ITV

Tag: Jio Haptik

  • Jio Haptik announces exclusive product launch event ‘Hype’ ahead of festive season

    Jio Haptik announces exclusive product launch event ‘Hype’ ahead of festive season

    Mumbai: As the festive season is just around the corner, a conversational commerce company, Jio Haptik, has announced plans to organise its exclusive product launch event, ‘Hype.’ Jio Haptik, through this much-awaited event, will launch new commerce products and features for the upcoming festive sales.

    The event will be held at Taj Santacruz, Mumbai, on 15 September from 4:00 p.m.

    While dealing with an increase in sales and support requests, WhatsApp has emerged as the ideal medium for brands to achieve their goals. This product launch event is aligned with the increasing importance of proactive customer engagement strategies through WhatsApp. The event will witness top industry leaders discuss various WhatsApp campaign strategies to help brands break sales records, especially during the upcoming Diwali and festive season.

    As part of the launch, the products introduced by Jio Haptik will help brands significantly optimise marketing budgets, achieve phenomenal sales, and enhance customer interactions. The product ‘proactive messaging’ will help customer-facing teams to initiate new conversations with users via WhatsApp notifications. The second product, ‘commerce plus,’ will make shopping through conversations easier through search and FAQs on WhatsApp, Facebook, and Instagram.

    The event will be facilitated by leading CX and growth leaders –  Jio Mobility platforms & products manager Satinder Singh, Jio Mart director of product management Archit Shrivastava, Netmeds chief communications officer Bruce Schwack and many more.

    Sharing his views on the event launch, Haptik CEO and co-founder Aakrit Vaish said, “Messaging as a medium is now helping brands accomplish sales via direct customer conversations at scale. As the world’s largest WhatsApp chatbot provider, our exclusive features will help enterprises proactively sell their products to customers, digitise the end-to-end shopping experience, and meet enormous demand during the festive season. Also, our solution shall significantly increase brand discovery through newer channels like ads, SMS, and Instagram to help brands build a true-omnichannel strategy.”

    Commenting on the occasion, Netmeds chief communications officer Bruce Schwack said, “We have been using Haptik for two years now, and from the outset, we have been impressed not only with their technology, but also with their sharp focus on how the technology could help us achieve our business objectives. We’ve already experienced the tremendous advantage Haptik gives us in managing and reducing friction on the CS side, and now the new WhatsApp commerce feature promises to help us convert browsers into customers. Any tool that helps us retain existing customers and on-board new ones gets a big thumbs up from me. So, don’t put your fork down, the best is yet to come!”

  • Jio Haptik brings in Prashant Rao as SVP – customer value & experience

    Jio Haptik brings in Prashant Rao as SVP – customer value & experience

    Mumbai: Jio Haptik Technologies, a conversational AI company and a subsidiary of Reliance Jio Platforms, has brought Prashant Rao on board as senior vice president of customer value and experience. He will serve as the leader for the pre-sales/sales engineering, professional services, and customer success groups to drive consistent, frictionless value-driven outcomes in the customer journey.

    In this role, Rao will spearhead the newly formed customer value and experience business unit, a cohesive organisation responsible for end-to-end customer onboarding and experience with a singular focus on maximising success, said the statement.

    Rao comes with over 20 years of technology experience and has served with several prominent organisations across B2B SaaS, AI/ML, conversational AI, speech technologies, and GRC. Prior to Haptik, he was the leader for global services and customer success at Uniphore and also at MetricStream, working in multiple leadership roles and scaling the company’s business for close to a decade. 

    Leveraging his sharp technical skills and extensive experience, Rao made his way up the corporate ladder and even served with tech giants like Microsoft, Intel, and ANSR Consulting during the early part of his career, said the statement.

    “Haptik’s customer value and experience function has been set up with a key element of our mission to become even more customer-centric than ever. Prashant has a proven record of success in both startups and large tech companies and his arrival marks a critical moment in Haptik’s growth journey,” said Haptik co-founder and CEO Aakrit Vaish. “I am confident that under his leadership, this group will be instrumental in driving customer delight across the depth and breadth of Haptik’s product portfolio to steer us towards becoming a global leader in the conversational AI economy.”

    Over the years, Rao has played the role of a trusted advisor to customers and scaled high-performance teams to drive phenomenal business outcomes of SaaS product-led businesses. Being a startup champion and advisor, he is a known leader in the startup ecosystem of India and is well-revered in the digital transformation technology industry, which has helped him earn valuable experiences during his time in the field collaborating with customers and partners globally.

    Speaking on the appointment, Prashant Rao said, “What co-founders Aakrit and Swapan have created in Haptik is truly special, embracing a growth-oriented work culture at the organization supported by the fueling energy of the team. I would look forward to building on this momentum and bolstering the vision of being the global category leader in the conversational economy and AI/ML technology.”