ITV

Tag: JioCinema

  • Yavatmal’s Yuvraj Rathod wins a car on Jeeto Dhan Dhana Dhan

    Yavatmal’s Yuvraj Rathod wins a car on Jeeto Dhan Dhana Dhan

    Mumbai: Even as the TATA IPL 2024 continued to enthral fans and viewers with exciting action on the ground, JioCinema continued to bring the same excitement on their platform as Week 2 saw Yavatmal-based Yuvraj Rathod winning an elegant hatchback by playing Jeeto Dhan Dhana Dhan.

    “I am very happy to have won the car by playing Jeeto Dhan Dhana Dhan as this is the first time that our family will own a car,” said Rathod, a 20-year-old son of a farmer.

    Tripura’s Satyajog Das won a bike the night Royal Challengers Bengaluru registered a narrow 2-run win over Punjab Kings on March 25. Suresh Thakor from Anand, Gujarat, won a Smart TV during the same match. Chennai Super Kings’ 63-run win over Gujarat Titans the following day gave Manipur’s Khulakpam Shahadat Ali keys to his new two-wheeler and Puducherry’s Nalam Rao a Smart TV.

    Jeeto Dhan Dhana Dhan got its first winner from Jammu & Kashmir as Arshid Hussain Dar got a bike during the run-fest between Sunrisers Hyderabad and Mumbai Indians on March 27, and the first winner from Karnataka as Krushnanaik U got home a Smart TV. Match Day 9 was lucky for Ahmedabad residents as Vijaydan Gadhavi won a bike and Rinku Rathor won a Smart TV playing Jeeto Dhan Dhana Dhan during Rajasthan Royals’ win over Delhi Capitals.

    Satara’s Sagar Pujari won a bike when Royal Challengers Bengaluru became the first team this season to lose a match at home. Shyamu Bind won a Smart TV the same night and became the first person from Uttar Pradesh to win a prize on Jeeto Dhan Dhana Dhan this season. Sabalagadh’s Pankaj Sharma got lucky when Lucknow Super Giants got the better of Punjab Kings on March 30. The same night Shivram Sable from Murumkheda Village near Aurangabad won a Smart TV playing Jeeto Dhan Dhana Dhan.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

     

  • JioCinema Brand Spotlight: Illuminating IPL campaigns with unmatched brilliance.

    JioCinema Brand Spotlight: Illuminating IPL campaigns with unmatched brilliance.

    Mumbai: In the fast-paced world of advertising, innovation is key to capturing audience attention and creating memorable brand experiences. This IPL season, JioCinema embarked on a journey with its new initiative – Jio Cinema Brand Spotlight. This initiative aimed to elevate select ad campaigns, offering them exclusive exposure during the crucial first six overs of IPL matches.

    Six prominent brands – Dream 11, Charged by Thums Up, Britannia, Dalmia Cement, Parle Products, and HDFC Bank – captured this unique opportunity to debut their campaigns on JioCinema during the IPL matches. What set these campaigns apart was not just their prime placement but also the narrative behind their creation.

      

    Beyond just securing a prime spot for launching their opening day campaigns, JioCinema’s brand spotlight is offered an opportunity for brands to engage with audiences in a more meaningful way. In an exclusive initiative, brand spotlight facilitated a unique marketer’s moment, where the campaign makers and brand custodians shared exclusive insights and stories behind the creation of their campaigns and brand films featured on JioCinema.

    The platform didn’t stop at merely showcasing the ads; it dug deeper into the creative process by providing viewers with insights into the making of these campaigns. This move involved hosting dedicated trays on the sports page of the app for these brands. These trays not only housed the extended edits of the campaigns but also offered an intimate look into the brainstorming sessions, challenges faced, and creative decisions made by the brand custodians and agency heads.

    For the first time in the industry, fans had the opportunity to go beyond the glossy surface of advertisements and gain a deeper understanding of the thought that goes into crafting these spots. By offering behind-the-scenes content alongside the ads, JioCinema transformed passive viewers into engaged participants, creating a more immersive experience for IPL enthusiasts.

    Watch the behind the campaign stories here: 

    Charged by ThumsUp’s campaign: https://go.jc.fm/fRhd/9isgyf5n

    Parle Products’ campaign: https://go.jc.fm/fRhd/vnbiuqs4

    Britannia’s campaign: https://go.jc.fm/fRhd/7k61354u

    HDFC Bank’s campaign: https://go.jc.fm/fRhd/l0x74mae 

    Dalmia Cement’s campaign:  https://go.jc.fm/fRhd/cwatxrte

    Dream11’s Campaign: https://go.jc.fm/fRhd/ay9tmeiw

    Brand Spotlight was an innovation for advertisers around the opening match of TATA IPL season 2024. The packages and offerings have been specifically designed to help select advertisers, no matter what the objective, category, and scale of business. Each proposition from JioCinema has been curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital.

