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Tag: JioSaavn

  • In partnership with Ideabrew Studios, Asian Paints brings special podcast ‘Madhur Smriti’

    In partnership with Ideabrew Studios, Asian Paints brings special podcast ‘Madhur Smriti’

    Mumbai: Paint and décor major Asian Paints on Thursday announced its association with Ideabrew Studios to launch ‘Madhur Smriti,’ a podcast series highlighting Durga Puja and commemorating the international recognition bestowed on the festival by Unesco as an intangible cultural heritage of humanity.  

    The series is part of the Sharad Shamman, the festive initiative by Asian Paints where they felicitate the best and most creative pandals across Kolkata. Sharad Shamman has been associated with Kolkata’s Puja festivities since 1985.

    With Madhur Smriti, Asian Paints collects and shares memorable stories and experiences of people surrounding Durga Puja and its festivities. It takes the listener on a journey through time and commemorates the colourful four decades in the history of Kolkata’s Durga Puja.  

    The podcast series of ‘Madhur Smriti’ will be available on Spotify, JioSaavn, Gaana, Apple Podcast, Amazon Music and BingePods.

    Speaking on the launch, Ideabrew Studios co-founder & CBO Agith G Kuruvilla said, “Madhur Smriti literally means Sweet Memories, and this podcast endeavours to take us through a trip down memory lane as we revisit the last 4 decades of the colourful festivities of Kolkata’s Durga Puja. Asian Paints Sharad Shamman is an institution and has contributed immensely in preserving and encouraging this festival, and it’s an honour to celebrate that.”

  • aha partners with JioSaavn to launch an exciting subscription offer

    aha partners with JioSaavn to launch an exciting subscription offer

    MUMBAI : The regional OTT player, aha has partnered with audio OTT platform JioSaavn to offer access to each other’s content at the price of one. This move comes as a surprise for the new subscribers as the platforms will become super affordable for them.

    The partnership will allow new users to stream eighty million plus audio tracks on JioSaavn and access to two hundred fifty films, series and original shows such as Unstoppable, Telugu Indian Idol, Bheemla Nayak, DJ Tillu , and many more on aha. aha and JioSaavn unlock access to a world of entertainment, with the #OkeDebbaKiAataPaata campaign.

    Following this partnership both aha and JioSaavn will offer one-year subscription of both apps to the new users at an effective price of Rs 399 with 50 per cent discount from the actual annual subscription price of Rs 798 on both platforms independently.

    The latest partnership underscores aha’s aim to entertain the audience in their native language and JioSaavn’s commitment to providing a superlative audio streaming experience to users in regional markets with the most relevant content offerings.

    Additionally, the association will drive organic subscription growth for both platforms while adding value to their new users that sign up for this offer. At present, aha and JioSaavn’s annual subscriptions are priced at Rs. 399. With this collaboration both brands will offer an annual subscription at the price of one ie., Rs 399 per annum for their new users.

    Commenting on the partnership, aha CEO Ajit K Thakur said, “We at aha are delighted to partner with JioSaavn for this exclusive offer. Our partnership with JioSaavn emphasizes our commitment to generate better value for our users with exclusive partnerships. We warmly welcome our new users to enjoy both aha and JioSaavn annual subscription at 50 per cent discount”.

  • Sahas Malhotra named as CEO of JioSaavn

    Sahas Malhotra named as CEO of JioSaavn

    Mumbai: JioSaavn has appointed entertainment industry veteran Sahas Malhotra as its new CEO. With his appointment, the music company aims to continue providing enhanced holistic audio experience to consumers, it said.

    “In this role, Malhotra will be based out of the company’s headquarters in Mumbai and lead its endeavors in a constantly evolving and exciting Indian market,” said the statement.

    Before joining JioSaavn, he was associated with Amazon Music as a director. He brings on board an experience of twenty four years in the entertainment industry, in building teams, film marketing, music P&L management, licensing, media planning, music publishing and product management.

    Over the years, Malhotra has also worked with renowned industry players like Sony Music India and Tips Industries. At Tips Industries, Sahas was leading the business at Tips Music and marketing for Tips Film production, in addition to leading extensive marketing verticals for the business.

    As the director of digital and new business at Sony Music India for  over 12 years, he successfully led his team to achieve revenue targets in the fast-changing entertainment industry. In addition, Malhotra also led Sony Music India’s digital P&L and mentored teams across media planning, media buying, promotions, marketing alliances and new business development departments.

