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Tag: Jockey

  • Jockey races ahead with 1500 stores as comfort meets retail milestone

    Jockey races ahead with 1500 stores as comfort meets retail milestone

    MUMBAI: Looks like Jockey’s running a winning streak and this time, the finish line reads 1,500. The iconic innerwear and lifestyle brand has hit a major retail milestone with the launch of its 1500th Exclusive Brand Store (EBS) in India, marking a new chapter in its three-decade-long evolution from comfort staple to fashion statement.

    The milestone outlet, featuring a sleek, youthful design, mirrors Jockey’s shift towards a more style-conscious audience. Stocked with a full range of apparel and innerwear for men, women, and children, the store embodies the brand’s mantra of fusing everyday ease with contemporary flair.

    It’s been quite the journey since Jockey opened its first Indian store back in 1995. What began as a trusted name for innerwear has now grown into a full-fledged lifestyle brand, one that understands that comfort isn’t just worn, it’s lived. From metros to tier II and III towns, the brand’s 1,500 exclusive stores stand as proof of its deep market connect and inclusive retail strategy.

    “We are thrilled to reach this incredible milestone of 1500 stores in India,” said Page Industries chief retail officer Ankur Sharma. “This achievement is a testament to our consumers’ love and our franchisees’ trust. It marks another step forward in our mission to redefine comfort and style in everyday essentials.”

    The new store format reflects how Jockey has evolved to stay in step with India’s changing retail rhythm. With clean lines, digital integration, and an inviting layout, each outlet doubles up as an experience hub, a space where shoppers can explore, try, and indulge in the brand’s growing lifestyle collection.

    Behind this steady sprint is a clear strategy: blend a robust offline network with a strong online presence. By aligning its distribution with the pulse of modern consumers, Jockey continues to hold its own in an increasingly competitive apparel landscape.

    From its humble beginnings to a 1,500-store-strong empire, Jockey’s story proves that comfort never goes out of style, it just finds new ways to fit. And as the brand slips comfortably into this next phase, it’s safe to say that Jockey isn’t just keeping pace with India’s fashion-forward consumers, it’s setting the rhythm.
     

  • Jockey launches Next Gen Inno-Wear for men

    Jockey launches Next Gen Inno-Wear for men

    MUMBAI: Time to rethink what’s beneath the surface! Jockey has unveiled its Next Gen Inno-Wear, expanding its men’s innerwear collection with bonded trunks designed for ultimate comfort and cutting-edge performance.

    Crafted with advanced bonding technology, these seamless trunks eliminate traditional stitching, pairing with soft microfiber fabric for a chafe-free, smooth fit. The collection features Stayfresh technology for long-lasting freshness, a breathable mesh pouch for ventilation, and an ultra-soft, label-free waistband for irritation-free wear all day.

    “At Jockey, we know men want more than functionality, they want innerwear that keeps up with their fast-paced life,” said Jockey India chief marketing officer Nihal Rajan. “This collection combines innovation, adaptive comfort, and smart design, letting men move confidently through every part of the day.”

    Designed as a precision-fit base layer, the Next Gen Inno-Wear trunks are perfect for commuting, collaborating, or workouts. The collection blends technology and style, offering men a seamless experience from morning to night.

    The range is now available at Jockey exclusive outlets, leading retail stores, marketplaces, and online at www.jockey.in. With over a century of global legacy, Jockey continues to set benchmarks in premium innerwear, delivering style, quality, and innovation to meet the evolving needs of modern men. 
     

  • Jockey slips into seamless with new women’s range

    Jockey slips into seamless with new women’s range

    MUMBAI: Comfort has never been so well dressed. Jockey is taking innerwear to the next level with its new women’s collection under the Designed to disappear campaign.

    Launched by Page Industries, the range uses advanced bonding technology to create bras and shapewear that fit like a second skin. From T-shirt and strapless bras to lounge and shaping styles, the collection promises invisible support, sleek lines, and all-day ease in a versatile neutral palette.

    “This collection is for the modern woman who won’t compromise on either comfort or style,” said Jockey India CMO Nihal Rajan. “Bonding technology allows each piece to feel effortless, letting it disappear into the day as naturally as it fits.”

    To make the experience more personal, Jockey is also rolling out an in-store “Size Check” fitting service, helping women find their perfect match in comfort and style.

    Now available across Jockey exclusive brand stores, multi-brand outlets, and online, the launch is backed by a multi-platform campaign spanning digital, outdoor, and in-store media, ensuring seamless comfort makes a strong, and subtle, statement.

