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Tag: John Lewis

  • Groyyo promotes MD Nitin Jain to co-founder

    Groyyo promotes MD Nitin Jain to co-founder

    MUMBAI: B2B fashion manufacturing technology company Groyyo has elevated its managing director (exports) Nitin Jain to the position of co-founder.  

    Nitin, who spent the early years of his career leading sales and  marketing at Wearwell Industries (his last employer)  – building its global order book from the ground up –  played a significant role in architecting Groyyo’s exports shift.

    “Our exports business could not have gotten to the scale and quality it has without his painstaking effort and  drive ,” said Subin Mitra, co-founder & CEO, Groyyo.  “He has been pivotal in scaling our order book in regions like the UK and EU, bringing on-board strategic customers like Next, John Lewis and Mango. We are confident his larger role will not only enable us to double down on these markets but also expand into newer and more exciting ones like Australia and South Korea.”

    Nitin joined Groyyo on its journey from day one. He said he was looking at accelerating the company’s exports business “enabling more and more SME’s to take their business global and work with some of the most marquee clients globally. Our focus will be to leverage Groyyo’s design, manufacturing and supply chain capabilities to not only go deeper within our existing clients but also form additional strategic partnerships in newer markets.”

    Groyyo, which was founded in 2021, has seen its exports business grow three times in the past two years and is rapidly expanding in markets such as the US, UK and  EU catering to some of the largest fashion and lifestyle brands in these regions.

    Backed by global investors such as Tiger Global and  Alpha Wave Global, it raised $5.5M in venture debt from Trifecta Capital and Lighthouse Canton earlier this year.

  • adam&eveDDB creates new John Lewis Christmas campaign

    adam&eveDDB creates new John Lewis Christmas campaign

    MUMBAI: This Christmas, adam&eveDDB will pay tribute to the most memorable childhood Christmas celebration. The agency has created a new John Lewis Christmas campaign that takes the form of an animated woodland tale.
     

    In the campaign ‘The Bear & The Hare’ tells a classic story of friendship at Christmas – building on the longstanding John Lewis theme of finding the perfect gift for those you care about. It features the strap line ‘Give someone a Christmas they’ll never forget.’

    The beautifully handcrafted ad was written by adam&eveDDB creative directors Aidan McClure and Laurent Simon and directed by Blinkink’s Elliot Dear and Yves Geleyn. It has been created using hand-drawn animation combined with 3D sets – the first time this technique has been used in an advert in the UK.

    Continuing the brand’s support of home-grown music talent, the ad is set to a cover of Keane’s 2004 hit ‘Somewhere Only We Know’ sung by Lily Allen.

    Following a series of teasers on ITV that use the #sleeping bear, the ad was aired on 9 November in a special two minute spot during the X Factor. The campaign is John Lewis’s most integrated yet with the TV ad supported by a host of multichannel activity including a book, Christmas card maker, social media, in-store and windows, a digital outdoor projection and soundtrack single.

    adam&eveDDB founding partner and chief executive James Murphy said: “It’s a privilege to create the advertising for the nation’s best loved department store at Christmas and this year is no exception. Not only have we been able to push the campaign into new territory creatively, we’ve also been able to deliver a truly multi faceted campaign that offers an in-depth take on thoughtful gifting that we hope will appeal to the child in all of us.”

  • Nielsen acquires Marketing Analytics

    Nielsen acquires Marketing Analytics

    MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Marketing Analytics, Inc, one of the pioneers of marketing mix modeling and a recognised leader in analytics and advanced planning software.

    Nielsen will acquire all the assets of Marketing Analytics, including 52 employees, software and ongoing client projects.

    The acquisition enables Nielsen to provide marketers of fast moving consumer goods with the most complete and timely view of the impact of media and marketing – a distinct advantage when developing marketing plans across multiple channels, such as online and offline advertising, in-store promotions and consumer promotions..

    Nielsen president, CEO Consumer US John Lewis said,”We are committed to providing insights and innovative solutions to help our clients drive effective marketing programs with quantifiable returns on investment. Fast moving consumer goods marketers require advanced, real-time, predictive analytic insight. By combining Nielsen’s global reach with Marketing Analytics’ expertise and advanced modeling and scenario planning applications, we can drive increased value for our global clients seeking the optimal marketing mix and spending level to maximize their sales.”

    Marketing Analytics founder and CEO Ross Link said,”Huge possibilities open up with the integration of our people, expertise and industry-leading software with Nielsen’s vast data assets and broad professional services footprint. We’re joining a great team I am proud to be part of at Nielsen. Together, we can set the standard for helping clients examine what’s possible and what’s best for their marketing mix.”