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Tag: JK Tyres

  • Dentsu Webchutney appoints Ajay Ahluwalia as ECD

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JK Tyres.

    With over 20 years of cross-category, cross-platform experience along with a diverse set of exposure spanning sales, marketing, photography, martial arts, and naturally, creative, Ahluwalia is all set to lead the charge for the agency.

    The keen motorcyclist and the black belt holder expressed his delight by saying, “I’m excited to join Dentsu Webchutney and the young brigade that is bubbling with energy to break the conventions with digital innovations.”

    Not only has Ahluwalia launched brands like Samsung and Bacardi in India, but also has helped nurture names like NIIT, and set up Oxygen – one of India’s first agencies to engage in the digital workspace.

    Commenting on Ahluwalia’s appointment, Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria said, “It’s great to have someone of Ajay’s experience onboard in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the Dentsu Webchutney culture.”

    Dentsu Webchutney remains by far, the most awarded agency. Webchutney’s clientele include Airtel, Flipkart, Quikr, Swiggy, Tetra Pak, Canon, Whirlpool, Indusind Bank, Red Bull amongst others.

  • Dentsu Aegis’ Isobar wins JK Tyres’ digital mandate

    Dentsu Aegis’ Isobar wins JK Tyres’ digital mandate

    MUMBAI: JK Tyres has appointed Isobar – the global full service digital agency from the Dentsu Aegis Network, as its digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.

     

    JK Tyre general manager – marketing and industries Amitabh Prasad said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.” 

     

    He added, “JK Tyre is one of the most innovative brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together.”

     

    Isobar India managing director Shamsuddin Jasani said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”

     

    Isobar India vice president Gopa Kumar said, “We are very happy and excited to work on JK Tyres, It is an interesting  and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”

  • Maxus wins businesses worth over Rs. 300 crore

    Maxus wins businesses worth over Rs. 300 crore

    MUMBAI: Maxus, yet again retains the title of the most ‘dominant’ agency as per the latest RECMA report, a qualitative assessment for all leading media agencies in India.

    It is the fourth consecutive year that Maxus is on the top of the RECMA ratings. Along with this, the agency also won business across 23 new clients, worth upwards of Rs. 300 crores in the first half of 2014. These new clients include Tata Sons, JK Tyres, Kotak Mahindra Bank, Unitech, Paytm, Askme.com, ICC T20 World Cup 2014, Cigna TTK Health Insurance and BML Educorp.

     

    Maxus South Asia managing director Kartik Sharma said, “Over the last 12 months, Maxus has made an effort to become future ready in a digitally charged media environment. We approach planning and investments in an integrated manner with emphasis on new media concepts that brings digital media, content and data together with traditional TV, print and radio. We believe this gives us an edge in the market, helping us delight to our existing clients and bring new clients into the fold.”

     

    “Our ‘Lean into Change’ approach has given us a healthy double digit growth in 2014” Besides their expertise in core traditional media, Maxus today is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming. Talent across these verticals are embedded in the network and work closely with core client teams,” added Sharma.

     

    The new approach at Maxus has resulted in several ingenious campaigns like “Power of 49” for Tata Tea, Kotak Jifi, Vodafone Fan Photo and Tata Sky’s innovation around the IPL. Maxus was the first agency to set up a digital command centre for Nestle, where the marketing and agency team to monitor data from various social feeds and take real time marketing decisions. This ensured judicious use of budgets across media with a low percentage of wastage. The approach also helped expand business with new clients across industries ranging from e-commerce, banking and insurance, sports, retail, healthcare, etc.

     

    In 2014, Maxus was part of WPP Team Red (head by MEC Global) that won the Vodafone account across several countries, retaining the account in India. The expertise of a long client relationship with Vodafone domestically brought about great insight during the pitch process.

