MUMBAI: Skechers has found its newest sole mate in Kartik Aaryan. The Bollywood star has been signed on as brand ambassador for India, making his debut with a campaign for the brand’s buzz-worthy Hands Free Slip-ins — footwear that fuses fashion with no-fuss functionality.
Built for the on-the-go urbanite, Skechers’ Hands Free Slip-ins come equipped with the brand’s patented Heel Pillow tech — letting wearers slide into their shoes without bending down or lifting a finger. Think of it as the lazy genius’ dream sneaker — sleek, stylish, and smart.
Speaking on the association, Skechers South Asia Pvt. Ltd. CEO Rahul Vira said, “Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous. As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India. We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers.”
Sharing his enthusiasm about joining the Skechers family, Aaryan said, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style. What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design. I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”
Kartik joins an all-star global Skechers lineup that includes Ananya Panday, Sunil Chhetri, Harry Kane, Jasprit Bumrah, Joel Embiid and more. With charm and swag to boot, Aaryan’s pairing with Skechers promises to put comfort and cool in the same step.