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Tag: John Abraham

  • Sony Six gets ready to score with FIFA World Cup

    Sony Six gets ready to score with FIFA World Cup

    MUMBAI: The lead-up to the FIFA World Cup 2014 has official broadcaster Sony Six sweating bullets to ensure that the extravaganza lives up to its name and all the fan frenzy around it. The ball was already set rolling a while ago when the channel launched its “Live the Magic” campaign, featuring Bollywood actor and football enthusiast John Abraham. The TVC captured the essence of Brazil, the venue of the FIFA, through its beaches, narrow streets, colourful houses and music.

    Adding to it, Sony Six business head Prasana Krishnan has drawn up a comprehensive marketing blueprint for the mother of all tourneys. “Sony Six has chosen to target 10 -12 cities. TVCs and ads will be placed in 10 newspapers, including publications by the ABP group. The TVCs will be aired on 30 different channels (regional, GECs and news) in India. We are also running radio campaigns in 50 cities.”

    That apart, the channel has tied up with Hard Rock Cafe as part of its on-ground activations. “This is to ensure that groups of people can come together and view the game. As part of our mall activities, we will have DJs, along with various contests and flash mobs enthralling audiences in shopping centres,” says Krishnan.

    Apart from Hard Rock, other popular sports bars too will showcase the matches on giant screens. The manager of a Malad (in the western part of Mumabi)-based sports bar and grill said, “We will have two projectors and four TV sets lined up for customers to enjoy the game. A third projector will be used during important matches or when crowds swell up.”

    A la competitors Tensports.com and starsports.com, the MSM group too has launched a digital sports entertainment destination called LIVsports.in. Fans can watch live matches here, captured from four different camera angles, complete with timelines, statistics, a match centre, heat maps and analyses. There are also fun activities like “Mohit Bana Messi – Jersyfy Me” and “Pehchan Kaun?” apart from the LIV sports football fantasy league.

    Says MSM executive vice-president, new media, business development and digital/syndication Nitesh Kripalani: “We are giving consumers two options – either watch the LIVE HD quality match by paying a small fee; or watch the 5-minute delayed match for free. All other content like stats, analysis and engagements are available for free to users across devices.”

     Kripalani adds that the  "the response (to the website) has been extremely positive with the campaign breaking; the numbers are more than quadrupling per day. More than 90 per cent visitors are from India; primarily Mumbai, Delhi and Bangalore”. LIVsports.in has already signed up with Amity University, Gionee Mobile and Jabong.com and discussions are underway to get other brands on board.

    As for advertisers for the World Cup, Hero MotoCorp is already on board as presenting sponsor and Xolo Mobile and Microsoft as powered by sponsors. During the recently concluded IPL, Sony Six sold 10 second ad spots for Rs 4.5 to Rs 5 lakh, while the final IPL match had advertising ratesat  Rs 18 lakh to Rs 20 lakh fo a 10 second spot (media planners, however, pegged this at Rs 14 lakh to Rs 16 lakh). For FIFA, it is selling 10-seconders for between Rs 2 lakh and  Rs 2.50 lakh.

    Coming to the game itself, Sony Six is seeking to leverage the viewers it gained during the IPL and increase the overall  viewership base. “During the 2010 World Cup, the reach numbers were 65 million, but during this World Cup, we expect the numbers to touch 125 million in India, as trends show an increase in football viewership in India,” says a confident Krishnan.

    With 32 nations battling it out on the football field, fans in India will not have to worry about international timing clashes as Sony Six will broadcast 24 games out of 64 matches live during the prime time slot of 9:30 pm.

    Sony Six will also air two new shows on all match days: a wrap of the day at prime time titled ‘Cafe Rio’ and a live breakfast show called ‘Football Extraaa’. Popular names from national and international football like Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, and Sunil Chhetri will grace the shows along with Abraham, dissecting and analysing the matches.

    ‘Cafe Rio’ will be telecast at 8pm and will lead up to the beginning of the match at 9.30pm; it will be a blend of sports and entertainment and will also focus on trivia about victorious teams, historical venues and players.

