Tag: JioHotstar

  • BGMS 4 drops with Rs 1.5 crore loot, fresh faces and fierce inclusivity

    BGMS 4 drops with Rs 1.5 crore loot, fresh faces and fierce inclusivity

    MUMBAI: Drop in, loot up, and get ready for the chaos. BGMS is back, and it’s bigger than ever. Nodwin Gaming has unleashed Season 4 of the Oneplus Android Battlegrounds Mobile India Masters Series, airing live on Star Sports Khel and JioHotstar daily from 5:00 PM to 8:00 PM until 14 September, with a staggering Rs 1.5 crore prize pool on the line.

    But it’s not just about the loot this time. The tournament has levelled up with the launch of the Battlegrounds Mobile India Challenger Series (BGCS), the official amateur feeder league into the BGMS. Featuring 24 squads including 2 campus champs from the Oneplus Campus Dominate qualifiers, 1 team from TVS Raider Wicked Battles, 17 invited rosters, and a historic 4 all-women line-ups the Challenger Series is bringing fresh blood and fearless energy to Indian esports. Matches stream live on Nodwin’s Youtube channel from 12:00 pm to 3:00 pm every day.

    “BGMS has become more than a tournament; it’s a cultural movement,” said Nodwin Gaming co-founder and MD Akshat Rathee. “Season 4 champions inclusivity at every level, from campus qualifiers to all-women teams on national television.”

    Title sponsor Oneplus is back for another round, powering gameplay with its flagship Oneplus 13 and Nord series. Android continues as co-title sponsor, while TVS Motor Company rides in as official mobility partner for a third year running with its TVS Raider Wicked Battles initiative.

    New faces join the fray too Duolingo English Test debuts as official learning partner, rolling out even a Gujarati-language feed, while Swiggy steps in as official food delivery partner, keeping players and crews fed through marathon matchdays. Red Bull fuels players for a second year, while Bisleri makes its debut as Hydration Partner.

    The BGCS runs till 7 September, setting the stage for BGMS Season 4’s finale stretch. With esports on primetime TV and national brands stacking up behind the action, BGMS isn’t just gaming anymore, it’s India’s newest sporting spectacle.

  • Bigg Boss 19 gets a full house of sponsors before drama even begins

    Bigg Boss 19 gets a full house of sponsors before drama even begins

    MUMBAI: Before a single fight erupts or a tear is shed, Bigg Boss 19 has already pulled off its first big win, a full house of nine heavyweight sponsors, proving its unmatched pull in India’s reality TV arena. Premiering Sunday, 24 August 2025, across JioHotstar (9 pm) and Colors (10.30 pm), the Salman Khan-hosted show enters its 19th season with the theme “Gharwalon Ki Sarkaar”, where for the first time in the franchise’s history housemates hold the power to make decisions. The Parliament-inspired house promises a cocktail of people politics, power plays and unpredictable twists, all with unfiltered consequences.

    On the advertiser side, the line-up is as eclectic as the show’s contestants: Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier. From FMCG giants to auto brands, the mix underscores the show’s rare ability to capture consumer attention across categories.

    “Bigg Boss remains the top choice for brands seeking unparalleled reach,” said JioStar head of revenue for entertainment Mahesh Shetty adding that its seamless integrations deliver “unmatched value for both audiences and advertisers.”

    Returning sponsor Vaseline is back as co-presenting partner, with HUL’s Pratik Ved calling the association “a platform to showcase its upgraded product portfolio while staying India’s official skincare partner.” Meanwhile, Appy Fizz’s Nadia Chauhan dubbed the show “culturally relevant rocket fuel” for brand engagement, while Danube Group’s Rizwan Sajan highlighted last season’s “record-breaking global viewership” as reason to double down.

    Auto major Citroën, rolling out its India 2.0 strategy, sees the show’s raw energy as the perfect match for its refreshed product line-up, with Citroën MD Shailesh Hazela saying it allows the brand to “embed itself into the rhythm of Indian lives.”

    With 18 years of dominance, a 24×7 live feed, and its enduring power to spark conversation across 240 plus countries via JioHotstar, Bigg Boss 19 isn’t just a show, it’s India’s biggest pop culture juggernaut. And this year, the nation’s “gharwalas” get the gavel.