    His impressive track record also includes extensive understanding of mobile value-added services, online music, online video marketing, syndication, media planning & buying, music publishing, TV, print & radio marketing, social media marketing, online advertising and film marketing.

  • Warner Music, JioSaavn launch artist discovery programme ‘Spotted’

    Warner Music, JioSaavn launch artist discovery programme ‘Spotted’

    Mumbai: Warner Music India and JioSaavn on Tuesday announced the launch of ‘Spotted’- an artist discovery programme designed to provide a powerful launchpad for artists. The programme was launched in partnership with Rolling Stone India.

    As a DSP, JioSaavn will collaborate with Warner Music India, to be able to release audio and video content.

    ‘Spotted’ will discover new artists from the East, West, North, and South regions of the country each month, across Hindi, English, and Punjabi categories. In addition to aiming for maximum representation from all regions, the partners will also ensure all discovered artists be supported with a robust plan to get them noticed across the industry.

    April onwards, aspiring musicians and singers will be able to upload their original tracks on a microsite. The programme will discover one artist per month who will be chosen by industry veterans, namely -Salim Merchant, Divine, Jonita Gandhi, and Papon. “Every language, every city, every dialect has its own melody. I am keen to see what Spotted will discover in the coming months,” said the playback singer and composer Papon.

    The discovered artists will be featured on the Spotted playlist on JioSaavn and in Rolling Stone India stories. With this initiative, Warner Music India and JioSaavn will create a program that will add value to the growth of the audio industry in the country.

    “We are constantly looking for fresh sounds and exciting music to share with our readers. Spotted adds to our endeavour to bring independent talent into the spotlight and give them an opportunity to shine. We hope to create more opportunities for artists across the county,” stated Rolling Stone India spokesperson.

  • Virginia Sharma moves on from JioSaavn

    Virginia Sharma moves on from JioSaavn

    Mumbai: JioSaavn vice president of brand solutions Virginia Sharma has decided to move on from the company after close to a two-year stint. 

    Prior to joining JioSaavn in May 2020, Sharma was employed with LinkedIn as sales director, marketing solutions.

    Based out of JioSaavn’s Gurgaon office, Sharma was spearheading the music streaming company’s global digital ad monetisation efforts across platforms. She was responsible for driving the adoption of JioSaavn’s innovative advertising solutions for brands while overseeing agency and client relationships.

    “Wrapping up an incredible 2 year journey at JioSaavn for Brands with a little victory dance! Today is my last day, and I am leaving feeling grateful and satisfied with my contributions to the team and our clients. We delivered double digit revenue growth throughout the pandemic and have built a world class full stack digital sales and customer success organization. Thank you to the founders of JioSaavn Vinodh B, Rishi Malhotra, and Paramdeep Singh for giving me this incredible opportunity!” Sharma wrote in the LinkedIn post.

    With over two decades of experience in sales and marketing, Sharma has worked in the US, Singapore, Japan and India. She has also worked with IBM for more than 15 years in various global and regional roles, including India vice president of marketing and communications before joining LinkedIn Asia Pacific in 2014.

    “Over the next few weeks, I will be investing in my mom’s recovery after her month-long hospital stay and preparing for my EFPM Doctoral Defense. More on my #nextplay in the coming weeks!” she further said in the same post, about her future plans.

  • Vh1 collaborates with JioSaavn for new show ‘Pop Hits Certified’

    Vh1 collaborates with JioSaavn for new show ‘Pop Hits Certified’

    Mumbai: Viacom18’s international music and English entertainment channel Vh1 has in association with audio-streaming service JioSaavn announced the launch of “Pop Hits Certified,” a bi-monthly show starting 15 December. 

    With an aim to foster a community of pop-lovers and keep them updated on the latest pop trends, Vh1 and JioSaavn will release a list of 10 tracks from JioSaavn’s Hero Playlist every fortnight. To engage the audiences digitally Vh1 will air the special show ‘Pop Hits Certified’ with music videos from the playlist. The program will also be hosted by JioSaavn on its app.

    The two music platforms have joined forces to put together a fortnightly playlist of songs from celebrated pop artists from across the world to deliver global pop tunes on digital and television. Spread over three months the collaborated playlists will explore different sub-genres and themes. 

