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Tag: JK Tyre

  • Engines roar as JK Tyre racing hits Coimbatore

    Engines roar as JK Tyre racing hits Coimbatore

    MUMBAI: Fasten your seatbelts Coimbatore is set for a fuel-charged fiesta. Round 2 of the JK Tyre racing season 2025 kicks off this weekend at the Kari motor speedway, promising fans an adrenaline-packed two days of speed, skill and showdowns. From September 27–28, the action will span the JK Tyre Novice Cup, the Royal Enfield Continental GT Cup and the much-anticipated debut of the single-make Levitas Cup.

    The Levitas Cup introduces identically tuned Maruti Suzuki Ignis race cars, pitting 14 rookies and gentlemen racers against each other on a level grid where sheer talent takes the wheel. Meanwhile, the GT Cup’s Pro-Am format will see champions and challengers battle it out on Royal Enfield GT-R650s, with Bengaluru’s Anish Shetty and Pondicherry’s Bryan Nicholas leading their respective tables after Round 1.

    In the Novice Cup, teenage sensation Bhuvan Bonu heads the pack, but close finishes from rivals mean the title chase is wide open.

    With new twists, debut races and nail-biting rivalries, JK Tyre Racing’s second round promises pure motorsport drama, streamed live for fans across Facebook and Youtube.

  • JK Tyre shifts into top gear as Indian Racing Festival hits the North-East

    JK Tyre shifts into top gear as Indian Racing Festival hits the North-East

    MUMBAI: The sound of screeching tyres is about to echo through the hills as JK Tyre & Industries, India’s leading tyre manufacturer and motorsports trailblazer, flags off its “JK Tyre powered Indian Racing Festival, a carnival of Total Control” in the North-East. Scheduled from 12th to 22nd April, the adrenaline-fuelled tour will race across Kohima, Aizawl, Shillong, Guwahati, and Gangtok turning winding mountain roads into thrilling motorsport runways.

    With more than four decades of racing legacy, JK Tyre is going full throttle to bring professional motorsport closer to the people. And in the North-East, a region that hums with cultural vibrancy and adventure, the fit couldn’t be more perfect.

    Speaking about the upcoming tour, JK Tyre & Industries director for sales & marketing Srinivasu Allaphan said, “For JK Tyre, the North-East is not just a stronghold for our brand, but a region where our passion for adventure and performance truly resonates with the people. With this festival, we are deepening that engagement bringing adrenaline-driven experiences to the heart of the hills while also reinforcing our leadership in the market. We are especially grateful to the governments of the North-Eastern states for their unwavering support in helping us foster a thriving motorsport ecosystem in the region. The JK Tyre Powered Indian Racing Festival is a celebration of performance, innovation, and excitement values that define both our products and our long-term vision for this dynamic and culturally rich part of the country.”

    Backed by the governments of the North-Eastern states, the tour aims to deepen JK Tyre’s emotional and commercial footprint in a region where the SUV segment and by extension, JK Tyre’s Levitas Ultra range rules the roads. The festival promises high-octane action with a thrilling lineup designed to get pulses racing. From International Formula 4 and Wolf cars roaring in straight from the Indian Racing Festival, to tyre-scorching drifting showcases in BMWs and Lexus machines, the adrenaline will be in full flow. Superbike stunt riders will defy gravity with jaw-dropping manoeuvres, while prodigious talents in Rotax Karting including nine-year-old speedsters will prove that age is no barrier to burning serious rubber on the track. Each city will play host to these dazzling displays of speed and skill, culminating in an experience that celebrates motorsport as lifestyle, entertainment, and aspiration.

    This region isn’t new territory for JK Tyre. From its presence at Nagaland’s Hornbill Festival to the Orange Festival in Arunachal, the brand has long raced beyond the track nurturing grassroots talent, aligning with local culture, and steering community involvement.