    ‘Football Extraaa’ will be a daily morning show for viewers to relive the fun and excitement of the previous day’s matches. It will be aired between 8am and 9am and will be in an interactive format where viewers can dial in and share their perspective or ask questions.

    What’s more, Sony Six plans to have live commentary in Bengali. As reported earlier by indiantelevision.com, Sony Aath will broadcast live the World Cup with Bengali commentary. Aath will telecast 56 matches in Bengali. The channel aims to expand its reach through this specialized offer to its ‘Bong’ audiences.

    Kripalani believes that the FIFA  football action telecast during prime time will not have an impact on general entertainment channels like the IPL did, pointing out that "even if there is, it will likely be seen in Kerala or Bengal that have a large football base.”

    It may be too early to foretell such an effect but all we can say is relax and get set to cheer your best team as the game unfolds in Brazil.

  • After IPL, it’s FIFA time for broadcasters, advertisers

    After IPL, it’s FIFA time for broadcasters, advertisers

    MUMBAI: It’s been a busy year so far for broadcasters and advertisers. First came the election campaign of major political parties in the fray followed by that annual extravaganza called the Indian Premiere League (IPL) and now comes the mother of all sports tournaments, the FIFA World Cup 2014.

     

    If Multi Screen Media’s (MSM) Sony Six hit a six with the recently concluded IPL, it will most likely score a goal with FIFA as well.

     

    As MSM president Rohit Gupta says, “FIFA is clearly getting bigger and bigger in the country. In 2010, the tournament attracted almost 65 million viewers while this year, we expect the reach to touch 100 million.” Gupta feels football in India is touching T20 World Cricket levels when it comes to popularity. Even when it comes to revenue, Sony Six sold 10 second ad spots for Rs 4.9 to Rs 5 lakh and the final IPL match for Rs 18 lakh to Rs 20 lakh, for FIFA, it is selling 10-seconders for Rs 2 to Rs 2.50 lakh. (Media planners, however, said that the spot rates for the IPL final were between Rs 14 lakh to Rs 16 lakh).

     

    The channel has already got on board big advertisers, with Hero MotoCorp as the presenting sponsor and Xolo Mobile and Microsoft as powered by sponsors. Sony Six is also in talks with e-commerce sites that bombarded the online space during IPL.

     

    Media planners however are doubtful about how many brands will shell out the kind of money demanded by the channel. “If we compare last year’s IPL with the just concluded one, we can see that there were a lot of new advertisers. Online retailers leveraged the sporting event well. However, the same cannot be said about FIFA. Yes, it is true that the sport is gaining viewership and hence, increase in ad rates but we cannot be sure how many will be ready to shell out so much money,” says one media planner on condition of anonymity.

     

    Another media planner believes that while big advertisers and sports brands for whom, the tournament is a perfect occasion to advertise, may shell out big money for ads, but there won’t be much increase towards the end. “The rates are already too high and with the Indian Super League (ISL) too coming up, I wonder how much brands will be ready to spend with such exorbitant rates,” he says.

     

    Moreover, they feel that football, unlike cricket, is not an advertiser friendly game where a break comes not before half time i.e. 45 minutes into the game. Therefore, there is only so much an advertiser can do on television.

     

    Keeping this in mind, a lot of brands will be taking the virtual route to connect with the audiences.

     

    All ‘out’ on social

     

    In an official statement early last week, FIFA director of communications and public affairs, Walter De Gregorio said, “We aim to provide an all-round digital companion so that billions of fans can join in and share their excitement. Only the World Cup and digital can create this worldwide conversation.”

     

    FIFA officials have launched Global Stadium, a social, online and mobile hub for the event, which will help football fans across the world stay connected and updated. FIFA’s website has also been redesigned in the run-up to the tourney with football fans in mind and this is complemented by a strong presence on social media. The website has been optimized for mobile and the official World Cup app that went live early this month.

