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Tag: Jim Sarbh

  • Bumble is back with new edition of its content series ‘Dating These Nights’

    Bumble is back with new edition of its content series ‘Dating These Nights’

    Mumbai: Dating and social networking app Bumble has launched the third edition of its series, Dating These Nights. Featuring Zoya Akhtar, Mrunal Thakur, Shriya Pilgaonkar, Jim Sarbh, Vijay Varma, and Srishti Dixit, the series aims to help people discover and navigate deeper and meaningful conversations around modern romance and dating in 2022. The series can be seen on Bumble’s YouTube channel.

    The first episode, ‘Romances and Bromances’, will feature award-winning filmmaker Zoya Akhtar and actor Jim Sarbh as they dive into “modern masculinity,” discussing what healthy masculinity looks like and more. ‘Age of Love’, the second episode will see popular actors Mrunal Thakur and Shriya Pilgaonkar discuss dating in their 30s—an interesting experience to date on their own terms and timeline. Ending the season, ‘Banking on Love’ will feature the star of the recently released film “Darlings,” Vijay Varma, and influencer Srishti Dixit, who explore the nuances of financial intimacy in relationships in the last episode.

    Bumble India communications director Samarpita Samaddar said, “We are excited to bring back our popular content series in its third edition, this year titled Dating These Nights. We’re flipping the switch with this after-hours series this year where we don’t sleep over it, instead we delve into deeper and more meaningful conversations around topics that are often considered taboo but need to be discussed openly. We are thrilled to be associated with such amazing talent, who are known to have carved their lives and journeys on their own terms. As a brand that understands and speaks to modern romance and evolving dating cultures in India, we hope Dating These Nights sparks more meaningful conversations and encourages healthy and equitable relationships.”

    Akhtar said, “Bumble’s Dating These Nights gives a platform to spark meaningful conversations on less-tackled topics around modern relationships that should be discussed openly.” 

    Sarbh shared, “I consider myself fluid when it comes to these concepts as I don’t hold myself to ‘what should be’ in terms of gender ideas. Masculinity is entirely subjective, but I believe we should consider each human being for what they are as opposed to caging them in societal norms. Hailing from an industry that easily typecasts, I am thrilled to be engaged in conversations that go beyond the shackles of traditional notions. More so with Bumble, as this turns out to be my second rendezvous with them, and I applaud the kind of work they do.” 

    When talking about dating in her 30s, Mrunal Thakur said, “To me, it’s being more assertive about your priorities. In retrospect, even when I meet people who are in their 30s, they are clear about what they want. I am seeking that sort of transparency. Being a part of Bumble’s Dating These Nights series has been an eye-opening process as I’ve been able to discover myself more. These conversations are surely causing a positive change in the world, and I’m happy that I’m a part of this progressive society and blessed that I can pursue life the way I want even in my 30s.”

    Sharing her dating experience in her 30s, Pilgaonkar said, “As you continue to evolve as a person, your idea of love changes, it matures. We get more comfortable with ourselves as we age, and this stems from self-love. In my 30s, I can say that I have a better grasp of who I am and the type of companionship I want to have. It’s time that we normalise dating and explore relationships in our 30s. Bumble’s series does just that by having open conversations and helping individuals navigate their relationships by prioritising themselves over societal norms.”

    Varma, speaking on financial intimacy in relationships, shared, “As a society, we talk about money all the time but we shy away from direct questions about finances as they tend to make us feel insecure. While this stems from patriarchal thinking, I believe this can be destigmatized during the first date itself. Questions like, “Who will pay for the date?” or “Do we split the check?” are a great way to start the money conversation. The idea is to get your partner comfortable with discussing money from the very beginning. Personally, I am a firm believer in having a space to openly discuss these matters in a relationship, and I’m so glad that Bumble is taking the effort to make this mainstream.”

    Dixit candidly spoke about her finances, “Growing up, as girls, we’ve been taught to be very frugal with our money. I believe a lot of them are still learning how to operate their finances better—how to make more, save more, and invest more of their money, and be assertive in such situations. I’m glad I got to associate with Bumble to emphasise the importance of being financially independent in a relationship because, ideally, that is what modern dating should look like. It should be an equal partnership.”

  • Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Obeetee launches ‘Add Life To Your Home’ campaign with various artists

    Mumbai: Homegrown handloom company Obeetee has launched the ‘Add Life To Your Home’ campaign to further the idea that Obeetee carpets belong in every home in the and are for everyone.

    The brand has joined hands with celebrated artists from different fields such as actors Dia Mirza and Jim Sarbh, architect Sanjay Puri, designer Tarun Tahiliani, and musicians Amaan Ali Bangash and Ayaan Ali Bangash. 

    The brand campaign showcases these celebs in their own elements and how they elevate their surroundings with Obeetee carpets.

    “We are thrilled to announce our debut digital campaign. It is the little things that truly add meaning and value to the monotony of everyday life and Obeetee helps you do that,” said Obeetee retail CEO Angelique Dhama. “Obeetee rugs are made as a result of a wide array of inspirations and visions, each of our collections aims to embody something different. With Obeetee, there is something for everyone to love and that is what we aim to showcase with this campaign. We are honoured to join hands with such esteemed artists to help us spread this message in the most natural and awe-inspiring way.”

  • Jim Sarbh gets replaced by Chacha Chaudhary in Cred’s latest ad film

    Jim Sarbh gets replaced by Chacha Chaudhary in Cred’s latest ad film

    Mumbai: Cred has launched its latest ad. But, this time it does not feature any of its usual line-up of Bollywood superstars or Sports celebrities. In a departure from its tried and tested formula, the fintech brand has released an animated film with the disclaimer ‘Not an ad’, featuring Indian comic book characters loved by many – Chacha Chaudhary & Suppandi!

    The animation, created by homegrown animation and comics studio Bakarmax, has voice-over by the inimitable Raghubir Yadav, who reprises his Chacha Chaudhary’s role from the 2002 TV series of the same name. Actor-comedian Suresh Menon lends his voice for Suppandi’s character, while Chacha’s trusted buddy cum strong man, Sabu is voiced by Shivansh Bajaj.

    The film follows the familiar Cred ad storyline with Chacha Chaudhary reading out Jim Sarbh’s lines about the benefits of making credit card payments on the app. However, Chacha, who’s renowned for his exceptional wisdom and whose brain apparently “works faster than a computer”, storms off the set as he finds the claims in the script too incredulous to believe. It is then left to the ‘director’ Suppandi to bring the old-timer up-to-date with the times we live in- from the social networking addiction, electric vehicles and cryptocurrency to global warming and climate change- Suppandi’s character doles out all the modern gyan.

    Finally, Chacha Chaudhary is seen mulling over all his new-found knowledge in solitude and experiencing a moment of FOMO (fear of missing out). But not for long. The film ends on an amusing note as the affable Chacha Chaudhary reaches out to his trusted confidante Sabu, as he’s overwhelmed by all the new-age wisdom and reels out an instruction to the giant, to find out how he can get an NFT made for his brain!

    The ad-film is directed by Vivekananda Roy Ghatak and the writing is credited to Rachit Varma, Adhiraj Singh and Sumit Kumar.

    Cred product and growth Trupthi Shetty says the brand aimed to bring something unique to its consumers. “Cred is reinventing nostalgia by bringing something new to old with familiar personalities to encourage financial independence and literacy. We are delighted to work with team Bakarmax who came up with this concept, where we could bring in beloved characters from the ’90s to send across the messaging to our members and consumers”, she added.

    Sharing the experience of collaborating with Cred, Bakarmax founder Sumit Kumar said, “The process of building a concept that would bring back nostalgia with our favourite characters with a twist has been a great experience. Highlighting the advancements in the financial industry through a different lens was refreshing. I hope Cred members and consumers enjoy the latest animated film.”

  • After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    After viral campaign, brands take on Cred with ‘bread’ & ‘bed’ points

    MUMBAI: Credit card payments app Cred has been grabbing a lot of eyeballs for its latest series of ads coming against the backdrop of the Indian Premier League, featuring actor Jim Sarbh and a host of other celebrities – from cricketer Rahul Dravid, to actor Jackie Shroff and playback singer Kumar Sanu. The Dravid one, of course, hit the ball out of the park with the memorable ‘Indiranagar ka gunda’ quip, sparking a great deal of buzz and meme fests.

