ITV

Tag: Jolly LLB 2

  • Digiday: Cheetah wins ‘Best Mobile Marketing Platform’ award

    MUMBAI: Cheetah Ads, a mobile advertisement platform of Cheetah Mob, has been awarded as the Best Mobile Marketing Platform of 2017 by Digiday Signal awards.

    Cheetah Mobile will be honored alongside other Digiday Awards winners in a ceremony in New York City in November, 2017.

    Cheetah Mobile GM ad sales APAC Morden Chen said: “Our innovative app has the power to transform ads into experiences that are desirable and a delightful for users and brand advertisers.

    Cheetah Ads received this award for their successful campaigns for Samsung on the occasion of Flipkart’s Big Billion Day sale, by creating 0.5 million page visits. The other campaign was for Bollywood comedy film Jolly LLB 2, to create a huge buzz on the day of its release and generate high CTR using the ad platform of Applock. AppLock ads offer a wide range of creative possibilities, providing brands with an interactive way to increases brand awareness like providing vertical video, GIF, full-screen and half-screen formats. With 400 million daily impressions worldwide (40 million US), AppLock allows brands to reach the right audience, at the right time, in the right format.

    Cheetah Ads offers diverse, global reach with over 600 million users from 200+ countries across Cheetah Mobile’s owned and operated inventory, including News Republic, Live.me, Clean Master, and CM Security.

    The Digiday Signal Awards honors the technology platforms that brings efficiency, effectiveness, and creativity to the media and marketing processes for brands, agencies and publishers. Digiday honors the best marketing and advertising technology, from publisher-centric tools to analytics dashboards for digital platforms.

  • No film sustained after Dangal

    The bad run at the box office continues as no film released after Dangal has been able to sustain. The new releases have not been able to hold their own post the opening weekend. After the midweek release of two major films, Kaabil and Raees backfired. The films could not draw enough footfalls after the 26 January national holiday.

    On the other hand, the people behind last week’s releases, Raees and Kaabil, have been throwing wild figures in the market through the media. Some gullible media may publish these figures but readers have stopped believing them.

    *The trade held its hopes on Jolly LLB 2 since its lead man, Akshay Kumar, has been having a decent run with most of his films lately. The Jolly franchise was also expected to help the earlier one, Jolly LLB, had done well as the box office.

    Somehow, the promos of the film did not excite people. Also, there was no music with popular appeal. This showed on the film’s opening, which was below average. However, being the only film gracing the screens during the week, it did pick up some pace on Saturday and excelling on Sunday, giving it a healthy opening weekend of Rs 47.1 crore. However, for the collections to maintain through the week will be a tough call as the film has a limited merit.

    *Raees has been doing badly from day one. The only good figures it has to show are on 26 January holiday. Since then, it has been only a downward slide. The film which collected Rs 111.9 crore in its first nine days, has dropped by almost 85% in its second week and collected just Rs 16.4 crore taking its two week total to Rs 128.3 crore.

    *Kaabil released simultaneously with Raees. As both the films could not compete at the box office as both lacked appreciation and, hence, patronage, the competition shifted to issuing false figures to the media. Kaabil lagged behind its competition and these wrong figures were not really adding to the tally. The film did catch up with Raees in its second week as it collected a little more but that will be no help in the final tally. The film added Rs 16.85 crore in its second week taking its two week total to Rs 88.45 crore.

    *Dangal has braved all new releases and finding the residual or the repeat audience even as it comes to the end of its tremendous run at the box office. The film’s seven week total stands at Rs 387.4 crore.

  • Jolly LLB 2….Lacklustre

    Jolly LLB 2 is, what the Hindi film industry has got used to describe as a sequel and this one is supposed to be a sequel to Jolly LLB (2013). The film actually is another comic satire on the judiciary like the earlier one and the same director if that qualifies it to be called a sequel.

    Otherwise, the film is just using the title considering the earlier Jolly LLB was a fair success.

    Jolly LLB 2 takes similar start as the earlier one in that, though Akshay Kumar’s character is a qualified lawyer, he works with a senior solicitor in Lucknow where he is mainly an attendant to his boss, never trusted to take up a case or stand in court.

    Akshay has a demanding wife, played by Huma Qureshi, in that Akshay has to do all the house work, make whiskey for her, cook for her etc. While Akshay has but one ambition, that is to have his own chamber and take on cases independently, Huma’s ambition is to wear Gucci dress. Akshay can’t afford it so, on one occasion, she gets a Gucci dress on rent. That is the kind of comedy the film offers.

    Sayani Gupta’s husband, Manav Kaul, has been killed by the policeman, Inaamulhaq, passing it off as an encounter just to get accolades and his next promotion. Pregnant Sayani wants Akshay’s boss to take up her case but he is not even willing to meet her. Akshay lies to her and accepts two lakh from her as fees for his boss and uses it to get his own chamber. Sayani commits suicide and guilt-ridden Akshay decides to take on the might of the local police.

    The rest of the film tries to replicate the earlier version as the big time lawyer defending the cop here is the character played by Annu Kapoor while the judge is Saurabh Shukla, straight out of Jolly LLB. A novice, Akshay tries to get a conviction for Inaamullah but Annu comes up with all sorts of antics most of which are farcical, let alone be convincing.

    For distraction, some song and dance routine is put in at places but that hardly helps. The fact is, there is little scope for a heroine in the story. Instead, the couple also have a child nobody knows to what purpose except to stretch the film. This aspect actually bogs down the film.

    The court proceedings are lackluster and get neither serious nor funny. Characters pop out from nowhere as if to give the film another twist; the ploy fails.

    The film suffers right from conception stage as the script is poor lacking the expected thrill and twist and turns from a courtroom drama. The comparison with the earlier film is inevitable as, even the comic quotient, is missing in most parts. Direction is patchy. Music has no decent song to offer and only drags the film. Editing is slack. Production values are below par.

    As for performances, Akshay Kumar tries his best but lacks his usual élan. Annu Kapoor goes overboard being loud. Saurabh Shukla is okay. Huma Qureshi was not needed in this scheme of things and, while she is there, she adds nothing. Imaanulhaq does well and so does Sayani Gupta.
    Jolly LLB 2 is an average fare lacking the required entertainment value.

    Producer: Fox Star Studios.

    Director: Subhash Kapoor.

    Cast: Akshay Kumar, Annu Kapoor, Huma Qureshi, Saurabh Shukla.