     

    In April alone, FIFA’s Facebook page reached over 280 million users, the World Cup page currently has more than 18 million fans, and there are over seven million FIFA followers on Twitter, who frequently re-tweet and engage in conversation across six language accounts. All these efforts have been undertaken after understanding the changing consumption habits and the “second screen” assuming prime importance in viewers’ lives.

     

    Similarly, MSM too has announced the launch of ‘LIV Sports’, a digital sports entertainment destination called www.LIVSports.in. LIV Sports will be the official mobile and internet broadcaster of the tournament. The platform will show both live and video-on-demand match content, with informative statistics and analysis.

     

    In a statement, MSM CEO NP Singh commented, “The idea was to create a premier digital sports entertainment destination where we will offer quality content which is mass inclusive and not designed to cater only to ardent sports fans. We have attempted to redefine the way sporting content is presented and consumed. With LIV Sports we will attempt to keep every cross section of our consumers actively engagement through high quality interactive sports content with informative data and analytics.”

     

    The official beer partner, Budweiser, has revealed ‘Rise As One’, the brand’s global creative campaign, to celebrate the moments that unite and inspire fans of the beautiful game around the world.

     

    “Most football fans come under a certain age group and hence, are very active online. So, it will be good if brands take that route to connect with them,” says a digital creative head of an agency. “And cheaper as well,” he laughs and signs off.

  • Sony Six launches two shows for 2014 FIFA World Cup

    Sony Six launches two shows for 2014 FIFA World Cup

    MUMBAI: Sony Six, a sports and entertainment channel from the Multi Screen Media (MSM) bouquet, on account of the 2014 FIFA World Cup has announced the launch of a flagship prime time football wrap around show ‘Cafe Rio’ and an invigorating live breakfast show ‘Football Extraaa’ on all match days.

    It comes with the promise of encapsulating the most interesting and entertaining aspect of the tournament.

    True to the channel’s philosophy of staying inclusive, the shows will captivate both the football purist and the fringe viewers. The shows will feature some of the most eminent names from national and international football as studio guests including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri along with Bollywood star and football enthusiast John Abraham interacting and analysing the game.

    Sony Six business head Prasana Krishnan said, “2014 FIFA World Cup is the biggest and most anticipated football tournament of the world and keeping with the scale of the tournament we are excited to present to our viewers the most renowned and eclectic line up of current and erstwhile football stars as studio guests. I believe John’s presence will render our show a generous dose of glamour and entertainment while the guests will bring in a lot of wisdom and insight, offering our audience an unmatched primetime football viewing experience. The hosts and experts on the shows are sure to keep the audience assimilated and glued to their television sets.”

    Coming on board as a studio guest John Abraham said, “I am really excited to be a part of ‘Cafe Rio’ the prime time wrap around show on Sony Six. It’s a great platform where you can see me interact and analyse matches with some of the greatest legends of football. I am sure with this convenient match timings and great line up of shows, the viewers will be glued to Sony Six to watch their favourite teams sweat it out.”

    The two shows come with their own unique flavours, with ‘Cafe Rio’ a live primetime show at 8 pm leading up to the match kick-off at 9.30pm is a blend of sports and entertainment, the show entails interesting facts about victorious teams, historical venues and stalwart players along with in-depth analysis and discussion about squads, player forms, group standings and strategies.

    The live breakfast show ‘Football Extraaa’ is a daily morning round up show for viewers to relive the excitement and fun of the previous day matches. The breakfast show will be telecast between 8.00 am and 9.00 am and will review and provide in-depth analysis of the earlier matches. This show will also be interactive where audience can dial in and share their perspective or ask questions to our studio guests.

    The set has been designed to replicate the essence and the fervour of Brazil’s animated and lively carnival, simultaneously evoking the sheer magic of the game. The dynamic palate of colours integrated into the set resonate the Brazilian spirit and passion for football. As an endeavour to enable the audience to experience the magic of 2014 FIFA World Cup, the set reflects the football mania with portraits of eminent players and a background that recreates the ambience of a stadium.

