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Tag: Jimeet Modi

  • SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign

    Mumbai: SAMCO Securities, an investment-tech company, has announced the launch of its latest campaign, ‘Jor Se Bolo Morya,’ ahead of the Ganesh Chaturthi festival. This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom.

    Ganpati, widely revered as the God of Wisdom, is worshipped by millions during this auspicious festival. SAMCO’s campaign channels this devotion this year through an interactive virtual pandaal, available on the microsite: www.samco.in/jorsebolomorya. The platform features an interactive UI with a voice sensor and decibel meter. When participants chant “GANPATI BAPPA MORYA” or any of the 9 specific Ganpati chants, the system provides a curated “Bappa Basket” of stock recommendations tailored to the chant, aligning the blessings of the God of Wisdom with trading insights.

    “At SAMCO, we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season.” said SAMCO Group founder and CEO Jimeet Modi.

    SAMCO Securities chief growth officer Ajay Dusane added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”

    The campaign’s voice sensor and decibel meter technology allow participants to engage in real-time by chanting Ganpati slogans. Each chant is linked to different thematic stock baskets, like the Banking Basket, Auto Basket, Travel Basket, and more, providing tailored recommendations based on specific chants.

    “During the Ganpati festival, streets and homes are alive with chants like “Ganpati Bappa Morya!” and “Undir Mama Ki Jay!” We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That’s how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time,” said Dentsu Creative Webchutney’s national creative directors (west) – Gia Fernandes and Ajeet Shukla.

    The ‘Jor Se Bolo Morya’ campaign is live on SAMCO’s microsite and social platforms, encouraging traders to embrace the wisdom of Ganpati Bappa in their trading decisions.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • SAMCO Securities launches its new latest TVC

    SAMCO Securities launches its new latest TVC

    Mumbai: SAMCO Securities, an investment-tech company, has launched a new TVC campaign titled “Options B.R.O. Banayega Aapko Options Trading Mein Pro”. This campaign is designed to educate investors and raise awareness about SAMCO’s latest feature, “Options B.R.O” (build, research, optimise) which simplifies options trading for retail investors.

    The derivative markets face a troubling issue: a staggering 97.8 per cent of traders have suffered significant losses due to the absence of effective hedging strategies. To bring awareness about this problem, SAMCO Securities has launched the campaign ‘Options B.R.O. Banayega Aapko Options Trading Mein Pro’. The campaign is created in collaboration with The Womb. The centerpiece of this initiative is a 30-second commercial that uses humour to highlight the challenges of options trading and demonstrate how Options B.R.O. can provide the necessary education and tools to overcome them.

    SAMCO Group founder and CEO Jimeet Modi commented, “Options trading can be incredibly challenging and intimidating, especially for those just starting. With Options B.R.O, we aim to simplify the process and provide traders with the essential tools and their trade’s Andekha Sach that help them to navigate the complexities of options trading and trade with confidence.”

    ‘Options B.R.O.’ campaign is a unique film featuring a man and a crow. In the film, the man, dressed in traditional attire, wonders aloud about becoming a pro in options trading. The crow responds with a series of ‘Kaw Kaw’ sounds, reflecting a common concern among traders. The man then enthusiastically reveals that with SAMCO’s ‘Options B.R.O.’ becoming an expert in options trading is now within reach. As the crow starts enjoying the food, the film underscores how SAMCO’s innovative platform transforms options trading into an accessible and empowering experience. The campaign reinforces SAMCO’s promise with the tagline, “Aapke Options Trading Ka Andheka Sach” (The unseen truth of options trading).

    SAMCO Securities chief growth officer Ajay Dusane added by saying, “The introduction of Options B.R.O is set to make a significant impact in the trading industry. We anticipate that this feature will be warmly received by traders, providing them with the resources they need to trade options with confidence and precision. It’s a game-changer that aligns with our mission to empower traders with their trade’s Andekha Sach and foster growth in the trading community.”

    The Womb chief creative officer Suyash Khabya said, “Options Trading is complicated. Its advertising shouldn’t be. We kept it simple yet ‘unignorable’ by drawing on Indian culture—a grandson conversing with his Dadu, who is a crow. This creative approach aims to engage traders and highlight the benefits of Options B.R.O. We’ve always enjoyed creating ads for SAMCO, and it shows in our work.”

    The Options B.R.O feature is now available on the SAMCO Trading App, ready to empower traders with the tools they need to excel in the competitive world of options trading. With this new addition, SAMCO continues its commitment to providing unseen insights that drive success for traders at all levels.

  • SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    Mumbai: SAMCO Securities and The Womb are thrilled to announce that the inaugural episode of their groundbreaking series, “Traders ka Andekha Sach,” has surpassed a remarkable milestone of eight million views across various social channels. This significant achievement underscores the overwhelming response from viewers across the globe, demonstrating a keen interest in uncovering the unseen truths of the trading profession.

    Since its launch, the series has captivated audiences with its compelling narrative, shedding light on the intricate world of stock trading and challenging societal stereotypes associated with traders. Through a blend of humor, emotion, and insightful storytelling, the first episode offers a candid glimpse into the life of a dedicated trader, resonating deeply with viewers and prompting a reevaluation of perceptions surrounding the trading profession.

    SAMCO Group founder and CEO Jimeet Modi remarked, “We are immensely grateful to see the overwhelming response to ‘Traders ka Andekha Sach’ Episode 1. This milestone is a testament to the growing recognition of traders’ invaluable contributions to the economy and the financial markets. We are committed to continuing our mission of reshaping perceptions and providing personalized insights into the world of trading.”

    SAMCO Securities chief growth officer Ajay Dusane expressed his gratitude to the viewers and emphasized the importance of challenging stereotypes. “We are grateful for the tremendous support from our viewers, whose engagement has propelled the series to new heights,” said Dusane. “Through ‘Traders ka Andekha Sach,’ we aim to foster a deeper understanding of the science and analysis behind trading, debunking myths and highlighting the professionalism of traders.”

  • Samco assigns PR duties to Archer Frères

    Samco assigns PR duties to Archer Frères

    MUMBAI: Samco Securities, an online discount broker, has assigned Archer Frères Communications to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.

    Archer Frères will work closely with new-age strategic advisor — Pitchfork Partners Strategic Consulting.

    Samco Securities actively trades and invests in Indian capital markets and are looking for solutions to complex problems like high brokerage and unproductive capital application.

    Samco CEO Jimeet Modi said: “We needed a partner who understands our growth plans and enables us to achieve them through a breakthrough communication plan that challenges norms.”

    Archer Frères co-founder Jaideep Shergill: “The stock market can be intimidating experience and as a result Indians are forced to rely on brokers. Samco will help make trading and investing simpler and affordable.”