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Tag: Jos Alukkas

  • Jos Alukkas celebrates cultural pride at Miss South India 2025

    Jos Alukkas celebrates cultural pride at Miss South India 2025

    MUMBAI: Jos Alukkas brought a touch of gold to the 23 edition of Miss South India, held recently in Bengaluru, as Liz Jaymon Jacob claimed the title of Jos Alukkas – Garden Vareli Miss South India 2025. Aishwarya Ullas and Ria Sunil were named first and second runners-up, among 21 finalists representing the vibrant cultural diversity of the southern states.

    Jos Alukkas managing director Paul Alukkas said, “Miss South India 2025 is a celebration of individuality and tradition. Every contestant is a reflection of strength, elegance and cultural pride, values that align perfectly with what we stand for.”

    John Alukkas managing director, added, “At Jos Alukkas, we celebrate the spirit of womanhood. The pageant brings together confidence, creativity and fashion, while remaining rooted in the rich heritage each contestant represents.”

    The event showcased the innovation, grace and cultural vibrancy of Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu, featuring a mix of performances and personal stories that celebrated the spirit of the South.

    Organised by Pegasus Global since 2002, Miss South India is one of the region’s most prestigious beauty pageants, highlighting empowerment and cultural heritage through rounds featuring ethnic wear, cocktail and gown segments.

    For over six decades, Jos Alukkas has been a trusted name in jewellery, known for its Bis-certified gold and Iso 9001:2000 recognition, the first of its kind in the industry. Led by chairman Jose Alukkas and managing directors Varghese, Paul and John Alukkas, the brand continues to redefine modern jewellery retail with innovation and integrity across its 60-plus showrooms and online presence.

  • Jos Alukkas Reports 28 per cent surge in diamond jewellery sales, emphasises natural rocks

    Jos Alukkas Reports 28 per cent surge in diamond jewellery sales, emphasises natural rocks

    MUMBAI:  Natural is in. That is natural diamonds versus the lab-cultured diamonds. No further proof of that is needed than  jewellery retail chain Jos Alukkas sales graph which has seen a 28 per cent uplift in diamond jewellery sales, reflecting a growing consumer preference for high-quality, natural diamonds.

    The brand’s commitment to elegant designs and quality has propelled this growth, aided by a recent partnership with the Natural Diamond Council (NDC) to boost awareness about natural diamonds.

    The surge in sales signals a shift in consumer attitudes towards diamonds as symbols of personal style and sophistication. Key categories like engagement rings, wedding bands, and diamond necklaces have seen significant demand, driven by rising disposable incomes.

    Jos Alukkas Group managing director Varghese Alukkas stated:  “India has become the second-largest market for diamond jewellery. Our 28 per cent  growth this financial year underscores the emotional connection customers have with natural diamonds. Our collaboration with the NDC enhances our mission to educate consumers about their brilliance and heritage.”

    NDC managing director  India and the Middle East Richa Singh said that engaging content and workshops to elevate consumer understanding of ethical diamond sourcing were in the offing..

    Jos Alukkas  managing director John Alukkas highlighted the future potential of the diamond market in India, predicting a growth of 150 per cent to $18 billion in the next decade. He pointed to the brand’s goal of making natural diamonds more accessible through innovative designs.

    Managing director Paul J. Alukkas added that the company takes pride “in celebrating the legacy of natural diamonds and aims to build trust and admiration through our work with the NDC.”

    Jos Alukkas has been a prominent name in the jewellery industry for over six decades, offering quality gold, diamond, and platinum designs. The company operates over 60 showrooms and an online store, maintaining a commitment to quality and innovation.

  • Bigg Boss in Southern India boosts brand metrics, reveals new research

    Bigg Boss in Southern India boosts brand metrics, reveals new research

    Mumbai: Bigg Boss, is a cultural phenomenon in India and even more so in the Southern states. A recent study by Unomer Technologies has reinforced the reality of “All ad impressions aren’t equal” with the extraordinary jump witnessed in brand outcomes with exposure on Bigg Boss Tamil and Malayalam. The research examined brands across 19 different categories associated with the show, revealing a disproportionate elevation in top-of-mind awareness (57 per cent), consideration (26 per cent), and purchase intent (33 per cent) among core viewers compared to light viewers and non-viewers. The show continues to be a game-changer for brands, significantly enhancing brand disposition across sectors such as auto, BFSI, consumer durables, real estate, telecom, local retail, and the three major FMCG segments of food, home care, and personal care

    Bigg Boss in Telugu, Tamil and Malayalam remains an exclusive marquee content that delivers an immersive and attentive ad experience to a vast and diverse audience. The show attracted over 50 sponsors and 200+ advertisers, and garnered an impressive 150 billion minutes of consumption, reaching a total audience of 170 million.

