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Tag: Jio Cinema

  • IndiaCast Media all set to visit MIPCOM ’23

    IndiaCast Media all set to visit MIPCOM ’23

    Mumbai: IndiaCast Media Distribution Pvt Ltd, a joint venture between Viacom18 and TV18, will be showcasing the best of Indian content at MIPCOM ‘23. With an impressive library of over 40,000 hours of content, IndiaCast is one of the leading Indian networks for diverse syndication content, reaching audiences in more than 135 countries through adaptation in over 35 international languages.

    From the flagship Hindi general entertainment channel, ‘Colors’, IndiaCast offers a wide range of Indian series, including women-centric shows, love stories, drama series, and telenovelas. Their rich collection of animation series from Nickelodeon India, the number 1 kids’ channel in India, surpasses the likes of other channels in the category.

    In addition to the impressive lineup, IndiaCast boasts a captivating selection of factual entertainment content from HistoryTV18, along with innovative and engaging formats from MTV India. The content from the network’s immensely popular OTT app, Jio Cinema, offers a unique collection of edgy, thrilling, short-format shows that are sure to captivate global viewers. To top it all off, the vast catalog of movies from Viacom Motion Pictures, Jio Studios, and more, providing an unparalleled cinematic experience are crowd favorites at global markets.

    IndiaCast Media executive vice president and head of international business Govind Shahi said, “Our extensive product catalogue is a testament to our commitment to delivering high-quality content across various genres. We are excited to announce our presence at MIPCOM ‘23 and warmly invite everyone to join us to explore potential collaborations and evaluate how our remarkable content can add value to your offerings.”

    You can find IndiaCast at booth P-1/ K-51 from 16 – 19 October 2023 at MIPCOM ’23. 

  • Vigyeta Agrawal quits Jio Cinema

    Vigyeta Agrawal quits Jio Cinema

    Mumbai: As per media reports, Vigyeta Agrawal who was head of marketing for Jio Cinema’s entertainment division has called it a day. She had joined the company in 2019 and had been around for close to five years.

    In her role at the company, Agrawal was leading the marketing function for the entire entertainment vertical. She played a role in the execution of Jio Cinema’s Women’s Premier League and Indian Premier League campaigns. She was also in charge of Consumer Insights.

    Before joining Jio Cinema, Agrawal had a long stint at Amazon, leading platform marketing for their largest category – mobiles and accessories. Prior to that, she has also worked with Fever FM and HT Media.

  • 15 creative agencies bag top honour across 19 categories

    15 creative agencies bag top honour across 19 categories

    Mumbai: The India Chapter of International Advertising Association (IAA) presented the eighth edition of its prestigious IndAA Awards on 1 September at a ceremony hosted at the Taj Lands End, Mumbai.

    ABP Network and Sony Pictures Network were the co-partner while Network18 and Jio Cinema were the associate partners for the event.

    The awards to honour real advertising that creatively cut through to the market before it could impress the all-client jury saw work by 15 creative agencies take the top honours across 18 product and service categories and one special category.

    The awards saw 102 campaigns being shortlisted of which, by design, only one in each category was awarded. In case of close contests the jury awarded joint winners after much deliberation.  

    Among creative agencies, Leo Burnett, MullenLowe Lintas Group and Ogilvy won three IndIAA Awards each, representing the very best work in that category. BBDO, DDB Mudra and TBWA won two awards each.

    Other creative agencies and creators to win an IndIAA Award were Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions.

    Two HUL brands were among winners, in the Food & Beverage and Personal Care categories. HDFC Life won in Insurance while HDFC Mutual Fund won in Banking & Finance.

    Jury chairman and Nestle India chairman & MD Suresh Narayanan said “In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country- – advertising gurus, communication experts, and marketing wizards.

    Narayana presented a short poem titled ‘Jury Chair ka Sambodhan,’ “a reflection of his five years in this esteemed role.” He then went on to recite a few lines of the same in Hindi which received a hearty applause from the audience.

