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Tag: John Players

  • Ajio steps up to bat with new IPL campaign

    Ajio steps up to bat with new IPL campaign

    NEW DELHI: Fashion e-commerce platform Ajio has released a film for the IPL season highlighting its wide range of offerings which extends from premium to popular global brands. The 45-second TVC will be aired on mainline media channels (both IPL and non-IPL channels) and on digital platforms like YouTube, Facebook, and Hotstar. The campaign will be aired during this season’s IPL with three 15-second down-edits as well.

    The film is one epic game of cricket unfolding on the stark backdrop of a massive airstrip, played by some of the hottest international models in town.

    True to the bold, high-on fashion idiom of the brand, the film is set to feet thumping track and raises a visually stunning toast to cricket. All to drive home the point that ‘The world’s best fashion brands play here’.

    A quirky cocktail of fashion and cricket, the campaign underlines Ajio’s position as the Powerhouse of Brands with over 6,00,000+ styles from 2000+brands.

    The campaign and film is conceptualised by Phantom Ideas, the Bangalore-based creative hot shop known for its work for fashion brands like Ajio, Benetton, Forever21, Reliance Trends, John Players amongst many others, and directed by the highly acclaimed fashion filmmaker Razy.

    Phantom founder and Chief Creative Officer Robbie Anthoney said, “The idea was to have two wildly different worlds collide to dramatic effect –cricket and fashion. We see Ajio as a playground where some of the coolest brands in fashion can come together in fresh, unexpected ways. Cricket was just the right backdrop to give this idea the kind of scale—and style— that Ajio is synonymous with.”

  • John Players celebrates the power of individuality with the launch of its latest AW’18 collection

    John Players celebrates the power of individuality with the launch of its latest AW’18 collection

    Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection in stores today. This season, John Players presents a larger than life imagery as an extension of its recent brand campaign ‘Be Younique’. The campaign takes its inspiration from today’s youth who believe in themselves, set their own trends and follow their own rules. With a focus on value and aesthetics, ‘Be Younique’ embodies the brand insight of ‘Unique is the new authentic’ and is meant to encourage people to feel confident in their own ingenious ways of styling, setting them apart from the crowd.
    John Players Autumn Winter’18 collection which is themed as ‘Jungle Diaries’, focuses on rebuilding man’s connect with nature. The latest collection is perfect for today’s young, confident, urban guy who is wild, spirited and believes in expressing himself through his wardrobe. John Players brings in that extra edge that makes all the difference, be the playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics. Speaking on the unveiling, Vikas Gupta, CEO – ITC (Wills Lifestyle & John Players) said, “John Players is a brand that represents the pulse of the youth today who know exactly what they want and like wearing their hearts on their sleeves. We, as a contemporary fashion apparel brand, respect this individuality and believe that clothing is a reflection of one’s own self-image. Our Autumn Winter’18 collection Jungle Diaries draws its inspiration from nature and its elements. Imbibing the brand belief, it has been designed to resonate with today’s aspirational youth consisting of self-achievers, believers and go-getters. Going beyond the short-lived fads & trends, the Jungle Diaries collection is focused on bringing out one’s personality as we believe that what you wear has a larger story to tell about you.”
    The essence of this season is making your own style statement with stylish range of casual and formal wear. Jungle Diaries collection embraces nature in all its uniqueness and wilderness with sophisticated, natural palette applied to classic jungle and foliage prints. The comfort, casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions and mood. The brand has combined quality and consistency with innovation in design, best fit and fabric detailing to give each garment its own unique story.
    The season highlight for John Players AW’18 collection is a stylish range of garments exclusively designed for statement dressing. It features trendy white shirts, denims and chinos with key elements in designing and fabric to offer the very essence of power dressing to today’s youth. The range of white shirts have been designed with special ‘Stay white’ finish that helps retain the whiteness upto 15 washes. Chinos and denims have also been crafted for comfort with features like High IQ for lasting color upto 20 washes, 4 way stretch and knitted denims for increased comfort, flexi waistband for better fit around waist and waistband gripper for keeping the tucked shirt in place. The collection also emphasizes on shirts, polos and t-shirts with fabric textures such as Twills, Dobbies, and Slubs to render stylish finish to apparels. Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for playful styling to compliment today’s youth’s sensibility.