    But while the ads were a superhit, the brand itself came in for some nit-picking and fault-finding from a section of netizens over the usage of the app, with folks cribbing about not knowing what to do with their accumulated Cred points. Soon, other brands piled on too.

    Piggybacking on the visibility earned by the Cred ad and riding on the ambiguity element surrounding its “Cred points”, rival brands Magicpin and CashKaro have now released ads, lampooning it with their “bread” and “bed” point metaphors. The message is unambiguous: users want to earn asli (real) savings and actual money – “not just collect Coins or Points” and wonder “what’s the point?!”

    “We’ve all watched Rahul Dravid, a distinguished, well-loved celebrity, lose his mind on TV. We love it too. But do we know how this much-touted rewards program even works, or what the reward “coins” are even worth? One insight we encountered was that most Cred users have lakhs of points, but don’t seem to know how or where to use them,” online business discovery and rewards platform Magicpin said in a press statement.

    Magicpin has collaborated with actor Vijay Raaz known for his down-to-earth, plainspoken and dry persona for their ad. And contrasted it with the polished tone and tenor of Jim Sarbh in the Cred ad. With this, the brand hopes to position its own rewards program as the straight-talking, ‘Asli Savings’ option for everyone.

    It released another ad in the series, which directly takes a dig on Cred’s hit creative featuring Rahul Dravid in an angry avatar, by having Vijay Raaz talk about coming to the point without even getting angry.

    Homegrown cashback and coupons site CashKaro has also rolled out an ad film about “The Magic of #CashOverCoins”. The video, featuring no known faces or celebrities, talks about how we all want to “earn MORE Money & not just collect Coins or Points that we can’t easily use”. It also claims that CashKaro gives its users actual cashback & money on each transaction made via the site. 

    Conceptualised in-house, the film takes a dig at Cred’s ads featuring celebrities and, in a way, is also a cheeky dig on Magicpin’s ad. The campaign consists of a film which is shot on a set similar to Cred, just like the Magicpin ad.

    Created on a lighter note, both these ads give a humorous spin to celebrity endorsements by conveying tongue-in-cheek that you don’t need to resort to gimmicks or big celebrities if your product is genuine. While it’s entertaining for the consumer, it remains to be seen which brand gets the most mileage from these amusing brand wars.

  • Supari Studios creates launch campaign for CRED

    Supari Studios creates launch campaign for CRED

    India: Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet – the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

    Founded by Freecharge Co-founder, Kunal Shah, the team at CRED was eager to push creative boundaries; their brief to Supari Studios simply being, “Make this the best fu**ing film you’ve made”. The concept behind the launch film was to bring to life CRED’s several attributes and uniqueness, in the form of a quirky and engaging explainer video using a protagonist who is both charming and funny.

    Jim Sarbh, portrayed as a typical CRED member- young, tech-savvy and sophisticatedly worldly, chronicles the many attributes of CRED in an unassuming yet humorous manner that keeps the infotainment gripping from the start. Directed by Supari Studios’ Co-founder and CCO, Akshat Gupt, the film is set in a studio that emulates life, with its narrative flowing seamlessly through very specific camera movements and transitions, serving as the hook of the film and holding it together.

    Here is a link to the launch film:

    Akshat Gupt, Co-founder and CCO, Supari Studios, and Director of the film on the launch campaign says “When CRED approached us to create this launch film, their ask was simple: ‘Make this the best fu**ing film you’ve made’. Keeping that in mind, I really wanted to experiment and do something we’ve not pulled off before. This was an introduction to the brand; whose character Jim embodies perfectly. Cool, suave and confident. That’s exactly why we needed someone like Jim who could pull off explaining the brand’s features while really keeping you glued.

    In terms of production, we challenged ourselves and wanted to do a couple of long one- takes. We put significant effort into the production process and did several things in-camera itself rather than in post – used single-takes where we felt it could really elevate the script and narrative, rigged every light from the main source down to the smallest practical and timed them, allowing transitions from one set to another to be as smooth as possible. For one sequence, we even built a custom circular turntable that could hold Jim and our camera in position, while they transitioned between different setups – from a theatre to backstage with DIVINE, in a single take.

