MUMBAI: When the ball hit the lines at Flushing Meadows this year, Indian audiences weren’t just watching, they were glued to their screens in record numbers. JioStar Network has revealed that the US Open 2025 clocked a staggering 877 million minutes of watch-time across Linear TV and Digital platforms, marking a watershed moment for tennis in India.
This year’s edition opened with a twist: a novel mixed doubles format that instantly broadened the tournament’s appeal. On Linear TV alone, the event amassed 388 million minutes of total watch time, the highest ever for the US Open in the BARC era. The Hindi commentary experiment struck gold, drawing in viewers far beyond the sport’s traditional base. In fact, 18 million Indians tuned in, a 96 per cent jump year-on-year setting new records for reach.
On JioHotstar, the digital stream lit up as fans followed Aryna Sabalenka and Carlos Alcaraz lifting the singles crowns. Together, online audiences clocked 489 million minutes of watch time, a figure that underlines both the pull of tennis and the power of accessible streaming.
JioStar Sports head of audience engagement and monetization Siddharth Sharma said: “We have a strong belief in the fandom for tennis and the US Open in particular, and our proposition was built around that. The success we achieved across both our linear and digital platforms is a clear sign of the ever-growing passion for tennis in India.”
The achievement cements JioStar’s positioning as India’s ultimate sporting destination, adding the US Open to a roster that already includes rights to ICC events, India’s men’s and women’s cricket teams, the TATA IPL and WPL, the Premier League, Wimbledon, and the Pro Kabaddi League. With such a calendar, JioStar has created a platform where global and domestic sporting milestones converge for Indian fans.
The success of the US Open is more than a stat-sheet triumph. It signals tennis breaking through to a wider audience in India, a country where cricket usually reigns unchallenged. With 877 million minutes of passion, it’s clear the sport has found a new gear and JioStar, the perfect stage.
