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Tag: John Zeigler

  • Integrated Marketing Communication is the future: John Zeigler

    Integrated Marketing Communication is the future: John Zeigler

    MUMBAI: The world is changing and it is the right time to understand the change and make a difference believes DDB Group Asia Pacific, India and Japan chairman and CEO John Zeigler.

     

    He along with Tribal Worldwide Asia president Jeff Cheong are in India to meet clients and converse about cross-pollination between Singapore, India and Sydney to help the region. The visit was planned to meet more talent from the region and get some collaborative work across the table informs Zeigler.

     

    It can be recalled that early this year DDB Mudra acquired 22Feet, a Bangalore based digital agency. The agency is aiming to get some great pieces of work out very soon. Cheong is of the opinion that, “India is a talent pool when it comes to technologists and the acquisition of 22Feet has helped us reach greater heights.”

     

    Zeigler who believes that ‘Integrated Marketing Communication is the future,’ also thinks adding human touch in advertising campaigns creates magic. “Creativity is our birth right, humanity is our inspiration and technology is our canvas,” says Zeigler proudly, while elaborating the mantra of the various innovative campaigns the group has done.  

     

    The ‘Sorry, I spent it on myself’ campaign done by adam&eveDDB for Harvey Nichols and Heineken Ignite, an experiential campaign launched at the Milan Design Week by Tribal DDB Amsterdam are just a few innovations done by the group to take the message beyond just advertising. “It needs to be about creating influence,” says Zeigler.

     

    In India, the ‘Push the pin’ campaign for Jaago Re before the 2014 general elections allowed users to voice relevant issues from their respective constituencies. Apart from that, the 52 week long campaign for Big Bazaar is a first of its kind marketing communication in the country wherein each week a new TVC is being launched focusing on various products offered.

     

    After its consistent good performance, the network in India is now taking the next step of collaboration and integration within the system.

     

    Given the new order of business and marketing challenges, increasing conversations and demands from a wide spectrum of collaborative and integrated solutions, the DDB Mudra Group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax – OOH, DDB MudraMax – Experiential, DDB MudraMax – Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) have re-constituted its executive board.

     

    The new board will see the addition of five more members taking the total toll to eight. The members include: Madhukar Kamath, Sonal Dabral, Anurag Bansal, Sathyamurthy Namakkal, Aneil Deepak, Deepak Nair, Mandeep Malhotra and Rajiv Sabnis.

     

    “We are investing in people who will bring with them different kind of aspects and perspectives to the board,” says the group CEO and MD Madhukar Kamath on the backdrop of the various high management appointments.

     

    Apart from this, the group has also created a group creative council and a strategic planning council. The creative council will consist of Aneil Deepak, Brijesh Jacob, Rahul Mathew, Sambit Mohanty and Vipul Thakkar while the strategic planning council will have Aditya Kanthy, Amit Kekre, Pradeep Ramakrishnan and Ramraaj Raghunathan.

     

    The two councils will be headed by Dabral. “We have formulated the cross-section of talent and it will help us better our work,” he says while adding that soon the group will launch its own creative awards which are as of now tentatively named ‘Bernie’ on the group’s founder, the legendary Bill Bernbach.

     

    The executive council will meet once a month over video conferences and on quarterly basis in either of the offices or at an offsite.

     

    “It is the age of ‘influence’ and we believe in leading the change,” concludes Kamath.

  • DDB announces acquisition of 22feet in India

    DDB announces acquisition of 22feet in India

    In a move to lead the development of the digital marketing solutions space in India,DDB Group Asia Pacific and Omnicom Group Inc. (NYSE:OMC),today announced it has acquired 22feet.

    One of the most dynamic and leading digital marketing firms in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, and part of theDDB Mudra Group.

    Effective immediately, 22feet Tribal Worldwide will be spearheaded by Vineet Gupta, Managing Director,Brijesh Jacob, Joint Managing Director, and Deepak Nair, Chief Operating Officer. All three, originally from 22feet, will report directly to MadhukarKamath, Group CEO & Managing Director, DDB Mudra Group. They will alsowork closely withPatrick Rona, President, Chief Digital Officer, DDB APAC & President, Tribal Worldwide APAC Tribal Worldwide,and the rest of the Tribal World Wide network across 42 countries to deliver relevant International learnings to the local market

    John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan, said, “We see this as a strategic move to continue evolving our capabilities in the fast-moving Indian market. DDB Group has accelerated its capabilities to offer clients the best-in-class local digital expertise at 22feet, coupled with best-in-class global knowledge of the Tribal Worldwide network. I believe this is a game-changing event for DDB Mudra Group in India.”

    22feet has become India’s benchmark company working with iconic brands such as Café Coffee Day, Fastrack, Lenovo, Heineken, Kingfisher, Red Bull and Axe.

    22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.

    MadhukarKamath, Group CEO & Managing Director, DDB Mudra Group, said, “With digital at the heart of DDB Mudra Group’s agenda, we are extremely happy about joining forces with 22feet. I have tremendous respect for Vineet, Brijesh and Deepak, who are focused and determined in what they do. This energy flows into the organization’stalent pool and their work. Under their leadership, in just five years, 22feet has grown leaps and bounds. With this energy and Tribal Worldwide’s global reputation and reach, I’m excited to see what this magic of mergers can create.”

    Vineet Gupta, Managing Director, 22feet Tribal Worldwide said,“We are extremely excited to be a part of the DDB Group family. At 22feet, we share DDB’s passion for innovation and technology and look forward to delivering best in class digital solutions to our clients across markets, as 22feet Tribal Worldwide.”

    Brijesh Jacob, Joint Managing Director, 22feet Tribal Worldwide said, “The agencies I have often been in awe of are generally not part of the network(s) I admire. In this case both the agency and the network get double thumbs up from me. Tribal, purely as a name along with its body of work, over the years and across the globe, is truly inspirational. The mix of technology and creativity, which they practice is in line with the thinking we have at 22feet and therefore I think exciting times are in store in terms of the work, the learning and the exposure.”

    Deepak Nair, COO, 22feet Tribal Worldwide said, “22feet with its immense talent pool and client base is today at an inflection point and strategically very well positioned to leverage the shift towards digital. We are extremely happy with this opportunity to operate on a global canvas, and we look forward to very exciting times ahead, as 22feet Tribal Worldwide.”