    We had a free reign in terms of length as well, and since all features had to be showcased, we indulged ourselves with a run time of over three minutes! It’s been a unique experience shooting this one. After the 20th take, when all the elements of the camera, acting and direction came together perfectly, it felt poetic.”

    CREDIT LIST:

    Produced by Supari Studios

    Client: CRED

    Creative Team (CRED): Neelaksh Mathur

    Director: Akshat Gupt

    Executive Producer: Mitali Sharma

    DOP: Siddharth Vasani

    Creative Producer: Richa Rungta

    Lead Producer: Nitika Kanodia

    Line Producer: Sumit Gyanchandaney

    Chief AD: Kelvin Mendonca

    2nd AD/DA: Ladasha Kapse

    Production Managers: Himank Gupta, Sagar Ghatalia

    Project Intern: Suchi Dembla

    Production Interns: Kamna Gurnasinghani, Rohan Aggarwal

    Production Designers: Kalyani Shah & Nikita Rana (Craftsworth Designs)

    Art Assistants: Fagun Parikh, Vidhi Jain

    1st AC: Raju

    Gaffer: Umesh

    Focus Puller: Gagandeep Bawa

    Camera Intern: Sahil Shah

    Intelligent Lights Operator: Prathamesh

    Onset sound recordist: Maxie Mendonca

    BTS: Karan Sharma

    Stylist (Jim Sarbh): Tanya Vora

    Hair & Makeup (Jim Sarbh): Priya Lahon

    Stylist (Divine + Secondary Cast): Naomi Chowdary

    Hair & Makeup (Divine + Secondary Cast): Areej Shaikh

    Offline Edit: Gaurav Joshi

    Graphic Design: Riffat Aga

    Animation: Pratik Satam

    VFX: Ajay Roshan Singh, Divya Luthra, Shri Ranjan Rath

    Colorist: Avinash Shukla (After Studios)

    Music Composition & Mix: Donn Bhat

    Camera Equipment: RD Equipments

    Light Equipment: One Stop Services, Light Craft

    Spot Boys: Ilyas Bhai, Baba Bhai, Iqbal Bhai, Umesh

  • Discovery Channel’s unique docu-series ‘Planet Healers’ to feature India’s most promising start-ups seeking to find innovative solutions to environmental hazards

    Discovery Channel’s unique docu-series ‘Planet Healers’ to feature India’s most promising start-ups seeking to find innovative solutions to environmental hazards

     Mumbai – Bustling with more than 1.3 billion people, there is a huge pressure on resources and sustainable living that is in turn leading to India grappling with several environmental issues like air and water pollution, and those related to plastic and solid waste management. According to a WHO report, 9 of its top 10 polluted cities in the world are in India. The Ganges is amongst the 10 most polluted rivers in the world. Notably, India lost an average of 63 football fields worth of forest land every day between 2014 and 2017. The country produces almost 1,00,000 metric tonnes of waste every day. There is an urgent need for us to find long-term sustainable solutions.

    Recognizing the problem, Discovery Channel, India’s leading destination for factual entertainment, is set to air a four-part original docu-series ‘Planet Healers’ featuring eight of India’s most promising environment friendly start-ups, who are innovating ways to pave a path to a sustainable tomorrow. The show has garnered traction from marquee advertisers – Cars24.com has come on board as an Associate sponsor while 100 Pipers and Housing.com have come on board as Co – Powered by Sponsors. To be hosted by Bollywood actor, Jim Sarbh, the series will deep dive into the journey of how these start-ups are working out innovative technology led solutions to environmental hazards faced by our country.  This first of its kind series will premiere on 8th March 2019 at 7 pm on Discovery Channel and Discovery HD World.

    The selected start-ups are focused on multiple issues. For example, Farm2Energy claims to have found a solution to use stubble – burning of stubble burning creates air pollution crisis in Northern India every winter.  Absolute Water converts 17 lakh liters of sewage water into drinking water every day while Saahas Zero Waste specializes in treating and recycling waste without disturbing the ecosystem. NaMo E Waste is working towards not just recycling but also ensuring safe disposal of e-waste. Afforest creates natural, wild, maintenance free, native forests using Miyawaki technique.  Rudra converts plastic into poly fuel on the other hand Chakr Innovation has created world’s first retro-fit emission control device for diesel generators which can capture over 90% of particulate matter emissions. Urban Kissan empowers people to grow their own safe, fresh and high-quality food with the help of Hydroponic farming technique.

