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Tag: Jonathan Sreekumaran

  • Sriparna Tikekar joins 4AM Worldwide as chief creative officer

    Sriparna Tikekar joins 4AM Worldwide as chief creative officer

    Mumbai: 4AM Worldwide, a digital-first, integrated brand solutions agency has announced the appointment of Sriparna Tikekar as its chief creative officer. The new appointment comes at a time when the agency is keen on strengthening its creative offerings to clients powered by innovation and technology to drive relevance and scale. In her new role,  Sriparna will be responsible for leading the creative vision for 4AM and will work closely with teams on revamping the agency’s creative offering and structure, bolstering its content marketing and creative strategy, curating content services, and building brands of scale.

    In a career spanning over 15 years in the media industry, Sriparna’s last stint was as chief content officer (CCO) and co-founder of ScoopWhoop, a leading lifestyle & entertainment content platform that created engaging content that sparked conversations and interactions with audiences in the age group of 13-35. Her innovative approach to creating compelling content made ScoopWhoop the Indian youth’s much-loved content platform.

    4AM Worldwide chief business officer Jonathan Sreekumaran said, “We are on an accelerated path of creative transformation, and we couldn’t have had a better time to bring  Sriparna on board. Her grip on pop culture, content consumption patterns, platform-centric content dissemination, and reader psychology is unparalleled. She brings a unique perspective and creative flair that will undoubtedly elevate our creative output. With Sriparna’s deep understanding of content creation for brands and customer engagement, she is uniquely positioned to drive creative excellence. We are excited to welcome her to the team.”

    On taking up her new role, Sriparna Tikekar commented, “In any industry, the first-mover advantage, the right time to pivot, and the exact moment of a shift are what keep companies ahead of the curve. At this transformational time in 4AM’s journey, I fit in like the missing piece of the puzzle. I am excited to be a part of this agency’s growth trajectory and look forward to working  closely with teams on leveraging the agency’s capabilities of creative, technology, data-driven  experience, and design.”

    Sriparna will be working closely with chief business officer Jonathan Sreekumaran and 4AM Worldwide chief client, and strategy officer Siddhartha Sahni.

  • 4AM Worldwide makes new senior hires

    4AM Worldwide makes new senior hires

    Mumbai: 4AM Worldwide, a digital first integrated brand solutions agency, has announced key additions to its leadership team. Jonathan Sreekumaran has been appointed as  chief business officer, and Siddhartha Sahni as chief client and strategy officer. With an  unwavering focus on creativity, strategic thinking, and digital marketing, 4AM has become a trusted  partner for clients. The new appointments align with the agency’s commitment to continuous  growth, expansion, and delivering exceptional results for its diverse clientele.

    Sreekumaran is a dynamic and results-driven professional who has built strong  relationships with some of the industry’s leading brands. His previous mandates have spanned  Leadership, Business Development, and Digital Transformation roles at The Glitch, Brandmovers  India, Isobar, and Dentsu Webchutney. In his new role as chief business officer, Jonathan will be  responsible for overseeing overall business operations, driving client growth, and building a  cohesive team that rests well and enjoys doing great work, while fostering long-term partnerships.

    A seasoned marketing strategist, Sahni possesses a deep understanding of consumer  behaviour and market trends with a proven track record in driving brand growth and developing  innovative marketing strategies. He has worked with India’s leading agencies, networks and  brands across Mumbai, Delhi NCR, and Kolkata. He has conceptualised, managed, and delivered engaging, measurable, and award-winning Digital and Brand marketing campaigns, for brands  such as Google, Harley Davidson, Jeep, Adidas, McDonalds, Emirates, Volkswagen, Airtel, Warner Bros, Lonely Planet, Panasonic, Nerolac, ITC, among many other brands and institutions  across verticals and industries solving real Marketing and Business problems. In his new role as chief client and strategy officer, Siddhartha will lead the agency’s strategic initiatives and drive  data-driven insights to help clients achieve their business goals.  

    Speaking on the leadership appointments, 4AM Worldwide COO Meenakshi Aggarwal-Gupta said, “At 4AM Worldwide, our focus has always been on fostering a  culture of creativity, collaboration, and excellence, ensuring continued success for our clients and  people. As we embark on a new chapter of growth and success, we are delighted to bring on board  Jonathan and Siddhartha whose collective expertise, creativity, and passion will be invaluable as  we continue to elevate our work and drive exceptional outcomes for our clients. With their fresh  perspectives, strong industry insights and connections, and alignment with the agency’s vision and  goals, our new leaders will play a pivotal role in shaping the future of 4AM and driving the next  phase of growth. Exciting times lie ahead!”

    Commenting on his new role, Sreekumaran said, “I am incredibly excited to be a part  of such a dynamic and passionate team at 4AM Worldwide. I look forward to leveraging my  expertise in driving business growth and delivering exceptional results for clients. Together, we will  continue to push the boundaries of what is possible in the advertising industry and create  transformative campaigns that make a lasting impact on our clients and their audiences.”

    Talking about his appointment, Sahni commented, “4AM Worldwide is uniquely  positioned to provide clients with comprehensive marketing and branding strategies in today’s  digital age. The agency is on an exciting growth trajectory, and I am thrilled to be part of their  journey. I am excited to help reshape the independent integrated network to one that is future ready, has passion, a purpose, and profitability for its people and its partners.”

    4AM believes in pushing boundaries, challenging the status quo, and providing unparalleled  strategic guidance and innovative solutions tailored to clients’ unique needs. The agency has  successfully built numerous brands across diverse categories, from naming and identity design to  managing integrated campaigns across TV, print, outdoor, radio, digital, and events. The  company’s portfolio includes clients from various sectors including BFSI, Film and Media,  Government and PSU, Education, Real Estate, Construction Materials to E-commerce.

    The new appointments make 4AM well poised to meet the evolving needs of the industry while  reinforcing the agency’s commitment to cultivating top talent.