ITV

Tag: Jio Cinema

  • Lall speak about Jio Cinema’s Murder in Mahim

    Lall speak about Jio Cinema’s Murder in Mahim

    Mumbai: Jigsaw Pictures founder Rajnish Lall is pleased as punch. The former advertising professional-turned TVC and series producer’s latest production Murder in Mahim was launched on Jio Cinema on 10 May. The series has been getting good traction with most viewers binge watching all the episodes or at least four episodes at one go.

    The production got the green light from Tipping Point and Voot in early 2022, and took almost two years to be completed. It’s based on journalist Jerry Pinto’s book of the same name which tracked the investigation into a bunch of gay murders in the Mumbai suburb of Mahim in the last decade just before approval for same sex relationships got the green signal from the government.

    “I was attracted to it because I have an emotional attachment with Mahim. OTT has pulled off lots of thrillers and it’s a genre I love,” said Lall. “Murder in Mahim was especially interesting because of the drama and the relationships between characters. Also because of the social message it was providing about the LGBT which is still prejudiced against.”

    Tipping Point – a Viacom and Jio owned studio – acquired the rights and Jigsaw came on as a producer. Along the way, it was collectively decided that Raj Acharya would be able to handle the script better than the director that was initially thought of.

    “We had brushed up the script,” said Lall. “Our decision to bring in Raj proved right as he did magic with it and  improved on the final product.”

    The production schedule was pushed forward from April to June 2022 after the approval came through from the studio.

    “That proved challenging as we had to shoot during the monsoons. And most of our filming was outdoors., which is why we had to do a lot of improvements through post and VFX,”  explained Lall. “The budget increased, however, the studio compensated us for it.”

    However, he is quick to appreciate the deftness of the director’s vision and approach. As well as Mark Benjamin, Anjali Bhushan and Mohan Bangera from Tipping Point and Manjit Sachdev from Voot.

    “We worked well as a team. And we had a sorted director who brought out the best in two superb actors Ashutosh and Vijay Raaz as well as the rest of the supporting cast and the script. Our casting too was on the button and we shot for approximately 70 days,” revealed Lall.

    According to him, what has worked well in Murder in Mahim, is the realism that the show wanted to convey. “We have not beautified or galmourised it; it is gritty as it can be,” said Lall. “The music has also been appreciated. We have a pretty decent show as everything fell into place.”

  • Excitel partners with Jio Cinema and launches the campaign

    Excitel partners with Jio Cinema and launches the campaign

    Mumbai: The fast internet speed of Excitel Broadband, a leading home internet start-up has reached the grounds of IPL 2024. Excitel has partnered with Jio Cinema to launch a new campaign  “Speed ka Man of the Match”  during the Man of the Match award presentation for IPL 2024.

    In a move to maximize visibility and highlight its speed advantage, Excitel has partnered with Jio Cinema to feature Excitel’s branding under the “Man of the Match” category during the IPL award presentations. To add excitement for users, Excitel has launched a contest where participants who spot the Excitel branding and share a picture to Excitel’s Instagram handle stand a chance to win 20 free OTT subscriptions. This specifically targets Connected TV (CTV) users, particularly those who engage with IPL matches through Jio Cinema on their Smart TVs/Smartphones. This segment represents a significant proportion of broadband users in India.

    Speaking about this significant milestone, Excitel’s chief operating officer Varun Pasricha highlighted, “IPL is more than just a sports event; it’s an emotion, a celebration for many in India. As a young brand, we’re always seeking innovative ways to connect with our audience. Our IPL debut not only positions brand Excitel during a key milestone every day, but also helps us build our speed advantage with our  target audience.”

    Excitel’s branding will be visible across the tournament, every day during key moments of recognising the Man of the Match. This visibility is backed by Excitel’s achievement in the Fixed Broadband sector as highlighted in last year’s Ookla report, where it outperformed industry giants like Jio and Airtel with speeds exceeding 200 Mbps across major cities like Delhi, Bangalore, Hyderabad, Kolkata, Chennai, etc. 