  • Interpublic group acquires Mumbai-based ecommerce intelligence firm Intelligence Node

    Interpublic group acquires Mumbai-based ecommerce intelligence firm Intelligence Node

    MUMBAI: For clients, looking for granular information about shopping habits of customers online – especially in this increasingly D2C world – it surely is an intelligent move by . marketing solutions provider the  Interpublic Group. It has forked out, according to media reports $100 million, to acquire 12 year old Mumbai-based ecommerce intelligence platform Intelligence Node. The company which was co-founded by CEO Sanjeev Sularia and chief data analytics officer Yasen Dimitrov, serves top notch clients such as Jockey, Unilever, Macy’s, Li & Fung, Tesco, Mobly, Tata and Landmark. 

    This strategic move significantly enhances Interpublic’s commerce capabilities, providing clients with real-time product and market intelligence to understand shopper trends, drive sales growth and optimise performance in the dynamic digital marketplace. 

    Intelligence Node’s cutting-edge technology leverages AI to aggregate and analyse billions of data points across over 1,900 retail categories in 34 global markets, delivering dynamic insights into product attributes, media, pricing, availability, promotions, and consumer sentiment. 

    Through this acquisition, Interpublic will seamlessly integrate these rich data streams into its existing and future commerce solutions. Intelligence Node strengthens Interpublic’s ability to build and deploy agile commerce solutions, streamlining operations and maximising ROI for companies through faster, more informed decisions across product development, marketing, sales activation, and retail media.

    The aggregated commerce and transaction data from Intelligence Node enhances and complements audience data and identity solutions within Acxiom, the global data leader within Interpublic. Together, the companies create a comprehensive view of customers and products, offering brands and retailers unmatched capabilities to maximize market share. Intelligence Node will be leveraged across Interpublic’s portfolio of agencies and the company will maintain its current brand name.

    “As commerce and retail media continue their rapid convergence, actionable data is paramount to maximising brand performance,” said Interpublic group CEO Philippe Krakowsky Interpublic. “Intelligence Node’s robust platform provides the real-time market-wide signals that brands need to optimise retail media campaigns, commerce strategies, and ultimately drive performance in today’s highly competitive digital landscape.”

    By integrating Intelligence Node’s capabilities, Interpublic will offer clients:

    * Real-Time Market Agility:Dynamic data insights empower companies to react instantly to market shifts, competitor actions, and emerging consumer trends.
    * Precision Retail Media Optimization:Granular data on competitor advertising activity enables more effective and efficient retail media investment.
    * Digital Content and Search Optimisation: Intelligence Node streamlines content management and optimization leveraging generative AI to ensure product description pages are resonant, highly visible, and SEO optimised.

    “Joining forces with Interpublic allows us to deliver a best in class combined solution to companies navigating the complexities of today’s commerce landscape,” said  Sularia. “Together, we can provide the comprehensive data, advanced analytics, and strategic expertise needed to win market share and drive sustainable growth.”

    (Picture courtesy: Intelligence Node website)

  • Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Mumbai: The 12th Season of India’s biggest Obstacle race – The Maruti Suzuki ARENA Devils Circuit – is announced with a pan India rollout across 10 cities, with Ahmedabad and Indore added to the lineup. Since its inception almost a decade ago, The Maruti Suzuki ARENA Devils Circuit Races have attracted athletes and thrill-seekers alike. Proclaimed to be the Toughest Race in Asia, the winners of the Maruti Suzuki ARENA Devils Circuit competitive category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.

    The current season, just launched, aims to attract 60,000+ devilslayers to the course where they will be met with a 5 km long course peppered with 15 military style obstacles.

    Known for offering the biggest prize in amateur sports, the competitive category of participation sees enthusiasts run across every city of the season to try and get a podium finish which gives them points. The male and female athlete at the end of the season wins themselves a brand new Maruti Suzuki Swift Car. The competition every year has been fierce and the participants who emerge victorious showcase the best athletic prowess seen in any amateur competition.

    Speaking at the launch of the season, Adnan Adeeb, Founder of the property, said: “I am very emotional as we launch the 12th Season, and I wish to dedicate this season of the Devils Circuit races to the never die spirit of this amazing growing tribe of Devilslayers who are all now determined than ever before to raise the bar of their personal fitness goals and compete to win because to them and us, life is no longer a spectator sport.”

    In the last 10+ years, it has been an absolute privilege to have hosted participants from over 800 cities, and 30 countries. And now as we look ahead, I am grateful and feel truly blessed to have received the support from partners, participants and the incredible tribe of devilslayers. My biggest thanks to Maruti Suzuki for their continued belief in Devils Circuit, together we will make this property soar to higher skies,” he added.

