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Tag: Jio TV

  • Hotstar dominates OTT reach statistics

    Hotstar dominates OTT reach statistics

    MUMBAI: Star India-led Hotstar is the chart leader of the Indian OTT market. According to a report by Data Intelligence & Management Platform KalaGato, Hotstar has the highest 'Reach by Install' of 45.88 per cent as of March 2019.

    As per the report, Hotstar leads the reach followed by newest entrant Times Internet-led  MX Player with 41.4 per cent 'Reach by Install'. Moreover, the former also leads the chart in terms of market share by install with 23.8 per cent.

    “Combined with quality content, Hotstar’s investment in cricket streaming rights has helped it garner tremendous market share,” KalaGato chief business officer Aman Kumar said. “MX Player was originally a popular video player app that Times Internet bought in early 2018 and turned into an online streaming platform. This allowed it to enter the market with a large download base that had already installed the app,” he added.

    Hotstar, which till last year relied on sports, catch-up content and films, decided to take a leap into content early this year with a new vertical called “Hotstar Specials” to offer premium shows. While it already has a strong foothold in the advertising-led business model, Hotstar Specials has been launched to scale up subscription revenue.

    Source: Data from KalaGato

    Reliance Jio’s OTT service app Jio TV has increased its reach by install gradually since last year and is now at 34.08 per cent. Both international players Amazon Prime Video and Netflix have increased their reach significantly. While the former stood with 17.06 per cent , the latter stood with 10.37 per cent. Netflix has already announced five new original series on Tuesday. Its international rival Amazon Prime Video has recently unveiled the trailer of its popular series Comicstaan along with premiering a number of titles both in Hindi and regional languages. 

    According to a report by global accounting firm PricewaterhouseCoopers (PwC), India’s video streaming industry is all set to grow at a CAGR of 21.82 per cent to reach Rs 11,977 crore by 2023. It added that the OTT video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry.

  • Guest Column: Innovation in the business news channel space in terms of coverage

    Guest Column: Innovation in the business news channel space in terms of coverage

    Business news genre has come a long way in the last 20 years of its existence in India and so has the business news coverage. It all started with covering stock markets and related news. However, I believe, there is business interest involved at the heart of almost every major event around the world. Be it a country deciding to invade another country or why the center of world cricket has shifted to England to Asia. In fact, most of these events impact stock markets, businesses and economies in some or the other way.

    I see business news covering the business aspect of all of these in a more holistic way and not restricting itself to coverage of stock markets only. I also think that since many of us need to know about personal finance management, business news channels can educate masses about personal finance management as well and make us understand the basics of investing in stock markets. BTVI has a show called Financial Planner to address this concern. We also have a feature show called Aspire that covers business aspects of luxury, lifestyle and entertainment.

    With important state elections coming and upcoming national election in India, we have upped the ante of our political coverage. In a vibrant and buoyant economy like ours, journalistic activism is critical and important. Knowing so, we have firmed up our investigative journalism over the last one year.

    This holistic approach has yielded positive results for us as we lead the English business news genre post market hours and on weekends with viewership share of 41 per cent each.

    Scope of a comparatively new news channel in the business genre.

    At present, the entire business news genre depends heavily on stock market related content which remains largely the same on all channels. Though the content post market hours (4 pm onwards on Monday to Friday) and on weekends can differ, from the viewership, revenue and brand perception perspective, the market hours programming (8 am to 4 pm on Monday to Friday) is the key to success in this genre in its current format.

    Besides, in the last couple of years, English business news genre has shrunk at all India level with average weekly viewership going down from 1009 GVTs in 2017 to 956 GVTs in 2018.  Even in terms of ad volumes, the FCT consumption has dropped by 15 per cent from 2017 to this year.

    Considering all the factors mentioned above, I don’t see a scope of a new news TV channel in the English business genre space. However, regional is a completely different and interesting proposition to evaluate.

     How can a business news channel increase its reach & viewership

    Well, there are traditional ways of ensuring OTS levels through distribution and marketing activities. But that’s not a sustainable way to function. The idea is for content and brands to reach out to the right TG. Why should that outreach be focussed on or limited to television platform? Why not on emerging digital platforms? In my opinion, expansion of digital footprints by existing brands is a way forward to increase the brand’s reach and awareness and translate part of that increased reach into television viewership.

    For example: BTVI is now available on with its LIVE streaming Not only on Hotstar, Jio TV, Yupp TV  but also on trading apps like that of Axis Direct, Kotak Securities, IIFL Markets and HDFC Securities. This is the relevant audience and we have seen a huge upside on impressions by reaching to our audience through these platforms.