    And when the engines cool, the legacy still revs. JK Tyre’s influence has shaped the careers of motorsport giants like Narain Karthikeyan and Gaurav Gill, and its flagship JK Tyre National Racing Championship (JKNRC), now in its 28th year, remains the country’s most enduring racing event.

    So, whether you’re a hardcore gearhead or a curious onlooker, this festival promises to be a pit stop like no other one where the scent of burning rubber blends with the mountain air, and the roar of engines harmonises with the rhythm of the hills.

  • Cheil India’s new campaign for JK Tyre celebrates the spirit that unites all Indians

    Cheil India’s new campaign for JK Tyre celebrates the spirit that unites all Indians

    Mumbai: Cheil India’s new TVC for JK Tyre is a showcase of the entire range of products from the brand and its commitment to cater to the varied tyre needs of Indian consumers. It is a communication that is anchored in an anthemic song sung by one of India’s top singers, Mohit Chauhan with lyrics penned down by JK Tyre CMO Amit Gujral.

    JK Tyre is one of the largest tyre manufacturers in India, making tyres for a range of vehicles like premium passenger cars, SUVs, two-wheelers, farm vehicles, trucks, buses, etc.

    “The agency presented several routes, but one insight resonated with the collective team very strongly. In this age where we are all becoming individual islands, it is the roads that keep us connected with each other. Running from the north most tip of India to the last bend down the south, roads are a force of connection across India. And thus was born the idea: India meets India,” said Cheil India chief growth officer Neeraj Bassi.

    “Our insight about JK tyres enabling human connections was strong. So staying true to the brand’s ‘Desh ka tyre’ positioning, we decided to make a grand film which evokes a sense of pride in every Indian. Through our protagonist riding across the length and breadth of the country, we showcased the entire range of JK tyres rolling through diverse landscapes of India. On the way he has heart-warming interactions with people across various regions. These moments, along with the soulful track sung by Mohit Chauhan, drive the emotional connect of the film,” said Cheil India national creative director Amit Nandwani.

    To make this narrative tug at the heart of every Indian, the brand roped in director Bharatbala, who is renowned for taking India to the world through his vision over the years and continues to do so even today and overlaid it with an anthemic track sung by one of India’s top singing talents, Mohit Chauhan.

  • JK Tyre & Industries onboards Anuj Kathuria as president

    JK Tyre & Industries onboards Anuj Kathuria as president

    Mumbai: JK Tyre & Industries Limited has appointed Anuj Kathuria as president (India). In his new role, Kathuria will report to JK Tyre & Industries chairman and managing director Raghupati Singhania and managing director Anshuman Singhania.

    Kathuria brings with him 31 years of rich experience, having worked in senior management positions in leading and reputed auto companies like Ashok Leyland and Tata Motors. In addition, he has also worked overseas in the auto sector, in senior management positions.

    An engineer and a post graduate in marketing & finance, he is a Harvard Business School alumni. Welcoming him onboard, JK Tyre chairman and managing director Dr Raghupati Singhania said “I am sure that Kathuria will provide adept leadership and lead JK Tyre on a new growth trajectory”. 

  • JK Tyre ad aims to put an end to buyer’s indifferent attitude

    MUMBAI: Dentsu One, the creative agency from Dentsu Aegis Network, has rolled out a new campaign for JK Tyre’s two wheeler tyre range, Blaze.

    The campaign takes forward JK Tyre’s equity of ‘Total Control’ and further strengthens it by combining the communication with a strong consumer insight. The tagline, ‘Ab se tyres mein sirf JK is OK’ arrives from the above insight and re-assures the consumer that when it comes to tyres, JK Tyre’s Blaze is the right choice.

    The film is based on real insights taken from the people of India and the ‘It’s OK yaar (friend)!’ attitude that is prevalent amongst these consumers when it comes to choosing a tyre for their bikes. While bikers ride through so many challenges on road – ranging from bad roads to potholes to sharp turns to slippery roads to accident prone areas – they do not care about the tyres that they ride on. The film highlights such challenges and enforces that ‘It’s not OK’ to have ignorant attitude towards their bike’s tyres as the safety of the individual and his family rests on the tyres being used. The film then introduces JK Tyre’s Blaze variant, which is racetrack tested with hybrid technology and ensures that one gets ‘Total Control’ on the road.