  • John Abraham to play footballer Sibdas Bhaduri in Shoojit’s next

    John Abraham to play footballer Sibdas Bhaduri in Shoojit’s next

    KOLKATA: Director-cum-producer Shoojit Sircar is all set to make a movie on the life of Sibdas Bhaduri, the man who successfully led Indians against British footballers in 1911. The director has cast John Abraham in the lead role of the period piece ‘1911’ that focuses on Bhaduri, the then captain of Mohun Bagan that won the IFA Shield.

     

    It should be noted that John, a sports fanatic, had earlier played a footballer in 2007 film ‘Dhan Dhana Dhan Goal.’ The pre-production of ‘1911’ has started. “John will essay Bhaduri’s character in the film which will be entirely shot in the Kolkata Maidan area,” said Sircar.

     

    “John is working on the character by reading details on the pre-Independence era football legend,” he added. Bhaduri and his dhoti-clad team had defeated the East Yorkshire Regiment in the IFA Shield final in 1911.

     

    “It will be a sports film with patriotic fervor like the 2007 hit ‘Chak De India’,” said Sircar. “I will do everything to retain authenticity of the period,” said Sircar who has also encouraged John to buy I-league team Lajong FC, besides the Guwahati franchise of ISL.

  • 2014 FIFA World Cup commentary to get sweeter in Bengali!

    2014 FIFA World Cup commentary to get sweeter in Bengali!

    MUMBAI: As the countdown for the 2014 FIFA World Cup Brazil begins, Indian fans, especially the ‘bong’ football enthusiasts are in for a special language treat.

     

    While Sony Six is the official broadcast partner for the World Cup, Multi Screen Media (MSM) has also decided to telecast the matches on its Bengali channel Aath. That apart, Aath viewers will be in for a Bengali live commentary treat for the matches telecast on the channel. “This is for the first time that we will be having a Bengali live commentary for a sporting event of this scale,” confirmed MSM India CEO NP Singh to indiantelevision.com.

     

    Singh also informed that a studio will be set up for the same. “56 of the 64 matches will be aired on Aath and have Bengali commentary,” he added.

     

    This eastern most state of India is known to have a mass fan base which is crazy and enthusiastic about football.

     

    According to BPN Lintas Media group Kolkata executive vice president Mahesh Motwani, “This move will definitely help increase viewership numbers for the channel as Bengal is the Mecca of football in India. The kind of domain knowledge about football that exists here is large and not found elsewhere. I feel that having commentary in the local language during the FIFA World Cup will help increase eyeballs to a large extent.”

     

    Of the other major plans around the big game, Sony Six aims at tapping into the prime time slot featuring the live games from the 2014 FIFA World Cup. The channel will exclusively broadcast nearly 38 per cent of the total live games in the prime time slot of 9.30pm across the Indian subcontinent (24 games in the 9.30pm time slot out of the total 64 matches). The telecast which will begin at 8pm with one of a kind studio show, (leading up to the match kick off at 9.30pm) will have popular anchors and guests providing interesting and unique insights about the players and the tournament. The 9:30pm slot will showcase some of the most exciting match-ups of the group stages including Germany vs Portugal. Viewers can also catch some of their favourite teams including Spain, England, Uruguay, Netherlands and few of the most exciting knock out stage games in the same slot.

     

    In a nation where prime time slot is dominated by soap operas, will creating a prime time band for football help increase viewership? Said Singh, “Well, India is a nation where prime time is a slot for entertainment, and that is what we are providing. But, this is entertainment of a different kind. Also the reason for creating a studio show before the match is to get the viewers in the 8:30pm time band on the channel, who then stick to it for the match.” 

     

    The network is setting up a studio for the Bengali live commentary. “The work is in full force. We will announce more details soon,” he added.

     

    Sony Six had recently launched an Indian promo video featuring Bollywood actor John Abraham where he is seen watching the football matches on a large screen with many other football fans and viewers.

  • Sony SIX unveils ‘Live the Magic’

    Sony SIX unveils ‘Live the Magic’

    MUMBAI: The countdown to the world’s biggest sporting event – FIFA World Cup 2014 Brazil – has well and truly begun with official broadcaster of the tourney in India, Sony SIX, announcing its new marketing campaign christened ‘Live the Magic.’