  • Mumbai’s Antony Dcruz wins Gold on JioCinema’s Jeeto Dhan Dhana Dhan

    Mumbai’s Antony Dcruz wins Gold on JioCinema’s Jeeto Dhan Dhana Dhan

    Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.

    Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth INR 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs One lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.

    Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”

    Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”

    On Day 2, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.

    Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

  • TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

    Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.

    Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth Rs 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs 1 lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.  

    Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”

    Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”

    On day two, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.

    Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.

    Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

    Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

    Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

  • Fixderma partners with MTV SplitsvillaX5

    Fixderma partners with MTV SplitsvillaX5

    Mumbai: Exciting news coming up from our sources at Fixderma. Fixderma, the worldwide brand, is teaming up with the highly anticipated upcoming season of MTV SplitsvillaX5: ExSqueeze Me Please, set to premiere on 30 March.

    From finding love, getting cheated in love and finding love again, MTV SplitsvillaX5 is a complete package when it comes to emotion and drama. With the association with Fixderma, the brand will add a new dimension to love – a love story between contestants and their skin!

    In a world where love reigns supreme, Fixderma with its Expert Sun Protection Range – Fixderma Shadow Sunscreen, hopes all contestants on the show are well protected from Sun Damage and their skin feels the love too! Because let’s face it, nothing says ‘I love you’ to your skin quite like protecting it from those sneaky sun rays!

    Fixderma co-founder and CEO Shaily Mehrotra expressed her excitement about the collaboration, stating “Associating with MTV Splitsvilla allows us to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction.”

    “MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please’ promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. India’s biggest dating reality show will be presented in a ‘never-experienced-before’ avatar on Jio Cinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including dermaceutical.” said Viacom18’s head youth, music and English entertainment Anshul Ailawadi.

    So, fellow love warriors, join Fixderma on this epic journey of self-love and sun-protected skin.

    The first-ever television and digital simulcast of MTV Splitsvilla X5 will premiere on 30 March, Sat-Sun at 7 pm on MTV and JioCinema.

  • TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    TATA IPL 2024 on JioCinema sees 51 per cent surge in day one viewership over 2023

    Mumbai: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore viewers logged in on day one, a 51 per cent increase compared to day one of TATA IPL 2023. As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

    The opening match on JioCinema was a spectacle to behold as fans were treated with unheard TATA IPL stories from their favourite heroes Sachin Tendulkar, Virender Sehwag. JioCinema turned it up in the commentary box as well, as cricket fans heard Sehwag commentate in Haryanvi for the first time. Style icon and singer Badshah dialled up the pop-figure quotient in JioCinema’s Punjabi and Haryanvi commentary box, calling the game with his swagger.

    Another driver of the record-breaking figures during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. The opening night contest saw a viewer winning gold worth Rs 50 lakhs, while the first runner-up won gold worth Rs 10 lakhs. More than 50 participants won gold worth Rs 1 lakh each. Viewers will also be able to win a motorcycle, a smart TV, and plenty of vouchers for each game from second match onwards. 

    “We resumed where we left last year, and the numbers testify there is no better way to experience the TATA IPL than digital,” said a Viacom18 spokesperson. “India has completed its transition to being a digital-first sports consuming nation and the opening game record numbers validate this. We are going to see benchmarks reset and records re-written throughout the course of this season.”

    JioCinema took the opening match presentation to a whole new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaign within the first six overs of the opening game under the newly introduced JioCinema Brand Spotlight. This season kicked off Friday night with a record 18 sponsors and over 250 advertisers.

    The new season of TATA IPL has given viewers lot to cheer about as fans can continue streaming the world’s biggest cricket league for free on JioCinema. In addition, fans will be able to catch the latest season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-hyped Hero Cam.

  • Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Mumbai: Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘official performance partner’ for the upcoming cricketing league, commencing on 22 March 2024.

    This association underscores Castrol’s enduring legacy of aligning with some of the world’s most prestigious sporting extravaganzas. Notably, Castrol’s previous partnership with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor underscores its dedication to top-tier sports events.

    As Mumbai Indians’ official performance partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. With a century-long reputation for delivering performance-driven products and services, bp and Castrol’s partnership with Mumbai Indians, a global franchise renowned for its consistent and stellar performances, resonates deeply with the brand’s core values.

    Castrol India Ltd VP and head of marketing Rohit Talwar expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”

    A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”

    This association with a storied team marks a significant milestone for Castrol as it embarks on an exciting journey anchored in innovation and technology. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.

  • Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Castrol and bp team up with Mumbai Indians for 2024 cricket league

    Mumbai: Castrol, a subsidiary of the bp group and a globally acclaimed lubricant brand, has announced its association with Mumbai Indians (MI) as the ‘official performance partner’ for the upcoming cricketing league, commencing on 22 March 2024.

    This association underscores Castrol’s enduring legacy of aligning with some of the world’s most prestigious sporting extravaganzas. Notably, Castrol’s previous partnership with JioCinema for streaming the 2023 TATA Indian Premier League as an associate sponsor underscores its dedication to top-tier sports events.

