Mumbai: Music and entertainment company Mirchi has announced its new show “Shape of You” with Bollywood actor Shilpa Shetty as the host. The talk show on celebrity fitness will be available on Mirchi’s YouTube channel – Filmy Mirchi.
“Each episode of ‘Shape of You’ will feature Shetty in candid conversations with a B-town celebrity about their mental and physical transformation from the time they debuted till the present day. It will also reveal their workout routines, and fitness mantras. Through the show, fans will get a sneak-peak into the lives of their favourite celebrities and their secret tips and tricks to stay fit,” said the statement.
The show will be a star-studded series featuring popular artists from the industry including John Abraham, Jacqueline Fernandes, Masaba Gupta, Badshah, Shehnaz Gill, among others, it added.
“Shilpa’s knowledge, experience, and jovial personality form the baseline for the show; we couldn’t have found a better fit,” said Mirchi executive president Nandan Srinath. “We are keen on witnessing the response that the show receives and hope to set new records with its success. Also, we are glad to have Pintola as presenting sponsor for the first-ever season of ‘Shape of You’ and wish to have a fruitful relationship ahead.”
“My journey with fitness and wellness started over 15 years ago, and my involvement in it grew post giving birth to my first child,” remarked Shipla Shetty Kundra. “Over time I have realised the importance of health and fitness in my life, and I want to play the role of a catalyst in people’s lives who are looking to embark on this journey. Through ‘Shape of You’ and through the ‘Simple Soulful App’, I want to reach out to more people who want to pay attention to themselves as well as their health and wellness.”
The show is presented by Pintola Peanut Butter and co-powered by Sofit. “‘Shape of You’ is an attempt to make a healthy difference in the lives of many. We will continue encouraging everyone to adopt a healthy lifestyle through our 100 per cent natural, high in protein, and zero preservatives products,” stated Das Foodtech head of marketing Anand Patel.
Mumbai: Zee5 has entered a partnership with Garnier and Wavemaker to exclusively stream “Garnier Men BroCast,” a celebrity podcast on male grooming conceptualised in partnership with Schbang.
The brand has roped John Abraham and Tiger Shroff for the first episode of the podcast to initiate conversations about normalising grooming for the modern Indian man. The first season of the podcast is a three-episode series with each episode lasting for six to eight minutes, accessible to both AVOD and SVOD audiences on the platform.
“An average Indian man spends 42 mins every day grooming himself. With search around men’s skincare increasing by 400 per cent over last five years and 22 per cent male consumers (aged between 18-34) turning to social media influencers for grooming tips, Garnier along with Wavemaker wanted to dedicate its latest property, ‘Garnier Men BroCast’ to change the perception around the idea of male grooming and address the stigma associated with grooming being a focus area only for women,” said the company in a statement.
“Leveraging tech in beauty in collaboration with Zee5’s reach, we are confident of reaching the right audience, to drive talkability and consumer love for Garnier Men,” said L’Oreal India general manager – marketing Zeenia Shroff.
“Garnier Men has been a pioneer in driving grooming conversation with Indian men,” said L’Équipe L’Oréal Wavemaker head Avinash Pareek. “In partnership with Zee5, we have been able to create an entire campaign around it with promotional elements leading to reach and buzz, giving BroCast stellar scale.”
“We are glad to partner with Wavemaker to exclusively host the show, created by Garnier Men to lead conversations around this subject, along with lifestyle problems with their solutions,” stated Zee Entertainment Enterprises Ltd chief revenue officer – digital and SMB Gaurav Kanwal. “John and Tiger being the epitome of charm, will be the best examples to immerse and inspire across this trend of men’s grooming.”
Mumbai: Eurosport India has recorded a 53 per cent growth in reach and 37 per cent increase in the time spent for Tokyo 2020 Summer Paralympic Games. The sports channel from the Discovery stable, saw a rise in viewership and reach for the weeks of 30-35, 2021, as per the latest data released by BARC, which was a result of their marquee global properties including Moto GP and All Elite Wrestling, alongside the Paralympic Games. Eurosport India was the only TV partner for the Paralympics in the SAARC region.
The Paralympic Games alone helped the channel scale 60 per cent of its total gain during a period when live sports viewership dropped by 11 per cent across the sector (week 35, 2021). A 360-degree approach with an equally robust digital push saw Eurosport India achieving an additional reach of over 22 million with over 24 million impressions on social media during the 13-day long quadrennial sporting event. The Paralympics witnessed the best ever finish by team India, with 19 medals including a record-breaking five gold medals.
