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Tag: JioHotstar

  • JioHotstar sweeps Emmys with 35 plus wins, steals global streaming spotlight

    JioHotstar sweeps Emmys with 35 plus wins, steals global streaming spotlight

    MUMBAI: Hollywood may have handed out the trophies, but JioHotstar pocketed the glory. At the 77th Emmy Awards, the platform’s titles racked up more than 35 wins across categories, cementing its place as India’s biggest gateway to world-class television.

    Leading the flock was The Penguin, which waddled off with a hefty 9 trophies, including lead actress in a limited series for Cristin Milioti, outstanding special visual effects, and contemporary makeup. Not far behind, The Pitt struck gold with 5 wins among them Best Drama Series, lead actor (Noah Wyle) and supporting actress (Katherine Lanasa).

    The galaxy far, far away stayed close to the winners’ list, with Andor grabbing 5 awards, including outstanding writing for a drama series and fantasy/sci-fi costumes. Comedy didn’t lag either Hacks bagged 3 trophies, with Jean Smart and Hannah Einbinder clinching acting honours, while Pee-Wee As Himself also took 3, including Outstanding Directing for a non-fiction program. Beatles nostalgia hit the right note too, with Beatles ’64 winning Sound Mixing.

    Other marquee names The Last Of Us, House Of The Dragon, The White Lotus, and Last Week Tonight With John Oliver added to the tally, pushing JioHotstar’s count well past the 35-mark from over 200 nominations.

    Celebrating the wins, JioHotstar has even rolled out a glossy coffee table book spotlighting its Emmy haul, underscoring its role as India’s largest hub for Emmy-recognised titles. With its eclectic slate spanning drama, comedy, limited series, anime, kids’ fare and documentaries, the streamer has firmly positioned itself as the bridge between Indian screens and global conversation.

    From dragons to detectives, spaceships to stand-up, the message was clear on television’s biggest night when it comes to Emmys, JioHotstar isn’t just in the race, it’s setting the pace.

     

  • Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    MUMBAI: The squad stormed to victory at the Oneplus android ‘Battlegrounds Mobile India Masters Series’ (BGMS), lifting the trophy and walking away with Rs 60 lakh from the Rs 1.5 crore prize pool. The three-day LAN finals, held from 12–14 September at the Nodwin Gaming Arena in Delhi, drew record eyeballs: over 10 million views on Youtube and more than 500,000 on Jiohotstar, with streams in Hindi, English, and Gujarati.

    Led by in-game leader Sahil “Omega” Jakhar, Team K9 Esports (Arclyn, Beast, Ninjaboi, and Slug) topped the table on all three days, finishing with 107 points and three chicken dinners. “One in the bag, more to go,” Omega quipped after their win.

    Sinewy Esports and Iqoo Soul tied at 96 points but Sinewy edged second place on finishes, pocketing Rs 22.6 lakh. True Rippers and Revenant Xspark completed the top five.

    Individual honours shone too: Hydro of True Rippers was named MVP with 27 finishes, while Tracegod of Revenant Xspark bagged the ‘TVS Most Wicked Player’ award for a stunning 113 finishes across the season.

    This season also pushed boundaries beyond the battlefield. With its dual-format league, grassroots teams and even all-women rosters from the BGCS feeder league earned their shot on the big stage. Big-name partners including Oneplus, TVS, Red Bull, Swiggy, Bisleri, and even Tesla (which showcased its Model Y) added to the spectacle.

    Nodwin Gaming, co-founder and md, Akshat Rathee, hailed the season as a breakthrough moment and said, “From all-women teams to new brands entering esports, BGMS Season 4 has set benchmarks for inclusivity, scale and reach, bringing competitive gaming to Indian homes on TV and OTT, and proving it’s more than just a tournament. It’s a movement.” 
     

  • Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    MUMBAI: The battleground has shifted from mobile screens to the big stage, literally. The Oneplus Android Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals fire up today at the Nodwin Gaming Arena in Delhi, where 16 of India’s finest esports teams will fight it out across 12 matches from 12–14 September for the championship crown and a cool Rs 1.5 crore prize pool.

    This isn’t just another LAN event; it’s India’s only esports tournament with national TV presence, beaming live on Star Sports Khel and JioHotstar from 5 pm to 8 pm. For fans, that means three days of adrenaline-fuelled prime-time action.

    The star-studded line-up includes league toppers Revenant Xspark, Team SouL, Gods Reign, and Nonx Esports, who qualified directly, joined by 12 hungry challengers from the semi-finals among them Godlike Esports, K9 Esports, Medal Esports, Phoenix Esports, Nebula Esports, and Sinewy Esports. Phoenix stole the show in the Playoffs with 58 points, while Godlike led the semi-finals with 92, setting up a tantalising clash of momentum and pedigree.

    The season has been equally dramatic off the battleground. Oneplus returns as title sponsor and official smartphone partner, Android steps in as co-title sponsor, TVS Motor revs into its third consecutive year, while Red Bull, Swiggy, and Bisleri keep players fuelled. Duolingo English Test makes its debut as official learning partner, and Tesla will showcase its Model Y at the finals because why not add some horsepower to the firepower?

    Nodwin Gaming co-founder and MD Akshat Rathee framed it as a milestone moment: “The fact that teams from the BGMI Challenger Series made it to the Grand Finals is proof that our grassroots-to-pro vision is working. Now, it’s time to see the very best of Indian esports on the biggest stage.”

    With legacy orgs, rising stars, and the world watching, BGMS Season 4 is more than a tournament, it’s proof that Indian esports has levelled up. The only question is: who will drop in, loot up, and walk away with the crown?

  • JioStar sparks ad revolution with Moment.AI that feels the right moment

    JioStar sparks ad revolution with Moment.AI that feels the right moment

    MUMBAI: When it comes to ads, timing really is everything and JioStar wants brands to nail the moment, not miss it. The company has unveiled Moment.AI, an advanced contextual advertising tool designed to catch viewers right when their emotions are at their peak.

    Built on the philosophy of own the feeling, own the moment, the tech marvel scans video content using artificial intelligence and machine learning to decode over 600 emotions and objects from smiles and celebrations to hugs and family scenes. Instead of clumsy interruptions, brands can now slip into stories exactly when the heartstrings are tugged or the laughter rolls.

    JioStar head of revenue for entertainment Mahesh Shetty called it a breakthrough: “Moment.AI integrates messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers.”

    The system is anchored on the R.A.C.E. framework reach, attention, connection, and effectiveness ensuring ads deliver more than just eyeballs. Early studies already show a 34 per cent uplift in advertising effectiveness compared to conventional placements.

    Moment.AI isn’t confined to one category. Whether it’s jewellery during a proposal, skincare in a mirror moment, or snacks at a family gathering, the platform is designed to work across sectors like handsets, gifting, food and beverages, home décor, fashion, and festivals making every placement feel native.

    Currently live across JioStar’s Entertainment network and gearing up to roll out on JioHotstar, the innovation is pitched as a new era for contextual advertising, blending technology with consumer insight.

    For brands, the message is simple: stop gate-crashing the moment start owning it.

  • Nat geo’s ‘postcards from Saudi Arabia’ paints a new picture of travel

    Nat geo’s ‘postcards from Saudi Arabia’ paints a new picture of travel

    MUMBAI: Talk about a trip worth writing home about. National Geographic is sending viewers on an unforgettable journey with its new four-part travel series Postcards from Saudi Arabia, streaming on Jiohotstar and airing on Nat geo channel from 6 September.

