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Tag: John Seifert

  • Ogilvy Worldwide CEO-chairman John Seifert to leave the agency

    Ogilvy Worldwide CEO-chairman John Seifert to leave the agency

    MUMBAI: Ogilvy Worldwide CEO and chairman John Seifert has announced his plans of departure from the agency, after 41 years of service, via an internal memo shared with the team. He will be moving on the next year, as a part of a succession plan helmed by WPP CEO Mark Read.

    Seifert wrote: “In June I will have served Ogilvy for 41 years, the past five as worldwide CEO. I have worked closely with Mark Read since his appointment [as CEO] in 2018 on leadership development and succession planning across The Ogilvy Group, and that includes me as well.”

    “It’s been an extraordinary privilege to serve Ogilvy since joining the company as a summer intern in 1979. I love this company with all my heart and will be forever supportive of its success,” he added.

    The company is in the process of looking for a successor. Seifert took over as worldwide CEO and chairman of Ogilvy, succeeding Miles Young in 2016. In 2018, Seifert led a rebrand of the agency, changing its name from Ogilvy & Mather to just Ogilvy. 

  • Piyush Pandey to take charge as Ogilvy global CCO

    Piyush Pandey to take charge as Ogilvy global CCO

    MUMBAI: Advertising Company Ogilvy has announced that chairman of Ogilvy India, Piyush Pandey will be promoted to the role of worldwide chief creative officer. He will be replacing Tham Khai Meng who was discharged in July. Pandey’s role will commence from 1 January 2019.

    Pandey will also hold on to his responsibilities as the chairman of Ogilvy India and will remain based in Mumbai. From next year he will be working in cooperation with Ogilvy’s global chief executive John Seifert and will look after the creative standards at the company.

    Ogilvy also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will be comprised of female creative leaders—will be announced in January of 2019. At last year’s Cannes Lions, Ogilvy announced its commitment (in partnership with the 3% Movement) to recruit 20 senior women in creative globally by 2020.

    Ogilvy Worldwide chief executive John Seifert said, “We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner.  Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”

    Seifert told Campaign India that he had considered both internal and external candidates for the global creative role. He said, “I wanted someone who would be a real partner to me and who would be true to the creative spirit of our founder David Ogilvy, But it was very clear that Piyush was the right candidate for the role.”

    Seifert continued, “Piyush is deeply rooted in society and culture and the humanness of our world. He’s also someone who doesn’t look backwards, only forwards, and who is enthusiastic, excited and humble. He’s someone everyone can be inspired by.”

    Seifert believes that his working partnership with Pandey would become a model for Ogilvy offices around the world, as he said, “To date, we hadn’t really galvanised our network to ensure creativity is the lifeblood of everything we do, Piyush will now help me drive that.”

    Meanwhile, Ogilvy US CCO Joe Sciarotta has been appointed as deputy chief creative officer, worldwide and will report to Pandey and Seifert.

  • Ogilvy terminates worldwide CCO Tham Khai Meng

    Ogilvy terminates worldwide CCO Tham Khai Meng

    MUMBAI: Over the last six months, a handful of agency leaders have lost their jobs due to misconduct. The latest to join the list is from as agency Ogilvy. The company terminated its chief creative officer Tham Khai Meng after employees complained about unspecified violations of company policy, according to an internal memo from CEO John Seifert.

    Meng had the role at the WPP firm since 2009, a role that effectively ended after a two-week investigation memo Seifert sent to his staffers globally.

    Seifert did not specify the nature of these complaints in the memo but did state that he “found these complaints serious enough to appoint external legal counsel to investigate the matter”.

    After stating that the subsequent investigation “concluded that Khai’s behavior was a clear breach of our company values and code of conduct,” Seifert confirmed that his employment with Ogilvy was terminated with immediate effect.

    Khai joined Ogilvy in 1999 and went on to become one of advertising’s most visible, creative thought leaders. He was promoted to worldwide CCO and co-chairman in 2009 and served as the public face of one of the world’s oldest ad agencies.

  • Sonal Dabral starts second innings at Ogilvy India

    MUMBAI: Ogilvy India has announced apointment of Sonal Dabral as the group chief creative officer and vice-chairman.

    Ogilvy south Asia executive chairman and creative director Piyush Pandey said, “This is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature. Sonal was my first partner in building the creative reputation of Ogilvy India as it stands today. I am sure we will have a great partnership again to take Ogilvy to even greater heights.”

    Dabral worked at Ogilvy India from 1991 to 1999. He then took over as the Creative Head of Ogilvy Malaysia and within three years made it the No. 1 Creative Agency in that country. Thereafter he took on the reins of creativity in Ogilvy Singapore as its leader and raised the flag even higher, after which Ogilvy India wooed him back to India as the chairman India and regional creative director for Bates Asia-Pacific. He then took on the responsibility at DDB Mudra as Chairman and Chief Creative Officer.

    Pandey added, “As my partner in the 90s, he hired more creative talent than I have done in my life. He not only hired them, but inspired them and gave them wings to fly on their own. Sonal is a popular speaker around the world and a favourite jury member on every international award show. There is so much to Sonal’s achievements, that if I write them all, his joining us will get delayed.”

    This appointment is welcomed and celebrated by John Seifert, Chairman & CEO of Ogilvy Worldwide, ThamKhai Meng, Worldwide Chief Creative Officer and Co-Chairman of Ogilvy Worldwide, Kent Wertime, Co-Chief Executive Officer of Ogilvy Asia-Pacific and Eugene Cheong, Chief Creative Officer of Ogilvy Asia-Pacific. The Ogilvy leadership looks forward to Sonal injecting additional energy to the creative powerhouse for which Ogilvy India is well known around the world.

  • O&M bags 17 awards at 47th Annual Effie Awards

    O&M bags 17 awards at 47th Annual Effie Awards

    MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual office and agency network of the year in their respective categories.

    This is the third consecutive year the New York office received top honors on behalf of all creative agencies and the fourth year for the network as a whole. WPP was also recognized as the most effective holding company.

    In total, the O&M network won 17 awards across categories including two Gold, nine Silver and six Bronze Effies for noteworthy work on behalf of clients such as IBM, British Airways, IHG, Nestlé, Kimberly-Clark and Caterpillar.

    “This honor reinforces the fact that there is a powerful correlation between innovative creative thinking and overall effectiveness. By understanding what people value most at different moments in their lives, we continue to deliver the best for our clients – by creating campaigns that drive true business results,” said Ogilvy & Mather worldwide head of planning Colin Mitchell.

    IBM was awarded with a total of seven Effies for work with the agency and was named the most effective brand. It was also recognized as the second most effective marketer in North America. Kimberly-Clark was recognized as the third most effective marketer in North America.

    “At Ogilvy, we exist to ‘Make Brands Matter.’ It is through the discipline of that mission that we can deliver not just exceptionally creative work for our clients, but work that drives business results and growth. I could not be prouder of what we’ve accomplished at the Effies for the past three years in New York,” said Ogilvy & Mather New York CEO Lou Aversano.

    The awards, which recognize the most effective marketing communications cases and agencies in the United States and Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.

    “To continue to receive such high recognition by such a prestigious award is an honor. It speaks to the volume of talented individuals that live within our network and the innovative and creative efforts we’ve proven to deliver to our clients over and over again. We’re thrilled to have the opportunity to help them build their brands and are excited to share this honor with each of them,” added Ogilvy & Mather North America chairman and CEO John Seifert.