Speaking about the development, Discovery Inc senior VP of affiliate sales and product distribution for Asia – India sales & distribution and Eurosport India head Vijay Rajput said, “It has been a short journey for Eurosport in India, and we are very happy that in our own signature way we have certainly proven that our varied sports content beyond cricket is gradually creating its niche amongst passionate sports fans of India.”
“Being home to Olympics in Europe, adding the Tokyo 2020 Paralympic Games to our SAARC roster was a well-thought strategy and we are delighted to see the results which also prove that we are rightly reading the passionate sports fan’s choices. It is a matter of privilege and pride that Eurosport India was able to support them in this journey by bringing their untold stories of triumph to our viewers,” Rajput added.
Mumbai: Eurosport India and discovery+, on Thursday announced the appointment of Bollywood star John Abraham as the India ambassador for their flagship Motorsport property – MotoGP. Abraham will be seen promoting MotoGP to a wider audience base in India as its face through Eurosport’s campaign – “MotoGP, Race Lagate Hai”.
The campaign will have a comprehensive promotional plan across platforms including radio, OOH, and digital. While digital and social media will be the key drivers to create conversations and buzz through interesting content videos with the new brand ambassador, Eurosport is also giving a chance to its followers to win exclusive motorsports merchandise signed by him, said the statement.
Prior to this association, John Abraham has shared the stage with MotoGP legend ‘The Doctor’ Valentino Rossi and has frequented many MotoGP races.
“It’s a moment of pride for any fan to become the India Ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport. I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans,” Abraham said.
Commenting on the association, Discovery Inc, managing director – South Asia, Megha Tata, stated, “Discovery network has always believed in creating passionate communities and bringing on board John Abraham as the India Ambassador for MotoGP is just a step in that direction. Motorsport still has a lot of distance to travel as a mainstream sport in India and we couldn’t find a better fan of Moto GP than John Abraham himself who could join us in making the passionate motorsports fans cheer together for their favourite rider. We are thrilled to begin this partnership and with John’s involvement we are confident that we will elevate this pure sport to greater heights in the years to come.”
“Indians, across the country, love superbikes and racing but motorsports is still very community-focused, concentrated at certain pockets, which has resulted in a major part of the country still not being exposed to the thrill and excitement of the biggest global motorcycle race event – MotoGP. Through this power-packed campaign, ‘MotoGP, Race Lagate Hain’ we at Eurosport India along with MotoGP fan John Abraham, aim to expand its reach across the length and breadth of the country also fuelling more conversations around the thrill and competitiveness of the sport,” said Discovery Inc. SVP – affiliate sales and product distribution, Asia – India sales & distribution and Eurosports India head, Vijay Rajput.
“Just like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsports and MotoGP are second to none in this country and hence we are confident of a very fruitful outcome from this association,” Rajput added.
Eurosport India and discovery+ currently have the LIVE and exclusive broadcasting rights for all three premier classes – Moto 2, Moto 3, and Moto GP.
MUMBAI: The Covid2019 pandemic seems to have accelerated the agenda for a greener and cleaner Earth. Sustainable living and environment-friendly actions are top of the agenda for consumers across the globe in 2021. An international survey commissioned by global beauty brand Garnier found that 81 per cent of global consumers want to be more sustainable in 2021, and 44 per cent respondents expect brands to facilitate this, thus proving the importance of green beauty offerings.
With these findings in mind, Garnier has launched its #GreenerWithGarnier initiative which aims to stop using virgin plastic for all packaging by 2025. The company plans to use either reusable, recyclable or compostable materials in all packaging under its sustainability programme, thereby cutting down on 37,000 tonnes of plastic productions every year. Moreover, it has already reduced its CO2 emissions at its factories and manufacturing sites by 72 per cent, it said.
The cosmetic brand further aims to achieve an improved environmental profile for all its new products, transforming all its industrial sites into 100 per cent carbon neutral locations by adopting renewable energy.
Calling 2020 ‘the wakeup call to protect our planet’ Garnier global brand president Adrien Koskas pledged in a statement to lessen the company’s impact on the planet and innovate for a sustainable future. “It will take time, but Green Beauty will transform Garnier, and we hope the beauty industry as a whole," he added. Moreover, from 2022, all plant-based and renewable ingredients used by the company for its products will be sustainably sourced, it noted.