  • The Body Shop & Jio Cinema partner to promote its British Rose campaign

    The Body Shop & Jio Cinema partner to promote its British Rose campaign

    Mumbai: Riding on the wave of excitement around season 17 of the Indian Premier League, which commenced on 22 March 2024, The Body Shop, a British-born international ethical beauty brand, has partnered with streaming platform Jio Cinema. The strategic collaboration will help amplify its reach and spotlight on the brand’s ethos as a ‘Changemaking Beauty’ brand.

    At the heart of this partnership is a captivating 10-second video featuring The Body Shop’s British Rose campaign with Bollywood actress Diana Penty. The impactful video clip encapsulates the brand’s unwavering commitment to celebrating women’s strength, beauty, and resilience.

    As a part of this collaboration, The Body Shop’s empowering video will air during prime IPL matches streamed on Jio Cinema’s OTT channel. This move allows the brand to tap into the immense viewership and cultural phenomenon surrounding the IPL to significantly expand its reach across India. Viewers will witness the brand’s inspiring message during crucial matches of IPL 2024.

    The IPL’s 17th season runs from 22 March 2024. Viewers can catch The Body Shop’s ads on Jio Cinema during the live match broadcasts.

  • Dream11 unites cricket legends and celebrities for new ad campaign

    Dream11 unites cricket legends and celebrities for new ad campaign

    Mumbai: Dream11, a fantasy sports platform with over 200 million users, has unveiled its advertising campaign for the upcoming cricket season, ‘Team Se Bada Kuch Nahi’. Dream11 brings together 11 cricket stars and 10 celebrities in a series of ad films with a humorous twist to the concept of sports rivalry between teams. The campaign interestingly plays on the transition from a united front in recent Team India cricket matches to individual team loyalties during the upcoming Indian Premier League.  

    Commenting on the campaign, Dream Sports CMO Vikrant Mudaliar said,  “Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music. Pairing legacy cricketers like Mohinder Amarnath and Krishnamachari Srikkanth with contemporary players like Sanju Samson and Rahul Chahar not only pays homage to our cricketing heritage but also showcases the sport’s ongoing evolution. The duo of Suniel Shetty and KL Rahul, celebrates the bridging worlds of cricket and cinema both on and off the field.

    Above all, the films are true to what our brand stands for — healthy competition, the spirit of  sportsmanship and passion for the game.”  

    The star-studded campaign features Dream11’s brand ambassadors, including Rohit Sharma,  Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Ishan Kishan, Shreyas Iyer, Rishabh Pant, Rahul  Chahar, and R. Ashwin, engaging in lively exchanges and witty banter. Making their debut in a  Dream11 campaign are brand ambassadors KL Rahul and Sanju Samson. Alongside them,  celebrated actors like Suniel Shetty, Preity Zinta, Samantha Prabhu, and Supriya Pathak, pop icons Daler Mehndi and Baba Sehgal, and digital/content creators Viraj Ghelani and Danish Sait too, join the campaign. Additionally, Indian cricket legends Mohinder Amarnath and Krishnamachari  Srikkanth join the lineup, bringing their humour and playful exchanges to the screen.

    As an extension of the brand’s marketing efforts, Dream11 has teamed up with renowned  Bollywood actors Kareena Kapoor Khan and Varun Dhawan to launch the Dream Sale, offering a chance for 11 mega contest participants to win big during each of the first five matches of IPL  2024. This marks the first-ever on-screen collaboration between the two actors. This partnership underscores the essence of IPL as a blend of sports and entertainment, highlighting Dream11’s dedication to enriching fan engagement and broadening the fantasy sports experience across the nation.

    The campaign kicked off with a set-up film released on Dream11’s YouTube channel, following which a series of eight ad films will be aired throughout the season on Star Sports, Jio Cinema and other digital platforms.

    The campaign film has been directed by Nitesh Tiwari, and conceptualized by Tilt Brand Solutions,  a creative agency that has been working with the brand for five years.  

    With a long-standing association with the IPL since 2019, Dream11 is the Principal Sponsor for four IPL teams, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, and Sunrisers Hyderabad, this season. Dream11 is also an Official Partner of eight teams of the Indian Premier League this year.  

