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Tag: Joonsu Cho

  • Kia India announces new CSO and CBO

    Kia India announces new CSO and CBO

    MUMBAI: Kia India, the premium automobile manufacturer, has announced a major leadership reshuffle with the appointment of Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer.

    In his new role, Park will spearhead Kia India’s sales strategy, focusing on sustainable growth, operational efficiency, and market expansion. With over 28 years of global automotive experience, he has previously held senior positions at Kia headquarters in South Korea, as well as in the Middle East & Africa and India.

    As chief business officer, Cho will lead business strategy, production planning, export logistics, and strategic partnerships, driving operational excellence across divisions. Cho brings with him more than 32 years of leadership experience across Australia, the UK, and Europe.

    Expressing his excitement, Park said in a statement, “I am privileged to take on the role of chief sales officer. This is an exciting phase for the brand as we continue to expand in a dynamic market. My focus will be on driving sales growth, optimising efficiency, and strengthening our dealer network.”

    Echoing the sentiment, Cho added, “I am honoured to assume the role of chief business officer. Kia India has made remarkable progress, and my goal is to develop strategies that sustain growth and operational excellence.”

    With these leadership changes, Kia India reaffirms its commitment to innovation, efficiency, and long-term growth in the Indian automotive market.

  • Kia shifts gears with new chiefs steering sales and business in India

    Kia shifts gears with new chiefs steering sales and business in India

    MUMBAI: Kia India is switching lanes in style and it’s bringing two seasoned drivers to the wheel. The carmaker has announced a leadership shuffle, appointing Sunhack Park as chief sales officer (CSO) and Joonsu Cho as chief business officer (CBO), signalling a bold new lap in its India journey. Park, who brings 28 years of global automotive experience, has worked across South Korea, the Middle East & Africa, and India, and now takes charge of Kia India’s sales strategy. His focus? Sustainable growth, tighter operational efficiency, and expanding Kia’s footprint in one of the world’s most competitive car markets.

    Cho, with over 32 years of leadership experience spanning Australia, the UK, and Europe, will steer business strategy, production planning, exports, and alliances as CBO. His role puts him squarely in the pit crew for Kia India’s next phase of expansion, ensuring the brand accelerates with precision and consistency.

    “This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market,” said Park, underscoring his intent to boost dealer networks and sharpen Kia’s sales edge.

    Cho added: “Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

    The appointments reinforce Kia’s long-term commitment to India, where the brand has quickly carved out a premium niche since entering in 2019. With Park and Cho in the cockpit, Kia seems ready to keep the pedal pressed on innovation and growth in the fast-changing Indian auto landscape.
     

  • Kia India scales certified pre-owned network to 100 outlets across 70+ cities

    Kia India scales certified pre-owned network to 100 outlets across 70+ cities

    MUMBAI: Kia India, has achieved a significant milestone by inaugurating its 100th Kia Certified Pre-Owned (CPO) outlet. With this milestone, Kia has emerged as one of the fastest OEMs in India to develop a 100-outlet strong, pre-owned vehicle network—achieved in under three years.

    In line with its commitment to delivering long-term value and customer-first solutions, Kia India offers warranty coverage of up to two years/40,000 km, along with four complimentary periodic maintenance services on its CPO vehicles. This makes it one of the most comprehensive and customer-centric certified pre-owned programs in the Indian auto industry.

    The company’s CPO network now spans over 70 cities and represents nearly 60% of Kia India’s total retail footprint, underlining the surging demand for certified, high-quality pre-owned vehicles among consumers.

    On achievement, Kia India, chief sales officer,  Joonsu Cho said, “Crossing the mark of 100 outlets milestone for our Certified Pre-Owned network within three years in India is a strong testament to the trust customers place in the Kia brand. In this short span of time, our CPO business has transformed into a strategic growth driver—powered by exceptional quality, reliability and trust. Through our exclusive, design-forward outlets and a fully digital experience, we are reshaping the pre-owned car market by offering customers the same confidence and convenience they associate with a new Kia vehicle. As we expand this network, our commitment remains focused on offering customer-centric solutions, long-term value, and a seamless ownership journey that reflects the Kia promise of movement that inspires.”

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