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Tag: JioCinema

  • JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

    JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

    Mumbai: JioCinema announced it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with a bang this season with My11Circle as the presenting sponsor. When Chennai Super Kings take on Royal Challengers Bengaluru on March 22, viewers will be able to win gold worth Rs 50 lakhs as the first prize, while the second prize will be gold worth Rs 10 lakhs and 50 winners get a chance to win Rs 1 lakh respectively on Jeeto Dhan Dhana Dhan.

    In addition to this, fans will stand a chance to win a motorcycle and a Smart TV every game, from the second match onwards. JioCinema has sweetened the contest this season where fans can also try their fortunes at winning the weekly bumper prize for this season, an elegant hatchback car.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value for every right answer. Viewers can hold the phone in portrait or landscape mode, a new introduction for fans this year, which will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    “My11Circle is thrilled to come on board as presenting sponsors of the Jeeto Dhan Dhana Dhan on JioCinema. It’s a perfectly synergized partnership that will give us the most opportune way to connect with our consumers during the IPL,” said Games 24×7 associate VP – Brand & Marketing Avik Kanungo. “This collaboration is a meaningful way to connect with live cricket audience at scale in an event that no one in India affords to miss.”

    “Our intent is to reinvent the live sport viewing experience by making it more engaging and that is why we have upped the stakes this season on Jeeto Dhan Dhana Dhan,” said a Viacom18 Spokesperson. “Gamification of content makes the digital sport consumption experience more meaningful as it incentivises their commitment to the platform. For sponsors, this massive, engaged audience, increases their brand visibility, engagement, and potentially driving new users for their brands.”

  • MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    MTV announces the latest season of its dating reality show ‘MTV Splitsvilla X5’

    Mumbai: India’s leading youth entertainment brand, MTV, has announced the return of the biggest dating reality television show – MTV Splitsvilla X5: ExSqueeze Me Please. Co-hosted by Sunny Leone and Tanuj Virwani, the newest season of love, sizzling chemistry and never-ending drama will witness 21 hot singles step up their game to win ‘Dil aur Fame’. The fifteenth season welcomes new sponsors NEWME and Fixderma Shadow Sun Protection, as Wild Stone Deos and Perfumes comes on board for the second consecutive year. MTV Splitsvilla X5 is set to premiere on 30 March, and thereafter every Saturday and Sunday at 7:00 pm on MTV and simultaneously on JioCinema, making it the first-ever television and digital simulcast of a reality show.

    MTV Splitsvilla X5 promises a never-seen-before experience for viewers with its new theme ‘ExSqueeze Me Please’. Fans will find out how the ‘ex’ factor will unlock a whole new level of drama and a gamut of emotions for unsuspecting contestants, in the ultimate quest to find that one ideal match and win the game.

    “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on JioCinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including fashion-tech, dermaceutical, and FMCG brands.” said Viacom18 head – youth, music and English entertainment Anshul Ailawadi.

    Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla X5 gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

    NEWME CEO & co-founder Sumit Jasoria said, “We at NEWME are thrilled to be one of the partners of MTV Splitsvilla X5, the popular reality TV show that embodies the spirit of today’s youth. Fashion trends and personal style have always been well reflected in MTV Splitsvilla X5 via the contestants who understand that fashion is more than just clothing. Today fashion is synonymous with self-expression – a sentiment which resonates with the youth. This strategic alliance reflects our commitment to engaging with this dynamic demographic across all platforms. As a partner, we recognize the pivotal role of youth in shaping society and are excited to connect with them through this electrifying entertainment avenue.”

    “Wild Stone has always been synonymous with adventure, allure, and a spirit of youthful exuberance. Our two-year journey with MTV Splitsvilla has been an exhilarating ride, blending the essence of our brand with the vibrant energy of the show. This partnership is a celebration of bold choices and the audacity to follow one’s heart, much like choosing a fragrance that truly represents you. Here’s to the wildness within, and the adventures that await.” said McNROE Consumer Products Pvt Ltd head – business development Ankit Daga.

