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Tag: Jimmy Lam

  • Paul Kemp-Robertson to highlight ‘Dangers of Anti-Creativity’ at Adfest

    Paul Kemp-Robertson to highlight ‘Dangers of Anti-Creativity’ at Adfest

    MUMBAI: Contagious Communications co-founder and editorial director Paul Kemp-Robertson will be presenting a session on ‘The Dangers of Anti-Creativity’ at Adfest 2016 on 19 March.

     

    Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future of our industry.

     

    At the session, he will examine the threats that exist to creativity both in marketing and business terms, and look at ways to ensure that your company keeps focused on creativity.

     

    “Budget cutters, the short-termists and our own biases are threatening the one thing proven to deliver effective marketing: creativity. But it’s not just putting marketing at risk. We’re caught in the headlights of an anti-creative juggernaut on course to run down entire businesses,” says Kemp-Robertson.

     

    He co-founded Contagious Communications in 2004, which publishes quarterly creative journal Contagious, the collaborative research platform Contagious I/O and the consultancy unit, Contagious Insider that applies Contagious thinking to solve clients’ challenges and briefs.

     

    “Paul understands the trends that are changing our industry before almost everyone else, and his insightful observations and predictions are always incredibly popular at Afdfest are delighted he is joining our program once again this year,” says Adfest president Jimmy Lam.

  • Paul Kemp-Robertson to highlight ‘Dangers of Anti-Creativity’ at Adfest

    Paul Kemp-Robertson to highlight ‘Dangers of Anti-Creativity’ at Adfest

    MUMBAI: Contagious Communications co-founder and editorial director Paul Kemp-Robertson will be presenting a session on ‘The Dangers of Anti-Creativity’ at Adfest 2016 on 19 March.

     

    Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future of our industry.

     

    At the session, he will examine the threats that exist to creativity both in marketing and business terms, and look at ways to ensure that your company keeps focused on creativity.

     

    “Budget cutters, the short-termists and our own biases are threatening the one thing proven to deliver effective marketing: creativity. But it’s not just putting marketing at risk. We’re caught in the headlights of an anti-creative juggernaut on course to run down entire businesses,” says Kemp-Robertson.

     

    He co-founded Contagious Communications in 2004, which publishes quarterly creative journal Contagious, the collaborative research platform Contagious I/O and the consultancy unit, Contagious Insider that applies Contagious thinking to solve clients’ challenges and briefs.

     

    “Paul understands the trends that are changing our industry before almost everyone else, and his insightful observations and predictions are always incredibly popular at Afdfest are delighted he is joining our program once again this year,” says Adfest president Jimmy Lam.

  • Dentsu wins three awards at AdFest 2014

    Dentsu wins three awards at AdFest 2014

    MUMBAI:  Dentsu Inc Tokyo has achieved a triple win at AdFest 2014 by winning Agency of the Year, Agency Network of the Year and Interactive Agency of the Year awards.

     

    AdFest 2014 was held in Pattaya over the last weekend and had ‘Co-Create the Future’ as its theme.

     

    The agency won the three awards in the Special Award category which aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.

     

    Other agencies which won awards under the category were Hakuhodo Tokyo (Direct & Promo Agency of the Year) and Illusion (Film Production House of the Year, for the second year in a row).

     

    The Advertiser of the Year was presented to Coca-Cola.

     

    AdFest president Jimmy Lam said: “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”

     

    Founded in 1988, AdFest, an annual advertising festival celebrating and raising the standard of creativity, this year the festival aimed to bring together a group of experts that have successfully co-created with others.

     

    This year, 1,063 delegates attended AdFest from 49 cities in 28 countries.

  • Shahir Zag is jury president of outdoor lotus at AdFest 2014

    Shahir Zag is jury president of outdoor lotus at AdFest 2014

    BANGKOK: ADFEST is pleased to announce that Shahir Zag, Chief Creative Officer at Y&R MENA in Dubai, is joining next year’s festival as Jury President of the Outdoor Lotus category.

     

    A passionate typographer, designer, poet and creative sage, Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997.

     

    In 2012, he was ranked #1 copywriter, #1 art director and #2 Chief Creative Officer in the world by the Big Won Report, an annual global report tracking the award performance of agencies.

     

    “I’m really kicked about the ‘Co-create’ theme at ADFEST this year. Doing great creative is no longer a writer-art director thing. It’s evolved into a wonderfully collaborative process. More and more, we’re seeing the influence of in-house producers and editors, artists, inventors, consumers, and interns doing social at two in the morning. It’s great that ADFEST as a festival is celebrating this. The APAC region is exciting for me because it’s brimming with great human stories and the creatives here are fearless in their telling,” says Zag.

     

    Zag’s writing, design, and art direction have won trophies at ANDY, Art Directors Club, Cannes Lions, Clio, One Show, D&AD, London International, and New York Festivals.

     

    He is also a prolific blogger, whose website shahirzag.com is full of pearls of wisdom such as, ‘The fear of being boring is a great motivator’ exquisitely expressed in perfectly kerned typefaces.

     

    Zag was promoted to the role of Chief Creative Officer, Y&R MENA, in 2010. He moved to Dubai after four years working at agencies in India, including Lowe Enterprise Bombay.

