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Tag: JioCinema

  • Moloco & Viacom18 forge multi-year partnership for ad serving on JioCinema

    Moloco & Viacom18 forge multi-year partnership for ad serving on JioCinema

    Mumbai: Moloco, a leader in operational machine learning (ML) and advertising technology, has announced a strategic partnership with Viacom18 and JioCinema in India. As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year. The Tata Indian Premier League, featuring 74 matches, providing the ultimate opportunity for streaming media monetization, with advertisers reaching massive global audiences of engaged sports fans. Last year, 449 million cricket viewers watched Tata IPL on JioCinema from March to May 2023. Supported by the Moloco ad-serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users.

    Moloco streaming monetisation is an enterprise software solution that empowers streaming services to transform how they monetize content and media in order to unlock profitable growth. Moloco works with streaming platforms to maximize the value of each ad impression from price-driven decisioning to outcome optimization. The rise of streaming video globally coupled with the complexity of serving ads at live events makes this partnership an exciting opportunity to innovate, by delivering engaging ads and profitable advertiser ROI.

    “As the streaming media industry continues to focus on monetization, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine,” said Moloco’s chief business officer Sunil Rayan. “We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” he added.

    JioCinema CPTO Akash Saxena stated, “By using Moloco’s advanced algorithms and highly optimised ad serving infrastructure, we were able to deliver ads to 32M viewers concurrently during Tata IPL 2023 and offer new monetization opportunities to our advertisers.”

    Speaking on the announcement, Moloco’s general manager for India Siddharth Jhawar said, “India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetization opportunities, Moloco Streaming Monetization can help them grow profitably.”

  • Viacom18 announce an incredible experts line-up for the 2024 WPL

    Viacom18 announce an incredible experts line-up for the 2024 WPL

    Mumbai: Viacom18 announced their expert panel for the 2024 WPL, starting 23 February. Anjum Chopra, Reema Malhotra, Sushma Verma, Mona Meshram, Nuzhat Parveen, Karuna Jain, Aakash Chopra, Parthiv Patel, Saba Karim, Srikkanth Anirudha, Sarandeep Singh, Nikhil Chopra, and Abhinav Mukund will come together for a five-language presentation on JioCinema for free.

    The season-opener on 23 February will see Delhi Capitals taking on defending champions Mumbai Indians, which will be presented in English, Hindi, Kannada, Tamil, and Telugu on JioCinema. On TV, viewers can catch the action live in English, Tamil, Telugu and Kannada on Sports18 – 1 SD & HD. Sports18 – 2 SD and Sports18 Khel will broadcast the Hindi feed.

    “We look to build on the blockbuster Season 1, as we continue to offer viewers an immersive experience which is accessible, affordable, and in multiple languages to scale up the league’s impact and reach further,” said Viacom18 Sports head of content Siddharth Sharma. “After delivering the highest viewership for any women’s event globally last season on JioCinema, we aim to create new benchmarks and celebrate the incredible cricketers who bring the excitement and pizzazz to the league where a boundary was scored every fifth ball in the last season.”

    In the build-up to the 2024 season, the network has offered fans and viewers light-hearted content on WPL Huddle that features top players like Harmanpreet Kaur, Jemimah Rodrigues, Smriti Mandhana, Richa Ghosh, Deepti Sharma among others. WPL Heroes will take fans through compelling background stories of players with insights from their families and coaches from all franchisees. Fans will also be treated with a peek into the training sessions of all the teams, along with expert reviews leading up to the start of the inaugural season.

    Through their exclusive partnerships with Mumbai Indians, Royal Challengers Bangalore, and Delhi Capitals, JioCinema users will have access to a wide variety of exciting content, including exclusive interviews with the marquee players from the franchisees.

    Viacom18 will offer studio shows with expert analysis and player interviews to fans throughout the season. The anchor-led daily show will see Sanjana Ganesan, Ridhima Pathak, Supriya Singh, and Preeti Dahiya at the helm.

