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Tag: J&J

  • Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Mumbai: Famous Innovations has roped in Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bangalore offices. She will also lead strategic planning for Garage, the digital and content agency from the group.

     With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a successful ad agency called Utopeia Communicationz and followed it up by another agency called Equal that specialised in CSR solutions. An accomplished strategic planner, digital expert, trainer and researcher, she has undertaken in-depth thought leadership on various consumer groups and is known for her disruptive approach to brand building.

    Her career spans over brands like Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints, etc. Prior to steering the ship as an entrepreneur, she worked in DDB Mudra as associate vice president, across verticals of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has also worked at Ogilvy & Mather and TBWA India. Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards.

    Famous Innovations founder and chief creative officer Raj Kamble commented, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands.  Hough is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”

     Hough adds, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Kamble has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”

    For the record, Famous Innovations is a seven-time winner of South Asia Independent Agency of the Year, Digital Agency of the Year 2021 and the second most awarded agency at Goafest Abby’s x The One Show. Its list of clients includes Haier, Burger King, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, AB InBev, etc

  • Network18 appoints ad guru Prasoon Joshi as additional director

    Network18 appoints ad guru Prasoon Joshi as additional director

    MUMBAI: Network18 Media & Investments has appointed National Award winning Indian lyricist, screenwriter and ad-guru Prasoon Joshi as additional director.

     

    Designated as an independent director, Joshi’s term is for a period of five years.

     

    Network18’s Board of Directors at its meeting held on 15 January, 2016 confirmed the appointment.

     

    Joshi is currently McCann Worldgroup Asia Pacific chairman as well as the agency’s India CEO. 

     

    He is credited with marrying creativity with scale and giving McCann’s work in India a distinct cultural edge. Joshi has worked on mainstream brands like Coca Cola, Mastercard, J&J, Perfetti, Nestle, GM, Metlife, Pears, Star TV, Maggi re-launch as well as NDTV, Marico, Dabur and Britannia amongst others.

  • JWT appoints Gaurav Lalwani as APAC business director for J&J

    JWT appoints Gaurav Lalwani as APAC business director for J&J

    MUMBAI: J. Walter Thompson has appointed Gaurav Lalwani to the role of Asia Pacific business director on the agency’s Johnson & Johnson portfolio, which includes Listerine and other J&J over-the-counter brands.

     

    Lalwani’s appointment reflects the agency’s expanded remit on J&J’s Listerine business across the Asia Pacific region.

     

    Based in Singapore, Lalwani will head up a new team servicing Listerine across APAC, and will also work with J. Walter Thompson’s global Listerine team in New York.

     

    Lalwani, who has over 15 years of integrated brand experience across FMCG, prestige skin care, automotive, and the financial services sectors, joins J. Walter Thompson from Leo Burnett Singapore, where he was senior regional director for integrated content on the agency’s SK-II and P&G fabric care brands across Asia.

     

    He was responsible for launching SK-II’s #ChangeDestiny platform across Asia, and led the collaboration with Huffington Post and Fitch to take #ChangeDestiny across digital and in-store platforms. Lalwani also led the creation of the first ever voice-based mobile platform for Tide in India, this drove the brand’s purchase intent, and consumption.

     

    “Lalwani is joining the agency after a period of significant growth and his appointment is a reflection of our drive to further strengthen the senior team at JWT. I am thrilled he is joining us as brings a proven track record of leading global businesses and his integrated approach will be of great value to his client portfolio,” said J. Walter Thompson Singapore CEO Peter Womersley.

     

    “JWT Singapore has managed to create perfect balance between hunger and wisdom. I am thrilled to be joining the agency at this exciting time,” added Lalwani.

  • ‘2009 was our defining year’ : OMD India managing director Jasmin Sohrabji

    ‘2009 was our defining year’ : OMD India managing director Jasmin Sohrabji

    It was in 2007, when global marketing communications holding company, Omnicom, entered India with its media planning and buying network OMD.

     

    Jasmin Sohrabji, a double post-graduate in Economics and Business Management who had spent 16 years with MediaCom, was taken on board as managing director and the agency went on to make a fortunate start with clients like Ambuja, Parle Agro and J&J in its kitty.

     

    2009 was almost a defining year for OMD as it took up quite a few biggies under its banner, expanded footprints to Delhi and Chennai and set up new offerings in analytics and digital.

