MUMBAI: When Battlegrounds Mobile India Masters Series (BGMS) Season 4 kicked off this week, it wasn’t just the 48 teams vying for a share of the Rs 1.5 crore prize pool that had fans buzzing, it was the voice. For the first time, the action came alive in Gujarati, with a co-produced feed by Nodwin Gaming and the Duolingo English Test (DET), opening to a roaring 165,000 views on Day 1.
Running from 18 August to 14 September, the season features 164 matches streamed with Gujarati commentary from popular casters Jayesh Prajapati (Engineer The Gamer), Vinod Keshwala (Firestar) and Jitendra Patel. Fans can also dive deeper through exclusive watch parties hosted by Gujarati streamers, adding local flavour to the high-stakes drama. The initiative signals a big leap in esports’ regional push, making the digital battlefield more relatable for Gujarat’s swelling community of players and spectators.
DET’s role in the collaboration reflects its knack for speaking the language of Gen Z literally and figuratively. With its English proficiency test already accepted by nearly 6,000 universities worldwide, DET has become a go-to for Gujarat’s study-abroad aspirants. Now, by stepping into esports, it taps into a state that is both a powerhouse of gaming viewership and one of India’s top markets for global education. By blending entertainment and opportunity, BGMS and DET are proving that whether it’s cracking headshots or cracking admissions, Gujarat’s youth like to play and win in their own language.