  • Bigg Boss Malayalam 7 smashes records with highest-ever ratings

    Bigg Boss Malayalam 7 smashes records with highest-ever ratings

    MUMBAI: Bigg Boss Malayalam season 7, fronted by veteran actor Mohanlal, has stormed into the record books with its highest ratings yet. BARC data (15+U, week 31, HD+SD) shows the mega launch episode pulling in a blistering 15.3 TVR, while regular episodes clocked an impressive 11.4 TVR — the best performance in the franchise’s Malayalam run.

    Under its punchy new tagline Ezhinte Pani, the show has shaken up the Bigg Boss format with sharper gameplay, higher stakes and a more immersive viewer experience. 

    Contestants face brutal challenges, clever manoeuvres and emotionally charged showdowns — a cocktail that has viewers glued to their screens.

    Aired on Asianet at 9.30pm weekdays and 9.00pm weekends, the series is also streaming 24×7 on JioHotstar. Season 7, it seems, has the competition playing catch-up.

  • Indian police crack cross-border TV piracy ring run via WhatsApp

    Indian police crack cross-border TV piracy ring run via WhatsApp

    MUMBAI: Indian authorities have dismantled an international television piracy network that streamed over 10,000 channels—including banned Pakistani networks—to customers via WhatsApp groups, in what investigators describe as the first fully exposed cross-border content theft operation.

    Police in Ghaziabad registered a case against a 35-year-old businessman accused of running the illicit internet protocol television (IPTV) service in collaboration with handlers across the border, according to StoryBoard18, which first reported the investigation.

    The probe began when officers from Tilamod Police Station traced a suspicious WhatsApp group facilitating illegal access to premium television channels. The investigation led to the blocking of 53 domains distributing pirated content under the “IPTV World” brand name.

    According to the First Information Report filed on 27 July, the accused illegally streamed copyrighted content from JioStar India Pvt Ltd and its OTT platform JioHotstar without authorisation. The pirated catalogue included popular Indian channels such as Star Plus HD, Star Bharat HD and Colors HD, alongside Pakistani networks Hadi TV and Noor TV—the latter raising national security concerns.

    Investigators discovered the accused coordinated with a Pakistan-based pirate, paying in cryptocurrency to obtain copyrighted material. The service reached customers primarily through WhatsApp groups, with payments processed via UPI accounts.

    “The modus operandi of the accused was to provide services through WhatsApp groups, which became the key lead in our investigation,” said a senior officer involved in the probe.

    The complaint filed by JioStar accused IPTV World of bypassing technical protection measures and hosting pirated content on servers linked to providers including Hostinger and GoDaddy, violating copyright, information technology and criminal laws.

    The case represents a breakthrough in understanding digital piracy’s mechanics. JioStar’s John Doe lawsuit before the Delhi high court led to the voluntary appearance of the service provider’s owner, who agreed to a permanent injunction and disclosed the network’s complete operations, including business associates, 300 infringing URLs, and distribution platforms.

    These disclosures revealed coordinated cross-border collaboration, cryptocurrency payments, and systematic circumvention of content protection measures. The entire operation—from content sourcing to distribution via WhatsApp and Facebook—was organised from Pakistan.

    The investigation marks the first time authorities have fully mapped premium content piracy’s complete lifecycle, from origin to delivery. It exposes how digital platforms initially designed for communication have become conduits for large-scale intellectual property theft.

    The case highlights broader challenges facing India’s digital entertainment industry as streaming services proliferate. Content owners face sophisticated piracy networks that exploit encrypted messaging platforms and cryptocurrency payments to evade traditional enforcement mechanisms.

    In a related development, police in Rajasthan have registered a separate case against cable operator Hazi Ali for allegedly broadcasting JioStar channels without proper licensing. The ministry of information and broadcasting had cancelled his broadcasting licence in 2024 for regulatory violations, yet he reportedly continued transmitting copyrighted content.

    The crackdown reflects heightened enforcement efforts as India’s entertainment industry pushes authorities to tackle digital piracy more aggressively. With streaming revenues at stake and national security concerns over unauthorised Pakistani content, expect more coordinated action against cross-border piracy networks.