The cosmetics company hopes to usher a huge shift in the way that the beauty industry operates with the launch of the Garnier Green Beauty campaign. A complete end-to-end approach to sustainability, the campaign aims to transform every stage of Garnier’s value chain, thereby reducing its environmental impact in the following ways: greener and cleaner formulas, more recycled and recyclable packaging, more renewable energies; also more actions to fight plastic pollution, by having more empowered communities worldwide as part of its solidarity sourcing programme.
Garnier India general manager Zeenia Bastani said that under the initiative, the company is also working with its suppliers and marginalised community. It has partnered with Plastics For Change to help with the social impact of plastic pollution. "Through this association, Garnier will support the holistic development of waste picker communities in India," it said. Plastics for Change supports education for children, healthcare, nutrition, financial literacy and empowerment of girls and women. By 2025, Garnier will empower 800 communities worldwide as part of its solidarity sourcing programme, she added.
As Garnier India’s brand ambassador, Bollywood actor John Abraham also endorsed his commitment towards the cosmetic brand’s green initiatives.
“With the continuous depletion of our environmental resources over the years, we firmly believe that individual contributions leading to a larger united front will help achieve the set goals,” said Abraham. “Through the Garnier Green Beauty initiative, we are offering an opportunity to all young ambitious Indians to come forward and join us in making small changes in your life today, contributing to a sustainable tomorrow and a greener future.”
The Green Beauty initiative also presents an annual global Sustainability Progress Report, offering complete transparency on Garnier’s commitments. The report can be tracked publicly via the Garnier website and states where Garnier stands today, mapping out the process of how the brand will reach its ambitious 2025 targets.
MUMBAI: Eros International Plc, a global Indian entertainment company, has acquired international distribution rights to four bollywod films. The company has announced that it will release four Hindi language films across different genres later this year in several overseas markets including the UK, US and Middle East.
First to release will be the romantic action film titled ‘Marjaavaan’ on 15 November, directed by Milap Zaveri, starring Sidharth Malhotra, Riteish Deshmukh, Tara Sutaria and Rakul Preet Singh. Produced by T-Series and Emmay Entertainment, the film is a dramatic, violent and action-packed love story.
The second film to be distributed will be ‘Pagalpanti’, which is scheduled to release on 22 November. The forthcoming film is a comedy caper directed by filmmaker Anees Bazmee and produced by T-Series and Panorama Studios. The story of the film revolves around a group of Indian tourists on vacation that turns into a patriotic mission. The comedy stars Anil Kapoor, John Abraham, Ileana D'Cruz and Arshad Warsi.
Eros International Media Ltd managing director Sunil Lulla said, “Eros continues to be a forerunner in releasing the biggest hits from Bollywood in significant markets across the globe. We take immense pride in taking quality cinema outside of India to maximise its viewership. And with this, we shall continue to forge our own path in the overseas market with the sole objective to delight the Indian diaspora and global consumers seeking fresh content.”
Closely followed will be two other releases, one titled ‘Pati Patni Aur Woh’ and the other, ‘The Body’. The two starkly different films are scheduled to release simultaneously on 6 December. The former is a remake of a cult Bollywood film of the same name. Produced by T-Series and directed by Mudassar Aziz, the highly awaited film stars Kartik Aaryan, Ananya Panday and Bhumi Pednekar. ‘The Body’ is a thriller mystery inspired by its Spanish antecedent. Produced by Viacom18 Motion Pictures, the film is headlined by Emraan Hashmi, Rishi Kapoor, Vedhika and Sobhita Dhulipala.
MUMBAI: Leo Burnett Orchard has won the creative duties of Guardian Healthcare, one of the largest health and wellness supplements retailers in India and the master franchisee for GNC products in the country. The business was won after a multi-agency pitch and will be handled by Leo Burnett Orchard’s Mumbai office.
Leo Burnett Orchard will now create awareness and build brand salience by focusing on leading GNC Pro Performance 100% Whey Protein to the status of flagship brand. The first campaign for the Pro Performance 100% Whey is specially designed for beginners in the world of fitness. An integrated marketing campaign–Start Strong–has been unveiled to promote GNC’s 100 per cent whey protein supplements. Popular Bollywood actor John Abraham is featured in the commercials.
Speaking about the new business and campaign Leo Burnett Orchard VP and branch head – Mumbai Manav Rai Ahuja said, “We are really excited to have GNC in our fold. They are the global leaders in nutraceuticals. Each GNC product is the result of an intensive scientific research process ensuring full effectiveness. Today, more and more people are conscious about their physicality. We, therefore, have a huge number of people joining gyms but an equal number of people dropping out. Through this campaign, we want to speak to people who are in their early stages of fitness exploration. The ‘Start Strong’ proposition sharply focuses on the importance of choosing the right beginning that yields desired results and motivates people to continue their efforts. This is GNC’s first mass media campaign and we are ensuring that it becomes a huge success by using our unique Power of One capabilities.”