    “Planet Healers is not just a TV show; it is an attempt by Discovery to create mass awareness about environmental hazards faced by our country which will have significant long-term impact,” said, Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India. “We have focused this series on individuals who have dedicated themselves to create innovative technology led solutions for the conservation and preservation of our planet. They are common people with uncommon ambitions and incredible self-belief who are making a difference.”

    Speaking about the show, the host, Jim Sarbh said, “I don’t believe in the separation between mankind and nature. Mankind is nature. It is only natural, that nature would find a way to heal itself, through mankind. And so, it falls to us to create solutions and products that not only serve our purpose but also help save the environment. Discovery Channel’s Planet Healers will provide a look into how businesses can exist for more than just making profits, how they can help create a better and sustainable future.”

    The special screenings of Planet Healers have been scheduled for the prestigious collages like Indian Institute of Technology and Indian School of Business to inspire and encourage the new age upcoming technicians, engineers and aspiring entrepreneurs.  Get ready to be inspired by eight environment friendly startups with Planet Healers, a Discovery Channel Original that will premiere on 8th March 2019 every Friday at 7 PM only on Discovery Channel and Discovery HD World.

  • Jim Sarbh to debut on TV with Discovery thought provoking, first of kind series, ‘Planet Healers’

    Jim Sarbh to debut on TV with Discovery thought provoking, first of kind series, ‘Planet Healers’

    MUMBAI: Good looking and versatile actor Jim Sarbh who has been a delight to watch on big screen in movies such as Sanju, Neerja and Padmavat is soon going to make his debut on television with Discovery Channel’s new series ‘Planet Healers’.  Jim Sarbh will host the thought provoking, first of its kind series featuring 8 start-ups who are working tirelessly to find innovative solutions to environmental hazards that we face today.

    Jim Sarbh will give the audience a deep dive into how these start-ups are focusing on complex and the same time extremely important issues like unplanned urbanization, electronic waste management, air pollution, fuel recycling et al. He will also be seen playing an integral role in educating viewers about the current environmental concerns and will give a reality check on how these hazards are impacting our planet.

    “I don’t believe in the separation between mankind and nature. Mankind is nature. It is only natural, that nature would find a way to heal itself, through mankind. I am excited by this Discovery’s new series “Planet Healers” and the startups on it. Hope more people stretch their imaginations in the direction of conservation and preservation of our large, wonderful, home.” said host Jim Sarbh.

  • Eros Now’s Smoke MIPCOM screening gets packed house

    Eros Now’s Smoke MIPCOM screening gets packed house

    CANNES: A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018 during the world's largest content confab and market MIPCOM.

    . 
    The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the ailing Tom Alter essaying the role of a Russian drug  mafioso  lord. It revealed the dark underbelly of Goa – a vaction spot for both Indians and foreigners alike. But behind the façade of sandy sun kissed beaches lies the cruel world of the drug  cartels – the Israeli, the Russian, the Konkani – which fight bullet for bullet to control the flow of cocaine, marijuna, speed, in to the land of beaches.

    The digital series stars  Jim Sarbh (Neerja), Kalki Koechlin (Margarita, with a Straw), and Mandira Bedi (Vodka Diaries).  Directed by Neel Guha (That Girl in Yellow Boots),  with music from Karsh Kale (Karthik Calling Karthik), Smoke also stars Gulshan Devaiah (Hunterrr), Amit Sial (Inside Edge), Satyadeep Mishra, Neal Bhoopalam, and Prakash Belawadi.
    Eros Now chief content officer Ridhima Lulla was pleased with the response Smoke received at the screening. “It is a serious initiative targeted at showcasing Goa like it has never been before,” she says. “The story will take you to deeper into the gang wars that only locals in Goa know about. Our teams worked closely with then to get closer to what really happens in the drug trade. You can safely say that the series is inspired by real events.”

    Present at the screening was Rishika Lulla, Eros Now COO Ali Hussein, apart from a string of distributors and producers from all over the world.