    Whether these enforcement successes can meaningfully dent the broader piracy ecosystem remains uncertain. As investigators shut down established networks, new operators typically emerge using evolved techniques to evade detection.

    The cat-and-mouse game between content owners and pirates continues, now with WhatsApp groups as the unlikely battlefield.

  • Test cricket’s digital triumph defies the doomsayers

    Test cricket’s digital triumph defies the doomsayers

    MUMBAI: Test cricket may be fighting for its future, but the Anderson-Tendulkar Trophy has delivered a resounding riposte to the sceptics. More than 170 million viewers logged onto JioHotstar during the five-match series between India and England—the highest-ever reach for a Test series on digital platforms.

    The numbers tell a compelling story. A staggering 65 billion minutes of watch time were clocked up as the series unfolded from 20 June  to 4 August. The climactic fifth day at The Oval alone drew a peak of 13 million concurrent viewers, setting a new record for online Test match streaming.

    All five matches went the distance, with nail-biting finishes and dramatic plot twists keeping audiences glued to their screens. Even when rain curtailed play on the Sunday at The Oval, with England needing just 35 runs and India four wickets, thousands returned on Monday morning for what many knew might be only an hour’s play.

    “The extraordinary response reinforced Test cricket’s ability to forge compelling narratives in almost every session,” said JioStar head of content for sports Siddharth Sharma. The platform served coverage in five languages: English, Hindi, Tamil, Telugu and Kannada.

    Yet this triumph highlights cricket’s central paradox. Whilst series between the sport’s “Big Three”—England, India and Australia—continue to thrive, concerns persist about Test cricket’s inclusivity for lower-ranked nations. The format’s commercial success remains concentrated among a privileged few.

    These worries have prompted the ICC to form an eight-member working group, led by chief executive Sanjog Gupta, to assess a proposed two-tier World Test Championship. England’s cricket board opposes the plan, fearing relegation could cost them lucrative clashes with Australia or India.

    The series marked India’s opening gambit in the 2025-27 World Test Championship cycle, ending in a 2-2 draw after the final session. Fans also devoured Follow the Blues, a behind-the-scenes series, and When India Challenged the Crown, which revisited India’s Test legacy in England.

    JioStar now turns its attention to the ICC Women’s Cricket World Cup, beginning 30 September.

  • JioHotstar unites nation with ‘Operation Tiranga: Tiranga Ek, Kahaniyaan Anek’

    JioHotstar unites nation with ‘Operation Tiranga: Tiranga Ek, Kahaniyaan Anek’

    MUMBAI: In celebration of India’s 79th Independence Day, JioHotstar unveils ‘Operation Tiranga’, a platform-wide initiative to honour the nation’s spirit of freedom. Through Tiranga Ek, Kahaniyaan Anek – a thoughtfully curated line-up of powerful narratives, the initiative reflects the many identities, emotions, and ideals embodied by the Indian Tricolour. As part of the campaign, the platform will be extending full-day free access to its entire content library on August 15, emphasising its commitment to creating an inclusive and accessible brand across all parts of India.

    Beyond unlocking the content library, JioHotstar turns storytelling into a salute by welcoming viewers with a splash screen that reflects the colours and spirit of India. The reimagined interface sets the stage for a curated collection of powerful narratives that honour India’s courage and character. Leading this showcase is a collection of stories that explore the complexities of valour, sacrifice, and national identity. Drawing from the symbolism of the flag, the line-up evokes Saffron through accounts of courage and covert heroism in titles like Take Off, Madras Cafe, and IB71; White through emotionally resonant stories of sacrifice and resilience such as Salakaar, Neerja, Mangal Pandey: The Rising, and Chandrashekar; and Green through narratives rooted in cultural legacy and pride, including Sarzameen, Kesari 2, and Airlift. Together, these stories form a cohesive and evocative tribute to the nation — all and more available to stream for free on Independence Day as part of the campaign.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JioHotstar (@jiohotstar)

    Speaking about the campaign, JioStar head – brand & creative Minakshi Achan said, “JioHotstar has always believed in unlocking infinite possibilities through storytelling by giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. Operation Tiranga is an extension of that philosophy. It is a campaign that celebrates the spirit of Independence Day and removes all barriers to access, allowing every viewer to discover stories that reflect the courage, resilience, and identity of the nation.”