    IAA president Avinash Pandey sheds light on how the IndIAA Awards exemplify creative excellence and have set the gold standard for creative awards in India. He stated, “It’s been an intriguing year for arguably the most active industry association of its kind. We’ve demonstrated that our industry can be a catalyst for change, particularly in breaking gender bias. We celebrate the winners reflecting the growing synergy between associations and showcasing the remarkable impact of the communication industry. The positive feedback from young leaders has been heartening, and our industry’s enthusiasm for AdAsia remains strong. We’re organising a delegation led by Sam Balsara for AdAsia 23 in Seoul, the largest event of its kind in Asia.”

    IAA IndIAA Awards chairman, Abhishek Karnani said, “IAA Awards are unique because you can’t “enter” them.” A group of seasoned journalists shortlisted 102 campaigns across 19 categories from over a thousand ads. This accomplishes two important goals- first, it ensures that only genuine work is presented to the jury, keeping scam ads at bay, second, it truly democratises the creative process by not charging an entry fee, making fundraising for this grand event a challenging task.”

    He further said, what sets the IAA awards apart is that they are judged by senior marketers who own and invest in the brands. We showcase the transformative power of communication for our beloved country and society, embodying IAA’s unwavering belief in the ability of communication to drive change.

    IAA honoured Ayushmann Khurrana as the “Most Disruptive Brand in Entertainment Industry”. On questioning his criteria while choosing a Brand, he replied, “I believe before taking on a brand it resonates with the credibility of my films. Credibility is everything. I think only going with commercials will be very myopic. My father once told me, ‘Goddess Saraswati comes before Goddess Lakshmi. I always go like that. If you earn respect, nothing like that.”

    Speaking about being an outsider in Bollywood, he said that the first choice had to be truly different and clatter-breaking. “I’ll never get a second chance being an outsider. So it’s all about the choices you make eventually. Everybody is hard-working and talented. It’s the kind of opportunities you get and firmly success is nothing but when preparation meets opportunity,” he avers.

    The Asian Federation of Advertising Associations (AFAA) felicitated the all-India winners of its maiden Changemakers For Good Awards at the IndIAA Awards 2023. These meaningful awards are to salute those individuals and companies in the communication space who have used their talent to make the world a better place.

    The winners for the four categories were:

    ●   Advertising (for transformational messages) – Lowe Lintas for their International Women’s Day 2022 entry.

    ●   Government (for transformational messaging by a Government arm). –RK Swamy Associated for State Bank of India.

    ●   Industry Leader (someone who led societal change in the last few years).- CVL Srinivas, Country Head, WPP Group.

    ●   Innovation (where technology or approach made the difference) – Lowe Lintas for International Women’s Day 2022.

    IndIAA Winners 2023

  • Viacom18 aims for long-term growth with Rs 15,000 crore investment

    Viacom18 aims for long-term growth with Rs 15,000 crore investment

    Mumbai: Network18 Media and Investments Ltd announced on Tuesday the results for the financial year (FY) 2021-2022 and for the fourth quarter ending on 31 March.

    The company reported consolidated operating revenue of Rs 5,880 crore a 25 per cent increase year-on-year (YoY). Its profit after tax (PAT) stood at Rs 838 crore up by 53 per cent YoY despite the impact of Rs ~140 crore higher tax provision. It reported its highest ever operating earnings before interest, tax, depreciation and amortization (EBITDA) at Rs 1,080 crore up by 36 per cent YoY driven by robust financial performance in all three verticals – TV news, entertainment, and digital news.

    For the fourth quarter, the company reported earnings of Rs 1,621 crore up by 15 per cent YoY. However, consolidated operating EBITDA stood at Rs 266 crore, a five percent decline YoY.

    Partnership with Bodhi Tree

    On 27 April, Viacom18 announced a strategic partnership with Reliance and Bodhi Tree Systems, a platform of James Murdoch’s Lupa Systems and Uday Shankar. As part of the deal, Rs 15,145 crore will be infused by Bodhi Tree Systems and Reliance combined. Bodhi Tree will invest Rs 13,500 crore whereas Reliance Projects and Property Management Services Limited (RPPMSL), a wholly owned subsidiary of Reliance, will infuse Rs 1,645 crore. In addition, the JioCinema OTT app, currently owned by RPPMSL, will be transferred to Viacom18.

