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Tag: Jivox

  • Cashfree appoints Ramkumar Venkatesan as SVP of engineering

    Cashfree appoints Ramkumar Venkatesan as SVP of engineering

    Mumbai: Digital payments and banking technology company Cashfree has appointed Ramkumar Venkatesan as SVP of engineering, to fuel the next phase of tech-stack innovation and product evolution.

    He will be responsible for scaling the engineering team to enable rapid innovation and customer delight, said the company in a statement.

    Venkatesan has more than 24 years of experience in ad-tech, big data, e-commerce, and database technology in the US and Indian markets. In his most recent role, he worked with Jivox as CTO and VP of engineering, where he led the growth of the engineering team and the acquisition of new customers through product innovation.

    Commenting on the appointment,  Cashfree, CEO and co-founder, Akash Sinha said, “Ramkumar has extensive experience in conceptualising and implementing quality in engineering and tech processes and teams, which is essential for a fast-growing firm like Cashfree. Over the course of his career, he has led engineering operations for tech-driven companies in many industries. Ramkumar’s expertise and domain knowledge will be invaluable as we develop our products and solutions to cater to a global customer base.”

    Venkatesan is passionate about scalability, sustainability and quality in technology and engineering teams and has a few patents in distributed systems.

    Talking about his new role, he said, “India and Cashfree are at the forefront of innovation in the digital economy and payments. I am thrilled about my foray into the world of fintech with Cashfree, led by talented and ambitious individuals. Cashfree is one of the top fintechs in the country that has been enabling seamless, digital transactions through a customer-centric and innovative approach. I am looking forward to enhancing Cashfree’s product offerings, market share, and technology across the globe.”

  • Mindshare launches emerging markets growth hub – FAST

    Mindshare launches emerging markets growth hub – FAST

    MUMBAI: Mindshare APAC has launched FAST Hub (Future Adaptive Specialist Team) in Singapore, supported by EDB, to enable brands to benefit from the growth opportunities appearing in emerging markets.

     

    FAST brings together the best of WPP as well as industry leading companies and products including GroupM, Kantar, WPP Data Alliance, CrayonData and Jivox, to build sector specific solutions to enable marketers to use real time insights to drive real time marketing and media actions, including hyper-targeted content creation and distribution.

     

    The launch is a response to the increase in data availability and the parallel rise in data and technology led marketing opportunities such as programmatic and performance advertising that leverage this data.

     

    Targeting the consumer packaged goods (CPG), banking, consumer healthcare, telecoms and automotive sectors, FAST will allow clients to adopt and implement adaptive marketing strategies covering programmatic, performance marketing, customised data alliances, digital analytics, data management platforms (DMP) and real-time marketing.

     

    The Singapore FAST hub is anticipated to grow to a 63 members outfit over the course of the next three years, and the six teams will lead the product development for this suite of services for all growth and emerging markets for Mindshare’s clients, wherever they are in the world.

     

    Mindshare Asia Pacific COO Gowthaman Ragothaman said, “The industry is still grappling with a deluge of data. We want to help simplify this for our clients and provide them a bespoke solution that solves their business problems. The role big data plays for a CPG company is totally different to the influence it has on the banking sector or auto industry. Our ability to provide customisation is one of the key differentiators for FAST.”

     

    Mindshare AMEA, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava added, “The talent to drive these services is scarce, but Singapore provides FAST with a thriving ecosystem for learning and development. Together with EDB’s support, this will immensely benefit Mindshare and our clients, help brand marketers find more effective and profitable opportunities for growth, and also develop young Singaporean talent for the data-driven marketing world. For the young talent, this is a great opportunity to work together with some of the brightest minds in the business, and do the best work of their career.”

     

    Commenting on this partnership, Singapore Economic Development Board assistant managing director Kelvin Wong said, “When you look at how mobile, social and e-commerce are changing the behaviour of Asia’s consumers, it is clear that brand owners are turning to their agencies with a very different set of needs. Mindshare, by centralising a suite of data, technology and domain-centric capabilities, is well poised to serve global clients who require specialised expertise in the growth and emerging markets. We welcome the establishment of Mindshare’s FAST hub, and look forward to building Singapore’s digital marketing ecosystem from strength to strength.”