ITV

Tag: Jignesh Maniar

  • Bajaj launches campaign to focus on its B2B capabilities

    MUMBAI: Bajaj Electricals, Illumination and Rural Electrification Projects has launched a brand new television campaign (TVC) starting . Aimed at creating a visceral response, the film conveys multiple real life stories from the interiors of the country with no trace of electricity. The film emphasizes on the role of Bajaj Electricals in impacting millions of lives through its lighting initiatives.

    The objective of the campaign is to create awareness about the successfully designed and commissioned complex landmark infrastructure projects carried out by Bajaj Electricals. Notably, this is the first brand campaign by the company focused solely on B2B segments of the company that play a crucial role in the infrastructure building for the country.

    The audience will get a first peek into the campaign in Digital and Cinemas, subsequently the campaign will be aired on TV.

    Made of 3 short films conveying 3 different real life stories from the hinterlands of India, the campaign is sure to steal your heart.

    Commenting on the films, Bajaj Electricals JMD Anant Bajaj said, ‘The infrastructure we lay has a huge social and economic impact on the lives of people. We have literally crossed rivers, mountains and jungles to bring electricity to far flung places in the country. And we do all this with great care and concern for the environment. The insights were taken from these real life incidents that our teams have faced during the execution of various projects across the length and breadth of our great nation.

    Created by OnAds Communications, the films in the campaign are about the hope, despair and dilemma of a world without light. It captures various unsung human emotions like those of a girl wanting her dreams to come true or a child wanting her father to come home through animated puppets made of layers of thin paper.

    ‘The stories in the campaign are inspired & dramatized versions of the stories that we heard from the Bajaj team. We thought it would be interesting to tell these stories through animation, like a fairy tale only to reveal that these are not fables but inspired true stories’, said OnAds founder Jignesh Maniar.

    In line with its philosophy, Bajaj Electricals considers every Indian a part of their family and the campaign depicts how through the magic of light the dreams of millions of Indians have come true.

  • Onads Communications wins Bajaj Electricals’ entire creative account

    Onads Communications wins Bajaj Electricals’ entire creative account

    MUMBAI: Onads Communications has been appointed as the sole creative agency for Bajaj Electricals.

     

    Prior to this, Onads was handling about 30 per cent of Bajaj Electricals’ portfolio, while the incumbent Soho Square was handling 70 per cent of the business.  

     

    This is the first time that Bajaj Electricals has handed over its entire mandate to a single creative agency.

     

    Onads Communications founder Jignesh Maniar said, “This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.”

     

    Onads Communications has been working with Bajaj Electricals for the last three years. The partnership initially started as a one year project for the company’s 75 Years celebrations.

  • Onads and Span Communications get G’Five mandate

    Onads and Span Communications get G’Five mandate

    MUMBAI: Chinese mobile handset brand G‘Five has awarded its creative duties to Onads Communications and media duties to Span Communications.

    While Onads would be handling the creative conceptualisation and execution of mass media like BTL activities, Span would handle the company‘s media planning and buying.

    The campaign has already been rolled out in the electronic media and will soon take off in the print, OOH and digital media as well.

    Said G‘Five Mobiles managing director Arshit Pathak, “We are delighted to announce the appointment of Span Communications as our media agency and Onads Communications as our creative agency. Both the agencies have proven and established credentials and we think quite similar as well.

    “G‘Five is among the fastest growing mobile brands in the world and so is the Indian mobile industry, which is the fastest growing. Connecting with the consumer is a priority as well a challenge and with right partners, we hope to be a very visible and promising brand.”

    Averred Onads founder Jignesh Maniar, “There was a multi-agency pitch and it is a huge win for Onads. The account was won on the basis of strong strategic differentiation and exceptional creative work done by Onads. We are very excited to have won this account and thank G‘Five for putting their faith in us. We are looking forward to making G‘Five the most premier and respected mobile handset brand in the country. The initial communication has already begun across TV channels.”

    Span Communications CEO Naresh Khetrapal stated, “It is our pleasure to work on an exciting and competitive category like this. G‘Five was impressed with our work and team and we thank G‘Five for having entrusted that faith in us. The communication mix would involve multimedia platforms, including print, digital and OOH as it is very important to reach the consumer and trade partners at relevant touch points. The teaser campaign has already started across leading channels across the country and would be rolled out in other mediums shortly.”