    Unomer Technologies CEO Vinay Bapna weighed in on the research insights “Brands must seek ways to remain relevant to consumers, hence the choice of content they align with is crucial. The Tamil and Malayalam editions of Bigg Boss foster a deep emotional connection and empathy with the audience in their markets, which is maintained over time, offering brands a unique opportunity. Our data reveals significant improvements not only in brand awareness but also in down-the-funnel metrics like consideration and purchase intent among viewers, compared to those who didn’t watch the show.”

    Bigg boss

    Bigg boss

    1.2 per cent lift in purchase intent towards brands among Bigg Boss viewer vs non-viewer.

    The new season of Bigg Boss Telugu and Tamil commences from September 2024 on Star Maa and Star Vijay respectively. Disney Star head, entertainment ad sales & strategy Dev Shenoy stated, “Bigg Boss in Telugu, Tamil and Malayalam has demonstrated itself to be an exceptional content association for advertisers. Apart from large national brands, it is exciting to see regional brands experiencing remarkable growth in metrics across the funnel. We look forward to collaborating with brands across the spectrum for the upcoming season.”

    Brands associated with Bigg Boss have echoed the show’s positive impact on their business. While commenting on the multi-year collaboration with Bigg Boss, Haier Appliances India president NS Satish said “Bigg Boss continues to be the most popular and captivating entertainment among Telugu and Tamil-speaking audiences. Its ability to attract millions of homes to watch together and a loyal fan base has great synergy with our target audience. For any brand looking to make a significant impact in AP & Telangana and Tamil Nadu, Bigg Boss is not just an advertising opportunity—it’s a catalyst for growth. We’ve found that leveraging Bigg Boss as a launch platform accelerates market penetration and consumer acceptance in multiple ways.”

    Jos Alukkas MD John Alukka shared his experience, “We’re thrilled with our association on Telugu TV’s biggest reality show, which has significantly boosted our brand’s presence and reputation. The increased footfall in our stores underscores the show’s wide popularity among our audience, contributing to our sales growth and brand recognition.”

  • ‘One India One Emotion’: Jos Alukkas unveils new ad film

    ‘One India One Emotion’: Jos Alukkas unveils new ad film

    Mumbai: Jos Alukkas, a prominent retail jewellery group, has unveiled its next film under the ‘One India One Emotion’ series. The ad showcases a wedding scene that brings two distinct cultures together as its central story. The film harmoniously combines Manipuri and South Indian traditions, attire, and ornamentation. Starring Madhavan as the central character of the film, who has already captivated audiences with his portrayal.

    The background music, incorporating traditional Manipuri dhol players, further enhances the visual experience.

    “Every wedding reflects the rich tapestry of India’s diverse culture. This intricate beauty is also echoed in the artistry of Indian jewellery. The ad film portrays the essence of this pround beauty of the country” – stated chairman Jos Alukka.

    Keerthy Suresh and Anarkali Marikar collaborated first time for the debut advertisement in the One India One Emotion series.

    The film marks the beginning of this year’s jewellery season, showcasing new offerings. Jos Alukkas’ commercial for the HUID campaign has garnered national attention.

  • Jos Alukkas unveils lightweight diamond collection – Oris

    Jos Alukkas unveils lightweight diamond collection – Oris

    Mumbai: Jos Alukkas unveiled Oris, an elegant featherweight diamond collection. The grand unveiling of the Oris collection held in an event in Chennai, where renowned model Rafaella Siqueira introduced the new collection. Jos Alukkas managing directors, Varghese Alukka, Paul J Alukka, and John Alukka attended the event.

    The Oris diamond collection takes center stage with its exquisite light as air pendants adding playful elegance to a sparkling ensemble. Meticulously crafted for women’s daily wear, Oris collection features pendants with studs weighing up to one carat. The collection emphasizes on lightness and sophistication aligns seamlessly with a vision to providing women with a graceful and comfortable accessories, suitable for any occasion.

    Oris is a brand for today’s women, as it is specially tailored for women, offering a diamond collection crafted for those desiring simplicity in their attire.

    “Oris has been launched with the aim of making diamonds accessible to everyone. Jos Alukkas is dedicated to bringing diamonds to a wider audience at affordable prices,”stated chairman Jos Alukka.

    Jos Alukkas has previously launched sub-brands like Shubha Mangalyam Bridal Collections, the 18k jewellery collection – Ivy, a jewellery range inspired by Indian culture and traditional art – Parampara, and the Premium diamond collection – Nityara.
     

  • Jos Alukkas unveils new Valentine’s Day film

    Jos Alukkas unveils new Valentine’s Day film

    Mumbai: Jos Alukkas has unveiled the new ad film in anticipation of Valentine’s Day. The film, available in Malayalam, Tamil, Telugu, and Kannada, revolves around the theme of deep love and relationships.

    The exclusive Valentines collection, starting at Rs 6500, is showcased in all Jos Alukkas showrooms. The large diamond collection is presented as part of the Diamond Fest. Customers can enjoy discounts up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Additionally special offers up to 50 per cent off on making charges of gold jewellery. Jos Alukkas also offers the opportunity to exchange old gold for diamond jewellery.