    Actor-football enthusiast John Abraham has been roped in as the face of the campaign which draws upon the global obsession with the game.

    Ask Sony Six business head Prasana Krishnan about the idea behind the campaign and he says: “The World Cup is the largest event. When one thinks of Brazil, one gets the image of celebration, glamour and extravaganza. It is about the whole community coming together. From the viewership perspective, it brings non-football viewers and engages them with the entire community. In a single film, it captures all images of football.”

    ‘Live the Magic’ opens with Abraham donning a mask of Brazil’s sensational striker Neymar Jr. and stepping onto the street, where he is joined by other fan boys wearing assorted masks of Portugal’s Cristiano Ronaldo, Argentina’s Lionel Messi and France’s Ribery. The entourage gets larger as it snakes through the streets, replicating the feel of Brazil’s carnival parade. A riot of colours, the film captures the essence of Brazil through its beaches, narrow streets, colourful houses and music.

    On the choice of Abraham, Krishnan says, “John relates to flair and glamour. It is his versatility that syncs with our channel’s belief of making content inclusive and entertaining for everyone, deeming him the right fit for our campaign. He is also very knowledgeable about football.”

    The creative agency behind ‘Live the Magic’ is Havas Worldwide while it has been directed and filmed by Prashant Issar from Tubelight fims.

    Elaborating on the campaign, Havas Media executive creative director Vivek Rao says, “The paper mache masks bring a distinctive visual element that has all the carnival cues about it. By combining the two, we captured the essence of Brazil and the carnival feel that it would bring to the FIFA world Cup. All this is reflected with the energy, passion, music and crowd participation in the film, urging people to watch the magic unfold on Sony Six.” Interestingly, the scene where football is being played on the beach was shot at Aksa beach in Mumbai and the whole set-up of Brazil’s streets was also re-created within maximum city.

    Coming to the event itself, FIFA World Cup 2014 Brazil will kick off on 12 June and will have two stages, with the group stage featuring 32 nations battling it out from 12 June to 26 June. The knockout stage will start from 28 June and conclude with the FIFA World Cup Final match on 13 July. The matches will be telecast at 9:30 pm in India and the channel hopes to capture the primetime audience. For now, Sony Six is also looking at third party broadcasters. The channel will also roll out a 360 degree campaign across television, print, radio, digital, outdoor, on-ground, mobile, BTL and out-of-home. The entire campaign will last for three weeks and will begin from the last week of the Indian Premiere League. Out-of-home campaigns will be seen in at least 10 cities. TVC’s will be pan-India. The channel will soon announce the brands it has on board but Xolo is confirmed as of now.

    During the last World Cup, the viewership numbers were 65 million, but during this World Cup, Krishnan expects the number to touch 125 million in India, as trends show an increase in football viewership in India. This he says the channel will use to build a strong audience base.

  • Soha Ali Khan joins P&G to help build a P&G Shiksha school in Kolkata

    Soha Ali Khan joins P&G to help build a P&G Shiksha school in Kolkata

    MUMBAI: Having impacted the lives  of over 420, 000 children till date, P&G’s flagship Corporate Social Responsibility program P&G Shiksha continues to march forward with the motto ‘Padegha India, Badhega India. In its 10th year, P&G Shiksha makes the necessary infrastructure interventions by building and supporting schools across the country thereby giving children the access to education.  Supporting this endeavour, Bollywood actress Soha Ali Khan, who has been associated with the P&G Shiksha initiative for many years, paid a visit to a P&G Shiksha School in Kolkata to help paint the school walls and complete the on-going construction activities at the school. P&G Shiksha’s infrastructure interventions are key to enabling access to education to children across the country. The actress turned teacher for the day, involved the children in some interactive learning by implementing several fun tactics. She also engaged them in a rapid fire round, on a wide range of subjects and was very impressed with the confidence, intelligence, wit and exuberance demonstrated by the P&G Shiksha children.