    The full expert panel:

    Hindi: Anjum Chopra, Reema Malhotra, Sushma Verma, Mona Meshram, Nuzhat Parveen, Parthiv Patel, Aakash Chopra, Saba Karim, Sarandeep Singh, Sunil Taneja, Nikhil Chopra, Prasanna S

    Tamil: Bagawati Prasad, Sudhir Srinivasan, Aarti Sankaran, Niranjana Nagrajan, Shailaja Sundar, Abhinav Mukund, KB Arun Karthick, Srikkanth Anirudha

    Kannada: Raghvendra Raj, Sujay Shastri, Karuna Jain, Vanitha VR, Sahana Pawar, Bharat Chippli, Srinivas Murthy

    Telugu: Sravanti Naidu, Sunitha Anand, Akshath Reddy, Ashish Reddy, Sandeep Bavanaka

  • JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    Mumbai: As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion of its series of roadshows across the country, designed to bring the full spectrum of advertisers under one roof. The multi-event series, which will cover nine Indian cities by the end of February, has been showcasing the vast expanse of offerings from JioCinema for TATA IPL 2024 and rekindling conversations on the power and potential of digital on the back of impressive results that advertisers witnessed last year.

    The caravan, which has travelled to the cities of Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad so far, has featured a number of prominent advertisers who spoke about their experience with TATA IPL on JioCinema last year. Conversations also threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

    Here’s what a few advertisers had to say across the events so far-

    “Innovative Ad formats and new offerings from JioCinema for IPL ’24 look exciting and that could help unlock an incremental audience for brands like ours. The possibility of shaper targeting on the back of innovative Ad solution even with a smaller investment/budget is a great thing that we are looking forward to this year,” Raksha Pipes lead – brand management, Ravi Kumar

    “Regional feeds during IPL is a powerful tool to reach audiences is specific geographies rather than having a spill over (on other platform) this will help us plan region specific campaigns to reach audiences in the likes of Haryana, Punjab, UP and more with regional feeds on JioCinema this IPL,” said Bounce Electric AVP Rajeev Gupta

    “For a brand like ours where we are very specific when it comes to who we want to reach out to & JioCinema gives us the exact type of cohorts based on languages, 4K or CTV devices to reach that affluent audience, and ensures that our budgets are allocated in the best way to maximize the campaign,” told DaMensch brand head Saumya Gupta

    “Paragon is mass brand, for us the common man and the mass audience matters a lot, we are looking forward to reaching this audience via regional language feeds and unlock an incremental audience via Jio 4G feature phones cohort, other offerings from JioCinema also look promising and we are excited to partner with JioCinema to make the most out of this IPL,” said Paragon Footwear CMO Shawn Chandy

    “With the advent of Connected TV the barriers of expensive advertising, and spillage during the campaigns (which happens on Linear TV) are being eliminated by JioCinema, Also JioCinema’s planner tools to look at reach frequency and other key metrics for our clients is an amazing thing which is not possible on traditional mediums,” said The Media Ant CBO Abhishek Mukherjee.

    JioCinema offered the last season of IPL in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. This year, the IPL is- all set to attract over 650 million eyeballs on digital, which will make it another record of its own.

  • Streaming surpasses traditional TV: Advertisers follow the trend

    Streaming surpasses traditional TV: Advertisers follow the trend

    Mumbai: As per an Ormax report, streaming has become India’s preferred choice for content consumption, boasting over 480 million OTT users. Its convenience and accessibility, allowing users to watch content anytime, anywhere, and on any device, have fueled this trend. The surge in smartphones, 4G feature phones, and widespread high-speed internet availability in urban and rural areas contribute to this shift, creating a new frontier for advertisers.

    Advertisers are capitalizing on streaming platforms’ interactive nature, crafting immersive and engaging ad experiences. Interactive ads seamlessly blend with content, enhancing the viewing experience and resonating better with audiences. Streaming also offers a wealth of data, enabling precise targeting and tailored campaigns, ensuring maximum impact and ROI. Brands are leveraging innovative placements and exclusive content to effectively engage audiences.

    According to a Magnite report, 80 per cent of Indian streaming audiences prefer ad-supported content over paying for an ad-free platform. This preference opens up opportunities for advertisers to drive brand awareness, engagement, and conversion. The report indicates that almost half of streaming users actively search for products featured in ads, and one in three makes a purchase based on these ads, underscoring the significant impact of streaming platform advertising on consumer behavior.