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  • Digikore Studios unveiling ‘Kaise Banta Hai’, the “MegaFactory of India; premieres on Jio Cinema

    Digikore Studios unveiling ‘Kaise Banta Hai’, the “MegaFactory of India; premieres on Jio Cinema

    Mumbai: Digikore Studios announced the release of the premiere episode of its latest show ‘Kaise Banta Hai’, now streaming on Jio Cinema. This episode features Titan Eye+, Taneira, and Sesa Care, spotlighting the advanced technology, stringent quality control, and careful management required to manufacture their products.

    Inspired by global hits like “How It’s Made” and “Megafactories”, ‘Kaise Banta Hai’ offers viewers a behind-the-scenes look at the intricate processes behind the production of familiar household brands. This innovative format provides brands a unique 10-minute marketing showcase – equivalent to 60 seconds of traditional advertising – to foster enduring exposure and traction across digital platforms. More importantly, ‘Kaise Banta Hai’ aims to cultivate deeper consumer connections by unravelling the mysteries and workmanship behind regular items.

    Digikore Studios the CEO and founder Abhishek More said, “Through glimpses into diverse factories coupled with an engaging host-led narrative, each episode promises an eye-opening journey that will change how audiences view everyday objects around them. We are excited to create a viewing experience that informs and entertains, while helping brands drive awareness around their manufacturing excellence.”

  • CricFan TV to exclusively broadcast world’s first women’s cricket chat-show, “Queens of Cricket”

    CricFan TV to exclusively broadcast world’s first women’s cricket chat-show, “Queens of Cricket”

    Mumbai: CricFan TV, today announced the exclusive India broadcast of the world’s first ever women’s cricket chat-show titled “Queens of Cricket”. Shooting for the first of the 20-episode series that features Indian cricketers Radha Yadav and Shikha Pandey, began here at a city studio in the presence of Marc Hayward the driving force behind CricFan TV. The show will go on air with its first episode on the Sports18 network and Jio Cinema on 27 December 2023.

    Sharing his thoughts on the development, Marc Hayward said, “We are thrilled to announce our most significant production to date, “Queens of Cricket,” a ground-breaking chat show format that marks a historic milestone in our commitment to providing captivating content and exceptional experiences for cricket enthusiasts. This ground-breaking show is the first-ever female-focused cricket chat show, designed to celebrate and empower women in sports showcasing the rapid growth of Women’s cricket not just in India but across the world.”

    Set against the backdrop of India, the cricket capital of the world, and anticipating the exponential growth of women’s cricket in the country, “Queens of Cricket” is poised to become a trailblazing force in this emerging era. The 30-minute episodic series that spreads across 20 episodes would feature some prominent names in the world of women’s cricket from India and abroad.

    Hayward further added, “We recognize that women’s cricket in India is on the cusp of becoming the next big decacorn, and this show aims to spotlight the exceptional women cricketers who are not just breaking records but also transcending boundaries, bringing them closer to their fans.

    This momentous occasion signifies our dedication to elevating the profile of women in sports and providing a platform for their extraordinary stories. The format incorporates various interactive fan elements, staying true to the CricFan brand architecture, alongside our acclaimed shows FanZoneTV and Cricket Chrips.

    We are delighted to share that “Queens of Cricket” and our other engaging formats will be available on the Jio Sports platform starting this December and throughout 2024. This marks a significant step forward in our mission to bring immersive and interactive cricket content to audiences, reinforcing our commitment to providing unparalleled fan experiences for cricket lovers throughout India. Stay tuned for an exciting journey with “Queens of Cricket” and the entire CricFan line-up on Jio Sports! “

    Radha Yadav, who has played 67 WT20Is & solitary WODI for India and plays for the Delhi Capitals WPL team, said, “It was truly fun, the questions were interesting and playing games added a delightful touch. Having Shikha Di by my side made it even more fun. I believe young girls and boys watching will find inspiration to be the part of a show like this. Overall, it was a positive experience. As I mentioned, young women will be inspired to pursue a career in cricket and take steps towards supporting their dreams.”