    Source for all viewership data points: BARC India, TG:22+MalesAB, Market:6MegaCities+Guj1mn+, Period: Wk30-33 2018

    (The author is the COO of BTVI. The views expressed are personal and Indiantelevision.com may not subscribe to them)

  • COLORS INFINITY goes multi-platform, now live on JIO TV to 250 million subscribers; showcasing over 1100 hours of fresh content

    COLORS INFINITY goes multi-platform, now live on JIO TV to 250 million subscribers; showcasing over 1100 hours of fresh content

    MUMBAI: COLORS INFINITY has been disrupting English entertainment on Indian television for over 3 years, with an unparalleled line-up of premium shows and clutter-breaking content. Creating properties like Essential Viewing, Instant Premieres, Live Binge, Live The Story and Infinity-On-Demand, the channel has been catering to the varying range of content needs of the ever-growing viewer-base. Adding to the already riveting bouquet of shows, COLORS INFINITYpresented a host of homegrown shows including – The Stage, BFFs with Vogue and Top Model India.

    A trendsetter in the category, COLORS INFINITYhas successfully filled the void in viewers’ need for differentiated, day-and-date content. With a wholesomemix of genres, a strong line-up of local English productions and a disruptive programming strategy, the channel has been pushing the boundaries in English entertainment on Indian television.Augmenting its reach beyond just television, the channel enters the digital realm by proffering an absolute multi-platform experience concurrently to an additional 250 million subscribers ofJIO TV.

    Continuing to advance in this journey to the top, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 commented, “In a very short span of time,COLORS INFINITYhas come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making COLORS INFINITYand COMEDY CENTRAL available for simultaneous viewing on JIO TV. A significant growth in the advertiser base and revenue, is testament to our solid performance. As we look forward to the future with a refreshed look and a slew of best-in-class content, COLORS INFINITYwill continue to dominate further on Indian television and digital platforms.”
     

  • Football er daak shune Bangali ashbena? Etao ki hote paare? Cholo, Shonge cholo! Banglar jeet hok! Says Sourav Ganguly in Star Sports’ new TVC for Season 5 of the Hero Indian Super League

    Football er daak shune Bangali ashbena? Etao ki hote paare? Cholo, Shonge cholo! Banglar jeet hok! Says Sourav Ganguly in Star Sports’ new TVC for Season 5 of the Hero Indian Super League

    KOLKATA 22nd SEPTEMBER 2018: Hero Indian Super League – India’s premier football league, kicks off in a week’s time on September 29, 2018, with two-time champions ATK hosting Kerala Blasters. The season is full of optimism for ATK and its fans as the 2014 & 2016 champions are sporting a new look this year with Englishman Steve Coppell, taking over as head coach. The side has also signed a few exceptional players this season and features the likes of John Johnson, Manuel Lanzarote, Andre Bikey and Kalu Uche which will strengthen their defense and attack, contributing to the team’s strong core players such as Eugeneson Lyngdoh and Cavin Lobo.

    In a run-up to the season opener, Star Sports – the official broadcaster of the HISL, has launched a new TVC highlighting football as the essence of West Bengal’s heartbeat and features the ‘Prince of Calcutta’ Sourav Ganguly. The TVC sees ‘Dada’ Sourav Ganguly leading the throngs of football fans in a united march to the stadium while magnifying the fact that Football daake aar Bangali ashena? Eta konodin hote pare na! The TVC is a reminder for football fans across India that Kolkata is the birthplace of Indian football which has even seen legends like Pele, Messi and Maradona gracing the land and acknowledging the unmatched emotion for the sport that flows through the veins of people from the city.

    Looking forward to another successful season of HISL season, Sourav Ganguly said, “To all, this is the new film of the season, hopefully it will bring us luck and we will have a good season this year. Our record at Hero ISL is phenomenal, yes it wasn’t a great year last year but we will surely turn it around in Season 5”.

    ATK currently holds the most HISL trophies along with Chennaiyin FC and can become the first team in the history of the tournament to win the Hero Indian Super League thrice. ATK will begin their Hero Indian Super League journey on Saturday, September 29, 2018, at home against the team they have beaten twice in the finals since the inauguration of the league – Kerala Blasters. The game will kick off at the iconic Yuba Bharati Krirangan at 7.30 p.m.

    Hero Indian Super League Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. Season 5 will have a six-language feed across 7 channels. Season 5 will also see the debut of Star Sports 3, wherein the Hero ISL will be exclusively broadcast in Hindi. ATK fans can catch all the HISL action in their favourite language on Jalsha Movies.