     

    It can also be noted that this year, Maxus has also brought on board two senior leaders – Navin Khemka in New Delhi to head the North and East region and focus on new business development and Anand Chakravarthy heading Maxus, West and some of their key client relationships. Earlier in the year, Maxus won the digital agency of the year and a number of metals at the Abbys 2014 for their new media capabilities.

  • Sponsoring sports events gaining currency in the east

    Sponsoring sports events gaining currency in the east

    KOLKATA: The trend of companies looking at sponsoring sports events to generate brand recognition, though at a nascent stage yet, is catching on in the east like it has in other parts of the country. A case in point is Just Sportz Management, a motor sports events organizer which saw participation from the likes of Indian Oil, Ambuja Neotia, JK Tyres and Coca Cola in 12 events organized by it.
     

    What’s more, the Himalayan Drive organized in January saw the state governments of West Bengal, Sikkim and Gorkhaland Territorial Administration (GTA) come forward, even if for the sake of giving a push to tourism in these states.

     

    From July this year till the beginning of 2015, there are plans to organize three sports car rallies i.e. Car Rally for the Blind, TSD Rally and Himalayan Drive 3 to get sponsorships from state governments and sports and non-sports companies.

     

    Just Sportz Management believes that sports motor events make a great platform for some businesses to market campaigns in other regions of India, and it is common to see non-sports companies sponsor such events.

     

    “Though it is nascent in the eastern region, it will catch up here with improved sentiments in the economy and companies looking at alternative ways to generate brand recognition,” Just Sportz Management director Tamal Ghosal told indiantelevision.com. “We aim to ink a number of new sponsorship deals with various brands for our forthcoming events.”

     

    Ghosal said that the company’s Facebook page had got over 1,200 likes till date and apart from undertaking various above-the-line (ATL) and below-the-line (BTL) activities, they would also focus on online marketing activities.

     

    Just Sportz Management director Siddharth S. Bose said that they intended to promote motor rallies of various types, motor cross, drag races and motor gymkhanas and making motor sports more acceptable and popular was their passionate objective.

     

    A city-based marketing expert said that sports as a property would be one of the major interests among corporates looking at increasing their marketing spends here. “The value of these sponsorship deals is generally high,” he added.

     

     Just Sportz is not only into motor sports, the company also espouses noble causes like celebrating the inevitable certification of India as a polio free country.

  • Preiti Zinta to be managed by CAA Kwan

    Preiti Zinta to be managed by CAA Kwan

     MUMBAI: Foresight Communications has appointed Anjan Sen as president.

     

    Sen will be heading the ad agency. He will report to Foresight Communications CMD Vijay Shekhar Gupta who is into ad film making business too.

     

    Sen comes in with over 25 years of experience in advertising, strategic planning and corporate communications.

     

    Prior to joining Foresight Communications, Sen was at Wing Pharma. He had also worked with Gadgil Western Group and JK Tyres.

     

    Established in 1991, Foresight Communications has recently won the advertising duties of Tivoli Gardens and Dunar Basmati Rice.

  • Sachin Talwalkar joins Commonwealth as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Sachin Talwalkar as the executive creative director.

    Talwalkar‘s last stint was with Contract, Delhi as creative director and vice president where he worked on clients such as NIIT, SpiceJet, Ten Sports, JK Tyres, Shell Lubricants, Huawei, Whirlpool and Dabur.

    McCann Worldgroup South Asia president Prasoon Joshi said, “Sachin has both- great craft and fantastic international experience. I am sure he will add a lot of value and finesse to the creative product.”

    Talwalkar brings with him over 12 years of experience of which 11 years were spend in Europe, working for BBDO and DDB in Germany. He then moved on to Italy to handle P&G‘s oral care business for WE/CEEMEA at Saatchi & Saatchi, Milan.

    In 2008, he moved to London to start his own consultancy onesingleline.co.uk which serviced agencies like Ogilvy, Leo Burnett and DDB launching global and regional campaigns for British American Tobacco and Fiat before moving back to India in 2010.