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Tag: Jitender Dabas

  • Cheil X ropes in Ankit Singh as national strategy chief to sharpen its creative edge

    Cheil X ropes in Ankit Singh as national strategy chief to sharpen its creative edge

    MUMBAI: In a calculated move to tighten its grip on the brand strategy reins, Cheil X has appointed Ankit Singh as its national strategy director. This appointment is the latest in a series of leadership upgrades as the agency revs up its transformation into a full-funnel powerhouse.

    Singh, a marketing veteran with over a decade of brand-building know-how, will report to Cheil X CEO Jitender Dabas. He takes on the ambitious task of steering strategic operations across all Cheil X companies in India, bringing with him a reputation for scaling businesses and unlocking creative muscle at past stints with Leo Burnett, BBH Delhi, and most recently, Hilton south Asia.

    At Hilton, Singh served as director – brand marketing for south Asia, where he played a pivotal role in firming up its brand presence across the region. Prior to that, he helped drive Leo Burnett Delhi into a strategy-led creative force, and oversaw the BBH Delhi expansion with cultural fluency and sharp insight. His strategic fingerprints can be found on campaigns for Coca-Cola, PepsiCo, Reckitt, Uber, Tinder, Apple, Niva Bupa, and Unilever, among others.

    Cheil X’s latest talent coup is part of a broader vision to evolve from a traditional ad agency into a future-ready, connected experience firm. With an integrated model that straddles content, commerce, and brand experience, the agency is banking on Singh’s cultural intelligence and digital-first approach to fuel its next phase.

    “I’ve always believed that a strong strategic core doesn’t just solve business problems for brands — it shapes the agency’s ability to stay ahead of change. Ankit brings his expertise of partnering with big global and Indian brands and an astute understanding of what marketing and brands need today. We are building a winning team — and Ankit will be a key player in that formation”, said Dabas.

    A recognised industry thinker, Singh has been featured in WARC, CNBC, and Afaqs, and decorated with honours including the Effies, Cannes Lions, the Warc Prize for Asian Strategy, and Impact’s 30 Under 30.

    Speaking on his new role, Singh said, “Data and technology are reshaping how brands connect with people, and Cheil has long been at the forefront of this shift — creating connected experiences across the consumer journey. I’ve always been drawn to building new things, so when Jeetu shared his bold vision for Cheil X, it felt like the perfect moment and the right place to build a future‑ready agency that delivers impact at scale”.

    The appointment aligns with Cheil X’s broader mission of assembling a modern team of strategists, technologists, creatives, and experience designers to reimagine brand-building in an increasingly connected world. 

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Cheil India rebrands as Cheil SWA Group, builds full-funnel marketing arsenal for the future

    Cheil India rebrands as Cheil SWA Group, builds full-funnel marketing arsenal for the future

    MUMBAI: Cheil India just hit refresh. On 1 May 2025, the agency formally announced its rebranding into the Cheil SWA Group, marking a strategic expansion of its services to meet the evolving needs of modern marketers. From being Samsung’s in-house agency in 2003 to becoming a multi-pronged marketing ecosystem, the transformation signals its ambition to own the entire value chain—creativity, commerce, content, and conversion.

    At the helm is Cheil SWA Group president & CEO Carlos LimSeob Chung. Jitender Dabas joins as Cheil X CEO, the creative and strategy wing serving non-Samsung clients, while Mandeep Sharma takes over as Cheil India COO, driving CRM and customer experience across the group.

    Guided by the philosophy ‘Impact Every Moment’, Cheil SWA Group now operates through seven specialised companies:

    1    Cheil India (Samsung Business): Continues as Samsung’s integrated agency, delivering on creative, retail, digital, and brand experiences.

    2    Cheil X: Expands creative and strategy solutions to global and Indian brands beyond Samsung, with a recent footprint added in Mumbai.

    3    Experience Commerce: The digital marketing and tech arm acquired in 2017. Houses an Offshore Development Center (ODC) for the global Cheil network and boasts consistent double-digit growth.

    4    Cylndr: The content production studio for VFX, CGI, and end-to-end video creation.

    5    Digital media and influencer marketing: A 300+ member strong vertical specialising in performance marketing, influencer engagement, and D2C solutions.

    6    NewRx: The retail design and store innovation unit handling everything from concept to execution.

    7    Cheil GDC: The data analytics hub that drives automated marketing through real-time consumer insights.

    Together, these arms position Cheil SWA Group at the confluence of creativity, commerce, and data—ready to deliver fully integrated campaigns that are not just pretty, but performance-driven.

    “Today’s marketing landscape demands integrated thinking and specialised execution,” said Chung. “Our transformation into Cheil SWA Group is a natural evolution of our capabilities, allowing us to offer clients seamless access to world-class expertise across every touchpoint of the consumer journey.”

    From a Samsung-only outfit to a group built for tomorrow’s marketing challenges, Cheil SWA Group is laying claim to the full funnel—pixel to purchase.

  • Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

    The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

    This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

    Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

    Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

    McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

    Agency credits:

    Campaign elements: TVC

    Agency: McCann Ericsson

     Production House: Little Lamb Films

     Director: Bouddhayan Mukherjee

     Creative Director: Ravinder Siwach

     

    TVC details

     Duration: 70 seconds

     Campaign breaks as of: 1st April’16

     Exposure(mediums used): Television

     

     

     

  • Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    Dish TV designs campaign around the way Indians watch TV – “Life Masala Maar ke”

    New Delhi: “Life Masala Maar ke” is the new theme of a campaign by Dish TV, the country’s oldest and arguably the largest direct-to-home player. With this campaign, the brand will be seen in a new avatar – as flag-bearers of entertainment.

    The campaign showcases varied people from across the country enjoying entertainment in their own unique way, which every Indian does – with a little masala, with a little extra emotion. It depicts how Indians love to consume entertainment and get fully immersed while watching TV. Be it a modern couple, a traditional household or jawaans at the border – everyone consumes entertainment with a twist and not in a mundane, sedate way.

    This campaign has been created by McCann Ericsson and has come on air across leading channels today. It is targeted at a wide base and is for both new and existing consumers.

    Through a 360° media approach, DishTV will be using multiple platforms such as television, out-of-home and digital media to bring the thought alive. This comes at a very opportune time in the brand’s lifecycle with the third phase of digitization coming to an end and at the onset of the fourth phase of digitization.

    Dish TV CEO Arun Kumar Kapoor said, “DishTV today touches the lives of over 100 million viewers across different age groups and geographies. We are an integral part of every Indian household, providing world class entertainment, each day. In India whatever we do is completely over the top and completely spicy, Indian lives are like Hindi movie, full of action, comedy, drama and emotion. This is what our new ad campaign is all about, it embodies fun loving, spicy entertaining and Masala Maar ke approach towards life with Shahrukh Khan being the sutradhar of the campaign. This is what keeps the brand alive and fresh in their minds as DishTV enhances the quality of life bringing fun, laughter and entertainment into the lives of people Masala Maar ke. “

    McCann World group executive vice president- planning Jitender Dabas said, “Apart from food and clothing, entertainment is something that are very characteristic of culture. Indian people prefer their entertainment the way they prefer their food- in a more spicy larger- than – life kind of a way. Daily dose of entertainment for them is like the spice of life. Hence the idea of- Life Masala Maar ke.”

    Agency credits:

    Campaign elements: TVC

    Agency: McCann Ericsson

     Production House: Little Lamb Films

     Director: Bouddhayan Mukherjee

     Creative Director: Ravinder Siwach

     

    TVC details

     Duration: 70 seconds

     Campaign breaks as of: 1st April’16

     Exposure(mediums used): Television

     

     

     

  • McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    MUMBAI: McCann Worldgroup India has made several key appointments starting with Jitender Dabas, who has been elevated as chief strategy officer.

    Additionally, Suraja Kishore will now take on the new role of national planning head – Truth Central. 

    Punit Kapoor, who joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as vice president and general manager for all India operations of MRM McCann.

    Commenting on the promotions, McCann Asia Pacific and McCann Worldgroup India CEO and McCann Asia Pacific chairman Prasoon Joshi said, “I am happy to announce these promotions. Over these year, Jitender brings forth an intricate understanding of brands coupled with leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organisation at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the ‘Truth Central,’ which is McCann Worldgroup’s Global Thought leadership unit engaged in creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”

  • McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    MUMBAI: McCann Worldgroup India has made several key appointments starting with Jitender Dabas, who has been elevated as chief strategy officer.

    Additionally, Suraja Kishore will now take on the new role of national planning head – Truth Central. 

    Punit Kapoor, who joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as vice president and general manager for all India operations of MRM McCann.

    Commenting on the promotions, McCann Asia Pacific and McCann Worldgroup India CEO and McCann Asia Pacific chairman Prasoon Joshi said, “I am happy to announce these promotions. Over these year, Jitender brings forth an intricate understanding of brands coupled with leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organisation at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the ‘Truth Central,’ which is McCann Worldgroup’s Global Thought leadership unit engaged in creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”

  • Jitender Dabas joins McCann Delhi

    Jitender Dabas joins McCann Delhi

    MUMBAI: McCann Erickson has roped in Jitender Dabas McCann Delhi to head and strengthen its planning function.

    In his new role, Sandip Mahapatra, Dabas‘ predecessor at McCann, will spearhead integrated planning for McCann Worldgroup.

    In his previous stint, Dabas was working with JWT as executive planning director and vice-president.

    Said McCann Worldgroup executive chairman Prasoon Joshi, “I immediately knew that Jitender is the kind of planner I have always respected. Incisive, clear thinking, passionate, he has vision. His reputation precedes him and I am looking forward to having him work along with our Delhi branch on our extensive brand portfolio.”

    An IIT Delhi Alumnus, Dabas has spent 14 years in the advertising and communication industry. Starting as an account management executive with FCB Ulka, he moved on to strategic planning with Grey and was with the JWT Delhi branch for the last five years.

    Dabas has worked with brands such as Compaq Presario, GPI, Hyundai motors, SBI, Aviva, GE Money, Hero Honda, Nokia and Pepsi Foods.

    Last year Dabas also won WPP‘s Atticus award for original thinking in marketing and communication.