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Tag: Jigsaw Brand Consultants

  • Jigsaw Brand Consultants Shortlist for Transform Asia Awards 2023

    Jigsaw Brand Consultants Shortlist for Transform Asia Awards 2023

    Mumbai: Strategic branding consultancy, Jigsaw Brand Consultants, founded by academician turned consultant Rutu Mody Kamdar, has been shortlisted for its remarkable work with Bennett Coleman Pvt. Ltd. and Mankind Pharma at The Transform Awards Asia 2023.

    Regarded as the only awards program globally that recognises best practices in corporate, product, and global brand development work, this year’s shortlist represents an exciting depth and breadth of transformative rebranding and brand development projects.

    Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to be a part of the esteemed nomination list, which includes the likes of Siegel+Gale, Design Bridge and Partners, YLAB, MetaDesign China Limited, among several others from the Asia Region.

    With its holistic and integrative approach, Jigsaw has worked extensively with Bennett Coleman Pvt. Ltd. and Mankind Pharma and has been shortlisted in the following categories for the work done with them in the past year:

    Best development of a new brand within an existing brand portfolio: PregaHope & PregaHappy (Mankind Pharma).

    Best brand architecture solution: BENNETT, COLEMAN & CO. LTD for Times Professional Learning.

    Rutu Mody Kamdar, a founder of Jigsaw, said, “It is a true honour to be acknowledged by this year’s Transform judges. At Jigsaw, we take on every challenge that comes our way—digging deep into the brand’s requirements, researching and discovering real insights to provide relevant strategic direction, and finally ensuring the correct brand positioning and identity. We are involved from start to finish through the brand’s journey. It is indeed a proud moment for us to be recognised on a global platform for our work alongside big industry players and other brands.”

    Jigsaw is one of the first consultancies in the country to successfully integrate the disciplines of research, strategic brand planning, and design into an integrated practice. Their clients also include the likes of Unilever, Godrej, Tata Consumer, Reliance Retail, J&J, Welspun, Marico, and Rustomjee, among several others.

    The Transform Asia Awards ceremony will once again take place in Shanghai and will be hosted on 20 November at W Shanghai – The Bund. Every entry into this year’s Transform Awards has been scrupulously examined by its panel of expert judges. The 2023 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence, and implementation, hailed from a wide variety of organizations, including The Coca-Cola Company, Google, and Intel India.

  • Jigsaw Brand Consultants shortlisted for Transform Asia Awards 2023

    Jigsaw Brand Consultants shortlisted for Transform Asia Awards 2023

    Mumbai: Strategic branding consultancy, Jigsaw Brand Consultants, founded by academician turned consultant Rutu Mody Kamdar, has been shortlisted for its remarkable work with Bennett Coleman Pvt Ltd and Mankind Pharma at The Transform Awards Asia 2023.

    Regarded as the only awards program globally that recognises best practices in corporate, product, and global brand development work, this year’s shortlist represents an exciting depth and breadth of transformative rebranding and brand development projects.

    Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to be a part of the esteemed nomination list, which includes the likes of Siegel+Gale, Design Bridge and Partners, YLAB, MetaDesign China Ltd, among several others from the Asia Region.

    With its holistic and integrative approach, Jigsaw has worked extensively with Bennett Coleman Pvt Ltd and Mankind Pharma and has been shortlisted in the following categories for the work done with them in the past year:

    Best development of a new brand within an existing brand portfolio: PregaHope & PregaHappy (Mankind Pharma).

    Best brand architecture solution: Bennett Coleman & Co Ltd for Times Professional Learning.

    Jigsaw founder Rutu Mody Kamdar said, “It is a true honor to be acknowledged by this year’s Transform judges. At Jigsaw, we take on every challenge that comes our way—digging deep into the brand’s requirements, researching and discovering real insights to provide relevant strategic direction, and finally ensuring the correct brand positioning and identity. We are involved from start to finish through the brand’s journey. It is indeed a proud moment for us to be recognized on a global platform for our work alongside big industry players and other brands.”

    Jigsaw is one of the first consultancies in the country to successfully integrate the disciplines of research, strategic brand planning, and design into an integrated practice. Their clients also include the likes of Unilever, Godrej, Tata Consumer, Reliance Retail, J&J, Welspun, Marico, Rustomjee, among several others.

    The Transform Asia Awards ceremony will once again take place in Shanghai and will be hosted on 20 November at W Shanghai – The Bund. Every entry into this year’s Transform Awards has been scrupulously examined by its panel of expert judges. The 2023 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence, and implementation, hailed from a wide variety of organizations, including The Coca-Cola Company, Google, and Intel India.

  • Jigsaw collaborates with Mankind Pharma’s Prega News

    Jigsaw collaborates with Mankind Pharma’s Prega News

    Mumbai: Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to announce an exciting collaboration with Prega News, a trusted name in women’s healthcare, to introduce two groundbreaking products: PregaHope and PregaHappy.

    With its holistic and integrative approach, Jigsaw Brand Consultants had been mandated to create extension brands for the Prega News Portfolio by Mankind Pharma. This included the strategic direction for the brand architecture, identity packaging and communication design for the new brands.

    “While creating extensions for the PregaNews brand, we did a deep consumer research to understand the needs women have around preconception, conception and pregnancy and the possibilities for new products and solutions to make her life easier. We found a lot of exciting possibilities and our product and brand recommendations were based on that” says Rutu Mody-Kamdar, Founder, Jigsaw Brand Consultants. Based on insights, Jigsaw built a brand architecture and extension strategy and built Prega as a masterbrand and created sub-brands such as PregaHope (pre-conception vitamins and lubricant) and PregaHappy (post conception stretch mark cream).

    The new range of brand extensions were unveiled by Bollywood actress Sonam Kapoor in an illustrious launch ceremony in Mumbai.

    About the range developed by Jigsaw Brand Consultants for Prega News:

    ● PregaHope Preconception Tablet for the Pre-Conception Phase supports the body in conceiving with the help of iron and folic acid tablets.

    ● PregaHope Fertility Lubricant in the Preconception Phase helps couples to conceive.

    ● PregaHappy Anti Stretch Mark Cream, has been introduced to reduce stretch marks and itching during the Prenatal and Post-Natal phase.

    Mankind Pharma associate vice president – sales & marketing Joy Chatterjee said, “Prega News has been a trusted pregnancy detection partner for countless women for the last 13 years, and with a 99 per cent accuracy rate, Prega News is the leading in the market with 85 per cent share. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. We are also excited about our collaboration with Team Jigsaw to bring this brainchild to execution and how they bring with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the Prega News table.”