ITV

Tag: Jonathan George

  • Birla Gold & BBH team up for another power pact film

    Birla Gold & BBH team up for another power pact film

    MUMBAI: Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

    The film conceptualized and executed by BBH India features key players – Pardeep Narwal (Captain), Deepak Narwal, Jaideep, Manish, Vijay Malik.

    A name that's synonymous with Gold quality in the category, Birla Gold imbibes strength, perseverance and consistency as its core values. There's no coincidence that they've been proud team sponsors of the Patna Pirates, a team that reigns supreme in the Pro Kabaddi League. They've been recurring champions for three years now and their sheer strength is what helps them clinch Gold each time. The campaign was designed with the purpose of capturing this robust relationship. And thus, was born a chant that resonates loud and clear – ‘Built From Gold’. It's a bold message that encapsulates the similarities between the team and the brand. They both live up to a golden standard and outperform everyone with impeccable quality.

    Birla Gold Cement chief executive Officer Jayant Dua says, “This is our second year as Team Sponsor of Patna Pirates. Hence the brief was to consolidate the association as a seamless combination of leadership and strength. This film has managed to not only accomplish the brief but also made the brand and this association shine."

    BBH India creative director Jonathan George adds, "Birla Gold strives towards making a product that sets the benchmark in the cement industry. Their association with Patna Pirates gave us the perfect opportunity to draw a parallel between the brand and a team that has consistently set the benchmark in the Pro Kabaddi League.”

  • Budweiser urges ‘Let Your Sound Be Seen’ in new ad

    Budweiser urges ‘Let Your Sound Be Seen’ in new ad

    MUMBAI: Budweiser Experiences today announced the launch of its first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.

    This TVC marks the third milestone in the brand’s larger-than-life music campaign. Budweiser Experiences kick started its 2017 music campaign by activating a completely new occasion- Halloween across India, a one of a kind experiential urging consumer to come forth and “Join the Fearless”. This was followed by launching BUDx, India’s first electronic music lab in New Delhi where electronic music creators, curators and consumers gathered for three days of workshops, masterclasses, panels and events done in collaboration with Boiler Room.  

    The TVC developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and is a war cry for the youth to express their true self through music.

    The film is a testament to the young and bold, those who live by their own beat and aren’t afraid to show it to the world. It’s about a young woman who is free to live life on her own terms. Music is her expression for freedom and uses that expression for amping up the energy around her.   

    ABInBev, India marketing director Kartikeya Sharma says, “2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”

    Wieden and Kennedy Delhi creative director Jonathan George adds, “Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music. Hence, we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

    Budweiser Experience’s multi touch-point music campaign has been rolled out across all platforms of media like print, electronic, outdoor and digital medium.