    As Mumbai Indians’ official performance partner, emblems of bp and Castrol will prominently be visible on the lead leg of all player’s official gear throughout the league 2024 season. With a century-long reputation for delivering performance-driven products and services, bp and Castrol’s partnership with Mumbai Indians, a global franchise renowned for its consistent and stellar performances, resonates deeply with the brand’s core values.

    Castrol India Ltd VP and head of marketing Rohit Talwar expressed his delight, stating, “We are thrilled to associate with Mumbai Indians, a team synonymous with excellence in the most celebrated cricketing league. With seven championships under their belt, MI epitomizes high performance in cricket. Their relentless pursuit of excellence mirrors Castrol’s commitment to high-performance lubricants. This association underscores our dedication to offering nothing but the best to our customers, and we wholeheartedly support the team in their endeavour for the tournament.”

    A spokesperson of Mumbai Indians remarked, “We are thrilled to welcome Castrol and bp join us. Their global market dominance, coupled with our expansive fan base, presents a unique opportunity for them to reach out to a captive fan base through the partnership with MI.”

    This association with a storied team marks a significant milestone for Castrol as it embarks on an exciting journey anchored in innovation and technology. With a steadfast belief in the enduring demand for mobility solutions for internal combustion engines and a commitment to introducing cutting-edge products for India’s burgeoning EV segment, Castrol aims to engage with a broader audience and reaffirm their status as the preferred choice for advanced performance lubricants and services.

  • Haier India returns to IPL as digital streaming sponsor

    Haier India returns to IPL as digital streaming sponsor

    Mumbai: Haier Appliances India, a global major appliances brand for 15 consecutive years, has announced its partnership with JioCinema as the digital streaming sponsor for the upcoming TATA Indian Premier League (IPL) 2024. Building on last season’s success, the brand re-enters this partnership to inspire and empower customers with an immersive viewing experience.

    IPL stands as a pinnacle among cricket tournaments, drawing immense excitement every year while uniting millions of viewers across the nation. Recognising the opportunity IPL presents, Haier in India aims to deepen its connection with millions of cricket enthusiasts and fans by strategically integrating into the digital landscape. Driven by the youth and leveraging new-age marketing strategies, Haier India is focused on high-impact sports marketing to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Commenting on the partnership, Haier Appliances India president NS Satish said “Cricket is not just a sport in India; it is an integral part of our cultural fabric that echoes the same fervour as festivals. At Haier India, keeping the consumer at the core of our operations is paramount, and our partnership with JioCinema for the second consecutive year as the Digital Streaming Partner for IPL 2024 is a testament to this commitment. Believing in the power of genuine interactions, we see IPL as an unparalleled opportunity to engage meaningfully with audiences. As the most celebrated sporting event that has the power to unite millions across the country, we are elated to be part of IPL 2024 and celebrate with the entire nation. The league has a huge fan base not just in India, but across the world, and we are confident this partnership will help Haier captivate a larger audience mind share”.

    In line with its sport-o-tainment marketing strategy, Haier has been deepening its consumer connections by investing in top sporting events like Roland-Garros, ATP, FTF and ICC Men’s Cricket World Cup 2023, amongst others. Through its association with JioCinema for IPL 2024, Haier India is geared up to showcase its wide range of customer-inspired innovations highlighting the brand’s commitment to leveraging technology and innovation.

    With a focus on establishing a strong connection with the Indian audience, Haier has embraced a digital-first approach and is working on developing unconventional, edgy, and product innovation-centric campaigns. This ethos is exemplified by the unveiling of three new ads by Haier India, which highlight the brand’s latest state-of-the-art customer-inspired innovations including Colourful Glass Door Refrigerators, Heavy-Duty Air Conditioners with Hexa Invertor Technology and a diverse range of OLED & QLED televisions powered by Google TV. To amplify the excitement surrounding IPL and elevate its brand allure, Haier’s latest ads burst with vibrant colours and catchy tunes, promising an immersive and electrifying experience!

  • JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    Mumbai: JioCinema, India’s leading streaming platform, today announced an exciting partnership with Dalmia Cement, a major Indian cement company, as an associate sponsor for the highly anticipated TATA IPL 2024 season.

    This collaboration brings together two of India’s most trusted brands, promising an exceptional cricket viewing experience for millions of fans nationwide. With
    Dalmia Cement joining the TATA IPL 2024 journey, JioCinema is geared up to offer an unparalleled level of engagement and entertainment throughout the tournament.

    Commenting on the association, spokesperson for JioCinema, said: “We are delighted to welcome Dalmia Cement on board as an associate sponsor for the TATA IPL 2024. Dalmia Cement’s reputation for innovation and excellence aligns perfectly with the dynamic spirit of the IPL. This partnership promises to be a win-win, not only for both brands but also for our viewers who can expect an even more exciting and enriching cricket experience on JioCinema.”

    Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd., added: “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (ie roof, column & foundation) in ensuring that their dream house lasts for generations to come”.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features, including ‘Jeeto Dhan Dhana Dhan’.