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Tag: Johnnie Walker

  • Johnnie Walker Luxe Blended Water debuts ‘The Walkers List’

    Johnnie Walker Luxe Blended Water debuts ‘The Walkers List’

    MUMBAI: For over 25 years, Keep Walking has been a rallying cry for bold progress and purposeful action. In its latest expression of this enduring philosophy, Johnnie Walker Luxe Blended Water presents The Walkers List — an avant garde cultural platform bringing together changemakers, creators and innovators all toward creating a movement that embraces the spirit of progress.

    The Walkers List brings together a collective of celebrated individuals who challenge norms, reimagine possibilities, and leave a lasting imprint on their communities and the culture at large. At its heart, The Walkers List seeks to inspire purposeful action through collaboration, providing a stage for those who represent the virtue of never standing still.

    The platform, in its inaugural edition, is supporting a collective of creative disruptors and collaborators that redefine boundaries and progress in the fields of art, dance, music, and fashion. So, get ready to experience:

    . The Walkers Jersey by Virat Kohli x Saina Nehwal – A transformative collaboration that transcends sports to champion equality and progress. Co-created by two of India’s most celebrated sporting icons, this exclusive jersey embodies a powerful commitment to elevating women’s sports and creating equal opportunities. Designed not just for athletes but for every advocate who believes in gender equality in sports, The Walkers Jersey invites supporters to wear their values and walk alongside the change they wish to see.

    . Paizār-e-Pashm by Babar Afzal × Aprajita Toor– A bold reimagining of artisanal heritage, where traditional cashmere pashmina craftsmanship meets culturally inspired yet modern footwear designs, to create a timeless impact. Proceeds from the sale of the footwear will go towards the upliftment of the sustainable cashmere pashmina shepherding and artisanal community by Pashmina Goat Project and an NGO supporting handicraft artists in keeping alive traditional arts of India.

    . Dhwani by Shilo Shiv Suleman × Colleena Shakti – An immersive art installation that brings together handcrafted metalwork and responsive movement to create a living expression of “keep walking”. This installation was successfully showcased on 27th July, 2025, at Snowball Studios, Worli. This collaboration celebrates community and craft, featuring master Lohar artisans from Jaipur and local Odissi dancers who worked closely to blend traditional Indian metalworking and dance techniques with contemporary vision. The 250-kilogram golden spiral installation transcends static art through movement, light, and human connection, while creating sustainable opportunities for craftsmen and preserving cultural heritage.

    . The Planet Song by Ricky Kej × Rashmeet Kaur – A powerful sonic exploration advocating for sustainability and social change through genre-defying track by a Grammy award winning artist and an innovator on traditional folk music forms from India.

    With these bold new creations, The Walkers List ignites a powerful cultural shift — inviting audiences to discover how purpose-driven collaborations and fearless creativity are shaping the future, one boundary-breaking idea at a time.

    “Johnnie Walker Blended Luxe Water believes progress is never a solo journey. The Walkers List was created to champion individuals who are challenging conventions and shaping the future through creativity and community impact,” said Diageo India CMO Ruchira Jaitly (USL). “With this initiative, we bring the Keep Walking narrative to life — not just through words, but through impactful, positive action.”

  • Kyoorius Designyatra 2024 starts 26 September at Grand Hyatt Goa

    Kyoorius Designyatra 2024 starts 26 September at Grand Hyatt Goa

    Mumbai: Kyoorius Designyatra, India’s biggest anti-disciplinary design conference, presented by Zee5, with Air India Express as journey partner and Johnnie Walker as celebration partner, commences on 26 September 2024 at the Grand Hyatt Goa. Running until 28 September, the event will gather top minds to explore various design fields, including architecture, interiors, branding, illustration, animation, typography, communication, digital, experiential, product, and packaging.

    The theme for this year is ‘Academy of Play’, highlighting the importance of playfulness in creativity and urging the design community to explore the role of play in their creative processes. Kyoorius founder and CEO Rajesh Kejriwal shared his excitement for the upcoming conference: “At this year’s Kyoorius Designyatra, we have transported the Grand Hyatt into the Academy of Play to explore how play drives the creative process. Through the Academy of Play, attendees will hear from our ‘Professors of Play’ – those who have made play an essential part of their process. We can’t wait to make it memorable for everyone.”

