ITV

Tag: John Schanz

  • Comcast snaps up ad tech company Visible World

    Comcast snaps up ad tech company Visible World

    NEW DELHI: As predicted by several media experts almost a decade earlier, the era of mergers and acquisitions has picked up pace with the big fish often either eating the small fish or letting it co-exist in partnership.

     

    An interesting aspect of this is that large players in the information technology and broadcasting field who can develop technologies of their own find it cheaper to enter into agreements with other companies for this. And this trend is not just confined to India, but globally.

     

    Visible World, a specialist in the addressable and programmatic advertising business, has been bought over by Comcast Cable.

     

    Visible World will operate as an independent company and will continue to develop new services for existing companies and grow its customer base.

     

    “For more than a decade, we have been focused on developing a portfolio of solutions that offer a wide variety of services to a wide range of customers. Comcast’s investment in our business will accelerate our ability to deliver on our vision and provide more open and efficient systems that will encourage more valuable and collaborative relationships across the TV ecosystem,” said Visible World CEO Seth Haberman.

     

    “Visible World is a dynamic company and a real complement to our existing advanced advertising initiatives. Visible World offers a diverse spectrum of services that serve a variety of needs across the television advertising landscape,” added Comcast Cable Executive vice president and chief network officer John Schanz. 

     

    “This partnership reflects the business and technology trends we are seeing in the television industry today. We look forward to helping the talented Visible World team expand and accelerate their business and create more value for distributors, advertisers, agencies, programmers and affiliates,” Schanz added.

     

    The terms of the deal were not disclosed. Earlier this year, Comcast acquired Freewheel, a company that personalizes and inserts video ads for a number of media companies, for $360 million. 

  • Comcast inks long-term interconnect deal with Level 3 Communications

    Comcast inks long-term interconnect deal with Level 3 Communications

    MUMBAI: Comcast and Level 3 Communications have reached a new multi-year, bilateral interconnection agreement as part of a multifaceted arrangement that will help both companies meet their customers’ needs into the next decade and beyond.

     

    The new arrangement builds on the strong working relationship between Comcast and Level 3, and expands on the agreements already in place between the two companies.

     

    “We are delighted to strengthen our relationship with Level 3. Today’s announcement reflects the important ways in which network participants exchange value in an innovative marketplace. We place great value on our relationships with network partners like Level 3 and are continually seeking mutually beneficial, market-driven agreements that enhance value throughout the network,” said Comcast Cable chief network officer John Schanz.

     

    “We believe the agreement will benefit Level 3’s and Comcast’s customers for years to come. Our companies share the goal of enabling a growing, secure and resilient interconnection environment,” said Level 3 chief technology officer Jack Waters.

     

    Under the terms of the agreement, Comcast and Level 3 will enhance their existing network capacity while extending their mutual interconnection agreements, ensuring that both maintain ample capacity to exchange Internet traffic between their networks. The agreement covers both companies’ existing networks as well as any expansion that may occur during the term of the agreement.