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Tag: Jio Garden

  • Kommune’s Spoken Fest to host its fourth edition in Mumbai next month

    Kommune’s Spoken Fest to host its fourth edition in Mumbai next month

    Mumbai: Kommune’s festival, Spoken Fest, is back in its physical form with its fourth edition in Mumbai on 19, 20 November, 2022 at the Jio Garden, BKC. Spoken Fest, created by Roshan Abbas, will provide its audience with two days of strumming music; multiple stages; slam poetry; an arts forum; readings; musical comedy; masterclasses; and more.

    Spoken Fest 2022 positions itself as being the perfect weekend experience if you’re looking for a place to help tap your creativity, explore the works of musicians, poets, and storytellers, and attend a few workshops with the masters of the art. Artists including Rudy Francisco, Kusha Kapila, Srishti Dixit, Kalki Koechlin, Kubbra Sait, Mithila Palkar, Faye D’Souza, Varun Grover, Radhika Apte, Imtiaz Ali, Jim Sarbh, Kabir Khan, Aamir Aziz, The Local Train Rock band, Megha Rao, Zakir Khan, Bhuvan Bam, and many more have been a part of Spoken Fest in the past. The year 2022, it added, promises to be bigger with more than 65+ performances, including art, music, poetry, food, and everything else that you may expect out of a well-curated festival, over two days. From gen-z to millennials, from grandparents and parents to children and teenagers, Spoken Fest attracts everyone! The fest will also comprise art zones, a curated bazaar, and experiential brand interactions.

    Kommune co-founder Roshan Abbas said, “Spoken Fest is back with its physical format after a year. What makes Spoken Fest unique is that it is the only festival that asks you to tune in, not tune out. We’ve seen our audience emotionally and intellectually engage with the performances. Brands that target millennials and young adults today through experiences have worked with Kommune’s Spoken Fest in the past and enjoyed the power of building communities and content via the festival. Our quality of experience and content is unique and well curated. And all at a price point that is very affordable.”

    A platform for budding and established poets and artists, Spoken Fest 2022 aims to be a cultural melee of music, dance, drama, words and linguistically inclusive performances in languages as varied as Urdu, Hindi, Marathi, and English. A confluence of people, personalities, and passions, the fest positions itself as being a safe space for cultures, embraces and even encourages diversity, and aims to inspire.

  • Mumbaikars unlocked their inner-power at the Duracell Durathon 2018!

    Mumbaikars unlocked their inner-power at the Duracell Durathon 2018!

    Mumbai, November 25th, 2018:  Today, Duracell, the iconic consumer battery company and the leading manufacturer of high-performance alkaline batteries worldwide launched the second edition of Duracell Durathon 2018 in Mumbai. The actress, anchor and fitness enthusiast, Mandira Bedi, flagged-off the family run and took part in the run along with her son, Vir. The event saw more than 200 families come together to run stronger for longer on a Sunday morning. The Durathon gave parents an opportunity to run for 2 KM and 5 KM marathon with their kids at Jio Garden, BKC.

    Getting the perfect start to a beautiful Sunday morning, the families warmed up with an energetic Zumba session and lined up at the starting point of the Duracell Durathon. The upbeat and enthusiastic kids and parents ran alongside the famous running Duracell Bunny as they unlocked their inner power when finishing the run together. To keep the energy of the families going, the event saw various photobooths and stalls to engage with the parents and their kids.

    Over the course of the last few months, Duracell drove targeted communication to their core audiences using a combination of programmatic and social platforms. Mini runs at schools, programme for jogger’s, flash mob at R-City Mall and retail activations at Shoppers Stop & Hypercity outlets in Mumbai were a few of the on-ground touchpoints done by Duracell to build awareness about the Durathon. Along with this, they also tied up with Radio city and PVR cinemas to reach out to as many families as possible.

    David Abraham, Duracell Marketing Director for Middle East and India said, “Just like the promise of longevity that Duracell represents, the Durathon also provided a great opportunity for families to unlock their inner-power and bond even more closely while running. We are also thankful to Mandira Bedi for participating again to run the Durathon with her son along with all the families who participated in the event. Our running Duracell Bunny who is featured in our advertising across the globe always outlasts its opponents and always wins graciously. That’s why running comes natural to us, as it has been a common theme all throughout our brand communication.   We intend to roll this property out to other countries too, based on our success in India.”

    Mandira Bedi, actress, anchor and fitness enthusiast initiated the run with her son, Vir. She said, “This will be the third time that I associate with the Durathon and it’s my second run for the Mumbai Durathon. It is such a wonderful feeling, spending that one Sunday with my son and seeing so many families out and about, running, bonding and having a purpose, that is staying healthy together. The beautiful thing about the Durathon is that it invites families to a healthy pursuit. I am so happy to see such an amazing turnout this year and hope next year would be even bigger”.

    The Durathon saw 15 Mumbai-based families across different age groups take away big prizes.