MUMBAI: Senco Gold & Diamonds is striking gold this festive season with the launch of its all-new 9-carat jewellery collection, priced from under Rs 7,000. At a time when soaring gold prices have kept many buyers on the sidelines, Senco’s latest move makes real gold accessible to a wider audience, combining style, sentiment, and affordability.
The collection caters to everyday wear, festive gifting, and first-time buyers, offering a wide range of designs from pendants, earrings, and rings to deity-inspired pieces, diamond-studded accents, and contemporary geometric styles. Each piece embodies Senco’s hallmark craftsmanship, ensuring beauty and trust remain uncompromised.
“With Dhanteras and Diwali around the corner, our 9 carat gold collection allows more people to own real gold without stretching their budgets,” said Senco Gold & Diamonds CEO Suvankar Sen. “With hallmarking in place, customers can shop with confidence knowing they’re getting both quality and value.”
Director Joita Sen added, “Though the karatage is lower, the design, detailing, and craftsmanship remain true to Senco’s heritage. This launch builds on the success of our 18 carat and 14 carat, bridging aspiration with accessibility.”
The initiative also aligns with the government of India and BIS’s efforts to include lower karatages like 9 carat in the hallmarking framework, ensuring authenticity and quality assurance for budget-conscious buyers.
With consumer preferences shifting towards lightweight, wearable jewellery, Senco’s 9 carat collection taps into this trend, offering strength, style, and affordability. This festive season, Senco ensures that everyone can celebrate milestones, joy, and tradition with real gold in hand.
