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Tag: Join Ventures

  • NeoNiche appoints Sandeep Mishra as chief creative officer

    NeoNiche appoints Sandeep Mishra as chief creative officer

    MUMBAI: Neoniche Integrated Solutions Pvt Ltd. has strengthened its management team with the appointment of Sandeep Mishra as chief creative officer. His arrival marks a strategic move to elevate the company’s creative direction and redefine immersive brand experiences.

    With over 25 years in events and advertising, Mishra is a seasoned creative expert known for pioneering award-winning campaigns. He has previously held management roles at Join Ventures, Toast Events, and Laqshya Media Group, where he served as national creative director, spearheading innovative marketing strategies that left a lasting impact. His expertise lies in blending creativity with technology to craft compelling brand narratives.

    Neoniche founder & CEO Prateek N. Kumar stated, “Mishra’s vision and expertise make him an invaluable addition to our team. His ability to transform ideas into engaging experiences aligns perfectly with our mission to push creative boundaries in experiential marketing.”

    Mishra said, “I look forward to shaping impactful campaigns that resonate with audiences and take brand storytelling to the next level.”

    With this appointment, Neoniche embarks on a new chapter of creative excellence, reinforcing its commitment to delivering innovative and immersive marketing experiences.
     

  • ZEE5’s Avi Kumar appointed as CMO, Join Ventures

    ZEE5’s Avi Kumar appointed as CMO, Join Ventures

    Mumbai: Direct-to-consumer (D2C) platform Join Ventures has announced the appointment of Avi Kumar as its new chief marketing officer (CMO). In this new role, Kumar will lead global marketing for Join Ventures and its portfolio companies – IGP.com, IGP for Business, and Interflora India. 

    Kumar is recognized among the top 30 CMOs by the Internet and Mobile Association of India (IAMAI) and brings over a decade of experience in online business and marketing leadership roles. As the CMO, Kumar will be responsible for accelerating the market awareness and growth of Join Ventures’ D2C ecosystem. 

    Speaking on Kumar’s new role, Join Ventures founder Tarun Joshi said, “Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth. Avi’s entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth.” 

    “The internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition. Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory,” said Kumar. 

    As the head of SVOD and brand marketing for OTT platform, ZEE5, he was responsible for the growth of the D2C and B2B business through a host of multimedia campaigns and industry-first innovations. Prior to that Kumar had led the marketing for India’s largest radio brand Big FM and was instrumental in the growth of Oriflame in India.