    Commenting on this occasion, Maruti Suzuki India Ltd senior executive officer Partho Banerjee said, “Our association with the Devils Circuit has been a long standing one. As it continues to strengthen, we enter this year’s 12th season of Devils Circuit with renewed zeal and gusto, showcasing the Epic New Swift. We hope to satiate the thrill seekers, rightly called the ‘Devilslayers’, yet again with their enormous appetite for adventure. The Maruti Suzuki Swift, with its agility and performance, embodies the contestants’ tenacity and high energy to overcome challenging obstacles. We believe that this collaboration underscores our shared value of striving for excellence.”

    Apart from Maruti Suzuki India Ltd, Red Bull, Bisleri, Page Industries (Jockey), Adani Realty, Raheja Developers, & Omaxe are brands that have come on board to collaborate with the property.
     

  • Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

    Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive ensemble features prominent names such as Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group (Kamala Pasand), Campa, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal, with a few more sponsors in the pipeline. This diverse array of sponsors underscores the tournament’s widespread appeal and substantial importance.

    Disney Star head of network – ad sales Ajit Varghese commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”

    The matches will be telecast exclusively on the Star Sports network and will be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on 2 June, featuring record 20 teams divided into four groups, competing in 55 matches. The participating teams are Afghanistan, Australia, Bangladesh, Canada, England, India, Ireland, Namibia, Nepal, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea (PNG), Scotland, South Africa, Sri Lanka, West Indies, Uganda, and the USA.

    Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.

  • Worried about your OOTD for the next job interview – Nail the look with Jockey

    Worried about your OOTD for the next job interview – Nail the look with Jockey

    Mumbai: Are you preparing yourself for a brand-new job interview? Well, we suggest you start with your CV and then, move on to your outfit.

    Yes, your outfit!

    Like it or not, your first impression can be a dealbreaker. Plus, your attire should complement rather than distract from the real focus of your interview. So, while you prepare yourself and your resume, let us help you select pieces that will get you one step closer to your dream job. Shall we begin?

    Polo T-shirt

    Polo T-shirts for men and women are versatile pieces of clothing that can look just as great in formal events as they do in casual settings. The secret is to know how or what complements these tees.

    So, in your upcoming job interview, opt for a polo t-shirt and pair it with your favourite trousers or chinos. You can also try to team it up with a blazer or coat to get a polished look. This outfit will not only make you look presentable but also convey that you are serious about the job.

    All Day Pants

    Want to look professional and very put together, while also feeling super comfortable? Well, we’ve got just the thing you need! Jockey’s All Day Pants for men and women offer a blend of comfort, and style to those who don’t like to settle for anything ordinary.

    Made from Rayon Polyester Elastane stretch fabric that gives extra freedom and stretchability, these bottom-wear styles are crafted to keep you hustling, moving and reaching toward your goals.

    Leisure Jeans

    If you have applied for a job in a start-up company, or even for a creative role, you can dress in a semi-casual outfit that looks and feels comfortable.  

    A good example here would be Jockey’s Leisure Jeans for men that are incredibly tailored to fit your body and give you a very chic look. When teamed with a round-neck t-shirt and layered with a casual jacket or blazer, this outfit will make you look both professional and confident.

    Jeggings

    Unlike most other Jeggings, Jockey’s slim-fit Jeggings with pockets are excellently crafted to give you a solid, no-fail look. If you do not want to wear your usual denim, you must go with these that can easily be teamed with Western as well as Indian tops.

    These high-quality jeggings are made from super combed cotton-rich elastane stretch fabric that stretches with you, and an ultrasoft and durable waistband that doesn’t leave any marks behind and sits comfortably on your body. So, no matter how long it takes for the interview to end, you know you’ll ace it comfortably.

    Remember, dressing professionally can help you show recruiters that you take the interview seriously. So, dress up and show up in Jockey, after all – Nothing Fits Better!

     

  • Jockey creates the first-time ever campaign for Jockey Woman

    Jockey creates the first-time ever campaign for Jockey Woman

    MUMBAI: American inner wear brand, active wear and leisurewear, Jockey, has launched a new campaign, this time and for the first time exclusively for women.

    The campaign conceptualised and executed by L&K Saatchi & Saatchi includes tv, print, OOH and will also use radio and digital media for engagement and activation.

    The TVC is directed and shot by Mark Toia in San Francisco. The print and OOH creatives were shot in Los Angeles.