    Furthermore, 59 per cent of Indian streamers spend an average of 8 hours per week streaming content on the big screen at home. CTV advertising is gaining popularity among BFSI, e-commerce, automobile, and OTT categories, with an expected spending of $395 million by 2027, reflecting a remarkable 47 per cent CAGR growth.

    Despite the popularity of UGC platforms for on-the-go content consumption, CTV’s premium and engaging advertising environment sets it apart. Advertisers have more control over ad placement and brand association on CTV, making it a more effective advertising channel. A Kantar report highlights that 22 per cent of consumers are more likely to recall brands advertised on CTV than on a leading UGC platform.

    Over the past five years, there has been a 25 per cent decline in Pay TV subscribers, with over 200 million households unreachable by Pay TV, according to an EY-FICCI report. Advertisers are increasingly turning to digital routes, and the decline in Pay DTH subscribers further supports the preference for CTV. Linear TV has consistently declined, with a 6.2 per cent fall in subscription revenue in 2021 and the loss of 6 million Pay TV households.

    As streaming, especially CTV, continues to rise, advertisers are adapting strategies for enhanced ad experiences, focusing on creative storytelling and dynamic digital touchpoints. Technological advancements, evolving consumer preferences, and growing advertiser interest are propelling streaming’s strength. The first half of 2024 promises more immersive, powerful, and impactful ads, delighting both advertisers and consumers.

    The upcoming TATA IPL is expected to define the next phase of this evolution, with JioCinema unlocking cutting-edge ad innovations on CTV for an estimated 600-650 million viewers streaming the matches across devices for free. Advertisers have a golden opportunity to connect with their desired audiences among cricket fans in this ever-expanding streaming landscape.
     

  • JioCinema amps up advertiser advantage for IPL 2024 with a slew of innovations

    JioCinema amps up advertiser advantage for IPL 2024 with a slew of innovations

    Mumbai: Viacom18 announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that are a first for the Indian broadcasting ecosystem. After digital ad revenues surpassed that of linear TV’s last IPL, reinforcing digital as advertisers’ preferred platform, JioCinema has now expanded the breadth of its offerings to aid advertisers irrespective of their marketing goals or the scale of the business. Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract digitally.

    Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and driving better engagement through innovation. Here is a snapshot of JioCinema’s offerings for IPL 2024 with their exciting use cases for advertisers:

    Impact

    JioCinema has launched its newest high-impact feature, Brand Spotlight that latches on the IPL’s ability to aggregate India in an unrivalled way, especially on opening day. It elevates brand visibility by providing an industry-first opportunity during the first game for five select brands to unveil their IPL campaigns in the opening moments of the first match. This offering will facilitate a marketer’s moment without the conventional boundaries of a mass media campaign. Having a priority spot to launch their engaging IPL opening day blitz will help these five brands play on the audience’s minds that are on the lookout for the most fun ad campaigns of the season. Brands will be able to even tell the story behind their IPL campaigns through the JioCinema app.

    In addition to Brand Spotlight, JioCinema’s Masthead will also support video from this season, making it the go-to destination for brands to launch new products, announce sales, unveil new creatives, and more. Another impact property entering the scene this year is Scorecard Branding, which will allow advertisers to build salience among an audience set by displaying sticky behaviour by allowing, the advertiser to own a scorecard, stats, and match analytics.

    Innovation

    After piloting more than a dozen feeds last IPL, now JioCinema is offering advertisers a chance to own an entire feed. Custom Feeds can be tailored to a brand’s brief to offer them a way to drive the deepest visibility, storytelling, and consideration possible. JioCinema’s innovation for this season has also stretched itself to include Vertical Highlights, packaging match highlights in a shorter vertical orientation akin to trending social media short-form videos.

    Engagement

    India’s largest live fan engagement opportunity, Jeeto Dhan Dhana Dhan, saw over 50 million participants last season, with over a billion game plays. This season, JioCinema is opening up the high engagement avenue for brands to partner with them offering salience, special brand message integration, deeper engagements on rewards, and an opportunity to gamify their communication at scale.