    The ‘Professors of Play’ will share their insights and creative journeys, offering attendees the chance to learn from key figures across various creative disciplines. Speakers include Adidas kit designer for Team India Aaquib Waani, known for his work on the 2024 Olympics and international cricket kits; Knopf graphic designer Chip Kidd, whose notable works include Jurassic Park, Peanuts, Batman: The Dark Knight Returns, and 1Q84; Bang & Olufsen’s former creative director Johannes Torpe, known for his innovative designs blending aesthetics and functionality; typographer and lettering artist Gemma O’Brien; interactive installation artist and engineer Nassia Inglessis; and acclaimed artist and designer Paul Cocksedge, whose work explores light and materiality through playful installations.

    Other speakers include IKEA in-house designer Akanksha Deo Sharma; Studio Lotus founding principal Ambrish Arora; Amna Elshandaweely fashion designer Amna Elshandaweely; 3D artist and animation director Eva Cremers; PepsiCo India & South Asia head of design Tanu Sinha; Studio Waldemeyer co-founders and product designers Moritz Waldemeyer and Nazanin Farahbod; Mota Italic typeface designers Rob Keller and Kimya Gandhi; Atelier Kaja Dahl stone sculptor and product designer Kaja Solgaard Dahl; That Thing founder and creative directors Joe Weir and Mark Williams; It’s Nice That editor-in-chief Matt Alagiah; STUDIO EEKSAURUS founder and creative director Suresh Eriyat; and Somnath Bhatt, designer, artist, and writer, among others.

    In addition to the inspiring talks, Kyoorius Designyatra 2024 will feature interactive workshops and hands-on experiences, giving participants opportunities to put their play into practice.

    The event culminates on the 28 September with the prestigious 2024 Kyoorius Design Awards Night, celebrating the finest design talent in the industry with the Blue and Black Elephants at the Kyoorius Design Awards. Along with that, the Red Elephants will be announced for the Kyoorius Young Blood Awards, honouring young, bold, and innovative creators who are shaping the future of design.

  • Discovery Network launches The Man Who Walked Around the World

    Discovery Network launches The Man Who Walked Around the World

    MUMBAI: Discovery has launched The Man Who Walked Around the World, award-winning director Anthony Wonke’s new feature documentary about Scotch whisky brand Johnnie Walker.

    The independent film, created by Something Originals and produced by multi-award-winning production company Partizan, tells a powerful story of positivity and resilience – exploring how, over two centuries, the brand navigated floods, flu pandemics and World Wars, while making a stand on racial and gender inequality along the way.

    “This is the story of Johnnie Walker but it’s more than just a story about whisky, it’s about culture and the universal need to be able to look to the future with hope. That’s what makes it so powerful – it’s not a history lesson, it’s a story for where we are today and what we need to go forward”, says Wonke.

    The Academy Award-nominated, Emmy and BAFTA-winning director/producer, whose previous documentary subjects include Cristiano Ronaldo, Star Wars and AP McCoy, has spent a large part of his time in lockdown uncovering previously untold stories and perspectives on how Johnnie Walker has constantly overcome adversity with optimism, to cement its place in culture as a global icon.

    Among a vast roster of contributors is actor, activist and brand ambassador Sophia Bush: “People don’t just want new products that impact their lives; they want brands that impact the world positively. Johnnie Walker has recognised that and continually acted on it through impactful campaigns and programs. They are prepared to tug at the arc of history and help push culture forward and I am deeply proud to have been on this journey with them in support of their gender equality efforts in particular.”

    Bush is joined by the likes of Wu-Tang Clan’s Cappadonna, rock musician Zakk Wylde, 88rising’s Sean Miyashiro, advertising legend Sir John Hegarty and many more as we see the brand’s cultural impact from Myanmar to Brazil, from India to Iraq.

    Discovery VP Content Sourcing and Acquisitions Myriam Lopez-Otazu said: “We’re thrilled to be premiering The Man Who Walked Around the World on Discovery platforms and services this November. It’s a fascinating story and, given where we are in the world right now, a really timely one.”

    Diageo Global Scotch director John Williams added, “Our story is one we’re immensely proud of. We stand for something in Johnnie Walker and that something is progress – we’re always looking to move forward, to make the next day better than the one before. Over two centuries we’ve learned that progress needs resilience and optimism, those are the ideals that lie behind our Keep Walking philosophy and I can’t imagine a time when that philosophy could be any more relevant.”

