Agency of the Year in India, this performance yet again reinforces our belief in the type of work we do and the criteria of evaluation we value.”

    Adding to it, Vikas Mehta, CMO-Lowe Lintas and Partners said “We’re happy to have contributed to India’s success at the APAC EFFIEs. Big ideas that lead to great business successes are valuable, and the recognition only encourages us to do more of them.”

    The APAC EFFIEscelebrated the winners of the 2014 Awards at its Awards Gala held at Conrad Centennial Singapore on April 3. Presenting a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes amongst finalists from 16 countries, APAC EFFIEs recognised the most effective marketing campaigns in theregion. BBDO Worldwide was named the APAC EFFIEs Agency Network of the Year, picking up a total of 2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region.

    APAC EFFIEs Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. The Asia Pacific EFFIEs Gold, Silver, Bronze winners and Finalists will be included in the EFFIEs Effectiveness Index, a global ranking which identifies and ranks the most effective companies and brands by analysing finalist and winner data from worldwide EFFIEs competitions.

     

  • LinOpinion enters into JV with leading international PR firm, GolinHarris

    LinOpinion enters into JV with leading international PR firm, GolinHarris

    MUMBAI: LinOpinion – the PR division of Lowe Lintas & Partners India and GolinHarris have jointly announced their coming together under a joint venture (JV) agreement, intended to bring clients into India’s new integrated communications services with a focus on providing the deepest insights, the boldest ideas and the broadest engagement across both traditional and digital channels. Under the agreement each partner has an equal stake and the entity will now be known as LinOpinion-GolinHarris.

    Lowe Lintas & Partners CEO Joseph George said “LinOpinion, with its large portfolio of blue-chip clients, is one of the fastest growing business units within Lowe Lintas & Partners India.  And GolinHarris, a company that has revolutionised the way PR agencies work world over. While I am very excited with our mutual obsession with building brands, I am also convinced that their inputs, influence and involvement will not just help us scale up our operations in India, but also transform our PR offering to be more differentiated and better placed to respond to the ever evolving media environment and engagement dynamics.”

    “We have enormous respect and admiration for LinOpinion and the Lowe Lintas & Partners Group. Their current client portfolio and professional staff are best-in-class.  This partnership will formalise our long association with them and will take things to the next level,” said GolinHarris CEO Fred Cook.

    “The timing could not be better as PR is evolving and so is the communications market in India.  I believe there is great potential hereand I look forward to helping expand the range of services we will offer our clients in India through our award-winning technology, training and talent.”  added GolinHarris president Jonathan Hughes.

    “LinOpinion has had an excellent run so far. But the market is evolving and clients are ready for something new. We have restructured our service model and have made significant investments to strengthen the team with vertical heads. We are very excited to partner with GolinHarris. The LinOpinion-Golin Harris JV will offer our existing clients and new prospects a differentiated service, with a greater focus on quality and measurable results. We intend to scale this business significantly in the next few years.” said Lowe Lintas & Partners executive director Ameer Ismail.

  • Lowe Lintas and Partners flies off with Go Air creative biz

    Lowe Lintas and Partners flies off with Go Air creative biz

    MUMBAI: Airline Goa Air has awarded its creative duties to Lowe Lintas and Partners following a six month pitch process. The agency’s Mumbai office will handle the account.

    Go Air, a part of the Wadia Group, launched its operations in November 2005 with the objective of commoditising air travel offering affordability, flexibility and convenience with value for money. The airline currently operates over 750 weekly flights and 2,000 plus connections across 21 destinations in the country.

    Go Air chief executive officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand.”

    Lowe Lintas and Partners chief executive officer Joseph George India adds, “Airlines is a very exciting and challenging category, and the low cost sector even more so. We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

    Lowe Lintas a wholly owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural marketing, branded content, health care and film production. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

  • Lowe Lintas retains Apollo Hospitals creative biz

    MUMBAI: IPG‘s Lowe Lintas and Partners has retained the national creative mandate for Apollo Hospitals covering all of Apollo‘s health-care verticals barring insurance.