    IAF Squadron Leader Shikha Pandey (retired), who also features in the first episode along with Radha and has 55 WODIs, 62 WT20I and 3 WTests under her belt, said, “Shooting for Queens of Cricket was great fun, especially with Radha alongside me. We have played for the Delhi Capitals together in the last WPL, and she is my Indian team mate as well. The engaging questions and segments made it a memorable experience. Shows like this are important because it not only brings more women cricketers to the ground but also allows fans to connect with us on a personal level. With growing visibility of women’s cricket through platforms like WPL, it’s great to know the personalities behind the game. I am hoping the audience has as much fun watching as we did shooting the episodes.”

    In the last six months, CricFan TV has been diligently forging partnerships and curating a diverse portfolio of fan-driven formats, laying the early-stage foundations for their official launch during IPL 2024. The highly anticipated “Queens of Cricket” will span over 20 episodes, airing throughout the month of December on WPL, Sports18, and Jio Cinema.

  • ‘Kaise Banta Hai’ by Digikore Studios to premiere on Jio Cinema

    ‘Kaise Banta Hai’ by Digikore Studios to premiere on Jio Cinema

    Mumbai: Digikore Studios is set to captivate audiences once again with their upcoming show, ‘Kaise Banta Hai,’ slated to premiere on Jio Cinema. This season will comprise 8 episodes, with a frequency of two episodes airing per week.

    Building on the success of their blockbuster angel investment show ‘Indian Angels,’ which revolutionized viewer participation in investment, ‘Kaise Banta Hai’ aims to redefine entertainment by delving into the intricate world of manufacturing. Inspired by global hits like “How It’s Made” and “Megafactories,” this series promises an immersive journey into the creation of everyday objects.

    Abhishek More, Founder and CEO of Digikore Studios said, “Our show is all about uncovering the incredible work that goes into making stuff we often take for granted. We want you to feel proud of the things made in our country and get excited to learn more about them. It’s like discovering the behind-the-scenes stories of your favourite things—seeing the hard work and attention to detail that make them special. We hope to make you see these everyday items in a whole new light and get you curious about the fantastic world of manufacturing right here in India!”

    Speaking on the association, a JioCinema spokesperson said, “JioCinema is delighted to partner with Digikore Studios once again for its new show, ‘Kaise Banta Hai’, a concept that is interesting and unique. The platform was built with a vision to empower viewers with limitless storytelling from India and across the globe. The extensive and diverse user base of JioCinema makes it a compelling platform for brands that aim to reach out to a wide audience segment. With this continued partnership, we look forward to bringing yet another series that will elevate the viewing experience of our audiences while we forge impact-driven and meaningful partnerships in the digital entertainment space.”

    “Kaise Banta Hai” will showcase the intricate processes behind the production of various products, encompassing aspects like technology, quality, management, and more. The show’s concept revolves around fostering a deeper connection between audiences and the objects that surround them daily. Each episode serves as a captivating journey led by hosts, unravelling the mystery and craftsmanship behind familiar items. The blend of individual factory stories, production intricacies, and engaging moments aims to create an unparalleled viewing experience, unique to ‘Kaise Banta Hai.’

    https://www.linkedin.com/feed/update/urn:li:activity:7142765207344381954/ 

  • Aparna Thyagarajan drives investment boom in Jio Cinema’s ‘Indian Angels Show’

    Aparna Thyagarajan drives investment boom in Jio Cinema’s ‘Indian Angels Show’

    Mumbai: Renowned global angel investor Aparna Thyagarajan is making waves in the investment landscape with a record number of strategic investments in promising startups featured at Jio Cinema’s Indian Angels Show. Aparna has made investments with  eight entrepreneurial ventures, establishing her as the Angel with maximum investments including several promising women entrepreneurs

    As a seasoned investor across both US and India, Aparna’s commitment to fostering innovation and supporting transformative visions is evident in her strategic backing of these ventures, solidifying her key role as an Indian Angel in shaping the trajectory of promising startups across the ecosystem.