    Something Originals managing partner Andy Hewitt said, “Imagining, filming and editing this documentary in the context of a global pandemic, with all of the tensions that this year has brought to the surface, gives this story a profound contemporary relevance that I don’t think anybody could have fully appreciated when we first came up with the idea for the documentary. We couldn’t be prouder of the finished product.”

    You can watch the trailer for The Man Who Walked Around the World here: https://youtube.com/channel/UCKdI6o1Rx9BcFaQ1Ul5Xx6A  

    The full film will be broadcast on Discovery’s portfolio of brands and services from 12 November. For more information visit https://themanwho.film

  • Julie Bramham elevated as Johnnie Walker global brand director

    Julie Bramham elevated as Johnnie Walker global brand director

    NEW DELHI: Diageo India, the country’s leading beverage alcohol company today announced that Julie Bramham, current CMO of Diageo India, will move to Amsterdam as global brand director for Johnnie Walker and Deepika Warrier will take over as chief marketing officer Deepika Warrier joins Diageo India as CMO, effective July 27. Braham has been associated with Diageo for over 20 years. 

    Deepika Warrier, till recently, was managing director & CEO, Nourishco Beverages (formerly, a 50:50 Joint Venture between PepsiCo India and Tata Consumer Products). She joins Diageo after spending over two decades at PepsiCo, where she held key positions including CMO for PepsiCo India and Vice President for the Nutrition category across multiple geographies.

    Diageo India managing director and CEO Anand Kripalu said, “We are delighted to welcome Deepika to the Diageo India family. Her strong consumer-centric approach combined with her transformational leadership skills makes her a tremendous asset to Diageo. We would also like to thank Julie for her many contributions to the business, including setting a new direction for our brand portfolio as well as the Innovation programme.’

  • Best moment marketing trends of 2019

    Best moment marketing trends of 2019

    DELHI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing times and technologies have transformed this completely. The new-age consumer has the attention span lesser than that of a gold fish, and often ends up skipping the ads that a marketer had spent a good few months of his life in curating.

    The consumer of today believes in living in the moment and brands have to catch them in that exact time span. And this has given rise to an influx of creativity on social media platforms, the second homes of the new-age customers, in the form of moment marketing. While earlier this was fixed for some particular occasions like festivals and elections, year 2019 saw brands leveraging every small and big moment that was breaking the internet. From the series finale of Game of Thrones to the expensive bananas that Rahul Bose had to eat, from Delhi smog to Indian men’s cricket team bowling the ‘pink ball’ for the first time in an international match, everything became a creative field for the brands and their creative agencies.

    On the first day of the year, here’s a look-back on the most interesting moment marketing trends and top brands’ take on it!

    Game of Thrones Finale

    Game of Thrones was probably the best television show of the decade and had became a rage in the meme-world too with its initial seasons. But this year the craze was in multitudes as the show was wrapping up its journey forever. Though the season left many fans and cast members disappointed, the brands came out with some interesting campaigns.

    Johnnie Walker

    Durex India

    Swiggy

    Mother Dairy

    Yuvraj Singh’s Retirement

    Yuvraj Singh is one of the most successful and loved Indian cricketers. The champion best remembered for his iconic six sixes in an over and his incredible performance in World Cup 2011 despite his ongoing battle with cancer announced his retirement from the international cricket in June this year and like his fans, some brands paid their tributes to the star in their own way.

    Zomato India

    Fevicol

    Indigo

    Pulse

    Rahul Bose’s rendezvous with two expensive bananas

    The most bizarre and hence most hilarious trend of the year was two expensive bananas served to actor Rahul Bose by JW Marriott in Chandigarh. As soon as Bose shared the photo of the bill amounting Rs 442.5 online, brands jumped the marketing bandwagon to cash on this momentous opportunity.

    Oyo

    Zomato India

    Amazon Prime Video India

    Arre

    Iphone 11’s triple camera feature

    The launch of every iPhone is a meme fest for the netizens. From selling kidney jokes to takes on no massive updates from older versions, the internet sees it all. But this time, the fodder of the online discussion was the triple camera, which fed the imagination of the brands in ways unimaginable.

    Durex India

    Manforce Condoms

    Shaadi.com

    Embed:

    Swiggy

    Delhi’s Pollution

    Delhi smog is one of the most trending events online for the past many years. The even-odd rule and increased sale of face masks are interesting talk points online. This time, the brands also came up with their creative best inputs to market themselves online in an unconventional manner.