    The genre-defining IP has enthralled fans across the country for more than a decade. The latest season is all set to continue to reflect contemporary relationships and the nuances of modern romance, resonating with India’s wide youth demographic.

    How far can one go in the name of love and fame, to win the game? To find out, tune-in to the first-ever television and digital simulcast of MTV Splitsvilla X5, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes, premiering on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.

  • JioCinema welcomes record 18 sponsors for TATA IPL 2024

    JioCinema welcomes record 18 sponsors for TATA IPL 2024

    Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season. Notably, this season has not only witnessed advertiser interest for TATA IPL from conventional, digitally-inclined categories like automobiles, mobile handsets, banking, online broking & trading, credit card payment, and construction but also categories that typically invest in traditional mediums such as FMCG, evidencing shift in advertising dynamics in India. Last year, JioCinema booked a record digital ad revenue compared to that of any other live-streamed event previously.  

    JioCinema’s list of digital streaming sponsors for the 2024 TATA IPL season includes Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle products, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand and Rapido have joined hands as associate sponsors. Additionally, JioCinema is in advanced discussions with multiple other brands and more are expected to join before the first ball is bowled this TATA IPL beginning on 22 March.

    With the online fantasy gaming category leading the charge yet again this season, Dream11, MyTeam11, and My11Circle have put their faith in the power of live sport on digital streaming yet again to engage with the sports fans. In a striking shift, brands from the FMCG sector like Britannia, Parle products, Mars chocolates, Tata Consumer Products, and Havmor Ice Cream – typically known for their reliance on traditional channels, have enthusiastically embraced the digital wave as advertisers.

    Other major brands from the automobile category such as Maruti, Apollo Tyres, Ashok Leyland, and JK tyres are also driving in with JioCinema to maximize mileage on their advertising spend. In the competitive arenas of banking, payments, online trading, and credit card payments, brands like PayZapp by HDFC Bank, SBI, Cred, AMFI, ICICI Mutual Fund, and LIC are strategically placing their investments with JioCinema, leveraging the platform to connect with audiences in real-time.

    This year also marks the resurgence of the premium mobile handset category with upmarket brands like Google Pixel, Apple, Motorola, and Vivo, all poised to dial up their marketing endeavours to unprecedented heights. In the beverage category, the platform has witnessed increased spend this year with Coca-Cola taking the energy drinks category and PepsiCo locking out the cola category.

    The sharp increase in interest for advertising on digital not only stems from increased efforts by JioCinema to remove major barriers to advertising, but also its world-class presentation of the marquee T20 league through a 12-language presentation, including Haryanvi joining the line-up this year. Apart from this, JioCinema will continue offering the league for free to viewers, thus creating a mouth-watering proposition for advertisers to access the length and breadth of the country, especially smaller towns which are now adopting digital as a primary viewing medium.  

    “While last year showed us digital came of age, this season of the TATA IPL is telling us a story that digital is going to be everyone’s primary choice, be it for viewing or advertising. It is beyond doubt that India now prefers watching the TATA IPL on their mobile devices and Connected TV’s and advertisers have skewed their spends towards where the consumers are,” said a Viacom18 spokesperson. “The aggressive innovation that we are bringing to the TATA IPL viewing experience, coupled with the efforts we have invested in removing barriers to advertising on digital and democratising it, promises digital ad spending to only head on an upwards trajectory from here every season.”

    Speaking on the association with JioCinema, Parle Products VP Mayank Shah said, “TATA IPL on JioCinema is a fabulous opportunity for brands like ours to drive unprecedented awareness in India. With a significant shift that’s happening towards digital consumption, and Cricket consistently staying the most engaging content in the country, this partnership will help us take our brands to consumers when they’re most receptive to our message. Our strategy is to delight viewers with our creatives and embed the habit of celebrating their favourite sport with our offerings.”