    Creative Agency: Star Sports Creative Team

    Production House: Chalk & Cheese Films

    Campaign Links:

    Twitter : https://twitter.com/IndSuperLeague/status/1042075866170314752

    Instagram : https://www.instagram.com/p/Bn33sIOAyMW/?hl=en&taken-by=indiansuperleague

    Facebook : https://www.facebook.com/IndianSuperLeague/videos/746186469052628/

    YouTube: https://youtu.be/8E4lkA4gFhM

    List of channels:  

    English – Star Sports 1 & Star Sports 1 HD

    Hindi – Star Sports 3

    Bengali – Jalsha Movies

  • Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

    Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

    MUMBAI: Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship’s buzz to expand its user base.

    Looking at the increase in the number of users playing fantasy football on the platform, the company felt partnering with the Hero ISL was an ideal opportunity to deepen fan engagement

    The fifth edition of the Hero ISL is set to kick off on 29 September 2018 with broadcast in six different languages English, Hindi, Tamil, Malayalam, Bengali and Kannada. On the digital front, the league will also be live streamed on Hotstar and Jio TV. 

    Dream11 CMO Vikrant Mudaliar said, “Fantasy sports enjoys a symbiotic relationship with real-life sports and we firmly believe in growing with sports leagues by partnering with them. Globally, almost all major sports leagues are using fantasy sports as their primary tool of fan engagement and in India we have taken the lead to partner with some of the sports leagues like Hero ISL to provide great fan experience.”

    According to Mudaliar, Hero ISL has helped bring football to the mainstream and aided the popularity of the sport at the grassroots level. It is good to see another sport taking the lead for a change in a cricket focused country. 

    Mudaliar believes that the whole experience of consuming the sport can be made more enriching by offering fans experiences which cater to their lifestyle and living experiences. Right from the commute to the stadium to the food delivery at home to the sports merchandise being bought by the ardent fans – it is all a part of the overall sports experience.

    These are all opportunities and touch point for brands to get involved in a sports fan’s life and provide them with an enriching, immersive experience. He also believes in working with sports leagues to drive sports promotion and awareness.

    For Dream11, associating and partnering with sports leagues and platforms is a natural fitment. It enjoys a close relationship with real-life sports and therefore sports leagues become the natural choice for association. It also provides sports leagues an opportunity to deepen their fans’ engagement with the sport.

    “We can together dip into each other’s expertise offering a great product + market fit to cater to a loyal fan base and provide incremental connect for the users,” he concluded.

  • BBC’s new mobile bulletin targets the globalised Marathi viewer

    BBC’s new mobile bulletin targets the globalised Marathi viewer

    MUMBAI: The necessity of adapting to India’s innumerable languages has even brought a broadcaster like the BBC out of its reverie. To cater to this growing demand, BBC News Marathi has launched BBC’s first ever news bulletin for a mobile audience in India as part of a 24/7 video stream on the Reliance Jio TV app. Titled BBC Vishwa, the bulletin will broadcast live from 7-7.20 pm from 17 September 2018. The partnership with Jio enables BBC News Marathi to engage with the largest 4G network in India.

    BBC Vishwa is an innovative, fast-paced digital bulletin with specially created content that will include enriching analysis. It will draw on the full reach of BBC news reporters in India and around the world to deliver engaging stories and features to Marathi speakers.  

    Talking to Indiantelevision.com, BBC World service director Jamie Angus said, “India has got a fantastically vibrant and exciting news market which I love to consume just as a visiting consumer. But there are some deficiencies in the national news market where BBC can make a real difference. We want to bring the best international news offer for the English audience and the multiple Indian languages. We will push to reach underserved audiences like women and young consumers.”

    The launch is part of the BBC World Service expansion, which has seen 12 new language services launched around the world over the last 12 months. New language services launched with websites and TV programmes in India include Gujarati, Marathi, Punjabi and Telugu in addition to Hindi and Tamil.

    On the regional expansion, Angus stated, “We are very proud to be broadcasting in eight Indian languages in total which gives us a unique understanding of Indian news universe. We have been broadcasting for many decades in languages like Hindi, Bengali and others. We have added four new languages in which we see potential for growth and we think this is completely distinct for an international broadcaster.” The biggest audience comes from Telugu market apart from Hindi, according to him.

    BBC News Marathi head Ashish Dikshit said, “Young people in Maharashtra prefer to watch the news on digital mobile platforms and we are excited to offer the first digital bulletin in Marathi. The globalised youth will now get to watch top stories across the world and the best features produced by the BBC.”