    Ads for Business

    This season, an entire set from JioCinema’s advertiser proposition is designed to aid seamless lead generation for advertisers without intruding on the fan’s viewing experience. One such feature is Click to WhatsApp which takes the viewer to a brand’s WhatsApp business chat through a click, while the ad plays on the screen. By overhauling the process of redirecting consumers, JioCinema will help brands talk to their audience one-on-one on WhatsApp while they watch the IPL in PIP mode. On the other hand, Auto-fill Ads is devised to simplify consumer data collection by removing several friction layers in this process. These hard-working midrolls reflect already captured data, leaving the user with just one field to fill, no matter what product, service, or experience they are signing up for.

    Integration

    One leg of JioCinema’s proposition also focuses on better integration through which brands will now be able to create their own stories and campaigns to reach a wider audience by accessing Cricket’s biggest social media influencer pool, comprising 100+ cricketing legends/influencers and celebs for their social media activations.

    “The launch of our array of offerings around IPL 2024 showcases the degree to which customisations are possible in digital advertising along with bringing great value to the table,” said Viacom18 Sports Head of Revenue, Anup Govindan. “For the consumer, we continue removing barriers to accessibility, affordability, and language, while for the advertiser, we continue innovating, democratising the process, and setting new industry benchmarks. Brand Spotlight, in particular, will become an anchor offering in the years to come for its compelling proposition.”

    After clocking a record-breaking reach of 450 million during IPL 2023, JioCinema is targeting over 650 million throughout the 2024 season, thus making the launch of JioCinema’s plethora of ad innovations a high-stakes game for advertisers. With the advent of soaring CTV sales and Ultra HD 4K devices commanding a 35 per cent market share within the CTV category, JioCinema will offer advertisers to target the premium universe on IPL for the very first time with the innovative formats available this season.

    The JioPhone and JioBharat 4G enabled feature phones from Reliance have democratized internet access, connecting blue-collar workers, farmers, and artisans across urban & rural India. With IPL streaming on these devices, an incremental 35-40 Mn users are expected to be enthralled in their regional language of choice, making the tournament bigger.

  • Where to watch IPL matches in 2024

    Where to watch IPL matches in 2024

    The upcoming 2024 Indian Premier League (IPL) cricket season is fast approaching, and there will be many ways you can watch the live action as it unfolds or catch up with the extended highlights after the games have ended.

    Depending on where you live and which device you prefer to use to watch live sports will determine exactly how you can watch 2024 IPL cricket matches. In other words, the country you live in will determine which local television channels or sports streaming sites you will legally be permitted to stream the action from.

    Let’s dive straight in to reveal some of the most reliable ways you will be able to catch this year’s IPL cricket action.

    When does the new 2024 IPL season start?

    The exact starting date for the upcoming IPL 2024 cricket season has yet to be revealed. Confirmation of where and when the first game of the new season will take place largely depends on India’s General Election. 

    The Board of Control for Cricket in India (BCCI) remains hopeful that all IPL matches will be played at stadiums in India, not in any other country. According to the latest reports from reliable sources, the 17th edition of the IPL will get underway on March 22 and will end on May 26.

    However, other sources have said that it could start and end several days later. Official start dates will be available any day now. The Women’s Premier League (WPL) is played before the men’s IPL, and the IPL is expected to start five days after the 2024 WPL has ended.

    What’s the safest and most reliable way to watch 2024 IPL matches, and what should I avoid?

    The worst way to watch sporting events, including upcoming IPL 2024 matches, is via an illegal sports streaming website.

    It’s easy to type in the words ‘watch today ipl match’ into your preferred search engine to find a site that might be streaming an IPL cricket match you want to watch, but doing so is risky because illegal sports streaming sites often come with many issues and potential risk to the viewer – you!

    Illegal sports streaming sites are often loaded with adware, spyware, or malware, which can harvest sensitive data, slow down your smartphone, tablet, laptop, or desktop computer, or cause damage to your preferred device.

    You are best off sticking to your country’s local television channels or watching IPL cricket matches from one of several reputable sports streaming sites that have obtained licenses to show the matches.

    Today’s best sports streaming sites can be accessed from any modern Wi-Fi/internet-enabled smart TV, smartphone, laptop, desktop computer or tablet device. Some are free, but you have to subscribe, and others require a monthly rolling subscription fee.

    To save yourself a bit of money when signing up to a major sports streaming service provider, you might be better off paying for the year instead of paying monthly.