    Commenting on coming on board with JioCinema, HDFC Bank group head, CMO, head-direct to consumer business Ravi Santhanam said, “HDFC Bank is planning to launch an integrated campaign for its digital payments app, PayZapp in the upcoming IPL season. Cricket is a religion in India with extremely high levels of engagement with customers and JioCinema has played a key role in enhancing the reach of TATA IPL through its platform. PayZapp in its new avatar is a very strong offering in the payments space providing consumers the choice to pay in the way they want, in the place they want, with the type of payment they want and it is backed by the trust & reputation of HDFC Bank. JioCinema offers its viewers multiple choices in the way they want to watch the IPL, be it camera angles, languages, or more and hence we feel it is an ideal match to deliver our brand promise. It does offer huge reach across handheld, web and Connected TV which along with our presence on traditional channels will ensure that we reach the consumers across multiple touchpoints in their TATA IPL followership. Together with JioCinema, we intend to deliver an innovative campaign that not only resonates with fans but also establishes PayZapp by HDFC Bank as the best payments offering in the market.”

    Dalmia Cement (Bharat) Ltd COO Sameer Nagpal added, “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The TATA IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (i.e. roof, column, & foundation) in ensuring that their dream house lasts for generations to come.”

    Sharing thoughts about their partnership with JioCinema, Haier Appliances India president N S Satish said, “We are delighted to return as an associate Sponsor with JioCinema for the TATA IPL in 2024.  The tournament’s unmatched viewership and energetic atmosphere provide an ideal platform to connect with cricket fans across India. We are excited to come back for the second year of our partnership, to tap the power of TATA IPL on Connected TV, a rapidly growing viewing platform. This targeted approach allows us to create a truly engaging brand experience for the fans and further strengthens our commitment to innovation in the Indian market.”

    “As the excitement of TATA IPL electrifies the nation, Britannia is proud to be a part of this exhilarating journey. Our partnership celebrates the shared passion for excellence and enjoyment of all sports lovers,” said Britannia CMO Amit Doshi. “Through this collaboration, we are excited to showcase our latest campaigns, like ‘Hungry For Gold’, reaching audiences far and wide on JioCinema.”

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on 22 March 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

  • JioCinema unveils Stellar additions in their galaxy of superstars for the 2024 TATA IPL

    JioCinema unveils Stellar additions in their galaxy of superstars for the 2024 TATA IPL

    Mumbai: JioCinema unveiled new additions to their galaxy of superstars on their expert panel for the 2024 TATA Indian Premier League. India’s favourite sporting carnival will be brought to fans and viewers on JioCinema for free in 12 languages, English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Bengali, Tamil, Telugu, Malayalam, and Kannada, with Haryanvi making its debut.    

    In a never-seen-before avatar, one of the world’s most destructive openers, Virender Sehwag will headline the newly introduced Haryanvi language presentation on JioCinema. Ajay Jadeja will make his debut as a Gujarati language expert. The former India captain and MI Emirates batting coach will also feature in Hindi and Hangout feeds.

    The addition of IPL champion Shane Watson and former New Zealand coach and director of cricket at Royal Challengers Bangalore Mike Hesson, Sehwag, and Jadeja will further deepen JioCinema’s key proposition of providing fans inside access from key members who until recently shared the dressing room with top franchisees.

    After playing for Delhi Daredevils and Kings XI Punjab, Sehwag took on a mentor’s role with the Punjab franchise. Fans will witness him at his witty best, this time in the Haryanvi language. Manvinder Bisla, man of the match of the 2012 IPL Final, will also join Sehwag in the Haryanvi feed.

    After winning titles with Rajasthan Royals and Chennai Super Kings, Watson continues his illustrious journey in the TATA IPL with JioCinema. He won the Player of the Tournament in the inaugural season with the Royals while his match-winning 117 for CSK in 2018 Final against Sunrisers Hyderabad has gone down as one of the best knocks ever in the IPL.

