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Tag: John Alukkas

  • Jos Alukkas celebrates cultural pride at Miss South India 2025

    Jos Alukkas celebrates cultural pride at Miss South India 2025

    MUMBAI: Jos Alukkas brought a touch of gold to the 23 edition of Miss South India, held recently in Bengaluru, as Liz Jaymon Jacob claimed the title of Jos Alukkas – Garden Vareli Miss South India 2025. Aishwarya Ullas and Ria Sunil were named first and second runners-up, among 21 finalists representing the vibrant cultural diversity of the southern states.

    Jos Alukkas managing director Paul Alukkas said, “Miss South India 2025 is a celebration of individuality and tradition. Every contestant is a reflection of strength, elegance and cultural pride, values that align perfectly with what we stand for.”

    John Alukkas managing director, added, “At Jos Alukkas, we celebrate the spirit of womanhood. The pageant brings together confidence, creativity and fashion, while remaining rooted in the rich heritage each contestant represents.”

    The event showcased the innovation, grace and cultural vibrancy of Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu, featuring a mix of performances and personal stories that celebrated the spirit of the South.

    Organised by Pegasus Global since 2002, Miss South India is one of the region’s most prestigious beauty pageants, highlighting empowerment and cultural heritage through rounds featuring ethnic wear, cocktail and gown segments.

    For over six decades, Jos Alukkas has been a trusted name in jewellery, known for its Bis-certified gold and Iso 9001:2000 recognition, the first of its kind in the industry. Led by chairman Jose Alukkas and managing directors Varghese, Paul and John Alukkas, the brand continues to redefine modern jewellery retail with innovation and integrity across its 60-plus showrooms and online presence.

  • Jos Alukkas Reports 28 per cent surge in diamond jewellery sales, emphasises natural rocks

    Jos Alukkas Reports 28 per cent surge in diamond jewellery sales, emphasises natural rocks

    MUMBAI:  Natural is in. That is natural diamonds versus the lab-cultured diamonds. No further proof of that is needed than  jewellery retail chain Jos Alukkas sales graph which has seen a 28 per cent uplift in diamond jewellery sales, reflecting a growing consumer preference for high-quality, natural diamonds.

    The brand’s commitment to elegant designs and quality has propelled this growth, aided by a recent partnership with the Natural Diamond Council (NDC) to boost awareness about natural diamonds.

    The surge in sales signals a shift in consumer attitudes towards diamonds as symbols of personal style and sophistication. Key categories like engagement rings, wedding bands, and diamond necklaces have seen significant demand, driven by rising disposable incomes.

    Jos Alukkas Group managing director Varghese Alukkas stated:  “India has become the second-largest market for diamond jewellery. Our 28 per cent  growth this financial year underscores the emotional connection customers have with natural diamonds. Our collaboration with the NDC enhances our mission to educate consumers about their brilliance and heritage.”

    NDC managing director  India and the Middle East Richa Singh said that engaging content and workshops to elevate consumer understanding of ethical diamond sourcing were in the offing..

    Jos Alukkas  managing director John Alukkas highlighted the future potential of the diamond market in India, predicting a growth of 150 per cent to $18 billion in the next decade. He pointed to the brand’s goal of making natural diamonds more accessible through innovative designs.

    Managing director Paul J. Alukkas added that the company takes pride “in celebrating the legacy of natural diamonds and aims to build trust and admiration through our work with the NDC.”

    Jos Alukkas has been a prominent name in the jewellery industry for over six decades, offering quality gold, diamond, and platinum designs. The company operates over 60 showrooms and an online store, maintaining a commitment to quality and innovation.

  • Lava partners with Gautam Gambhir to launch Blaze X

    Lava partners with Gautam Gambhir to launch Blaze X

    Mumbai: Lava International Ltd, an Indian mobile handset and technology solutions company, has released a digital film starring cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. The film conceptualised and created by 82.5, an Ogilvy company is laced with humour creating excitement amongst the audiences for the new phone designed and manufactured in India. The campaign #BlazekaCraze aims to celebrate and connect with the fans of Lava Blaze, a series featuring prominent hits like Lava Blaze Curve, Lava Blaze Pro 5G, Lava Blaze 2 5G and Blaze 5G.

    The campaign introduces Lava Blaze X, a disruptive new model that offers numerous high-end features at a very affordable price point. The campaign leverages this value proposition and takes a creative leap where people- feeling betrayed by their currently owned phones when compared to Blaze X resort to violently breaking them.

    Gautam Gambhir comes across as a very apt choice for the campaign as he is known for his aggressive demeanor and an upfront on-field persona. It perfectly symbolizes what Blaze X stands for – the undisputed champion of its segment.

    The film unfolds in two parts – the first segment introduces Gambhir in an unusual temperament creating inquisitiveness amongst the viewers. The second segment reveals the features of the new Lava Blaze X which is brand’s latest offering to the Blaze fans.

    Commenting on the launch, Lava International Ltd marketing head Puravansh Maitreya said, “The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blaze series and introduce a product that is powerful, great looking and a true value for money. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gautam for his support to Lava and the fans of Blaze series.”

    Commenting on the campaign president – North & East, Chandana Agarwal said, “Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition, Gautam Gambhir, an epitome of discipline and prescriptive behavior is used bring alive the impact of this craze.”

    82.5 communication chief creative officer Anuraag Khandelwal said, “It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”