    The media conglomerate also announced that Paramount Global will continue to supply its premium global content and launch Paramount+ in India in partnership with its subsidiary Viacom18. “Paramount Global, formerly ViacomCBS, reaffirmed its commitment to the partnership as a strategic partner in Viacom18,” said the company statement. “This partnership between Reliance, Paramount Global and Bodhi Tree Systems, will enable Viacom18 to transform into one of the largest TV and digital streaming companies in India,” the company said.

    The infusion of Rs ~15,000 crore in Viacom18 will enable the company to make an investment in high growth businesses namely digital, sports and regional entertainment and set it on a long-term growth path, said the statement.

    “The media and entertainment industry in India has a long runway for growth and has attracted the interests of global players as well as spurred mergers and acquisition activity from Indian peers,” said the statement. “Digital business models are still evolving for all players as the Indian digital ecosystem continues to mature every year, however, still some time away from being a positive contributor to the bottom line. To be a meaningful player in this landscape, where consumers are spoilt for choice, one has to invest in content, distribution and technology.”

    Viacom18 will use the cash infusion to scale up its content offering for both digital and TV and strengthen its competitive position across markets. The strategic arrangement to access Jio’s 400 million strong mobility and fiber consumer base will enable Viacom18’s digital platform to access the consumers of Jio and catapult its reach. It will enable the utilisation of a large smartphone and JioPhone user base for advertising and driving subscription revenue for premium content. JioCinema will also bring its critical partnerships with marquee content producers for content and OEMs (original equipment manufacturers) for distribution.

    The transaction is expected to close within six months and is subject to customary closing conditions and approvals.

    Sports business

    Viacom18 forayed into the sports genre and launched three sports channels including one free-to-air channel last month. During the year, the company acquired the television and digital rights to sports properties like NBA and FIFA World Cup, two of the most watched sports properties in the world, as well as major footballing leagues La Liga (Spain), Serie A (Italy) and Ligue 1 (France), Cinch Premiership (Scotland), and other sporting events like ATP Masters Tennis, WTA, top BWF World Tour events like All England Open Badminton Championship, World Boxing Championship, Abu Dhabi T10 Cricket, and Road Safety World Cricket Series, among others.

    “Viacom18 believes that sports, especially live sports, will help strengthen the value proposition of the network to consumers and will complement the current entertainment offering,” said the statement. “The network will continue to add more events and properties to its catalogue and will strive to be India’s most-coveted sports network by providing fans easy access to a comprehensive bouquet of international and premium sports content.”

    The company’s TV network maintained an all India viewership share of 10.7 per cent. The share of entertainment networks in the non-news genre was 11.2 per cent with Colors being the top second primetime channel in the Hindi general entertainment genre. The channel launched ten fiction and five impact shows to strengthen its viewership share in the genre. Colors Kannada and Colors Marathi were amongst the top three channels in their respective markets with kids and English portfolios were leaders in their genres.

    As per Broadcast Audience Research Council (Barc) ratings which resumed on 17 March, TV18 news portfolio was #22 in terms of reach and #32 in terms of viewership share. The network maintained leadership in English business news (CNBC TV18) and had strong positions in English and several regional markets.

    “FY22 was a remarkable year, not only from the perspective of numbers, but in terms of building a strong foundation on which the business can continue to grow for the foreseeable future,” said Network18 chairman Adil Zainulbhai. “The financial performance has vindicated our decision to invest in new businesses a few years ago which have started showing encouraging positive results. In a similar vein, we have set ourselves an ambitious target to become a leading player in the digital space while strengthening our core TV offering. We will continue to solidify our ‘Digital First, TV Always’ proposition, leveraging our existing strengths to grow in segments where we are present and breaking ground in new markets with new and innovative offerings. The strategic partnership we have struck for Viacom18 is a big step in this direction which will help set the Company on a long-term growth trajectory and create one of India’s leading content company.”