    Mike Hesson, one of the sharpest minds in cricket, will extend his journey with the TATA IPL as an expert with JioCinema. After having coached Kings XI Punjab, and worked as a director of cricket operations with the Royal Challengers Bangalore, the Kiwi pro will sit alongside some of the most iconic players he coached in the IPL including Chris Gayle and AB de Villiers.

    “The response we got for our deep and wide presentation of the TATA IPL 2023 from our viewers, advertisers, and cricket fanatics was heartening and we are doubling down on our innovations and initiatives for TATA IPL 2024,” said Viacom18 Sports head of content Siddharth Sharma. “This season we continue to elevate the experience with bigger names, deeper engagement with core, casual and curious fans through unique propositions like Hero Cam, Viral Weekends and the introduction of Haryanvi feed headlined by the iconic Virender Sehwag.”

    Taking advantage of the flexibility and the choices digital gives, JioCinema will offer a total of 18 feeds this year, including last year’s popular Insiders and Hangout feeds, newly introduced Hero Cam feed and a new proposition called Viral Weekend. Through the 2024 season, JioCinema will bring over 100 popular social content creators across every language, every weekend, to spawn conversations, anecdotes, and banter on the biggest sports proposition in the country in their inimitable style along with the star experts.

    Hero Cam, JioCinema’s latest camera angle addition this season, allows a viewer to not only all the live action but also the biggest hero within the game as the match unfolds. This allows viewers an up, close, personal, and uninterrupted view of how their heroes go about the game and gives a sense of feeling closer to them right in between the match. This will be accompanied by more camera angles that viewers can choose from.

    The Insiders feed is built on JioCinema’s core proposition of making the TATA IPL’s entertainment more accessible to viewers by giving them a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic empanelled experts who until recently rubbed shoulders with current players across different teams. Fans will be able to get into the player’s mind from the expert’s viewpoint and understand the thought process behind the gameplay as live-action plays out on screen.

    The Hangout feed will give fans a light-hearted and quirky take on the perennially competitive league through new-age content creators and popular stand-up comics like Angad Singh, Vipul Goyal, Aaditya Kulshreshth, and Shashi Dhiman among others. This feed will present quintessential TATA IPL action that is expected to draw first-time viewers and non-sports audiences and augment the league’s viewership. 

  • JioCinema introduces brands for JioCinema brand spotlight at TATA IPL 2024 Opener

    JioCinema introduces brands for JioCinema brand spotlight at TATA IPL 2024 Opener

    Mumbai: JioCinema, the official streaming platform for the TATA IPL 2024, has announced the first-ever set of brands that will feature on its newly launched advertiser innovation, JioCinema Brand Spotlight. Charged by Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp by HDFC Bank will debut their respective campaigns for the TATA IPL 2024 during the first five overs of the opening game between MS Dhoni’s Chennai Super Kings and Royal Challengers Bangalore, on March 22. As the nation aggregates to catch the start of the opening season of the TATA IPL, the five brands will be a part of this golden moment by showcasing exclusive spots of their campaign within the first five overs of the match on the opening day.

    In addition to having a priority spot to launch their engaging TATA IPL opening day blitz, JioCinema Brand Spotlight will facilitate a first-of-its-kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built. These campaign stories will be available to viewers on an exclusive JioCinema brand spotlight rail on the JioCinema App.

    Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been specifically designed to help advertisers across the board, no matter what the objective, category, and scale of business. Each proposition from JioCinema has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract digitally.

    “The mood around the opening day of the TATA IPL has evolved over the years to become a moment where fans don’t just anticipate thrilling match action but also eagerly look forward to brands putting their best creative foot forward,” said Viacom18 Sports head of revenue, Anup Govindan. “With digital, it is possible to harness this euphoria into an actionable moment for advertisers and that is where Brand Spotlight comes to the fore. We are delighted to have Charged by Thums-Up, Parle Products, Britannia, Dalmia Cements, and PayZapp by HDFC Bank on board with us. The first five overs of the TATA IPL 2024 are going to be historical with the spotlight on these brands, and we believe Brand Spotlight is going to be an anchor offering in the coming years.”