    “Jos Alukkas, known for consistently prioritizing relationships, is portraying the depth of love through the latest ad film. We are providing an opportunity to gift diamond jewellery in various designs to the loved ones.” stated chairman Jos Alukka.

     

  • Jos Alukkas unveils Winter Delight Diamond Festival

    Jos Alukkas unveils Winter Delight Diamond Festival

    Mumbai: Jos Alukkas kicks off the Winter Delight Diamond Festival, an extravagant celebration gracing their showrooms across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Puducherry. The festival is a grand spectacle showcasing an extensive and exquisite collection of diamonds, capturing the essence of elegance and brilliance.

    At the heart of this festival are captivating offers designed to delight customers. Those purchasing diamonds valued at Rs 50,000 or more will be gifted a complimentary gold coin, adding an extra sparkle to their purchase. Additionally, there’s a discount of up to 25 per cent on diamond jewellery and a seven per cent discount on platinum.

    Notably, Jos Alukkas allows customers to exchange their old gold for stunning diamond jewellery, ensuring associated benefits and advantages.

    The Diamond Festival signifies Jos Alukkas’ ushering in the New Year, symbolizing a fresh start and unveiling a splendid new assortment of diamond collections at the Winter Delight Diamond Festival,” stated Chairman Jos Alukka.

    The standout attraction of this festival is the newly introduced premium diamond collection, ‘Nityara.’
     

  • Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition

    Jos Alukkas unveils ‘Parampara’: a symphony of Indian tradition

    Mumbai: Jos Alukkas ‘Parampara’ Collections, a jewellery range inspired by Indian culture and traditional art, has been introduced in the market. South Indian film star Keerthy Suresh unveiled ‘Parampara’ during an event held in Chennai. The occasion was graced by the presence of Jos Alukkas managing directors Varghese Alukka, Paul J. Alukka, and John Alukka.  

    The artistic ‘Parampara’ jewellery line is presented by Jos Alukkas, following the launch of the Shubha Mangalyam Bridal Collections-2023 festive edition. This exquisite jewellery collection beautifully encapsulates the artistic charm of ancient sculptures.

    The ‘Parampara’ series showcases divine motifs, including various goddess representations, Krishna, and Ganesha along with intricate designs that draw inspiration from the grace and symbolism of peacocks, elephants, and the divine swan. The collection boasts the use of exquisite gemstones, including Kembu, Ruby, Emerald, Moissanite, and Cubic Zirconia, adding a radiant and luxurious touch to each piece. The skilled craftsmen have masterfully captured the divine essence of Gods and Goddesses with exquisite finesse. Parampara offers jewellery options with antique-finished, red-polished, and yellow-polished styles. Additionally, the collection includes meticulously handcrafted Nagas jewellery.

    “The hallmark of the Parampara series lies in its intricate designs, deeply influenced by India’s ancient cultural heritage. Utilising cost-effective labour allows us to offer our customers jewellery at a highly reasonable price” – said Jos Alukkas Chairman Jos Alukka.  

    Jos Alukkas employs a method of stone setting that doesn’t involve the use of wax, ensuring the purity and grammage of the gold is maintained. In the valuation process of gold jewellery adorned with stones, the weight of the stones is entirely excluded.

    The introduction of these new brands aligns with Jos Alukkas’ expansion strategy, leveraging its 59-year legacy in the country’s jewellery retail sector. Notably, Jos Alukkas achieved a significant milestone with the HUID campaign, successfully raising awareness across the nation. In addition, Jos Alukkas has unveiled plans for the establishment of 100 new jewellery stores.

  • Dentsu Comm Kochi’s first win is Jos Alukkas biz

    MUMBAI: Dentsu Communications has won the creative mandate of South Indian jewellery retailer Jos Alukkas. The agency‘s Kochi office will handle the account. This is the Dentsu‘s Koshi‘s first win.

    Established in 1964, Jos Alukkas now plans to expand by scaling the national market and the Asia Pacific region. The brand plans to invest over Rs 5.5 billion in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time.

    Jos Alukkas chairman Jos Alukka said “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they‘ll help us connect better with our customers.‘‘

    Dentsu Communications CEO Arijit Ray said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the south. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Kochi operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas.”

    Dentsu Communications head of planning Suresh Mohankumar said, “Jos Alukkas as a brand has always defined itself very well. The core of the brand is ‘bandham‘. At a time when most of the stories on jewellery are transactional in nature it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories Jos Alukkas is a virtual gold mine.”

    Dentsu Communications regional ECD south Ashwin Parthiban said “I‘m really looking forward to working on a brand with such a sharply defined raison d‘?tre.”

    Jos Alukkas corporate marketing manager Jeejo PP said, “The campaign that broke recently with South Super Star Vijay and his mother Shobha Chandrashekar is the talk of the town. We‘re looking forward to do more exciting work with the Dentsu team which will stand out from the clutter.”