    The actress also shared her vision of empowering under privileged children with access to education and together with P&G Shiksha urged consumers to make the simple brand choice and join the program’s drive by purchasing P&G products such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur. These purchases enable the company to channelize part of the sales proceeds towards building and supporting schools across the country.

    In West Bengal alone, P&G Shiksha has improved the lives of nearly 5000 underprivileged children through quality education, by building and supporting over 15 schools. With the objective of improving the quality of education and encouraging more children to stay in school in Kolkata, P&G Shiksha delivers key infrastructure interventions that enables access to education and motivates children to learn every day. P&G Shiksha has also been instrumental in the change by equipping schools with necessary amenities from building classrooms to building toilets, thereby bringing down the dropout rate and improving the overall literacy rate in West Bengal.

    Supporting this initiative, actress Soha Ali Khan said, “I have been associated with P&G Shiksha for many years now and today I feel proud and delighted to be a part of this initiative yet again. I truly believe that education is a basic right of every child and it is heartening to see a movement like P&G Shiksha facilitating education for underprivileged children and helping them realise their dreams and providing them a better standard of living. With 42% rural areas in India still not having access to primary schools and 30% of primary schools not having proper toilets; infrastructure is a key issue at schools across the country. I am thrilled that by painting the school walls today I have been able to play a small role in giving these children a bright and colourful future and ensuring they have access to a fully functional school! I encourage all of you to join the movement by making the simple brand choice of buying P&G products, as a part of the proceeds go towards building and supporting schools. Today, at the P&G Shiksha School, not only did I discover a teacher in me, but also had a lot of fun painting the kids’ lives that are the future of India.”

    P&G Shiksha has over the years received generous support from many thought leaders and celebrities such as Anupam Kher, Dr. Kiran Bedi, Anil Kumble, Rani Mukherjee, John Abraham, Abhay Deol, Farah Khan, Arbaaz Khan, Sameera Reddy, Huma Qureshi, Sushmita Sen, Kareena Kapoor, Saif Ali Khan, Sharmila Tagore, Konkona Sen, Neha Dhupia, Soha Ali Khan, Lara Dutta, Preity Zinta, Jacqueline Fernandez, Jatin Das, Shaan, Chitrangada Singh, Soha Ali Khan,  Shruti Hassan and many more.

    P&G Shiksha also allows consumers to share in their support. This can be easily done by buying any P&G Product such as Tide, Ariel, Whisper, Pampers, Olay, Head &Shoulders, Pantene, Vicks, Gillette, Oral-B & AmbiPur and part of the proceeds will go towards building and supporting schools. Consumers can also visit P&G Shiksha’s online partner – Amazon.in (www.amazon.in/pgshiksha) to buy P&G products & support this cause.

    With a motto of ‘Padhega India, Badhega India’ – P&G Shiksha believes that the secret to a brighter India lies in the quality of education of our children.

  • Yamaha Motor India to continue with John Abraham as its brand endorser

    Yamaha Motor India to continue with John Abraham as its brand endorser

    MUMBAI: Yamaha Motor India today announced an extension of its association with Bollywood’s heartthrob, versatile actor and biking enthusiast Mr. John Abraham. The company has again renewed its association with the popular youth icon by extending the contract for two more years.  

    While John will continue to endorse Yamaha’s flagship motorcycle brands, Deepika will simultaneously endorse the scooter section of Yamaha. Yamaha Motors India strongly believes that they will further strengthen the brand appeal of Yamaha’s strong product line-up.

    Commenting on the occasion, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Our association with John goes back a long way and he has done a commendable job for us. He has been the face of Yamaha since 2005 now. An avid biker himself, John personifies the true DNA of Yamaha which stands for power, speed, ruggedness and great style. Hence, our target audience relates to him and he remains to be the perfect face for Yamaha. We are upbeat about our association with John and are confident that it will catapult the concept of biking in India to an all new level.”

    Talking about the association, John Abraham shared, ”I am excited about the association with Yamaha yet again. The company is doing a great job not only by introducing powerful and stylish products but also by its unique initiatives to promote biking/racing in India and spreading awareness on safety.”