    “Vh1 has unequivocally been India’s biggest platform for international music and pop culture. Through musical extravaganzas featuring renowned artists from around the world, we have not only managed to retain our loyal viewers but also deepened their engagement with their favourite music,” said Viacom18 head – youth music and English entertainment Anshul Ailawadi. “With our partnership with JioSaavn, we aim to showcase pop music to our viewers through ‘Pop Hits Certified’ and build a larger community of pop-lovers.”

  • Over 120 Brands Choose JioSaavn To Reach Consumers This Summer

    Over 120 Brands Choose JioSaavn To Reach Consumers This Summer

    JioSaavn, the country’s largest music and audio streaming service, highlighted the growth of digital audio advertising on its platform this summer sharing data for brand-led revenue and increased advertiser count (for April to August 2020 against the same period in 2019). 

    The data revealed that over 120 brands chose to amplify their marketing narrative by adding JioSaavn to their media mix. The streaming platform further identified a 72.5% increase in the number of unique brands that have come on board since 2019, with as many as 85 new brands choosing to engage with the platform in various ways – including pandemic-related advertising. 

    Several verticals, including FMCG, Media & Entertainment, Health & Fitness, Alcohol-Beverages, Gaming and BFSI, doubled down on their digital audio presence – using JioSaavn’s massive reach to connect with millions of users. 

    Numerous categories amplified their advertising spends on JioSaavn with revenue increases up from the previous year for Media & Entertainment (265.8%), E-commerce (97.1%), Alcohol-Beverages (69.3%), and Real Estate (79.8%). Gaming, one of the lower spending verticals in 2019, emerged as one of the top 5 spenders in 2020 with a 235.6% increase.

    As outdoor spends moved indoors during the on-going pandemic, FMCG brands including Nestle and Reckitt Benckiser are turning to JioSaavn to boost sales of essential products for products like Dettol and Kit Kat. The advertiser growth of the category rose to 600% during the lockdown in India as compared to 2019. 

    OTT brands like Netflix, Amazon Prime Video and Disney+ Hotstar continue engaging with JioSaavn, showcasing consistent YoY revenue growth, while Mobile App leaders like Amazon, Bumble and Swiggy continue to leverage the national reach of JioSaavn building on their stay-home strategies. The segment saw a revenue uptake of 97% in 2020.

    As users continue to spend a large part of their day streaming on JioSaavn, Health & Fitness brands, including the Fitelo App, My Protein and Pharmeasy, are choosing the platform to help users stay fit indoors. With hyper targeting and customization, category brands were at an all-time high, with a 500% growth spurt. 

    Speaking on advertising growth, Virginia Sharma – Vice President of Brand Solutions at JioSaavn, said, “We regularly engage with advertisers to understand their needs and challenges as they look for high reach and brand-safe environments. The surge in our advertising numbers has in large part been because of our growing user base, the increased adoption of digital audio and the bespoke brand-marketing experiences our fantastic in-house teams craft. We make it super easy for first-time audio advertisers to choose us.  

    She added, “The promising momentum we’ve built is indicative of our next quarter as we move into the festival season, with JioSaavn continuing to build earbud moments for our brand partners during ultra-mobile moments.” 

    The most recent brand to choose JioSaavn for advertising innovation is Ford India, adopting a unique approach to market its new Ford Freestyle Flair Edition by partnering with the platform to curate exclusive playlists for millions of consumers through a JioSaavn Brand Channel. With the combination of content integration and media inventory, the audio and music experience aims to bring alive the 'Freestyle' characteristic of the brand. The Freestyle Channel features eight playlists, customized for various moods & journeys including ‘Woofer Beats’; ‘Romantic Drives’; ‘Road Trips’; and ‘Safarnama’, among others. On booking any variant of the Ford Freestyle, customers can avail of a one-year premium subscription to ad-free music with JioSaavn Pro.

  • JioSaavn Launches ‘We Are India’, a Multi-Platform Brand Campaign Celebrating Excellence in Regional Music

    JioSaavn Launches ‘We Are India’, a Multi-Platform Brand Campaign Celebrating Excellence in Regional Music

    India’s largest music and audio streaming service, JioSaavn has launched its latest cross-channel marketing campaign ‘We Are India'. In an endeavor to celebrate contemporary artists who have created groundbreaking hits in their regional language, the platform has curated playlists and podcasts across Indian languages (Assamese, Bengali, Bhojpuri, English, Haryanvi, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu) in an effort to celebrate and highlight the artistry. 

    https://www.instagram.com/p/CDZDSKmpho6/

    Spread across the month, the ‘We Are India’ campaign caters to, Indian music lovers who enjoy new sounds and are keen to rediscover their heritage and culture through the music of contemporary artists. Through August, the campaign will feature a mini-documentary series on the musical journey of breakthrough artists via YouTube including Harshdeep Kaur (Punjabi), Job Kurian (Malayalam), Taba Chake (Nyishi), Siri (Kannada), Lifafa (Hindi) and GV Prakash (Tamil). 

