MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.
The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.
This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.
Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”
Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.