    “We run a commercial news business. It turns over $100 million in revenue every year globally. Our English platforms like online and world news channels are quite heavily commercialised. Digital contributes to the majority of advertising revenue. TV advertising is structurally declined relative to digital advertising,” Angus added. 

    The BBC is the only international broadcaster on the Jio TV app offering a 24/7 mobile video stream in a regional Indian language. This will be a first for BBC World Service and will feature a mix of trending topics, politics, youth, sport, entertainment, business, health and education updated on a regular basis.

    Reliance Industries head of IT Jyotindra Thacker said, “We have always believed in disrupting the way content is consumed in today’s world. The next big growth in digital content consumption will be driven by giving access to the vernacular content to the masses. BBC Vishwa on JioTV is our yet another digital endeavour aimed at empowering India’s youth with high quality digital news at their fingertips. There is nothing better than serving millions of Marathi speaking Jio users with news in a language they associate with the most.”

    This forms part of a significant BBC investment in India, including an expanded news bureau in Delhi with two new TV studios. The Delhi bureau is the BBC’s second largest outside the UK and is the TV and digital content production hub for the whole of South Asia. 

    Angus’ mission is to reach to 500 million audiences globally every week by 2022 which is currently 379 million.

    BBC takes fake news seriously. Angus said, “We think fake news is a global priority this year and we have commissioned a significant piece of academic research looking at behaviours around sharing fake news or motivating the audience to consume it. We are also working on outreach programmes in schools. So we are developing a training project around digital media literacy which we want to roll-out in India with a partner. We will be holding a series of public events in November to hash out some more solutions for the problem.” 

  • Colors Kannada Cinema to live telecast ISL Season 5

    Colors Kannada Cinema to live telecast ISL Season 5

    MUMBAI: Hero Indian Super League (ISL) – India’s premier football league, set to kick off on 29 September 2018, has launched its national campaign titled #FanBannaPadega.

    The campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the ISL, fans have the opportunity to show their love for Indian and global footballing talent on display.

    Football globally has never been about who wins and who loses, it is about the sense of belonging and the unconditional support and loyalty towards the sport. India is an emerging football-loving nation, with loyalties divided at marquee global leagues/tournaments, but ISL gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for season five is a call out to all football fans at large to come together for Indian football – #FanBannaPadega.

    Commenting on the launch of the campaign, a Star India spokesperson said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign, bringing football fans in the country together to support their heroes, their team, and their nation.

    #FanBannaPadega will be supported by an extensive 360 degree execution plan that will be spread across the across the country through ATL, BTL activities, TV, print, radio, OOH and social media. Following the national campaign roll out, there will be specific market campaign to build on the local club support. 

    Hero ISL season five will be broadcast in six different languages – English, Hindi, Tamil, Malayalam, Bengali and Kannada, While five languages will be on the Star Sports network, the Kannada feed will air on the newly launched Colors Kannada Cinema. On the digital, front the league will also be live streamed on Hotstar and Jio TV. It will also see the debut of Star Sports 3, Wherein the ISL will be exclusively broadcast in Hindi.

    The Indian football journey has come a long way, a journey which began with the nation, in unison, singing “Lets Football” in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first ever FIFA tournament (FIFA U-17 World Cup India 2017), Indian national team qualifying for the AFC Asian Cup 2019 and Indian U16 and U20 teams making the country proud with some strong performances during their exposure trips to Europe and other parts of the world. 

  • Telco apps emerging as one-stop destinations in India: Report

    Telco apps emerging as one-stop destinations in India: Report

    MUMBAI: The newest trend in the world digital content consumption, is the emergence of telco apps as one stop shops for users. According to a Bank of America Merrill Lynch (BofAML) report quoted by Bloomberg Quint, Indians have shown a tendency to use apps like Jio TV, Jio Cinema, Airtel Wynk instead of downloading individual over-the-top (OTT) streaming apps.

    Among all the offerings from the data disruptor Jio, the live television streaming app Jio TV was the most used. Even Airtel’s Airtel TV app has clocked over 10 million downloads since its launch. Other than Jio TV, Jio Music and Jio Cinema also managed to capture the imagination of Indian users.

    Among the BofAML 1,000 consumers surveyed by BofAML, Jio recorded the highest number of users. The objective of the study was to document data consumption patterns. It found that 76 per cent users use mobile data to watch online videos, while 68 per cent download and save them

    The online content viewing numbers have increased exponentially, with 30 per cent of users breaching their daily limit of 1/1.5 GB almost regularly.