    Talking about the investments, Shobitam co-founder & chief product officer  Aparna Thyagarajan said, “I am honored to be a strategic investor and partner for these exceptional entrepreneurs. My commitment goes beyond providing financial support. I believe in the transformative power of collaboration and mentorship, where I am excited to play a role in guiding these innovative startups toward their full potential and giving flight to businesses. Together, we will embark on a journey of growth, innovation, and success, shaping the future of these brands and contributing to the dynamism of the entrepreneurial landscape.”

    HappieCurves founder Sonal Somani said, “I am extremely happie to have someone as versatile and experienced as Aparna as my Golden Angel. It makes me feel proud that she believes in me and my vision, and with her guidance, we will scale to new heights. It will be a lot of fun to learn from her and work with her.”

    Habbits.in co-founder Prashant Chourasia said, Aparna’s decision to invest in Habbits marks a pivotal moment for us, and we are genuinely thrilled to have her on board. Her wealth of experience will help us navigate challenges, identify opportunities, and refine our strategic vision. The global potential for Habbits is enormous, and her insights into international markets, understanding of consumer trends, and network of connections will be crucial in establishing our presence across borders. Very much like her own venture Shobitam, we want to build for the world, from India”.

    We at Shakti wearables are super thrilled to onboard Aparna ma’am as our angel investor and mentor. Her expertise and leadership skills has done wonders for Shobitam and we are grateful for her support. Aparna ma’am not only liked our business but was also so connected to the vision and the cause at Shakti wearables which gets us more motivated and we look forward to work together with her to emerge bigger and better.” added, Shakti wearables founder Srishti Sharma.

    Aparna’s dedication extends beyond financial backing, as she champions women entrepreneurship. In addition to her investments, she has established the Shobitam Centre for Women Entrepreneurship at BITS Pilani, reflecting her commitment to nurturing and supporting women entrepreneurs.

    In a notable partnership, Aparna has collaborated with several of the Indian Angels in the show to jointly invest in many brands. This collaborative effort emphasizes her commitment to fostering innovation and achieving success within the startup ecosystem. Her involvement in the Jio Cinema’s Indian Angels Show not only highlights her prowess as a prolific investor but also showcases her role as a champion for inclusive and diverse entrepreneurship. Aparna’s visionary approach continues to inspire others to contribute to the growth and evolution of the global startup landscape.

  • Explore homes and hearts in season seven of ‘Asian Paints Where the Heart Is’

    Explore homes and hearts in season seven of ‘Asian Paints Where the Heart Is’

    Mumbai: Home, where we create our most cherished memories, where the laughter of loved ones fills the air, and where we discover comfort and solace, is the place where the heart truly resides. Capturing this deep bond Asian Paints is back with the new season of its beloved original home décor digital series, ‘Asian Paints Where the Heart Is.’ The series will once again take audiences on a captivating journey through the homes of celebrated personalities who have opened not only their doors, but also their hearts to offer a glimpse into their world. Viewers can watch the new season on Asian Paints’ digital platforms as well as on leading OTT platform, Jio Cinema.

    Season 7 brings a wealth of home décor inspiration to audiences through captivating personal stories shared by admired celebrities. In this season, prominent personalities like Janhvi Kapoor, Karan Johar, Sania Mirza, Sunil Grover, Falguni & Shane Peacock and Harbhajan Singh have warmly opened their homes, offering viewers the opportunity to discover their design ideas and gather décor inspiration that have shaped their living spaces. The episodes also delve into the significance of relationships and what ‘home’ means to them.

    The new season introduces interesting new elements to make the series even more enriching for audiences. This time, each celebrity steps into the role of a decor expert, adeptly guiding viewers through every aspect of their homes. They unveil design elements that make their spaces unique, sharing the ‘how’ and ‘why’ behind their décor choices. This provides viewers with richer décor insights into celebrity homes and a deep understanding of what makes their homes special to them. From prominent design features like furniture and color palettes to subtler details, such as the flowers evoking childhood memories or the warm embrace of light, the celebrities walk audiences through every facet of their living spaces.  