Speaking about the campaign GNC India CEO Shadab Khan said, “The supplementation market in India is still at a very nascent stage and people lack the knowledge about how the right supplementation can fuel their performance. We believe that there is a need to educate people on how, along with discipline and hard work, consuming the right protein is extremely important to achieve their fitness goals. GNC Pro Performance 100% Whey Protein is the basic kick-starter protein that has been specially formulated for beginners, to maximise their fitness goals. We are confident that our new campaign with John Abraham, on GNC Pro Performance, will help inspire youngsters to take a holistic view of health and nutrition and thereby, choose the right supplements.”
Speaking about the campaign Leo Burnett Orchard executive creative director Amod Dani said, “A lot of people who workout have icons they look up to. The beginners, however, lack the right direction and the right mentorship. John Abraham is a fitness icon; his disciplined approach to building and maintaining his physique has always been an inspiration to many. We brought this very inspiration to life with John’s poster coming alive and him motivating his protégé’s workout with a balance of hard work coupled with right supplementation. Workouts are built on a strong mentor-protégé relationship, and that’s what we have reflected in the film; John as the mentor-in-chief coaches his protégé and shows him the real meaning of ‘Start Strong’.”
MUMBAI: Guardian Healthcare, one of the largest health & wellness supplements retailer in India, has signed renowned actor and fitness icon John Abraham as the company’s brand ambassador, to promote GNC, a leading nutrition and wellness supplements brand globally. John Abraham is a strong proponent of living well and his personal beliefs align closely with GNC’s values.
The partnership will help support further growth for the company in the market, particularly by elevating brand awareness and driving traffic and visibility for franchise locations throughout India. The Indian nutraceuticals market currently stands at $4 billion and is to grow at 20 percent each year, to reach $10 billion by 2022. GNC India aims to expand its availability across all large supplement and pharmacy stores by 2020 in all Metros and Tier 1 Towns.
Shadab Khan, CEO of GNC India, said, “We are extremely delighted to sign on John Abraham as our brand ambassador, as he embodies the brand philosophy to ‘Live Well’. In John we have found a partner who reflects the right commitment and attitude in order to advocate and promote good health. He also allows our business to connect with millennial audiences, which is critical to our continued growth and success.”
With the objective of laying a foundation to “Live Well” amongst the Indian consumers, Guardian Healthcare and GNC have identified four building blocks of nutrition – Multivitamins, Omegas, Proteins, and Probiotics. Having complete nutrition is essential for a healthy life. However, just consuming food is not enough, and today’s hectic lifestyle leads to incomplete nutrition. With over 80 years of expert knowledge in health and wellness, GNC believes in bridging the gap created due to inadequate nutrition, through nutrition supplements. These scientifically developed formulas undergo as many as 150 quality and safety checks to ensure maximum Quality, Potency and Purity.
John Abraham, the newly-appointed brand ambassador for GNC India said, “GNC is a one-of-its-kind brand devoted exclusively to helping people improve their quality of life and to encourage them to stay fit and healthy. I have been a loyal, long-time customer and use a range of GNC products. The brand believes in a holistic approach towards health and wellbeing. GNC’s vision resonates with my own lifestyle and way of living. I’m delighted to join GNC India to create awareness about the right line of nutrition for Indians.”
In India, Guardian Healthcare is the master franchisee for GNC LiveWell™, with exclusive manufacturing, distribution, sales and marketing rights. GNC India’s products are also available at www.guardian.in, a site owned and managed by Guardian Healthcare, the master franchisee for GNC products in India.
MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s website and the customised bed sheet is delivered to their doorstep.
Launched only last week, the company has received a phenomenal response with orders for customised bedsheets coming in from across the country. Interestingly, people showing an interest in the new, customisable bed sheets are not restricted to the creamy layer of the society.
According to the company, it is the B class segment where most of the orders are pouring in from. Despite being priced at a premium amount of Rs. 1999, people in rural and small towns haven’t been deterred from going for a pair of these bed sheets.
Designed by the creative agency L&K Saatchi & Saatchi, the company has launched three films in total to promote the latest initiative, two 10 seconds ads for television along with a digital film. While they are betting big on TVC and outdoor for the campaign, the company will stay away from print for this particular campaign.