    Commenting on the campaign, Titus Upputuru, National Creative Director, Dentsu One said, “Like the line in the film says, today young people fuss more about their hairstyle than the tyres for their two-wheelers. With the launch of two-wheeler tyres that provide total control, we wanted to wake up an entire generation to put their minds to the journey they make everyday. As consumers, we are okay with a lot of things. This campaign puts an end to this attitude.”

    Vikram Malhotra, Marketing Director, JK Tyre & Industries said, “We have adopted a 360-degree promotion campaign for Blaze through our marketing and communication platforms. The tagline and message of our campaign ‘Ab se tyres mein sirf JK is OK’ is rooted in our firm commitment to total control and safety while driving on roads. We are going all out with our campaign and expect the premium range of tyres to cover 75%-80% of the domestic two-wheeler tyres replacement market demand.”

    The amalgamation of the serious visuals with the satirical voiceover with a touch of dry humour is what makes the film unique. The 360 degree campaign including the TVC, outdoor, digital have been developed to extend the campaign ‘Aaj se tyres mein sirf JK is OK’.

  • Chennai based Feroze Khan defends MRF National Indian Junior Touring Car Championships in Style

    Chennai based Feroze Khan defends MRF National Indian Junior Touring Car Championships in Style

    DELHI: Chennai based S. Feroze Khan, defended his Indian Junior Touring Car title in style at the end of the recently concluded 2013 MRF National Championships. Feroze, piped Ananth Pittawala of Team N1 from Mumbai in a sensational finish, to win the second and final race of the day at Greater Noida’s Buddh International Circuit (BIC) to seal the championships. Ananth was in great form on the day, having won the first race already and looked set to win the second as well, but Feroze obviously had other ideas. This capped a memorable season for Feroze, where he won six out of the nine races spread over three legs across Chennai, Coimbatore and Greater Noida. It all started with a season opening hat-trick of wins for him at his ‘home’ circuit at Sriperumbadur, Chennai. His exploits in the season, have also enabled Team Rad Racing to win the Team Constructors Title at the championships.

     

    Feroze, a rising star in Indian Motorsports, was born to a well-known family in Chennai with a legacy of racing. Grandfather Sattar Khan used to race during the Sholavaram times and was a middle weight boxing champion for two years, besides racing cars like ambassadors, fiats and imported cars like mustangs. Feroze’s father Ayub khan is two times JK Tyre National Champion. His father obviously was a natural role model.

     

    Feroze started his racing career with Cars India in 2010 and finished 5th in his first race out of 18 cars starting at 10th position on the grid. He ended the year placed 3rd overall. The following year in 2011 he finished 2nd. His steady rise continued and he has now won the Indian Junior Touring Car Championships, two years in a row. He will always be remembered for starting 21st on the grid and emerging 1st in a race in 2012.

     

    Expressing his thoughts at the end of the race and obviously delighted at the result, Feroze said, “This result was important to the team and me to convince us that we are on to good times. It is one thing winning a competitive tour once, and another to win as a defending champion. The pressure of expectations is something you have to live with in any competitive sport. The credit goes firstly to Radha Selvarajan, our chief tuner, who is so knowledgeable and such an inspiration and secondly to the entire team. Friends and family, including my dad have always been there for support and I can never thank them enough. I just hope, I am able to move on to bigger and better things and fulfil the dreams they have of me.”

     

    Large scale series production touring cars race each other in the Indian Junior Touring Cars circuit. These include Maruti Esteem cars fitted with Maruti Esteem MPFI engines only .Zen, Esteem and Swift Blocks may be used as long as the same dimensions as the Esteem block are maintained. This year’s championships saw 24 teams in all participate representing places like Chennai, Coimbatore, Mumbai, Bangalore, Ooty and Trichy.