  • Telco apps emerging as one-stop destinations in India: Report

    Telco apps emerging as one-stop destinations in India: Report

    MUMBAI: The newest trend in the world digital content consumption, is the emergence of telco apps as one stop shops for users. According to a Bank of America Merrill Lynch (BofAML) report quoted by Bloomberg Quint, Indians have shown a tendency to use apps like Jio TV, Jio Cinema, Airtel Wynk instead of downloading individual over-the-top (OTT) streaming apps.

    Among all the offerings from the data disruptor Jio, the live television streaming app Jio TV was the most used. Even Airtel’s Airtel TV app has clocked over 10 million downloads since its launch. Other than Jio TV, Jio Music and Jio Cinema also managed to capture the imagination of Indian users.

    Among the BofAML 1,000 consumers surveyed by BofAML, Jio recorded the highest number of users. The objective of the study was to document data consumption patterns. It found that 76 per cent users use mobile data to watch online videos, while 68 per cent download and save them

    The online content viewing numbers have increased exponentially, with 30 per cent of users breaching their daily limit of 1/1.5 GB almost regularly.

    Among the video streaming platforms, YouTube continues to hold its sway with consumers, with 58 per cent of them using the platform. 38 per cent viewed content on Hotstar, with ZEE5 and Eros being used by 2 per cent and 1per cent respectively.

    “We consider this as a new emerging theme in India and expect content companies to be beneficiaries of the telco price wars. However, given the nascent stage of the market, we don’t see a clear “winner” currently in the OTT space,” read the BofAML report.

    The findings of the study also indicated that cord-cutting may not disrupt the Indian television industry anytime soon, as monthly cable bills (200-400) continue to be significantly lower than what decent broadband connections cost.

    Also read: Reliance Jio to soon launch 5G services: all you need to know

    Amazon India’s new monthly subscription plan

     

  • Arre’s ‘Virtual Girlfriend’ wins five awards at LA Web Festival

    MUMBAI: Arré’s first web series A.I.SHA | My Virtual Girlfriend wins five awards at the recently held LA Web Festival for Best Series, Best Editing, Best Direction, Best Actress and Best Overall Premise within the Drama Category, from among a selected shortlist of 35 webseries across the world. The series was also nominated for Best Sound Design, Visual Effects, Outstanding Score, Cinematography, Supporting Actor, Best Actor and Writing.

    The LA Web Festival is one of the oldest, largest and most influential web series festivals globally and has screened nearly 1400 web series since 2010. It has been referred to as the ‘Sundance of Web Series Festivals’ by Los Angeles Magazine.

    This is the third set of international awards for A.I.SHA after winning Best Overall Web Series and Best Suspense/Thriller at the South Florida Web Festival held in Miami and for Exceptional Merit at the WRPN.TV Global Webisode competition.

    Arré’s Official Chukyagiri was also named an Official Honoree in the Film and Video Long Form or Series Category at the 21st Annual Webby Awards 2017.

    A.I.SHA, Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA) is India’s first AI-based digital series. The story pivots around the widely debated and chilling premise of what happens when artificial intelligence develops feelings and consciousness? Sam, the show’s protagonist, creates A.I.SHA, without realising the consequences, and thus begins a series of events that rapidly spirals out of control. Catch the full series here.

    Season 2 of A.I.SHA is currently live on Arré (at www.arre.co.in, Arré’s YouTube Channel, Facebook Page) and on Arré’s partner platforms – Yupp TV, SonyLIV, Vodafone Play and Jio Cinema.

    The series is directed by Sahir Raza, written by Raghu Ram and Harman Singha and produced for Arré by Monozygotic. The show has partnered with Gillette Flexball, Palo Alto Networks, a next-generation security company, Nissin Cup Noodlesand Dell.

    Arré brings to India’s new-gen digital audiences a range of contextual storytelling and entertainment using video, audio, graphic-art and text.