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Tag: Jio BP

  • BrandMusiq crafts sonic identity for Jio BP

    BrandMusiq crafts sonic identity for Jio BP

    Mumbai: BrandMusiq has announced the creation of the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: Jio from Reliance and British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.

    For Jio BP, leveraging sound as a sensory engagement tool was a natural progression, given its unique blend of technological prowess and experiential expertise inherited from its parent companies. This innovative approach aims to resonate deeply with its customers and stakeholders.

    “The MOGO will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said Jio BP CEO HC Mehta.

    BrandMusiq founder and soundsmith Rajeev Raja shared insights into the development of the sonic strategy for Jio BP: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE expressed the scale, stature, and the soft power of the brand, while the MOGO or ‘musical logo’ summarised the confidence of a leader.”

    To hear Harish Mehta, CEO of Jio BP, discuss the significance of a sonic identity for their brand and to experience the MOGOSCAPE and MOGO created by team BrandMusiq, watch the video here:

  • Jio-bp launches “You-Deserve-More” campaign

    Jio-bp launches “You-Deserve-More” campaign

    Mumbai: Jio-bp (the operating brand of Reliance BP Mobility Ltd, fuel and retailing joint venture of Reliance Industries and bp), a leading mobility solution provider, has launched their You-Deserve-More campaign showcasing their unique customer propositions to elevate India’s fuelling experience.

    Marching through the Amrit Kaal towards the 100th anniversary of Independence, India will continue to remain the bright spot for global energy. Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology.

    The YDM campaign touches upon diesel delivering up to 4.3 per cent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network. Also highlighted is the 24×7 shop for snacks, confectionery and travel need items, along with signature coffee under an international on-the-move brand Wild Bean Café, amongst other propositions at the country-wide network of Jio-bp Mobility Stations.

    In line with their vision of reimagining mobility for the country with low carbon solutions, Jio-bp also retails a bouquet of energy offerings including compressed biogas, ethanol based E20 petrol, and EV battery charging and swapping.

    Even beyond mobility stations, Jio-bp is the pioneer in taking diesel to customer’s doorsteps through automation driven pilfer proof mobile dispensers and patented packed HDPE containers. Their seamless easy ordering, real-time tracking, optimized delivery routes and geo-tagging, have enabled Indian customers belief in safe and quality on-demand delivery. In lower carbon EV solutions, Jio-bp’s hassle free Jio-bp pulse app, dynamic load sharing and auto-charge features are helping to accelerate EV adoption in the country.

    Going beyond just automation led 100 per cent tracking of every drop of fuel or electron sold, Jio-bp is committed to harnessing every data byte, to build bigger, better, and smarter offers for India. As the YDM campaign unfolds, customers are encouraged to dream unlimited and embrace a new era of mobility with Jio-bp.

  • Vibrant Media bags Rs 100 crore Jio-bp media account

    Vibrant Media bags Rs 100 crore Jio-bp media account

    MUMBAI: It’s vibrant and it’s going to be all about gas. Mumbai-based media outfit Vibrant Media has raced ahead of Group M and Beehive Communications to capture the Rs 100 crore account of Jio bp in a three-agency pitch.

    Reliance BP Mobility Limited (RBML) – a 51: 49 joint venture between  Mukesh Ambani’s Reliance Industries and global energy major bp – was set up in 2021 to operate the Jio-bp brand and make it a leading player in India’s fuels and mobility markets.

    Jio-bp has since then been  leveraging Reliance’s presence across 21 states and its millions of consumers through the Jio digital platform while bp has brought  its extensive global experience in high-quality differentiated fuels, lubricants, retail and advanced low carbon mobility solutions.

    RBML has plansto explodeits current count of 2,000gas station to up to 5,500 over the next three years.
    An advertising blitz is expected to break later this month and cuts across TV, digital, print, and outdoors, reveal sources. Jio bp had in June 2023 handed over the digital mandate for the account to Saatchi & Saatchi Propagate. That, according to sources, has been handed over to Vibrant, which handles most of the Reliance brands media spends.

    Jio BP – a joint venture between Mukesh Ambani’s Reliance Industries and oil major British Petroleum – seeks to become set up a chain of Operating under the “Jio-bp” brand, the joint venture aims to become a leading player in India’s fuels and mobility markets. It will leverage Reliance’s presence across 21 states and its millions of consumers through the Jio digital platform. bp will bring its extensive global experience in high-quality differentiated fuels, lubricants, retail and advanced low carbon mobility solutions. 

    bp and RIL expect the venture to grow rapidly to help meet India’s fast-growing demands for energy and mobility. India is expected to be the fastest-growing fuels market in the world over the next 20 years, with the number of passenger cars in the country estimated to grow almost six-fold over the period. RBML aims to expand from its current fuel retailing network of over 1,400 retail sites to up to 5,500 over the next five years. This rapid growth will require a four-fold increase in staff employed in service stations – growing from 20,000 to 80,000 in this period. The joint venture also aims to increase its presence from 30 to 45 airports in the coming years.