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Tag: JioHotstar

  • JioHotstar’s Valentine’s day marketing stunt wins hearts and engagement

    JioHotstar’s Valentine’s day marketing stunt wins hearts and engagement

    MUMBAI: The launch of JioHotstar, a powerhouse streaming platform combining Jiocinema and Disney+ Hotstar, was nothing short of a marketing masterstroke. The announcement, perfectly timed with Valentine’s day, didn’t just introduce a new player in the streaming industry—it made waves through an ingenious moment marketing strategy that captured consumer attention with humour and wit.

    In the lead-up to JioHotstar’s launch, Jiocinema and Disney+ Hotstar engaged in a flirtatious, light-hearted exchange on city billboards and digital platforms, dropping hints of an impending partnership. The playful banter saw JioCinema put up a cheeky proposal: “Looking for someone who digs cricket, reality shows, and live concerts. Know Anyone?” In response, Disney+ Hotstar flirted back with “Cricket is my love language, who wants to match this Valentine’s Day?”

    These teasers ignited curiosity and engagement, setting the perfect stage for JioHotstar’s grand reveal on 14 February.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JioHotstar (@jiohotstar)

    As soon as JioHotstar made its much-anticipated debut, brands and creators jumped in to celebrate the new era of streaming entertainment.

    Leading the charge was Shaadi.com, India’s top matchmaking platform, which added its signature humour to the mix. The brand placed congratulatory billboards next to JioHotstar’s launch ads with the witty message: “Badhai ho JioHotstar! Aisi jodi toh hum sab deserve karte hain. Get on Shaadi.com.”

    Even Shaadi.com’s founder & CEO Anupam Mittal couldn’t resist joining the fun. Taking to LinkedIn, he quipped, “The crossover you didn’t see coming,” highlighting how playful banters are the future of marketing.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shaadi.com (@shaadi.com)

    The campaign quickly gained momentum, striking a chord with audiences who appreciated the humour, timing, and creative storytelling. The buzz around JioHotstar’s launch became more than just an industry announcement—it turned into a pop culture moment, making waves across both entertainment and matchmaking circles.

    Beyond the marketing genius, JioHotstar is poised to redefine streaming in India with an extensive content library featuring over 300,000 hours of movies, shows, and exclusive content. The platform also boasts a robust lineup of live sports coverage, making it a go-to destination for India’s 1.4 billion entertainment-hungry viewers.

     

  • JioHotstar & Nielsen ink deal to offer transparent digital ad consumption data to advertisers

    JioHotstar & Nielsen ink deal to offer transparent digital ad consumption data to advertisers

    MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open up consumption metrics on their platforms. At least that’s what one understands from this morning’s announcement between audience measurement firm Nielsen and the recently-born JioHotstar. 
     Under this, the duo will deliver advanced analytics solutions ahead of the Tata Indian Premier League (IPL) 2025 to advertisers. The collaboration represents a significant shift in India’s digital advertising landscape, marking the first instance of transparent campaign reporting by an Indian media company.

    Under the partnership, Nielsen will establish a sophisticated data pipeline to measure advertising effectiveness across JioHotstar’s properties, leveraging its century-long expertise in audience measurement and first-party data analysis. The company will deploy its flagship Nielsen One  Ads platform—formerly known as Digital Ad Ratings (DAR)—alongside the newly developed Volumetric and Reach Analysis tools.

    Advertisers and agencies will gain access to a unified dashboard providing crucial metrics including:
    * Daily cumulative reach reporting
    * Demographic breakdowns by age and gender
    * Campaign impression data
    * Click-through rates
    * On-target reach metrics
    * Near real-time performance insights

    The initiative launches at a pivotal moment, as India experiences a substantial surge in digital content consumption across multiple platforms, including connected TV (CTV), mobile devices, tablets, and computers. The measurement system’s debut is strategically timed to coincide with the Tata IPL 2025, India’s premier cricket tournament, which traditionally attracts massive viewership across platforms.

    “Through our association with Nielsen, we aim to redefine how advertising on digital/OTT is measured across India’s most iconic entertainment and sports properties,” said JioHotstar chief business officer Ishan Chatterjee. He emphasised that the partnership demonstrates JioHotstar’s commitment to providing advertisers with cutting-edge solutions that enhance transparency and precision.