    The platform has released a ‘We Are India’ playlist under the programme module of the same name. It features a carousel of playlists in regional languages including Hindi, Tamil, Bengali, Kannada, Punjabi and more. Each playlist will further include film, non-film and indie music. Each week, the module will see playlists curated to themes including ‘Artist Led’, ‘Freedom to Be’, Mood and Genre specific and ‘Best of 2020’.

    Under this campaign, prominent podcasts in vernacular languages have been curated, including Mind Voice with RJ Balaji (Tamil), The Telugu Cinema Project (Telugu), Thale-Harate Kannada Podcast (Kannada), 9x Tashan Yaaran Da Podcast (Punjabi), Hello My dear Wrong Number (Malayalam),  Baalgatha Gujarati બાાલ ગાથા બાાલકાોનિ કથા (Gujarati), Urdunama (Urdu), Mu Odia Mo Odisha (Oriya), Bolava Vitthal Pahava Vitthal: Audiobiography of Saint Tukaram (Marathi) and Gobhir Rater Gopon Kotha (Bengali), among others.

    Speaking on the campaign launch, Akhila Shankar, Director of Brand & Communications at JioSaavn, said, “Indian millennials love music that speaks to them in their own language, they love artists who have reclaimed their culture with a contemporary lens.  The lines between what is considered regional music and popular music have blurred in recent years. This has been one of the biggest drivers of growth for JioSaavn. We are launching ‘We Are India’ to celebrate regional excellence – film, mainstream non-film and independent music and podcasting. By collaborating with these artists, curating our platform and promoting their inspirational stories, we are facilitating deeper engagements with our target audience through its preferred medium – music.”

    JioSaavn is maximising the reach of the ‘We Are India’ brand campaign through its platforms (Smartphone, Web, Jio Phone) with cross-platform marketing via in-app programming, network audio and display ads, YouTube, Instagram and off platform digital ads (Google and Facebook network). As an added leg to the campaign, JioSaavn's social platforms will be highlighting stories from young music fans across India exploring themes of music, languages we speak and embracing our identity. 

    JioSaavn's In-House label Artist Originals will also be releasing a 'We Are India' compilation featuring prominent and promising Indian artists who have had releases with the streaming label.

  • JioSaavn for Brands launches a digital audio playbook to help marketers

    JioSaavn for Brands launches a digital audio playbook to help marketers

    KOLKATA: JioSaavn for Brands, the audio and music streaming services home for information on all things digital audio advertising, has launched ‘Connecting From A Safe Distance: The Digital Audio Playbook For A New Reality’. This is an essential guide for brands to create relevant and engaging digital audio advertising strategies for a new listener landscape. The Playbook gleans insights into the transformed streaming patterns of the 100mn+ listeners on JioSaavn, offering recommendations for advertisers to fine-tune their marketing message to make meaningful connections with listeners during this period. 

    The Playbook sheds light on a plethora of streaming trends including preferred playlists, most-loved genres and artists, and the rising popularity of podcasts. Apart from rich listener data and valuable insights, the Playbook also offers recommendations for brands to reach their desired target audience in a manner that is sensitive to their current situation and yet significant enough to stick. Delivering messages alongside wellness instructions, softening the hard-sell, and taking listeners down memory lane are just some of the highly beneficial tips that the Playbook has to offer. 

    According to JioSaavn’s data, listeners’ love for digital audio streaming has remained constant, although preferences have evolved over the last few months. As more people adapt to their ‘stay home’ routines, the brand has witnessed stark growth in specific playlists such as cleaning (6 per cent), home workouts (17 per cent), kids’ content (155 per cent) and cooking (20 per cent). Unsurprisingly, listeners are nostalgic for simpler times and, as a result, throwback hits from the 80s, 90s and 2000s by yesteryear sensations like Udit Narayan, Kumar Sanu and Lata Mangeshkar have seen a streaming uptick of 520 per cent. 