    Speaking about partnering with JioCinema, HDFC Bank group head, chief marketing officer and head direct to direct-to-consumer business Ravi Santhanam said, “Our PayZapp campaign for the TATA IPL is built on the idea that customers can pay anyone, anyhow, anywhere and we felt this proposition synchronises almost perfectly with JioCinema’s vision for digital, which is to make digital omnipresent. Introducing this communication right at the beginning of the season under Brand Spotlight is going to help us give it the platform it deserves by taking it far and wide in the country.”

    Speaking about partnering with JioCinema, chief marketing officer, Britannia Amit Doshi said, “With Hungry For Gold, we aspire to instil pride in every Indian and inspire a nation hungry for victory in all areas. By partnering with six remarkable athletes and integrating an engaging gaming promotion, we are not only showcasing their incredible journeys but also fostering a deeper appreciation for various sports. We are excited to partner with JioCinema for Brand Spotlight to make this message reach millions.”

    On being part of the Brand Spotlight stable, Dalmia Cement (Bharat) Ltd COO Sameer Nagpal said, “We have tried to make our communication highly distinctive from the norms of the cement category. We have a differentiated consumer proposition and have presented it in a unique style using engaging visuals and music, along with one of the most unique stars of this generation, Ranveer Singh. We truly feel that JioCinema’s Brand Spotlight will do justice to our creative efforts by giving our campaign the kind of reach and scale that only TATA IPL on JioCinema can.”

    Commenting on being a part of Brand Spotlight, Parle Products VP Mayank Shah said, “The objective behind our TATA IPL 2024 campaign is to further our cause started in 2017-18 of positioning ‘Parle’ from ‘House of Brands’ to a ‘Branded House’ while building an emotional connect with consumers. Our TVC is packaged to deliver the message with classic elements of wit and humour but underscores the core thought of positioning Parle as a top corporate brand. We took that finished product to JioCinema’s Brand Spotlight, as in addition to giving us unprecedented reach and customization options, the Brand Spotlight rail on the app is a great platform to take viewers behind the scenes to talk them through this campaign in a never-been-done-before manner.”

    Fans will be able to catch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

     

  • Viacom18 to simulcast movie premiere of Hanu-Man on Colors Cineplex & JioCinema

    Viacom18 to simulcast movie premiere of Hanu-Man on Colors Cineplex & JioCinema

    Mumbai: Colors Cineplex is proud to announce the world premiere of the critically acclaimed and commercial hit – Brahmand ka pehla superhero – Hanu-Man. Marking a historic move in the Indian entertainment industry, Hanu-Man will premier simultaneously on Colors Cineplex and JioCinema on 16 March, 2024, at 8 pm.

    “Hanu-Man,” set in the fictional village of Anjanadri where Hanumanthu gains the power of Lord Hanuman to protect its people. Teja Sajja portrays the titular hero, who confronts the villainous Michael after encountering a mysterious gem. Directed by Prasanth Varma, the Telugu-language superhero film features a stellar cast including Amritha Aiyer, Varalaxmi Sarathkumar, and Samuthirakani.

    Hindi Movies Cluster head Rohan Lavsi emphasised the importance of the groundbreaking simulcast, “At the recently concluded FICCI Frames, our CEO pledged to champion a future-proof strategy that transcends platform-specific strategies by adopting an integrated TV + Digital approach. The  simultaneous premiere of ‘Hanu-Man’ across Colors Cineplex and JioCinema exemplifies this commitment of a TV + Digital ecosystem. We’re empowering viewers with the freedom to experience this epic superhero saga on their preferred screen, reflecting our dedication to providing unparalleled accessibility and fostering a dynamic entertainment landscape.”

    Lead actor Teja Sajja said, “I feel incredibly fortunate to have the first-of-its-kind premiere for my film, HanuMan. This film is very special to me, and I believe that the simultaneous premiere on Colors Cineplex and Jiocinema is a fitting way to reach a much larger audience, especially the younger ones. I am positive that with our movie, kids will understand the power of Lord Hanuman in a more simplistic and enjoyable way. It feels amazing knowing that this film and I are in some way impacting the current generations with the rooting of our rich cultural heritage. I hope that everyone will resonate with our very own “Brahmand ka pehla superhero.”