    Manforce India

    Pee Safe

    Policy Bazaar

    Filter Copy

    Onion Prices

    The economic turmoil going on in the country concerned everyone this year. The repurcussions were many including the sky-high prices of one of the basic staples in Indian diet, onion. While it worried all, the brands had their own way of using the situation to their benefit.

    Orient Bell

    HDFC Bank

    Trident

  • Johnnie Walker’s Striding Man, celebrates its 110th birthday with an exclusive experience at Delhi Duty Free

    Johnnie Walker’s Striding Man, celebrates its 110th birthday with an exclusive experience at Delhi Duty Free

    MUMBAI: The evolution of one of the world’s most iconic brand symbols is the focal point of celebration at Delhi airport this summer. Diageo Global Travel and Delhi Duty Free have collaborated to create a stunning anniversary installation marking 110 years of Johnnie Walker’s iconic Striding Man.

    This July travellers will get the opportunity to learn about the history of the Johnnie Walker icon, through a showcase of his journey from the four corners of Scotland to the hearts and minds of whisky lovers around the globe. This unique experience is only available to travellers going through Delhi Airport this summer.

    First designed in 1908 on the back of a menu card by cartoonist Tom Browne, the Striding Man was inspired by the brand’s founder, John Walker, as a tribute to his drive and vision. Since its creation the symbol has become one of the globe’s most recognisable symbols of progress.

    Cristina Carmueja, Head of Global Travel Whiskeys at Diageo, the parent company of Johnnie Walker said: “This celebration is a fantastic opportunity to bring this amazing story to life. Alongside our partners at Delhi Duty Free, we really hope that travellers will take a moment to experience the fascinating journey of the Striding Man. Whisky enthusiasts can even own a piece of history themselves by picking up one of the many Johnnie Walker blends that he features on.”

    This one of a kind installation, situated in the Delhi Duty Free entrance hall, leads travellers through a visual history of the brand’s most iconic campaigns, products and partnerships in which the Striding Man has been central to for 110 years. It also sees the launch of Johnnie Walker Blenders’ Batch Sherry Cask Finish, a special edition whisky exclusive to travellers.

    Passionate about inspiring travellers Ashish Chopra, COO, Delhi Duty Free said: “It’s important to us to really excite and educate our customers and this new Johnnie Walker brand experience does just that! It’s a fantastic addition to our offering and a fitting tribute to a true icon of the drinks world.”

    The 110 years of the Striding Man anniversary celebration will be live until 31 August 2018.

  • Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

    Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

    MUMBAI: Diageo India, the country’s leading beverage alcohol group, through its legal entity United Spirits has made an equity investment in HipBar, a payment technology start-up that serves the needs of the beverage alcohol industry and its consumers, through a mobile wallet and delivery app.

    Diageo has acquired a 26 per cent equity stake in HipBar for Rs 270 million.

    Diageo India is committed to transforming the beverage alcohol industry and with this investment, the company will support HipBar’s digital ambition and help expand its footprint across more markets. HipBar unlocks the industry’s need to provide better experiences, promote responsible consumption and digitally connect brands, retail stores and consumers through a common digital platform.

    https://www.hipbardelivery.com

    With the HipBar app, age verified consumers can browse a range of alcoholic beverages, select a brand of their choice and pay through the mobile wallet to have the product delivered at their doorstep (where permitted) or pick it up from a retail store at their convenience.

    HipBar has developed a stringent age verification process as well as highly compliant standard operating procedures to ensure that the company’s delivery service fosters a safe drinking environment in India.

    On the B2B front, HipBar works closely with the beverage alcohol industry and the government to custom build software and deploy technology projects that will help the category to move forward in a compliant and sustainable manner. 

    Some of these digital initiatives include last mile alcohol delivery platform, SaaS based e-governance module for use by governments, HipBar point-of-sale for standalone licenced retail stores and HipBar Pay for government controlled retail stores. 

    Founded in 2015, HipBar operates in Bengaluru and Chennai.

    Diageo India CEO and managing director Anand Kripalu says, “E-commerce is making an impact on just about every industry imaginable, and the beverage alcohol industry is set to be the next sector to be disrupted by the continued shift to digital. This investment allows us to discover ideas that anticipate shifts in consumer behaviour and enables us to remain at the forefront of trends.”

    HipBar will continue to run as an independent enterprise driven by its founding team.