Established in 1879, Bombay Dyeing today stands as the oldest flagship brand of the Wadia Group in India. The brand that is primarily into bath and bedding, has seen a fair share of highs and lows in its 137-year history.
Today, bath and bedding category has become a cluttered sector with newer players entering the market and increasing imports from Taiwan, Bangladesh and China. However, there are limited players in organised sector that cater to the premium consumer. These include D’Decor, SPACES, Portico, Bombay Dyeing and Welpsun among other small and local players.
It is a challenge for most brands to communicate and connect with the audience of today, which is digital savvy and spends more time on their personal devices and far less sitting in front of a television set.
On the advertising front, the company usually spends 40 per cent of its allocated ad budget on television and a mere 10-15 per cent on digital platforms, which is on par with what most brands in this category spend. However, it is interesting to note that Bombay Dyeing did not spend a dime on digital advertising two years ago. Bombay Dyeing CEO for retail category Aloke Banerjee states that the company’s digital spend will increase to 30 per cent by year 2020.
On television, they advertise on GEC, movies, lifestyle and regional channels. They refrain from using print and resort to the medium only for big campaigns, sale and festive announcements.
As of May 2018, the company’s revenue has grown by 44 per cent YoY and 22.2 per cent QoQ to Rs757.8 crore as compared to 692.2 crore in November 2017. Although the company’s growth was static in 2017 due to the after effects of demonetisation, roll out of GST and other factors, Banerjee is expecting a 34-45 per cent of jump in revenue by the end of 2018.
Considered a premium brand, Bombay Dyeing’s bedsheets start at as low as Rs. 600. The demand for these mostly comes from rural areas and B class towns. However, the company’s rural penetration still continues to remain weak. To improve this, Bombay Dyeing is set to open 100 exclusive franchisee stores in smaller segments of India.
E-commerce has now become the go-to favourite for every retailer as they don’t have to spend lakhs of rupees for a brick and mortar store. This ideally means they can showcase their products with minimum investment. Today, Bombay Dyeing is among the top three preferred brands in the bed and beyond category along with SPACES and D’Decor.
“E-commerce contributes to 5-7 per cent of out current revenue but we want to increase it to 20-30 per cent in the next 3 years. We are eyeing a triple jump in sale this year through e-commerce,” said Banerjee.
While the organisation has stopped its exports business for the last 3 years, it intends to re-enter the Middle East market actively again by the end of 2018.
Most of the Bombay Dyeing consumers swear by its quality of fabric and print, but not everyone knows that the company no longer manufactures its bedsheets and rather outsources them to other vendors. How has that fared for them? Great, apparently, because they are eyeing a revenue of Rs 1000 crore by year 2020.
It is a general belief that when a brand signs a Bollywood celebrity to endorse a product, it is bound to generate buzz and increase the demand. Bombay Dyeing however has no brand ambassador at the moment Although, the company has collaborated with John Abraham, Karan Kapoor, Lisa Ray among other celebrities in the past.
What started off as a suits and shirting company has today transformed into a primarily bed, linen and upholstery business. But the company is bringing back its readymade shirts and suiting business and foraying into the rugs and curtains’ segments.
The challenge for the company lies from local vendors and brands along with international players stepping in the market. It will be interesting to see how the company adapts to the changing consumer needs and whether it still continues to be relevant to a generation that already considers the brand “fuddy duddy”
MUMBAI: DoIt Talent Ventures, a talent management firm, has appointed Murtuza Madraswala as the business head, Indiantelevision has learnt. Lead by Dharshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.
Madraswala was previously working as the head of marketing and PR for Sony Six and Sony ESPN. Having joined Sony in 2012, he played a pivotal role in the company’s FIFA World Cup and Euro campaigns over the years. Madraswala also crafted marketing initiatives for NBA and key cricket tournaments.
Madraswala joins the company with over two decades of experience in marketing and client servicing. He joined Sony from Amigo Sports where he was GM for marketing and worked on the FIFA business division.
Sony is not the only broadcaster Murtuza worked has with, he had a four-year stint with then ZEEL-owned Ten Sports.
In the span of three months, DoIt Talent Ventures has already signed a number of personalities across films and TV like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal and Neeraj Pandey.
When it comes to sporting talent, the brand now works with Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.
Dharshana Bhalla is a former CEO of Mates – the entertainment unit of Madison communication, while Radha Kapoor Khanna is founder and executive director of DoIt creations.