    Nielsen  president commercial – Asia  Arnaud Frade highlighted the significance of independent third-party measurement in today’s fragmented content consumption landscape. “This collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges,” Frade noted. “The biggest player has made a decisive commitment to transparency, equity of measurement, and adhering to global standards.”

    The new measurement system will be particularly valuable during live sports events, where audience behaviour can be highly variable. Advertisers will receive near real-time access to data, with reporting available either same-day or next-day depending on the metric.

    The partnership involves several technical innovations:

    * Integration of Nielsen’s measurement tools with JioHotstar’s first-party data
    * Implementation of advanced audience segmentation capabilities
    * Development of real-time reporting mechanisms
    * Creation of a unified dashboard for campaign performance tracking

    Hemant Kewalaya, Nielsen’s India lead, acknowledged the complexity of the implementation while emphasising its significance: “For the first time, an Indian publisher is embracing transparency, which is truly encouraging. Hopefully, this move will inspire other publishers to step forward and contribute to strengthening this ecosystem.”

    JioHotstar’s move to embrace transparent measurement is expected to set new standards for India’s digital advertising landscape. The collaboration addresses growing advertiser demands for accountability and measurable outcomes in digital spending. Industry experts anticipate this partnership could prompt other streaming platforms to adopt similar measurement frameworks, potentially leading to standardised digital advertising metrics across India’s rapidly evolving media landscape.

    The initiative is particularly significant for live sports broadcasting, where accurate audience measurement has traditionally been challenging. With the integration of Nielsen’s tools, advertisers will be able to better understand viewer engagement patterns and optimise their campaigns accordingly, potentially leading to more relevant and effective advertising experiences for viewers.

  • JioHotstar subscriptions to be available at three price points

    JioHotstar subscriptions to be available at three price points

    MUMBAI:  There is nothing such as a freebie; everything has a price. A lot of misinformation has been put out about the charges that JioHotstar is going to be levying on customers for the new streamer. Here are the details: All of our plans give you access to all content on our platform:

    . Unlimited live sports (Cricket, Tennis grand slams, Premier League and more)

    . Latest Indian movie digital premieres, Hotstar Specials, and Star serials before TV

    . Disney+ Originals, popular Disney movies & kid’s shows (in English & select Indian languages).

    Mobile (Ad-Supported plan) – Rs 149 / 3 months and Rs 499 / year

    . Access content on “1” mobile device at a time

    * Renewal will be priced at Rs 149 / 3 months even if a discounted price was availed for the first 3 months of the plan.

    Super (Ad-Supported plan)** – Rs 299 / 3 months and Rs 899 / year

    . Access content on any “2” devices at a time

    . All content can be enjoyed on any of our supported platforms (Mobile, Web, and supported Living Room devices).

    ** Also applies to Jio Broadband JioHotstar partner plan

    Premium (Ad-Free plan) – Rs 299 / month (Can only be purchased via web browser),

    Rs 499 / 3 months and Rs 1499 / year

    . Access content on any “4” devices at a time

    . All content can be enjoyed on any of our supported platforms (Mobile, Web, and supported Living Room devices)

    . Enjoy Ad-free Entertainment, except in LIVE content such as sports and other LIVE shows that continue to be ad-supported.

  • JioHotstar ticks all the boxes for a world class service

    JioHotstar ticks all the boxes for a world class service

    MUMBAI: It’s a winner! All we can do is doff our hats to Uday Shankar and his band of JioStar men. The vice-chairman of JioStar and his team,  early this morning, unveiled a new streaming service JioHotstar which simply blew you away.  

    The logo – reminding of you of a distant  rising star – the colours, the tiles, the ease of navigation, the interactivity, the sheer breadth, the depth, and width of content (a lot has been spoken about the Disney, WBD, et al library, the top sports in the country) –  it’s all there, all one can expect from a best in class service.

    Congratulatory messages from a  host of top  Hindi and regional cinema icons – led by Salman Khan –  on the launch of JioHotstar keep you watching, even the promo.

    Netflix, and team Sarandos, you’d  better wake up, and smell the coffee, you will have a battle of perception on your hands of an Indian company being able to create a global gold standard streamer.