    Operation Tiranga comes to life across key consumer touchpoints – from in-app takeovers and primetime TV spots to high-visibility outdoor, digital, social media and brand collaborations. The campaign also features a partnership with the Ministry of Information and Broadcasting of India to drive flag etiquette awareness, making it a powerful blend of entertainment, education, and national pride.

     

  • Bigg Boss Malayalam Season 7 records biggest season opening ever on JioHotstar

    Bigg Boss Malayalam Season 7 records biggest season opening ever on JioHotstar

    MUMBAI: Bigg Boss Malayalam Season 7 has recorded a phenomenal opening on JioHotstar, setting the tone for a blockbuster season ahead. Hosted by the ever-charismatic Mohanlal, the launch weekend delivered high-octane drama, unmissable moments, and immersive interactive offerings that kept fans hooked. The season’s opening clocked an impressive 12.6 crore minutes of cumulative watch time—a remarkable 225 per cent surge over previous seasons.

    JioHotstar has elevated the Bigg Boss Malayalam S7 experience with a suite of interactive features including live chats, polls, and exclusive behind-the-scenes access, creating a truly immersive experience for the viewers. With the 24×7 live feed and dedicated Fanzone, fans can stay connected and participate in every moment. Interactive gamification has driven unprecedented audience participation, boosting the show’s reach—a testament to its enduring popularity and the platform’s reach.

    Commenting on the record-breaking start, JioStar head of cluster, entertainment (South) Krishnan Kutty said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210 per cent viewership compared to previous two seasons, underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show doubling down on the reach/viewers compared to previous two years. We look forward to building on this momentum as the season progresses.”

    Connected TV contributed nearly 30 per cent of Bigg Boss Malayalam S7 opening watchtime – a 154 per cent surge over the previous two seasons highlighting a shift in audience preference toward immersive, large-screen viewing experiences.

    Bigg Boss Malayalam Season 7 is presented by MyG Digital; co-presented by Berger Paints and Healthy Grocer; co-powered by Sunrich Refined Sunflower Oil, and MYK Laticrete. Other sponsors include Regal Jewellers, Merino Laminates as Special Partners; Dazzler Etertna as Beauty Partner and Cera as Associate Sponsor.

  • Kyunki Saas Bhi Kabhi Bahu Thi records over 1.6 billion minutes watch time in launch week

    Kyunki Saas Bhi Kabhi Bahu Thi records over 1.6 billion minutes watch time in launch week

    MUMBAI: Kyunki Saas Bhi Kabhi Bahu Thi made a historic return to Indian television on 29 July and the response was nothing short of phenomenal. The show clocked 1.659 billion minutes of watch time on Star Plus and JioHotstar in its launch week, an extraordinary testament to its enduring appeal, reasserting its iconic status in India’s entertainment landscape. Drawing 31.1 million viewers on TV in just the first four days, and reaching millions more on streaming, the show has shattered records to become the biggest-ever GEC fiction launch on TV & digital streaming.

    The launch episode alone drew 15.4 million viewers on Star Plus, making it the highest-rated fiction premiere in recent history. The returning season’s massive opening on JioHotstar,  underscores the growing appetite for daily storytelling on streaming platforms and marks a pivotal moment for the evolution of fiction content in India’s digital entertainment landscape. This is the new high in the fiction journey, proving that daily drama, when reimagined along with streaming, can drive both cultural resonance and massive reach.

    “The return of Kyunki Saas Bhi Kabhi Bahu Thi has proven that great storytelling never loses its power. We approached this launch with a two-fold vision: to reignite the deep nostalgia associated with one of India’s most iconic shows, while also crafting a contemporary storyline and viewing experience that resonates with today’s audiences. The record-breaking numbers across Star Plus and JioHotstar reaffirm our belief in the timeless appeal of compelling narratives. This launch is a cultural moment that bridges generations, and we are proud to have delivered it to millions of homes across platforms,” said Sumanta Bose, head of cluster, entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar.