    This season also highlights the emotional connection people share with their homes. It showcases the power of empathetic décor with celebrities sharing their choices, such as selecting a soothing colour palette, choosing comfortable and cozy furniture, and incorporating personal elements such as photographs or meaningful artwork. Season 7 brings to light stories about creating spaces that are not only aesthetically pleasing but also emotionally nurturing and supportive to the people who live in them. It captures the warm, lived-in spaces of the celebrities’ home, where every corner has a story to tell.  

    To further enhance the viewer experience and provide them with a seamless way to recreate the celebrity-inspired look in their own homes, Season 7 introduces convenient style guides in each episode. In this special segment, celebrities break down the décor elements in their homes, offering viewers a close-up view of the unique details that define their spaces. This engaging segment directs viewers to BeautifulHomes.com, Asian Paints’ comprehensive decor services platform, offering a wide range of home and décor items. Here, viewers can easily find inspiration from the show and effortlessly replicate a similar aesthetic in their own living spaces.

    Commenting on the new season, Asian Paints Ltd MD and CEO Amit Syngle said, “Asian Paints Where the Heart Is’ moves into the 7th season, it continues to give wings to the emotional equity of our corporate ethos – “Har Ghar Kuch Kehta Hai”. We take viewers on inspiring home tours where their favourite celebrities take them through the process of putting different parts of the puzzle together to form their idea of a home that is both emotionally and stylistically impactful. This year, we will be amplifying our reach across the digital video and social platforms – while the series continues to rest on YouTube, we will also be leveraging the OTT viewership via our partnership with Jio Cinema. The season also integrates the “Beautiful Homes by Asian Paints” ecosystem in a stronger way via meaningful integrations through the content.

    Our show has not only sparked a deep-seated love for home decor but has also been a guiding light, helping people truly understand the art of interior design and recognise the value of their homes. We firmly believe that our homes are a reflection of who we are, and they deserve to be celebrated. I am delighted to have some of the industry’s top personalities graciously open their homes, sharing their personal design stories and the significance of a place they call “Home”. This series continues to bring joy & inspiration for the end consumer via this soothing content that has a universal appeal.”

    Sharing his perspective on the fresh season, Stories in Motion co-founder Joshua Karthik said “In its seventh season, ‘Asian Paints Where The Heart Is’ continues to be that rare and beautiful window into the idea of a ‘home’. This year, the depth of feeling that our stunning cast holds for their homes finds perfect articulation in the show: their roots, their loves, their longing, and their celebration of family. And more so than ever before, this set of episodes is a reminder from Asian Paints that a home is what you make of it.”

  • T.A.C CEO Shreedha Singh joins ‘Indian Angels’ on JIO Cinema as Angel investor

    T.A.C CEO Shreedha Singh joins ‘Indian Angels’ on JIO Cinema as Angel investor

    Mumbai: Shreedha Singh, hailing from a small village Karanda near Varanasi, is now set to inspire millions with her incredible journey. Her path has taken her from earning Rs 80 per day at McDonald’s at the young age of 14 to becoming an angel investor on OTT channel JIO Cinema’s on Mukesh Ambani’s latest show, ‘Indian Angels.’ Her success story is a testament to the boundless possibilities for women across India to make it big.

    ‘Indian Angels’ is a pioneering show that shines a spotlight on visionary individuals who have made substantial contributions to various industries. Shreedha’s dedication and determination in her professional journey have transformed her into an inspiration for countless aspiring entrepreneurs. She symbolises the growing cohort of ambitious women who are shaping the corporate landscape of India.

    “In my journey, the mantras of ‘Umeed’ and ‘Zidd’ have been my guiding lights. From a small village to a successful founder and now an angel on ‘Indian Angels,’ my determination and unwavering hope in the face of challenges have been the driving forces behind my success,” said TAC- The Ayurveda company and Angel Investor CEO & co-founder Shreedha Singh.

    The show is streaming on JIO Cinema from 3 November and will also invite viewers to become investors themselves.