    Among the video streaming platforms, YouTube continues to hold its sway with consumers, with 58 per cent of them using the platform. 38 per cent viewed content on Hotstar, with ZEE5 and Eros being used by 2 per cent and 1per cent respectively.

    “We consider this as a new emerging theme in India and expect content companies to be beneficiaries of the telco price wars. However, given the nascent stage of the market, we don’t see a clear “winner” currently in the OTT space,” read the BofAML report.

    The findings of the study also indicated that cord-cutting may not disrupt the Indian television industry anytime soon, as monthly cable bills (200-400) continue to be significantly lower than what decent broadband connections cost.

    Also read: Reliance Jio to soon launch 5G services: all you need to know

    Amazon India’s new monthly subscription plan

     

  • NEWTON AND MUKTI BHAWAN WIN BIG AT NEWS18 REEL MOVIE AWARDS 2018

    NEWTON AND MUKTI BHAWAN WIN BIG AT NEWS18 REEL MOVIE AWARDS 2018

    Mumbai, 21 March, 2018: News18 REEL Movie Awards, a News18.com marquee property with Reliance Digital as the presenting sponsor, celebrated new age cinema like never before in presence of renowned artists, film-makers and producers at the Taj Lands End in Mumbai, yesterday. Personalities such as Rajkummar Rao, Dia Mirza, Ratna Pathak Shah, Sonali Kulkarni and Richa Chadda among others graced the event with their presence. Jury members Nikhil Advani, Sudhir Mishra and Sujoy Ghosh looked on while the new-age cinema artists received their well-deserved awards.

    The awards opened with Prasoon Joshi, ad-man and CBFC Chairman being welcomed on the dais for a riveting conversation reflecting upon his challenges in his current role. The evening then moved towards recognizing excellence in new age cinema and honouring the personalities who gave their best in 2017. Amit V Masurkar took home the first News18 REEL Movie Awards for Best Director for Newton, Irrfan Khan was recognised for his work in the movie Hindi Medium under the Best Actor (Male) category, while a surprised Ratna Pathak Shah accepted the Best Actor (Female) award for her role in Lipstick Under My Burkha.

    On accepting the award, Ratna shared, “I am surprised that a 60-year old artist was picked for the award since it was quite the chance that the jury took and I am happy that they did.” The actor dedicated her award to the team of Lipstick Under My Burkha.

    The jury presented an award for the Breakthrough Actor to none-other-than Rajkummar Rao. The elated star said, “2017 was a great year for cinema and I hope it continues. I am so happy that the dream I had seen as a young boy sitting in Gurgaon has come true. I want to thank the audience for appreciating such cinema and we will continue to keep bringing excellent content for them.”  

    Mukti Bhawan won the first News18 REEL Movie Awards for Best Film and director Shubhashish Bhutiani, along with his team accepted the awards and shared, “I stayed in a room with my father in preparation for the film, pretty much taking a journey like the protagonist in a film, in order to make this movie happen. Winning the award is truly an honour and a privilege.”

    Meher Vij was awarded the Best Supporting Actor (Female) for the movie Secret Superstar, while Pankaj Tripathi won the award for Newton in the Best Supporting Actor (Male) category.

    The awards concluded with a riveting panel discussion on digital content creation, moderated by Network18 Digital CEO Manish Maheshwari, with Sujoy Ghosh, Saurabh Shukla, Sudhir Mishra, Richa Chadha and Dhawal Gusain taking the dais as panelists. The event was live-streamed on Jio TV.

  • Jio TV to live stream Winter Olympics 2018

    Jio TV to live stream Winter Olympics 2018

    MUMBAI: Reliance Jio’s live television app JioTV has secured digital rights for the Olympic Winter Games PyeongChang 2018 for the India market.

    As per the deal, JioTV will work with the International Olympic Committee (IOC) to provide users with access to live and catch-up content on their mobile devices. The terms of the deal were, however, not disclosed.

    Featuring 102 events in 15 sports, including skiing, skating, luge, ski jumping, ice hockey and snow boarding, the Games will see participation from more than 90 countries, including India. 

    The Olympic Winter Games are scheduled from 9 to 25 February at PyeongChang County, South Korea.

    The company said that JioTV will create several exclusive channels to stream 24×7 live action and content from the tournament and will also provide a seven day catch up content feature.

    The IPC said that its Olympic Channel will also live stream the tournament across India and the sub-continent including Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka. This will be done on its website, mobile apps, and its YouTube channel.

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