    The premiere also drove large-scale organic conversations online, with 17,300 mentions and 86 per cent positive sentiment, underscoring the deep emotional connection and multi-generational pull of the show. The conversations were driven by nostalgia, connection with the star cast and fan anticipation, positioning Kyunki as both a cultural and content milestone.

    With its commanding return across TV and streaming platforms, Kyunki Saas Bhi Kabhi Bahu Thi has not only revived a beloved legacy but also set the stage for a new era of appointment viewing, combining the mass reach of television with the deep engagement of digital streaming.

    The return has revitalized the fiction landscape, drawing significant attention from viewers and advertisers alike. The show had captured the interest of advertisers early on with Tide+, Kalyan Jewellers, and Maruti Suzuki India serving as co-presenting sponsors, with Fortune Soyabean Oil, Colgate, and Smart Bazaar joining as co-powered sponsors along with White Tone Face Cream and Good Knight as Special Partners on television. The digital platform JioHotstar features Kalyan Jewellers and Maruti Suzuki in co-presenting roles, Colgate, Fortune Chakki Fresh Atta, Uti Mutual Fund, Tata Consumer Products, and SMART Bazaar as co-powered by sponsors alongside Mankind Pharma – Prega News as a Special Partner.

    Source:

    * BARC, India U+R, 2+, SD+HD, Cume Reach Mn* Time Spent, W30’25

    **BARC, India U+R, 2+, SD+HD, Cume Reach Mn, W30’25

    ***BARC, India U+R, 2+, SD+HD, Cume Reach Mn, Original Programming, 29th July 2025 – W30’25

    JHS Viewers, JHS Data, Distillery

  • Special Ops 2 turns spy games into cyber lessons for a nation on edge

    Special Ops 2 turns spy games into cyber lessons for a nation on edge

    MUMBAI: When Special Ops 2.0 stormed onto JioHotstar, it wasn’t just another slick return for Kay Kay Menon’s unflappable Himmat Singh. This season traded bullets for breaches, exposing the murky world of cyber warfare, where the enemies aren’t men in balaclavas but faceless hackers armed with AI and a knack for digital deceit.

    Leaning hard into real-world relevance, the campaign flipped a spy thriller into a wake-up call. Through partnerships with WhatsApp, Truecaller, and Paytm, Himmat himself schooled India on phishing scams, deepfakes, and UPI fraud. From a staged “leaked” document that redirected users to a PSA video to hyper-local AI-generated trailers calling out neighbourhoods by name, Special Ops 2.0 made cyber-threats impossible to ignore, reaching over 10 million users and sparking 22.4 million social interactions.

    More than a campaign, it became a movement. Himmat’s rallying cry—“Yeh Himmat Ka Kaam Hai”—triggered a wave of user-generated content, racking up 3 million views and 13,000 organic posts. Fiction bled into fact, and India found itself bingeing not just on espionage, but on digital literacy.

    In a world of data leaks and deepfakes, Special Ops 2.0 didn’t just entertain. It armed a nation, one click at a time.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Nikita Aneja joins Netflix talent team

    Nikita Aneja joins Netflix talent team

    MUMBAI:  Nikita Aneja has announced on Linkedin that she is joining Netflix’s talent team as an HR business partner, effective July 2025. Aneja shared her “excitement” about the move, noting her long-standing admiration for Netflix’s innovative approach to work culture.

    Prior to her move to the streaming behemoth,  Aneja served as lead – HR business partner for digital biz & sports monetisation at JioHotstar for nine months. Before that, she was the head of HR at Viacom18 Sports for three years.

    Her extensive career in human resources also includes a three-year, three-month stint as a senior human resources business partner at Disney Star. Aneja also spent over three years at Edelweiss Financial Services, where she held roles as a human resources business partner and manager for talent management, campus relations, and strategic HR. Her early career saw her as lead – campus recruitment & employer branding at Tata Motors and assistant manager, corporate HR at Godrej Industries Ltd.

    Aneja holds an MBA in human resources management from the Goa Institute of Management (GIM), a management development programme qualification from the Indian Institute of Management, Indore, and a bachelor of business administration from Jai Hind College Entrepreneurship Summit. Her appointment is set to bolster Netflix’s talent strategies in the region.