    You can also generally pay extra to get rid of those annoying commercials and watch the games in stunning 4K HDR streaming quality.

    Each payment plan is different depending on which/how many devices you want to watch from and what graphics quality you are happy with when watching the action. Most sports streaming sites have plans for everyone, from singles and couples to small and large families.

    Which channels/sports streaming services will be showing IPL 2024 matches?

    It all depends on where you live because some streaming services are only licensed to show the action in certain regions. For example, if you live in India, one of the most trusted services to sign up to for uninterrupted action is JioCinema, which comes with numerous advanced in-play settings and features.

    Via this reliable cricket streaming service, which is accessible from most devices, you can switch between multiple camera angles, view the latest statistics and live heat maps of the action, and get the latest live scores from other matches.

    Better still, you can stream the action in English, Hindi, Tamil, Bengali, Gujarati, Marathi, Bhojpuri, and Telugu. If you live in the US, try Yupp TV or Willow TV/Willow TV Extra (available to Sling TV subscribers).

    The UK will cover most of the matches or highlights on Sky Sports Cricket, BBC Sports, BT Sport, or TNT. Australians can watch the IPL on Kayo Sports, and one of the other reliable sports streaming services that will more than likely broadcast the IPL this year is Discovery Sports, available via Amazon Prime.

    Final note

    If you want to stay up to date with the latest IPL news and predictions, one trusted iGaming review site you can turn to with confidence in 2024 is the official TheTopBookies.com website.

    This reputable site always has the latest live cricket scores and several honest and unbiased reviews for today’s most trusted Indian online bookmakers.

    Their suggested sites are known to have the iGaming industry’s most competitive cricket odds, and they are fully licensed and regulated to accept real cash wagers from players living in India.

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  • JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    Mumbai: JioCinema, India’s leading streaming destination has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Season 10. Regarded as the ultimate sportainment spectacle, CCL is the convergence of sports and entertainment and is the only IP of its kind in India.  Spread over four weekends, and with 20 entertaining matches that appeal to a wide audience cohort beyond cricket fans, the adrenaline-pumping tournament will be live-streamed, starting 23 February 2024, exclusively on JioCinema.

    Launched in 2011, Celebrity Cricket League has evolved to become India’s most-watched sport and entertainment event. With an impressive cumulative TV and digital reach, the previous season of Celebrity Cricket League reached out to over 250 million viewers across the country. Comprising 8 teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 most followed and loved film celebrities, under a single platform, making way for unmatched entertainment.

    Among the luminaries associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, Captain of Mumbai Heroes, Sohail Khan, Owner of Mumbai Heroes, Venkatesh, Brand Ambassador of Telugu Warriors, Akhil Akkineni, Captain of Telugu Warriors, Arya, Captain of Chennai Rhinos, Sudeep, Captain of Karnataka Bulldozers, Mohanlal, Co-owner of Kerala Strikers, Indrajith, Captain of Kerala Strikers, Manoj Tiwari, Captain of Bhojpuri Dabbangs, Sonu Sood, Captain of Punjab De Sher, and Boney Kapoor, Owner of Bengal Tigers along with its team’s Captain Jissu Sengupta.

    Speaking about the association, JioCinema business head Ferzad Palia said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

    Sharing his enthusiasm, Celebrity Cricket League (CCL) founder Vishnu Induri said, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”

     

  • Amish Tripathi’s documentary, “Ram Janmabhoomi Temple: The Return of A Splendid Sun” to premiere on 25 January on JioCinema

    Amish Tripathi’s documentary, “Ram Janmabhoomi Temple: The Return of A Splendid Sun” to premiere on 25 January on JioCinema

    Mumbai: JioCinema is all set to premiere the iconic documentary Ram Janmabhoomi Temple: The Return of a Splendid Sun on 25 January. Presented by Dilip Piramal and Amish Tripathi, written by Anirban Bhattacharya and Pranav Chaturvedi, the documentary takes the viewers through the history of the sacred land of Ayodhya and the events that marked the revolutionary phenomenon.