     

    And now it’s kicked off 2010 on a high note too. It has bagged businesses like Sony Network, Ferrero and Reliance.

     

    In an interview with Indiantelevision.com’s Anindita Sarkar, OMD India managing director Jasmin Sohrabji speaks about her company’s growth plans at large.

    Excerpts:

    In comparison to the other agencies, OMD is still a new player in the Indian market. Has it been a tough journey so far?

     

    OMD launched in India in early 2007, and the experience has been exciting, challenging and gratifying ever since! We kicked off with a very sound base (Ambuja, Parle Agro and J&J) and have built consistently and successfully since. 2009 was OMD India’s defining year where we established ourselves as a strong, top player at a national level.

    Being a new entrant, was facing up with the slowdown heat in the Indian market more challenging to gain clients?

     

    We were very fortunate to have our best year in 2009. We had a record number of wins (HP, Henkel, VISA, Danone, Nissan, etc); we set up two new offices (Delhi, Chennai); we launched our Analytics and Digital offer and we closed the year with global awards and recognition.

    Can you revisit the time when you started off in the Indian market and the transitions that you witnessed through time?

     

    Gosh, I have spent two decades in this industry and witnessed too many changes and transitions! One of the most striking of all has been in the area of availability of research and access to data; technology…both in the medium itself as well as in accessing and interacting with media and consumers; the other noteworthy change has been the shift in the role and definition of what media agencies provided as a service…we moved from a very simple ‘planners and ops executives’ managing client budgets to a much evolved, technologically sophisticated and consumer-centric thinking and creative solutions.

    What has remained consistent through the decades is ‘never having enough talent’!

    How has the first half of the year fared for the OMD in terms of revenues and clientele?

     

    Very well. We kicked off 2010 with the Sony Network win, and followed up with Unilever’s digital biz. More recently we won Ferrero and Reliance, among others. We hope to maintain the growth momentum we have been experiencing through the remainder of 2010.

    Has it been better than last year?

     

    Given the operation is just over three years old, the growth over last year has been extremely high.

    How is dealing with the Indian clients different from the others globally?

     

    Clients differ depending on their needs and experiences with agencies; they differ in the level of interaction and involvement with their agency partners, and on many such and other parameters. However, I really do not have a strong point of view of difference between Indian and global clients. Among our global clients, we have some who operate largely within the local environment and strategic needs; and there are those who are very much aligned to global strategies and/or processes. In fact, we recently won an award (The Internationalist, UK) for best local execution of an international campaign…so it really does not matter how different the client style is, what’s important is whether the teams at OMD India have a keen appreciation for individual working styles and are able to deliver standout strategies and solutions to the briefs we are given.
    ‘We moved from a very simple ‘planners and ops executives’ managing client budgets to a much evolved, technologically sophisticated and consumer-centric thinking and creative solutions. What has remained consistent through the decades is never having enough talent!‘

    How are your other divisions of OMD faring?

     

    Our most successful offer outside traditional is digital. In addition to existing full service clients, we added digital only clients (Unilever, ICICI, HCL, etc). Additionally, we set up Analytics, which has now started gaining momentum. We have two new offerings starting up later this year.

    CPRP is often the final clincher for a pitch and the sole aim for all to target and deliver. Do you see any new change in this methodology?

     

    Not sure why we are focusing on a change in methodology…we should be looking at value adding to the metric with more engaging qualifiers. If the job of the metric is to compare cost to cost, CPRP does its job. If we are looking to add new dimensions of effectiveness to the cost of contact, then let us evaluate other metric options, not just methodology.

    While above 50 per cent of investments for brand building is made towards above-the-line activities, advertisers are also making investments in below-the-line activities. How do you perceive this medium?

     

    Below the line activities have always been a relevant part of the recommended mix. The issues around these activities were largely to do with measurement and scalability. What began as ad-hoc and experimental, has now become a critical piece in the communication mix. One is, and will continue to see a lot more action in this space. The biggest advantage of BTL activation is it allows for flexibility and does not have to be templated. The scale, the message, the execution can be customised to the budget, the market and the core TG!

    Which advertising platform is expected to show the maximum growth?

     

    While digital and radio have the potential to scale up on their currently smaller bases, TV itself will offer newer platforms of addressability and technology through DTH, etc. Radio has never really seen its potential in this market, while digital has already made small dents in traditional media budgets! TV continues to hold out in its traditional avatar…and keeps re-inventing its offer – through content, scale and technology/addressability.