    Relaxing is top priority right now , and this bears out in the increasing popularity of peaceful playlists. Playlists dedicated to Nustrat Fateh Ali Khan have seen a 20 per cent increase in streams while spiritual music grew by 16 per cent. Likewise, dance and EDM streams are down by 21%. Podcasts are also witnessing enhanced popularity as digital audio streaming takes center stage. While overall podcast streams rose by 18 per cent in the past two months, JioSaavn’s All About Corona channel has witnessed consistent growth of 14 per cent on an average per week. 

    Speaking on the playbook, JioSaavn Ad Product Marketing director Suhani Arora said, “At JioSaavn for Brands, our goal is to help marketers channel the power of digital audio by constantly providing them with relevant solutions, insights, and ideas. To that end, our Playbook is designed to help brands and agencies understand evolving streaming behavior and make more informed decisions. The type of music and podcasts being streamed at the moment is a clear indication of the mood, activity, and sentiment around it. We want to encourage marketers to pause and listen to the users, and then adjust the messaging to meet their current reality and needs.”  

    India’s fast-growing digital audio streaming industry has seen a sea-change in content consumption patterns over the last few months.. Since consumers spend most of their time indoors and emphasize on screen-free time, digital audio consumption is at an all-time high. In such a scenario, brands stand to reach millions of new and existing users by integrating non-intrusively into the digital audio ecosystem. Connecting From A Safe Distance: The Digital Audio Playbook For A New Reality will help brands make this task easier with relevant, timely, and actionable insights for advertisers. 

  • Acast partners with JioSaavn to expand podcast network to South Asia

    Acast partners with JioSaavn to expand podcast network to South Asia

    MUMBAI: Global podcast giant Acast has partnered with JioSaavn, South Asia’s largest audio streaming platform, to enable it to leverage Acast’s extensive global network of shows. The partnership expands JioSaavn’s content offering exponentially, providing access to Acast’s infrastructure and the latest advances in podcast technology.

    The clear appetite for audio in South Asia — shown through JioSaavn’s existing 104 million+ Monthly Active User (MAU) base — is paramount to Acast’s understanding of the huge opportunity for podcasts in the market. And Acast and JioSaavn will align on one central mission: to popularize podcasts in South Asia.

    The companies’ aim is to educate listeners on both the merits of podcasts — including the flexibility to listen anywhere at any time — and the opportunity they provide to share culturally diverse, compelling content with global voices.

    Speaking of the partnership, AcaAcast partners with JioSaavn to expand podcast network to South Asiat’s Chief Business and Strategy Officer Leandro Saucedo said: “It’s Acast’s mission to bring podcasts to all ears, all over the world. We’ve been aware of the changing audio landscape in India for some time and, in JioSaavn, we’ve found the biggest and most impactful audio streaming platform in the region — dynamic, bold and ready to push boundaries, and the perfect partner to share our podcasts with.

     “There’s an audience hungry for audio in India, and we want to help give these listeners access to the extraordinary content emerging from all corners of the world, from incredible podcasting talent and recognized publishers.”

    In light of the partnership with Acast, Ishani Dasgupta, Lead – Podcast Partnerships at JioSaavn, said: “Podcasting is still largely nascent to consumers in the Indian market, with momentum growing quickly. The ability to grow and build new audiences, new shows, and establish pathways for brands to access both is really just the beginning for our 1.3 billion potential consumer market. As the leading podcast company globally, Acast recognizes this opportunity.”

    “We’re thrilled to be partnering to integrate its robust catalogue and unique vision for content development and acquisition in India and beyond. We look forward to working closely with Acast to grow overall podcast engagement among listeners in India, as well as to join creative forces on future content that speaks to India’s diverse cultural palette.”

    The infrastructure of the partnership provides a platform for Indian voices, enabling new independent podcasters to produce content, and connects JioSaavn with Acast’s large collection of global publishers including The Guardian, The Economist, Financial Times, BBC, VICE, PBS NewsHour, The Times and many more.

    Acast and JioSaavn believe connecting South Asia to this content in particular – already generating 200+ million listens on a monthly basis in Europe and North America alone – will help both expand such content beyond borders, and encourage and provide publishers with the opportunity to reach new audiences and create bespoke content with them in mind.

    Over the next two months the full effect of Acast and JioSaavn’s partnership will be visible, with Acast’s content appearing in full through JioSaavn.