    Hanu-Man shattered the box office records, grossing over Rs 330 cr worldwide and ranking eight highest-grossing film globally in 2024. The film received critical acclaim for its engaging narration, stunning visuals and powerful performances. Director Prashant Varma, known for his national award-winning debut film AWE, brought his vision to life through this epic superhero tale – Hanu-Man.

    Join Teja Sajja for a special live Q&A session on JioCinema half an hour before the premiere, offering a unique opportunity to connect with the star on 16 March 2024 at 7:30 pm.

  • Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Jasprit Bumrah and Kapil Dev turn teammates for TATA IPL 2024 on JioCinema

    Mumbai: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focuses specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024.

    The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.

    The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.

    “While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”

  • JioCinema joins forces with ShareChat & Moj

    JioCinema joins forces with ShareChat & Moj

    Mumbai: JioCinema has announced its partnership with India’s leading multilingual social media platform, ShareChat and India’s No.1 short-form video app Moj, offering consumers brand-new avenues for a wide collection of sports content including the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.

    ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic experts who until recently rubbed shoulders with current players across different teams.

    JioCinema has democratized the way sports content is consumed in India by offering multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing experience more immersive and dynamic. Moj is today India’s largest homegrown pure short video platform, revolutionizing SFV for tier 2 audiences bringing authentic regional content, the latest technology including Dolby vision and offering innovative monetizing avenues like virtual gifting for its creator community.

    “As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

    “We’re thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” said ShareChat & Moj chief business officer Gaurav Jain.

  • JioCinema & MS Dhoni pad-up for an encore with TATA IPL 2024

    JioCinema & MS Dhoni pad-up for an encore with TATA IPL 2024

    Mumbai: As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films, the first of which stars MS Dhoni in a double role. All three ad films spotlight the collective excitement of watching the TATA IPL on digital. The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.

    The film, conceptualised by The Script Room and produced by Early Man Films, casts MS Dhoni in a unique double role of a grandfather and his grandson. It portrays the tongue-in-cheek story of a grandson glued to his phone screen as a riveting TATA IPL match unfolds, while the grandfather, also deeply engrossed in watching the same match on his phone, starts experiencing discomfort in his chest. On their way to the hospital in the ambulance, the medical attendant too now is seen watching the game on his phone while the grandfather and grandson humorously continue to watch the game on their respective phones at the back of the ambulance van. The plot takes a twist as the grandfather burps and they all realize the discomfort was due to a mere bout of gas. Just then a six goes off in the match, which cheers the three up, bringing the film to an end. The campaign will be breaking across TV, digital, social and print.

    “The campaign draws from one of the biggest consumption shifts we’ve seen among viewers in recent times, as they migrate to digital from linear avenues to catch their daily dose of live sports action,” said JioCinema’s creative marketing head Shagun Seda. The campaign idea ‘Sab Yahaan, Aur Kahaan!’ centre stages the ubiquity of watching the TATA IPL on digital, and JioCinema continuing to present the world’s biggest T20 tournament without any barriers to accessibility, affordability and language. Creatively, we attempted to present MS Dhoni in a manner that resonates with fans who cherish every minute of him in action.”

    “This is more than just a campaign for us, it’s what large agency heads call “a mandate”. And what a crazy mandate it was, from cracking the central idea of ‘Sab Yahaan, Aur Kahaan!’, to working closely with the JioCinema team and scripting out multiple films, to jamming with the production team and seeing it through, it has been a hectic and emotionally gratifying journey,” said The Script Room founder Ayyappan. “Thanks a lot to the JioCinema team for their trust and the camaraderie, couldn’t have asked for more. It also gives us great joy that they pushed us towards the best creative output. We are super happy with the work and hope everyone enjoys it.”