    Hosted by actor and presenter Ridhi Dogra, the series peels back the curtain on Saudi Arabia’s hidden gems, from ancient wonders to modern marvels. The show takes viewers across three Unesco world heritage sites such as Jeddah’s Al-Balad, Riyadh’s At-Turaif and Diriyah, and AlUla’s awe-inspiring Hegra.

    In Aiuia, audiences encounter iconic landmarks such as Elephant Rock and Old Town, where local crafts, music and desert luxury blend seamlessly. Jeddah offers a different rhythm with souks, vibrant street art, and sunsets over the Red Sea, while Riyadh balances tradition and innovation, showcasing bustling markets, art galleries and a city on the rise.

    For Dogra, the series carried a personal resonance. “As a woman travelling through the location, I felt an unexpected sense of freedom, warmth, and welcome,” she shared. “I hope viewers, especially women, see this as an invitation to explore freely.”

     

  • Bigg Boss19 plays it twice, wins big on JioHotstar and late-night TV

    Bigg Boss19 plays it twice, wins big on JioHotstar and late-night TV

    MUMBAI: Lights, cameras, and double drama Bigg Boss19 is proving that once just isn’t enough. The reality juggernaut has not only set records on JioHotstar but also flexed its muscles on late-night television, drawing audiences well past prime time.

    On its TV run at 10.30 pm on Colors, the launch episode clocked a robust 1.6 TVR, with the show settling at an average 1.3 TVR through the week. What makes the feat stand out is the staggered release strategy all episodes premiere at 9 pm on JioHotstar before airing on TV an hour and a half later. For most shows, that would mean diminished television numbers. For Bigg Boss, it means twice the buzz.

    Online, the format is already a phenomenon. On JioHotstar, Bigg Boss19 has delivered 2.3 times higher reach and 2.4 times more watch-time than last season, smashing every benchmark. With double platforms, double audiences and double drama, the show has proved that in India’s entertainment universe, Bigg Boss remains the undisputed master of the house.

  • Suno strikes a new note with Gourab Ghose as head of international markets

    Suno strikes a new note with Gourab Ghose as head of international markets

    MUMBAI: When Suno talks, the world listens and now it wants the world to sing along. The music creation platform has roped in Gourab Ghose as its new head of international Markets, a move that sets the tempo for its global expansion plans.

    Ghose arrives with an eclectic track record across some of the world’s biggest platforms. At Snap Inc., he was instrumental in scaling communities and monetisation in India the company’s largest market worldwide. Before that, he tuned growth strategies at Amazon Prime Video and Disney+ Hotstar (now JioHotstar), where his subscription initiatives hit high notes in one of the fastest-growing streaming battlegrounds.

    At Suno, Ghose will orchestrate the company’s international growth strategy, focusing on taking its AI-powered music creation tools to millions of creators across cultures, languages and communities. “Suno is rewriting the way the world interacts with creativity and creativity tools,” he said, calling the chance to globalise its vision both “exciting and deeply personal.” Suno’s co-founder Martin Camacho echoed the sentiment, hailing Ghose’s experience as key to scaling the platform’s community-first approach.

    With Ghose at the helm, Suno is looking to harmonise technology, creativity and global reach striking fresh chords in the rapidly evolving world of music creation.

  • Reliance AGM: Mukesh Ambani unveils JioHotstar’s new AI-led features

    Reliance AGM: Mukesh Ambani unveils JioHotstar’s new AI-led features

    MUMBAI: Reliance Industries chairman Mukesh Ambani  declared at the firm’s annual general meeting held today that JioStar has reshaped India’s media landscape within months of launch. The media and entertainment arm now boasts over 3.2 lakh hours of programming—six times more than its nearest rivals—with 30,000 hours added annually.

    The JioHotstar app has surged to 600m users in just three months, including 75m connected TVs. With 300m paying subscribers, Ambani claimed it has become the world’s second-largest streaming platform, achieved entirely in India. Reliance also commands a 34 per cent share of India’s TV market, equal to the next three networks combined.

