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Tag: Jindal Steel

  • Droom celebrates ten years with launch of AI-powered MyDroom platform

    Droom celebrates ten years with launch of AI-powered MyDroom platform

    Mumbai: Droom, an automobile marketplace, proudly marked its 10th anniversary by launching MyDroom, an AI-powered platform promising to transform the future of vehicle ownership. This milestone was celebrated with grandeur, featuring Guest of honour Naveen Jindal (chairman, Jindal Steel and Power Ltd., Philanthropist, Sportsperson and 3-time member of parliament)  and none other than its investor and brand ambassador, global music icon Badshah. The event was also graced by over 150 of India’s most influential tech entrepreneurs, who shared inspiring stories of innovation and success.

    Founded in 2014, Droom has continuously pushed the boundaries of the automobile industry, leveraging cutting-edge technology to empower over 2.5 million customers. The company’s journey from a fledgling start-up to a dominant force in the market is a testament to the resilience and vision of Droom’s founder & CEO Sandeep Aggarwal and his unwavering commitment to reshaping how India buys, sells, and manages vehicles.

    MyDroom: Shaping the future of vehicle management

    At the heart of the celebration was the unveiling of MyDroom, a revolutionary AI-powered platform designed to offer a seamless, personalized vehicle management experience. From predictive maintenance and real-time tracking to personalized recommendations, MyDroom is a game-changer for vehicle owners. It not only helps users stay ahead of maintenance schedules but also integrates various services like repairs, roadside assistance, and even car washes into a single platform—making vehicle ownership smarter and more efficient than ever before.

    Celebrating a decade of growth and innovation

    Droom’s 10-year journey has been nothing short of extraordinary. Having sold over 580k  vehicles worth a staggering $7.3 billion, the company has facilitated more than 4.5 million listings and served a vast network of 23,000 dealers across 1,176 cities. Today, with 16 million Monthly Active Users and 16.2 million app downloads, Droom stands as a beacon of India’s tech-driven revolution.

    Addressing the audience and congratulating the entire Droom team on this success guest of honour Jindal Steel & Power Ltd chairman Naveen Jindal affirmed “Our country’s growing pool of educated and skilled men and women driving the social and economic change. The majority of our population comprises youth who are aspiring for opportunities. And for us to provide these opportunities, we need to grow and for growth, we need to cooperate, collaborate and co-exist with our neighbours. He praised every Entrepreneur for their hard work and contribution to make India what it is. In continuation, he said with the right efforts Haryana will be a developed state in the next 10 years and Gurugram will be the developed city of the state in the next five years.

    Badshah, investor & brand ambassador, echoes the same excitement, “I’ve been a part of Droom’s journey as an investor and ambassador, and it’s been inspiring to see how they continue to innovate and push boundaries. MyDroom is a groundbreaking platform that perfectly aligns with my passion for technology and forward-thinking solutions. I’m excited to see how this will transform the way we manage and experience vehicles.”

    Droom founder & CEO Sandeep Aggarwal reflected on the company’s journey, “The past decade has been an extraordinary journey of innovation, disruption, and growth. We are deeply grateful to our team, customers, and partners for their trust and support. MyDroom marks the next chapter in our story—one that places vehicle owners at the forefront and harnesses AI to deliver a truly personalized, seamless experience. We are excited to lead the industry into the next decade and beyond. We are very grateful that Mr. Naveen Jindal and Baadshah took out time from their super busy schedule and joined the celebrations that encourage us to constantly do better work.”

    The event concluded with insightful questions about entrepreneurship during the 2 Fire Side chats, the first of Droom Founder and CEO Sandeep Aggarwal and Droom’s Brand Ambassador and Global music Icon Badshah and the second between Droom Founder and CEO Sandeep Aggarwal and guest of honour Naveen Jindal.  

  • Intellectual property storm surrounds Jindal Steel’s Cannes Lions 2024 triumph

    Intellectual property storm surrounds Jindal Steel’s Cannes Lions 2024 triumph

    Mumbai: Jindal Steel’s success at Cannes Lions 2024 has been overshadowed by controversy as allegations of idea theft cloud its achievements. India’s medal count reached 9 by Day 2 of the festival, including 1 Gold, 2 Silver, and 6 Bronze Lions. Notably, two Lions were awarded to Jindal Steel for its campaign ‘The Steel of India,’ recognized in the Film Craft category with a Silver and a Bronze Lion from Earlyman Film.

    Kondurkar Studios was credited with the campaign’s creative ideation, but the campaign’s origin came under scrutiny. Wieden + Kennedy India had initially developed the campaign titled ‘Steel of India,’ including its script, narrative flow, and montage video elements. They alleged copyright infringement and breach of service agreement when Jindal Steel launched a similar campaign in March 2024.

    The Delhi high court intervened, acknowledging Wieden + Kennedy India as the campaign’s creators and ruled that Jindal Steel’s version prima facie appeared to be based substantially on their original theme. An out-of-court settlement affirmed Wieden + Kennedy India’s rights, despite industry norms where copyright typically transfers to the client upon payment.

    Responding to these developments, Wieden + Kennedy India said, “While copyright legally transfers upon payment, the agency remains the ideal creator. The production house cannot unilaterally determine the origin of the idea once the court and client have decided.”

    This situation has cast a shadow over Jindal Steel’s Cannes Lions wins, highlighting ongoing debates within the advertising industry regarding intellectual property and creative ownership.

  • Jindal Steel launches The Steel Of India campaign

    Jindal Steel launches The Steel Of India campaign

    Mumbai: Jindal Steel has launched a new brand campaign celebrating the unstoppable and steely spirit of India. The campaign, titled “The Steel of India,” is a high-octane blend of visuals and music that pays tribute to steel as the silent and ubiquitous force driving our daily lives.

    In a captivating two-minute film and a series of powerful portraits, Jindal Steel pays heartfelt homage to the country by celebrating steel and the steely resolve of Indians. From the minutiae of our daily lives to the grandeur of our expansive landscapes, it captures not just the grit and belief of our people but also the ever-growing infrastructure that mirrors the relentless progress of our great nation. In whole, it breathes life into the proud steely resolve that powers India.

    Jindal Steel MD  Sabyasachi Bandhopadhyay expressed, “Our goal was to craft something powerful for India. Beyond the physical strength, we wanted to showcase steel in all its glory—capturing not just its tangible attributes but what we truly stand for as a brand. The strides we’ve taken as a nation made this the opportune moment to celebrate the steely resolve of all Indians.”

    Kondurkar Studio founder and creative director Amrish Kondurkar shared, “We set out to unleash the resounding, steely voice of India, encapsulating steel in its essence—grit, strength, and growth. Our quest for raw authenticity found a perfect expression through Ayappa K.M and Bharat Sikka.”  

    The print campaign shot by Bharat Sikka features powerful portraits of individuals from various backgrounds, celebrating the unyielding resolve of Indians in a raw, authentic manner. As for the film, Ayappa K.M. emphasises the journey of steel from grit to fire, blending image and music impeccably. From Jindal’s steel factories to Kerala’s Kalaripayattu, the film traverses diverse landscapes, offering a stunning visual ode that’s rooted in culture. Complemented by a track composed by Sneha Khanwalkar using the sounds of steel, the film is a fresh and original experience.

    Sneha Khanwalkar, known for her innovative use of field recordings, expresses, “Creating a track with the sounds of steel was a unique challenge, and I am happy with how it turned out.”

    The campaign is now being executed across TV, digital platforms, cinemas, billboards, and newspaper ads.