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.

  • Success screening of ‘Ram Janmabhoomi: Return of a Splendid Sun’ captivates with faith and history exploration

    Success screening of ‘Ram Janmabhoomi: Return of a Splendid Sun’ captivates with faith and history exploration

    Mumbai: Highlighting India’s rich spiritual heritage, the widely acclaimed documentary ‘Ram Janmabhoomi: Return of a Splendid Sun’ success screening was hosted by VIP Industries Ltd chairman Dilip Piramal and bestselling author, former diplomat & TV documentary host Amish to celebrate its overwhelming reception since its release on 25 January 2024. The documentary resonated deeply with viewers, achieving trending status at #3 across all OTT platforms with 3.5 million views in just the first week. Produced by Dilip Piramal, Immortal Studios (founded by bestselling author, former diplomat, and TV documentary host Amish), and Casa Media, the documentary takes a comprehensive storytelling approach to exploring the entire history and profound cultural impact of the Ram Janmabhoomi temple.

    The documentary features interviews with former deputy PM of India L K Advani, CM of UP Yogi Adityanath, former chief justice Bobde, spiritual guru Sri Sri Ravi Shankar, celebrated musicians Ustad Amjad Ali Khan & Malini Awasthi, esteemed archaeologists B R Mani & K K Muhammed, respected historian Meenakshi Jain, top journalist Madhu Trehan, among others.

    The documentary has been directed by Nitish Sharma and Pranav Chaturvedi. The title music for the documentary was made by Grammy-award-winning Ricky Kej, and sung by legendary singers Sonu Nigam and Malini Awasthi.

    The successful screening, attended by numerous influential personalities including Ricky Kej, Kabir Bedi, Ila Arun, Ravi Dubey, Amit Tandon, Ashwin Sanghi, amongst others further underscores its significance in the cultural landscape.

    The documentary takes viewers on an in-depth exploration of Ram Janmabhoomi’s historical significance, Lord Ram’s life, and his enduring cultural influence in India. It delves into why this ‘homecoming’ of Lord Ram should be celebrated as a second Diwali, offering a unique perspective on this significant event in Indian history. Amish’s storytelling, combined with thought-provoking discussions with interviewees, vividly brings the story of the temple to life. This is the one documentary to see to understand the entire story of the Ram Janmabhoomi temple, from the beginning to now.

    Talking about the documentary’s success, Amish, the host of the documentary and one of the producers, shared: “My team and I are truly humbled by the overwhelming response to ‘Ram Janmabhoomi: Return of a Splendid Sun.’ This is a labour of love, to explain why the reconstruction of the Ram Janmabhoomi temple is a civilisational moment for us, and a uniting time for Indians of all faiths. This is a rare moment in history where a culture that is called ‘pagan’ and ‘idol-worshipping’ by some, has rebuilt its place of worship, after it had been destroyed by foreign invaders. The entire production team is honoured that we got an opportunity to put this story across in an audio-visual format.”

    The collaboration between Amish and Dilip Piramal is a significant moment in Indian documentary filmmaking. Sharing his views, VIP Industries Ltd chairman Dilip Piramal said, “I am thrilled with the successful screening and the positive feedback we have received. ‘Ram Janmabhoomi: Return of a Splendid Sun’ is a passion project for me as this is my first venture as a producer, and I am committed to making it accessible to viewers across the globe. Supporting this insightful documentary aligns perfectly with our longstanding commitment to cultural initiatives. I believe this documentary has the power to educate, inspire, and unite people through its exploration of our shared heritage.”

    The success screening was a resounding success, with the audience captivated by the documentary’s powerful storytelling, insightful commentary, and exceptional production quality. The film has already garnered significant popularity, trending on social media platforms and sparking meaningful conversations about Indian culture.

    ‘Ram Janmabhoomi: Return of a Splendid Sun’ is available for streaming on JioCinema. The documentary is available in English and Hindi, with Amish’s narration available in both languages.