    To cement its lead, Ambani unveiled a trio of AI-driven features. Riya, a voice-enabled assistant, promises effortless content discovery across shows, films and sports. Voice Print uses AI voice cloning and lip-sync to let stars “speak” in viewers’ own languages without losing authenticity. And JioLenZ offers multiple, personalised viewing options at the click of a button.

    “We have created an experience that combines the best of content, software and AI,” said Ambani. “JioStar will continue to expand across platforms and geographies as we serve a billion screens.”

  • Boss move! Bigg Boss 19 smashes OTT records with blockbuster JioHotstar debut

    Boss move! Bigg Boss 19 smashes OTT records with blockbuster JioHotstar debut

    MUMBAI: The house isn’t just full, it’s overflowing. Bigg Boss Season 19 stormed onto JioHotstar with India’s biggest-ever OTT launch, pulling in record-breaking Day 1 numbers that set the stage for a fiery season ahead. The opening episode clocked a 2.3x surge in reach and a 2.4x jump in watch-time compared to last year, while peak concurrency doubled over Bigg Boss 18’s launch. For a franchise that has ruled non-fiction TV for 18 years, this digital-first outing has levelled up the game.

    It wasn’t just the audience piling in brands rushed in too. With 11 marquee sponsors across FMCG, auto, lifestyle, and personal care ranging from Vaseline, Appy Fizz, Flipkart and Lakme Peach Milk to Citroën, Manforce and Lux Cozi, the season has lured a mix as diverse as the housemates themselves. For advertisers, Bigg Boss continues to be more than a show; it’s a cultural juggernaut with unmatched reach and recall.

    Keeping fans hooked round the clock, JioHotstar has added interactive features like live chats, polls, and a 24×7 live feed, ensuring audiences don’t just watch but actively play along. And of course, fronting it all is Salman Khan bringing charisma, banter, and that signature mix of star power and swagger that keeps audiences coming back.

    As Alok Jain of JioStar put it, “The overwhelming response reflects not just the property’s scale but the deep bond audiences share with Bigg Boss.” With the launch already rewriting records, Season 19 is shaping up to be more than entertainment, it’s a 24×7 obsession.

  • Brands lock horns as PKL scores big with four marquee sponsors

    Brands lock horns as PKL scores big with four marquee sponsors

    MUMBAI: Kabaddi isn’t just about raids and tackles anymore, it’s about brands charging onto the mat too. As Season 12 of the Pro Kabaddi League (PKL) gets ready to storm Visakhapatnam on August 29, official broadcaster JioStar has announced four marquee sponsors: Shriram Finance Limited (BFSI), UltraTech Cement (Infrastructure), Birla Tilestix (Tile Adhesive), and energy drink giant Red Bull.

    The timing is a marketer’s dream. With the festive season around the corner, PKL offers advertisers a golden chance to ride the wave of India’s second-largest sporting league. Season 11 drew over 283 million viewers across TV and digital, including 140 million in Hindi-speaking markets alone numbers that outperformed reality shows and talent hunts. Fans weren’t just tuning in; they were hooked, watching 64 per cent of game time per match on average.

    Season 12 promises to turn up the volume. Expect a revamped format, richer storytelling, deeper fan interactivity, and expanded coverage across 10 plus TV channels and seven language feeds on JioHotstar. JioStar is betting that this multi-platform blitz will take engagement to record levels.

    “PKL has built a loyal and growing viewership, making it one of the most followed sporting leagues in the country,” a JioStar spokesperson said. “Season 12 will build on this momentum by offering brands high-impact visibility and strong engagement with premium audiences.”

    The action begins with a high-voltage Southern derby Telugu Titans vs Tamil Thalaivas setting the stage for another season of bruising raids, flying tackles, and, now, brand battles. With more sponsors expected to pile in, Season 12 looks set to prove that kabaddi isn’t just India’s ancient sport, it’s also modern marketing’s new playground.