     

    “It’s not often you meet a prodigy like Shahir, who is a major creative force in the Middle East and beyond. It’s an honour to welcome him to ADFEST 2014 as Jury President of the Outdoor Lotus category,” says Jimmy Lam, President of ADFEST.

     

    ADFEST 2014 takes place on 6th – 8th March 2014 at the Royal Cliffs Hotel Group in Pattaya, Thailand.  

     

    ADFEST is on Facebook and Twitter. Don’t forget to join the conversation!

  • Close Yang Yeo joins AdFest 2014 as jury president, Press Lotus

    Close Yang Yeo joins AdFest 2014 as jury president, Press Lotus

    MUMBAI: China chairman & north Asia ECD at JWT Shanghai, Yang Yeo, will be joining next year’s Adfest as jury president for Press Lotus category.

    “Adfest has always been the Asia Pacific region’s prestigious yet fun festival of creativity. A lot of the works that have won recognition here have gone on to inspire the world over. Thus it’s a huge honour being named the jury president for the press category,” said Yeo.

    Yeo has put Chinese advertising on the map by winning China’s first-ever Gold Lion at Cannes for the Adidas Beijing Olympics campaign in 2008. In 2009, JWT Shanghai also won ‘Agency of the Year’ at Adfest – yet another first for a China-based agency. “The theme ‘Co-Create the future’ is very relevant in this digital age that we live in. Consumers of the past were extremely passive, whilst the audience of today has become more active, having the ability to interact, comment, and share instantly. I look forward to entries that successfully use the marketplace as forums to create shared values between the brands and their audiences, so as to deepen their level of engagement, albeit much tougher for press category to do this,” said Yeo.

    On Yeo joining the prestigious jury list, Adfest president Jimmy Lam said, “Yang has a personality to match his huge talent as one of Asia’s most inspiring creatives. He is responsible for creating some of the world’s most awarded print campaigns, which makes him the ideal candidate to lead next year’s Press Lotus jury.”

  • Kentaro Kimura joins Adfest 2014

    Kentaro Kimura joins Adfest 2014

    MUMBAI: Japan’s most acclaimed advertising executives, Kentaro Kimura, will head up next year’s direct lotus & promo lotus category as its jury president.

     

    Hakuhodo Kettle executive creative director and co-CEO Kimura joined the agency he founded in 2006 after joining Hakuhodo in 1992. “The more ways we have to communicate, the more important human nature becomes. What moves people? Why do people take action? It may be an activity for social good, moving content, or a platform for experiences. There are a lot of possibilities for activating people. It is these inventions to move people that make the Direct Lotus and Promo Lotus categories so exciting,” he said.

     

    Kimura says the theme of Adfest 2014, ‘Co-Create the Future’, gives him a positive, hopeful feeling.

     

    “In the next 10 years, we will face more change than we did in the last 10 years. Our industry will also change a great deal. We communication professionals will be able to do more than ever before. Today, a truly brilliant campaign can cross borders and influence millions of people. We cannot only adapt ourselves to a given future, but also create our own future,” said Kimura.

     

    Adfest president Jimmy Lam said, “Many of the campaigns created by Hakuhodo Kettle Inc. have changed the way people think about advertising. Kimura is a visionary when it comes to using technology to forge new ways of communicating with consumers, making him the perfect choice to lead the Direct Lotus and Promo Lotus jury next year.”

     

    Adfest 2014 will take place on 6-8 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • Taproot co-founder Padhi is jury prez at Adfest 2013

    MUMBAI: Taproot India chief creative officer and co-founder Santosh Padhi will be joining the annual Adfest event as jury president for the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards.

    The event will take place from 17 March to 19 March in Pattaya, Thailand.

    “The Asian region has had a love affair with craft for years. We have witnessed some wonderful marriages of the modern and the ethnic. Asians have a sea of traditions to delve into, and this region does not shy away from fearless experiments when it comes to art, craft and design,” says Padhi.

    Adfest president Jimmy Lam said, “Paddy‘s credentials as an art director and designer are formidable. He has been involved in some of India‘s most celebrated print campaigns, which makes him our undisputed choice as Jury President of Design and Print Craft in 2013.”

    Padhi, or Paddy as he is known in the advertising circle, started his career 18 years ago. After a 10-year stint at Leo Burnet, he started Taproot India, which ranked amongst the Top 20 Independent Agencies in the world in the 2010 Cannes Survey, and was the Best Performing Agency from India at ADFEST 2010. Taproot has to its credit campaigns for Pepsi (the Cricket World Cup campaign), Airtel (Har Ek Friend Zaroori Hota Hai) and the Bombay Times campaign (Born Glamorous).

    Padhi also holds the record for the most number of Cannes Lions won by an individual Indian creative from India, and was also voted the 3rd Best Art Director in the World in a survey conducted by Campaign UK in 2009-2010.

    “ADFEST is one of the oldest, most reputed and celebrated award shows this region has. It values all things uniquely Asian – be it Asian culture, traditions, insights or behavior. Its delightful venue near the beaches of Pattaya just adds to its charm. To have one‘s work applauded in such a vibrant atmosphere is amazing indeed,” he says.