    What should also worry the rest of the streamers is the spawning of Sparks – an area reserved for creator-led content. There’s shows from  Zakir Khan, Fukra insaan, there’s Munawar Faruqui, Urfi Javed, Harsh  Gujral, Ranveer Braar, and Rahul Dua. And mind you unlike in the past, the content is good with game shows, dating shows etc.

    Hey, before anyone thinks we are being paid to be euphoric about JioHotstar, here’s a confession: we are not.

    Our review of the new JioHotstar is based on genuine pride that a streamer of this quality can emerge from India. One that can rival global players, in terms of design, tech, ease of use, and of course that most important element content!

    In fact, if there’s one hassle with the new JioHotstar it is that there’s  a problem of plenty, there’s too much too much content. But India is a land of diversity and the attempt is to cater to that. Good search and recommendation engines can really make the surfeit of content not appear like a problem at all!
     

  • JioStar launches JioHotstar platform, merging JioCinema and Disney+ Hotstar

    JioStar launches JioHotstar platform, merging JioCinema and Disney+ Hotstar

    MUMBAI: It’s a giga merger. Two of India’s leading brands fusing into one.

    Can the branding, the logo, and brand ident  that emerge be any less?

    The brands in question are; Jio and Disney+Hotstar, both very well-known of their own accord. One a leader in providing mobile telephony services which runs a streaming platform called JioCinema; the other a leader in streaming, the best in its class. Both have tremendous recall value and have customers running into hundreds of millions.What you get when you open up to JioHotstar

    A tough ask for any one to find a solution that would do justice when they unite – where the sum of the united two will be greater than the sum of both as individuals .

    One simple possibility was calling it JioHotstar.  Quite simple right?

    And that’s what JioStar, the joint venture formed by the merger of Viacom18 and Star India,  decided upon. The  birth of JioHotstar  will see the demise of both JioCinema and Disney+ Hotstar.

    It will have a reach of 500 million users and will offer 300,000 hours of content including films and shows from major Hollywood studios including Disney, NBCUniversal Peacock, Warner Bros. Discovery HBO, and Paramount, alongside Indian entertainment across 10 languages.

    “At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians,” said  Jiostar chief executive digital Kiran Mani. The platform will offer free content to all viewers, with premium subscription plans starting at Rs 149.
    The Three Merry Men

    Jiostar chief executive entertainment Kevin Vaz emphasised the platform’s commitment to digital-first content, while sports chief executive Sanjog Gupta highlighted its enhanced sports viewing features, including ultra-HD 4K streaming and AI-powered insights. JioHotstar will also have a new segment called Sparks which India’s digital content creators can call their home.

    There was some debate in media circles on what the back end of the new service will be. Would it be the JioCinema one or would it be Disney+ Hotstar’s? At the time of writing, folks within JioStar had confirmed to indiantelevision.com that it was indeed Hotstar’s tech stack that was being used to power the JioHotstar app as it proved to be more superior on several fronts. The main ones being: ability to handle high concurrency of users, serve high end, high quality 4K videos,  even at low bandwidths, the tech innovations in terms of vertical video and interactivity that it supported. AI-powered insights, real-time stats overlays, multi-angle viewing and range of ‘culture’ and ‘special interest’ feeds — ensuring fans enjoy deeper, more immersive access to the sports they love.

    The logo itself is a standout and can have several interpretations. Here’s two: a star doing a Swan Lake like dance;  a heavenly body arms open wide ready to embrace one and all. Clearly, for those who have been so used to seeing the Disney Star and existing JioCinema logos, it  will take some getting used to. The font for the brandname is sans serif, which fits well with the star burst.

    JioHotstar’s new brand identity  created and developed by venture3 embodies its vision for boundless entertainment. The Big Bang’ symbolises the dawn of a new era, while the Ripples radiate outward, representing energy, transformation, and innovation. The background colours are tetradic (psychedelic) with bright pinks, mauves , indigos and blues being thrown in for good measure and are eyecatching and hypnotic. Step one of the battle to attract viewers won! And the tagline carries with it a lot of promise: Infinite possibilities begin here!  SparksExisting JioCinema and Disney+ Hotstar subscribers will be able to transition seamlessly to the new platform.

    The service will stream major sporting events including ICC tournaments, IPL, WPL, Premier League and Wimbledon, alongside entertainment content in multiple Indian languages.