    HipBar founder Prasanna Natarajan mentions that the company’s interest will always be subservient to how HipBar is performing in the social sphere and if it is indeed bringing the intended benefits of technology to help people drink more responsibly.

  • Johnnie Walker The Journey brings together the worlds most inspiring and progressive artists

    Johnnie Walker The Journey brings together the worlds most inspiring and progressive artists

    MUMBAI : Johnnie Walker is all set to celebrate its legacy and philosophy of personal progress through a one day festival called The Journey, scheduled to take place on 14th December at Mehboob Studios, Mumbai.

    The Journey will showcase inspiring performances by the legendary The Alan Parsons Live Project, the mesmerizing Ouroboros- TheHandspring Puppet Company, the maverick theatre producer – John N. Hart Jr., the earnest creative director Shane Carruth and the liberal ‘Q’ a.k.aQaushiq Mukherjee. Each of these artistes offer an inspirational, stimulating and exciting story of personal and social progress, a critical attribute that makes them an ideal choice for this unique platform.

    A confluence of global art and culture, The Journey will give audiences a wealth of cultural knowledge and inspiring content. It is expected to emerge as the cutting edge platform in India that will give audiences an opportunity to interact with experts, share progressive ideas and connect with like-minded people through moving performances, workshops and demonstrations.

    Announcing the launch of Johnnie Walker The Journey – BhaveshSomaya, Marketing Director, Diageo India said, “We are confident that Johnnie Walker The Journey will set a new benchmark in the industry and lead a progressive movement among the Indian audiences. The festival will present a wealth of cultural knowledge and content that will be narrated by artistes, who have an intriguing story of personal progress.”

    From world renowned performing artistes and musicians to movie makers, exponents of multiple disciplines will stir the imagination and take spectators on an awe inspiring sensory journey. The festival will surely leave them with inspirations that could significantly impact their lives.

  • Vir Sanghavi as the “Guest Editor”

    Vir Sanghavi as the “Guest Editor”

    MUMBAI: India‘s digital marketing agency, Ignitee Digital manages the social media campaigns and digital communication for Delhi Duty Free.

    Journalist and columnist Vir Sanghvi talk show host as the Guest Editor for Delhi Duty Free‘s Facebook Page. In addition to interacting and engaging with the fans on DDF‘s social media platforms, Vir Sanghvi will participate in various initiatives and activities on social media that include live chats, video blogs and of course, being the ultimate guide to the good life. In addition, he‘s also very involved with the product line-up and hand picks products each month to recommend to followers of DDF.

    To kickstart this activity, Ignitee Digital recently organised a bloggers meet at the Plaza Premium Lounge at the Delhi International airport, where the bloggers had an opportunity to interact with Vir Sanghvi, as he talked about how duty free shopping has evolved in India over the last few years. Titled ‘Aqua Vitae‘.

    Vir also conducted a master class on his and the country‘s favourite alcoholic beverage, whisky. Animated discussions ensued on how whisky made the journey from the Scottish highlands to India and went on become the country‘s preferred beverage, especially amongst the Indian male. To add to the fervour, the forum witnessed the launch of the limited edition Johnnie Walker Black Label: Delhi Edition and Dalmore Constellation Collection.

    Journalist and columnist Vir Sanghvi will put his editing skills to the test at Delhi Duty Free‘s Facebook Page

    Ignitee Digital Services CEO Atul Hegde said, “Most brands today have realized the magnitude of social media and have capitalised on the social media marketing trend. Vir Sanghvi is a renowned and respected face in the industry and evolved travellers will be very excited to engage with him on Delhi Duty Free‘s Facebook page. We believe this will retain the brands recall and inform, educate and influence the consumers‘ buying behavior”.
    Delhi Duty Free has increased its engagement on Facebook and Twitter since last year aims to cement its online presence to inform, educate and influence consumers‘ buying behaviour.

    Delhi Duty Free Head of Marketing Abhijit Das added, “Vir Sanghvi is perceived as a man with a taste for the finer things in life and thus is perfect for Delhi Duty Free considering the exclusive range of products available. Being an avid world traveller himself, Vir was really the only choice for this campaign. Given his vast knowledge, Vir will help us in building the World Traveler campaign and play a major role in educating consumers with regards to the luxury goods category.”

    Ignitee Digital has an array of renowned clients across sectors – Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism and is now aggressively focusing on growing the business across industries in India.

    There is also a campaign launch video where Vir Sanghavi is seen promoting Delhi Duty Free.