    John Abraham will also be marking his presence at the Auto Expo 2014 at India Expo Mart, Greater Noida.

     

  • John Abraham to attend the 11th Alumni Meet of Jai Hind College

    John Abraham to attend the 11th Alumni Meet of Jai Hind College

    MUMBAI: We all love memories! And if one gets a chance to revisit them, nothing could be more wonderful that that. Seems John Abraham is trying to just relive his college memories once again. The actor and producer would be a part of Jai Hind College’s 11th alumni meet as the chief guest.

     

    The event will be held at Nehru Centre Auditorium, Worli in Mumbai on February 1, 2014.

     

    John said in a release, “It is an honour for me to be present as chief guest at the alumni meet of my own college. It means a lot to me. Like every teenager I have lived my best and the toughest time in this college and there are a lot of memories associated with it. This reunion is such a great effort which gives us a chance to relive those memories.”

     

    The college boasts of having distinguished alumni including names like Priyanka Chopra, Aishwarya Rai Bachchan, Isha Kopikar, Kajal Aggarwal, Malaika Arora Khan, Ramesh Sippy, Sunil Dutt, Neeta Lulla, Atul Kasbekar, Hiten Tejwani, Natasha Suri and Ajay Piramal associated with it.

     

    Every year, Jai Hind Alumni Association organises this get-together where the illustrious ex-students are acknowledged for their outstanding performances and for being the torch – bearers of Jai Hind College.

     

    “This is just an effort to build a strong association of the alumni who are now in different parts of the world and are proud to be Jai Hind- ites. This meet takes all of us down memory lane and everyone looks forward for this,” said Jai Hind College Alumni Association Secretary NW Shivdasani.

  • Garnier Men announces Sushant Singh Rajput as the face of AcnoFight

    Garnier Men announces Sushant Singh Rajput as the face of AcnoFight

    MUMBAI: Garnier Men has unveiled its first anti-pimple face wash for men – ACNOFIGHT. The young and dashing Sushant Singh Rajput will endorse AcnoFight whichpromisestofight the six signs of pimples and provide pure and smooth skin.

    Garnier Men AcnoFight is a first of its kind 6 in 1 pimple clearing facewash that visibly fights six signs of pimples. Enriched with Salicylic and a special Herba Repair formula itcontrols oiliness, reduces redness, uproots black heads,tightens pores, lightens marks and dries pimples. The powerful Herba Repair is able to repair restructure skin for a healthy appearance while the purifying active Salicylic, an anti-microbial ingredient helps to reduce pimples and secretion of oil, leaving skin free of excessive sebum.

    Speaking about GarnierMen ACNOFIGHT, Sushant said, “I’m already a fan of Garnier Men’s skincare rangeand it is an honor to now be associated with the brand. Garnier understands the Indian man’s skin –and makes it very easy for me to ‘Take Care’ of my skin in the right way.”

    Speaking at the launch, Rupika Raman, General Manager, Garnier said,“Garnier Menhas been a driver of innovation in the Men’s skincare market in India. We believe that Acnofight is that one product that can effectively help young men achieve clear, pimple free skin, therefore completing their grooming regime. Needless to say the product enjoys the best of natural ingredients and has been customized to suit the skin care needs of Indian men. With Sushant on board as the new face of this campaign we hope to encourage men to use the product and adopt a healthy skin care regime to fight pimples.”

    Present on the occasion, Satyaki Ghosh, Director, L’Oréal, Consumer Products Division, India said,“We welcome Sushant Singh Rajput to the Garnier Men family alongside John Abraham. Garnier has always stood by its tag-line ‘Take Care’. Skin care for men is incomplete without a product that actually helps them take care of pimples. Wehope our consumers enjoy the benefits of this product along with the exciting new campaign that we will roll out with Sushant.”

    Garnier Men AcnoFight is available across all modern and general tradeoutlets and is priced at Rs. 85 for 50g and Rs. 170 for 100g.