    Intricate detailing to fabric will be displayed through the AW’18 collection. Innovative anti-microbial finish has been applied to the garments to neutralize odor causing bacteria keeping the garments fresh during long days. Cool features like easy to iron (ETI) finish to reduce maintenance and special wash to avoid shrinkage will ensure longevity of apparels.
    Jungle Diaries – AW’18 collection from John Players has used quintessential elements of nature and has translated it into color palettes of lighter earthy tones like olive, beige, mustard, oranges, teal, grey and white to compliment the colors of the season and its mood.
    The collection will be available in all John Players stores across the country from 1st September, 2018.
    The collection price ranges Rs 999 onwards.

  • ITC marketing spend trends – FY-2014

    ITC marketing spend trends – FY-2014

    BENGALURU: Indian fast moving consumer goods (FMCG), hotels, paperboards and specialty papers, packaging, agri-business, and information technology company ITC Limited (ITC) advertisement and sales promotion spend (ASP) in FY-2014 was 1 per cent lower at Rs 825.81 crore (2.28 per cent of Total Revenue or TR) as compared to the Rs 834.23 crore(2.57 per cent of TR) in FY-2013.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    The company has a huge brand and sub-brand portfolio and is one of the biggest player in the highly competative FMCG market, that is constantly adding newer and newer product categories and products. Some of the brands and sub-brands under the ITC umbrella across vertials include Sunfeast, Fiama Di Wills, Kitchens of India, ITC Hotels,  John Players, Bingo, Vivels, candyman, Mangaldeep, Aashirvaad, Classmate, Paperkraft, Wills, Aim, Engage and Mint-o.

    ITC’s ASP in terms of percentage of TR in FY-2014 was the lowest at 2.28 per cent over the 11 year period beginning FY-2004 till FY-2014. However, in absolute value terms, FY-2014 ASP at Rs 825.81 crore was the second largest during this period, the largest being in FY-2013 at Rs 834.23 crore. The company’s highest ASP spend in terms of percentage of TR was in 2004 at 3.97 per cent (Rs. 265.72 crore).

    The linear trend in Fig A below indicates that while in absolute rupee terms, the company’s  ASP will be higher in FY-2015 and beyond, ASP in terms of percentage of TR, ASP is likely to be lower or flat.

    ITC’s annual reports indicate some interesting facts. Please refer to Fig B below. The company’s TR has increased by 5.42 times from the Rs 6695.32 crores in FY-2004 to Rs 36288.03 crore in FY-2014, correspondingly, its total expenditure has gone up 5.31 times from Rs 4376.26 crore (65.4 per cent of TR)  to Rs 23236.48 crore (64 per cent of TR); it corresponding PAT too has jumped 5.58 times from Rs 1592.85 crore (23.8 per cent of TR) to Rs 8891.38 crore (24.5 per cent of TR), while its ASP has gone up by only 3.11 times from Rs 265.72 crore (3.97 per cent of TR) to Rs 825.81 crore (2.28 per cent of TR). Even in FY-2013, ASP was just fractionally more at 3.14 times the ASP in 2004. This indicates that the improvement in expenditure has been at the cost of lowering of ASP in terms of percentage of TR.

    Big players like HUL, Britannia and Parle in the foods and FMCG space are vying for the viewers attention and stomach space in the case of food, as ITC Foods division past CEO Ravi Navare once said. Over time, its ASP and specifically its ad spends should grow in absolute rupee terms, and maybe remain flat in terms of ASP as percentage of TR?