MUMBAI: In a move that fuses fashion flair with sonic innovation, London-based tech disruptor Nothing has joined forces with acclaimed photographer and filmmaker Jordan Hemingway to launch the portrait-led campaign for its first over-ear headphones, the Headphone (1). Known for his gritty, cinematic style and collaborations with the likes of Louis Vuitton, Chanel and FKA Twigs, Hemingway brings his visceral visual language to Nothing’s latest foray into audio.
Jordan said of the collaboration, “I first found myself at Nothing’s office a few years ago for an unrelated meeting to the Headphone (1) project. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”
Nothing’s Senior Director of Brand & Creative (Global) Ryan Latham said, “Working with Jordan was an instinctive fit, the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge the traditional norms in the fashion space felt like an alignment to how we wanted to convey Headphone (1).”
As Nothing continues to blur the lines between tech and taste, this stylish rendezvous with Hemingway is proof that sound and style aren’t mutually exclusive, they’re just getting started.