    The agency will be responsible for integrating national with regional initiatives, so that brand Apollo is able to present a unified front in terms of communication.

    The win comes after a hard fought multi agency pitch called by the healthcare chain.

    The challenge for the agency will be to build on this significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.

    Lowe Lintas executive director G V Krishnan said, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”

    Lowe Lintas CEO Joseph George said, “Contrary to what many believe, the Chennai market does offer significant and challenging mandates for ad agencies which are willing to take the effort and stay invested, and this win is proof of it.”

    In 2012, Lowe Lintas Chennai swept away some big accounts like Daimler-Benz and Amrutanjan.

  • Lowe Lintas India, Lifebuoy get India’s first Global Effie

    MUMBAI: Lowe Lintas and Partners India‘s campaign for ‘Lifebuoy Super-Fast Handwash‘ was declared the 2012 Global Effies Bronze winner at New York.

    The Global Effies had called for entries of globally effective campaigns across the world, and the Lifebuoy entry was shortlisted earlier in the month along with brands like Nike, Google and X- box.

    The 2012 North American Effie Effectiveness Index rankings were revealed at the 44th annual Effie Awards Gala in New York City.

    On the win, Lifebuoy global planning director Saji Abraham and global business director Virat Tandon said, “Lifebuoy ‘Superfast‘ Hand-wash is a liquid handwash formulation that kills 99.9 per cent germs in 10 seconds. We responded to this fantastic innovation with a simple but insightful and persuasive idea – that children are in a hurry when it comes to hand-washing; and so if your handwash cannot keep pace with them, germs on their hands will just not go. This campaign won because we were bold, competitive and consumer focused at the same time.”

    Lowe Lintas and Partners- India CEO Joseph George added, “As an agency, we take the Effies seriously. And so winning, not just the Lowe & Partners Worldwide Network‘s but also India‘s first ever Global Effies is hugely satisfying and encouraging.”

    Based on the analysis of Effie Awards competition finalist and winner data from the past year, Procter & Gamble is the most effective advertiser in North America (for the second year in a row), IBM is the most effective brand, WPP is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network.

    Meanwhile, Ogilvy & Mather‘s New York office is the most effective individual agency office, while McKinney, based in Durham, North Carolina, is the most effective independently held advertising agency.

    Wieden+Kennedy and Chrysler‘s Imported from Detroit is the Grand Effie winner for the 2012 Effie Awards.

    The top three most effective advertising holding companies in North America are: WPP, Publicis Groupe and Omnicom, while the top five most effective agency networks are Ogilvy & Mather, Leo Burnett Worldwide, Starcom MediaVest Group, BBDO Worldwide and Saatchi & Saatchi. Also, the top five most effective independent agencies in North America are McKinney, Wieden+Kennedy, BBH New York, Droga5 and SYPartners.

    “The Effie Effectiveness Index has put a spotlight on the industry‘s top performers, and created a learning tool to help all of us become better marketers,” IPG Mediabrands global CEO and Effie Worldwide chairman of the board Matt Seiler said.

  • Lowe Lintas appoints Subramanyeswar as national planning director

    Lowe Lintas appoints Subramanyeswar as national planning director

    MUMBAI: Lowe Lintas India has roped in S. Subramanyeswar as its national planning director.

    Previously, Subramanyeswar was national planning director at Publicis Communications.

    In an advertising and marketing career spanning more than a decade, Subramanyeswar has worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro.

    Lowe Lintas CEO Joseph George said, “Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas’s partnership with marketers in the non-metro markets.”

    Some of the brands that Subramanyeswar has worked on include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever and Sony Ericsson.

    Subramanyeswar added, “I’m happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joe’s thinking on breaking new ground by being a Planning Entrepreneur here.”