    The campaign will strengthen Jockey’s play in the women’s inner-wear category with a new range of lingerie which caters to today’s self-assured, confident woman who keeps in touch with her femininity.

    Jockey India president of sales and marketing M. C. Cariappa says, “Jockey knows best when it comes to inner-wear, and that comfort and fit are the most essential. Jockey also understands women’s needs from lingerie go beyond that and that different women have different needs from their inner-wear. The Jockey Woman campaign only reiterates what Jockey brings to women in terms of knowledge, understanding and expertise with products that truly #KnowsMe.”

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi mentions, “Every woman has the right to right lingerie in form, function, fit and feel. And every woman is unique with different needs for different days of the week or different times of the day. Which too evolves with time and age. #KnowsMe is Jockey Woman’s promise that she understands these needs. The idea extends to the campaign which celebrates women and their femininity without being stereotypical even in its portrayal of women in inner-wear.”

    The campaign is already live on TV, print and OOH.

  • Jockey says play hard or don’t in latest campaign

    Jockey says play hard or don’t in latest campaign

    MUMBAI: Leading American inner-wear, active-wear and leisure-wear brand Jockey, has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear.

    Athleisure includes products like tracks, hoodies, jackets, t-shirts, tanktops, shorts and sports vests.

    The campaign conceptualised and executed by L&K Saatchi & Saatchi includes TV, Print, OOH and will also use radio and digital media for engagement and activation.

    The TVC is directed and shot by Mark Toia on the streets of San Francisco. Themed around ‘Play or Relax’, the film shows a vibrant day-in-the-life of a carefree and cool guy and a girl in the city, and how they easily switch between moments of relaxation and active play while being comfortably fashionable.

    The print and OOH creatives were shot in Los Angeles. It urges you to try harder, but it also tells you it’s fine if you don’t. Jockey Athleisure is made for both.

    Jockey India president of sales and marketing MC Cariappa says, “Athleisure marks the official foray for Jockey India into outerwear which is an extremely relevant and highly potential category especially in India where the larger population indulges in casual sports to stay active while wearing activewear for casual hangouts. The campaign strengthens the Jockey brand imagery while signalling the exciting new range.”

    L&K Saatchi & Saatchi senior vice president Debarjyo Nandi adds, “The campaign idea extends from the essence of Jockey Athleisure which lets you seamlessly transcend between active and leisure moments of your day. Not just wear it but live it, play or relax.”

    Although the film is already on-air and online, the OOH and print are scheduled to break in a week.

  • IPG Interactive Avenues ‘best agency’: IAMAI

    MUMBAI: The Internet and Mobile Association of India (IAMAI) has named IPG Mediabrands’ full service digital agency, Interactive Avenues (IA), the Best Digital Agency of the Year for the fourth time in a row.

    The seventh edition of IAMAI’s India Digital Awards was part of the 11th India Digital Summit held in New Delhi yesterday. IAMAI is a not-for-profit industry body, which is mandated to expand and enhance the online and mobile value added services sectors.

    At the 2017, India Digital Awards, Interactive Avenues won four Gold (including the Best Digital Agency of the Year), 1 Silver and 2 Bronze trophies. The agency picked the Gold awards for Reckitt Benckiser’s Display Campaign, Johnson & Johnson’s Search Marketing Campaign and American Express Email Marketing Campaign. It picked the Silver award for Coca Cola India’s Social Media Marketing Campaign. The agency grabbed the 2 Bronze awards for Samsonite Most Innovative Use of Content and Jockey’s Search Campaigns.

    “Last year when we picked up this trophy for the third time, it seemed liked a momentous occasion in our journey as an agency. But winning this award for the 4th time is really gratifying and reinforces our belief in the kind of work we are doing and the value we are adding to our client’s business”, said, Interactive Avenues CEO Amardeep Singh.

    “IPG Mediabrands’ commitment in bringing in the most cutting edge tools and techniques to India has made Interactive Avenues the most future ready digital agency in the country We have India’s largest end-to-end social management infrastructure & teams, the most advanced data analytics and programmatic platforms and listening centres and several proprietary research tools”, added Singh.

    IA is the fastest growing company under the IPG Mediabrands India umbrella with a 4-year CAGR of about 40 per cent. In 2016, Interactive Avenues added several new businesses including FunOKplease, IDFC Bank, Angel Broking, Wockhardt Hospitals,Saint Gobain and Saregama. This is in addition to the integrated businesses like Johnson & Johnson, Gionee and Tourism Australia.