    The trailblazing documentary traverses through the nuances of the events unfolded in the unconquerable city that became the heart of the civilization, laced with the purest feeling of the devotion towards Maryada Purushottam Ram. Through the eyes of Amish Tripathi, the documentary starts with throwing light on the life of Lord Ram and reveals the story of the demolition of the temple in the 16th Century. What follows are series of events that capture the conflicts and landmark decisions, along with insightful anecdotes from the locals, as well as from the prominent personalities from various fields. This momentous journey continues to live in the hearts of millions across the world. 

  • Ormax report: Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023

    Ormax report: Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023

    Mumbai: Ormax media has released the annual version of their report ‘Streaming Originals in India: The 2023 Story’.

    Since 2018-19, Ormax Media has compiled extensive industry data for India’s growing streaming category. Their report, focusing solely on original content, analyses the top shows and films of 2023 in Hindi and International languages. It evaluates them based on viewership, marketing buzz, and content strength. Please note that this report excludes ‘non-original’ streaming content like theatrical films, catch-up television, sports, etc.

    Farzi is the only show to cross the 30 mn viewership mark in 2023 and is now the most-watched SVOD series in India of all time. Both Prime Video and Disney+ Hotstar have six shows in the top 15 list. Two AVOD shows from JioCinema, i.e., Asur 2 & Taali, feature in the top five most-watched shows of the year.

    The top 10 list has a healthy mix of sub-genres (TV show extensions, documentaries, task-based reality competitions, etc.), indicating that the non-fiction category now has significantly more width on OTT than a year or two ago.

    Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023, followed by JioCinema’s Bloody Daddy. Netflix features strongly on this list, with six films on the platform crossing the nine million viewership mark.

    Citadel, aided by Priyanka Chopra’s presence, is the most-watched International show of 2023, ahead of the rest of the pack by more than 50 per cent. Every other entry in this list, except Citadel, is a franchise show or brand extension.

    Extraction 2 and Heart Of Stone, both on Netflix, are the only two International films to cross the eight million viewership mark. Two documentary films feature in the top 10 most-watched International films of 2023, both based on the Korean band BTS.

    Farzi (Prime Video) generated the maximum Buzz, followed by S2 of Asur (JioCinema). Only three out of the top 15 ‘buzzing’ shows are franchise shows in 2023 (unlike nine shows in 2022).

    Films featuring theatrical stars dominate the list. Seven out the top 10 films of 2023 on Buzz are from Netflix.

    Only four International properties managed to touch the 15 per cent mark on Buzz in 2023. Seven properties on this list are from Netflix, indicating the strength of their international slate compared to other platforms.

    Asur 2 (JioCinema) is the most-liked Hindi series of 2023. Farzi (Prime Video) and The Railway Men (Netflix) are the only other shows to cross the 70-mark on OPR in 2023.

    Mission Majnu (Netflix), followed closely by Sirf Ek Bandaa Kaafi Hai (ZEE5), is the most-liked direct-to-OTT film of 2023.

    Except for Money Heist (S4 & S5), Loki S2 is the second most-liked International show till date (since the start of tracking in 2020). The top 10 list features shows from a variety of genres and languages.

    Extraction 2 emerged as a break-out success in terms of its audience likeability, being the only International direct-to-OTT film to cross the 75 mark, 10 points higher than the second position on the list.

    For more information, read the report here:

  • India-Afghan T-20 series attracts strong advertiser support for Viacom18 Sports

    India-Afghan T-20 series attracts strong advertiser support for Viacom18 Sports

    Mumbai: This evening when the telecast of the three-match India-Afghanistan T-20 series begins on JioCinema and Viacom18 Sports, the roster of advertisers will impress one and all. Amongst the ones who have got on board include: Tata Commercial Vehicles and HDFC Bank as co-presenting partners.

    On the associate partner list figure: Matrimony.com, Eureka Forbes, Beam Suntory, Oppo, Kajaria, Hero Electronix and Farmley.

    Crex, MPL, Komaki EV and MP Birla bring up the rear as associates.

    The white ball series has been generating a lot of interest courtesy of the comeback of both Rohit Sharma and Virat Kohli to the Indian squad after an absence of 14 months. Also noteworthy is the absence of world-class all-rounder Rashid Khan from the Afghanistan squad. Khan is recovering from surgery a few weeks ago. Additionally, the Afghanis proved a world-class side, beating some of the better-known teams in the recently concluded ICC run One Day World Cup.

    Expect some great action over the next week.