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Tag: Jiggy George

  • Bata to offer Angry Birds merchandise

    Mumbai: Bata India, manufacturer and retailer of footwear, are introducing a new collection of Angry Birds merchandise.

    They are offering school shoes, casual shoes and accessories for children and teenagers.

    The design‘s created are trendy, comfortable and mix and match of various characters from the popular angry birds – red, blue, black, boomerang, the company said.

    Bata India Rajeev group managing director Gopalakrishnan said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection‘ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles & designs are surely to entice the younger customers.”

    Dream Theatre, Rovio‘s (creator of Angry Birds franchise) representation agency in India secured the Angry Birds Bata India partnership.

    Dream Theatre CEO and founder Jiggy George added, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds, authorised Angry Birds merchandise and the Bata product promise!”

    Priced between Rs 299 to Rs 999, the collection is available across all Bata stores and online.

  • Pogo expands merchandise to apparel, publishing, stationery & home videos

    Pogo expands merchandise to apparel, publishing, stationery & home videos

    MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Cartoon Network, has announced the strategic roll out of the second phase of Pogo merchandise, with the launch of Pogo branded apparel, activity kits, publishing, stationery, electronics and school bags.

    Cartoon Network’s sibling Pogo, has tied up with Karmatex, a garment manufacturing and export enterprise, for the launch of the apparel range at their exclusive ‘Scram’ outlets. The channel is targeting a 10 city roll out of ‘Scram’ stores in May next year. The branded apparel will be available in three ranges Surf, Word Trails and Party wear for boys and girls, aged 3 to 12 years.

    Besides, the collection will also be available at typical retail outlets including Lifestyle, Pyramid and Lilliput. Following the standard roll out strategy in key metros, the channel has also expressed their plans to enter smaller markets. With 80 SKUs, the range will be priced between Rs 399 to Rs 995. Currently, Karmatex has two stores at malls in Mumbai (Inorbit and Atria), while another 12 stores across India are expected to be operative by the end of next year.

    Based on the M.A.D. (Music Art and Dance) theme, the new additions to Pogo merchandise will lend itself to a consolidated range of the latest home entertainment DVD’s, six new book titles, stationery and ‘Do it yourself’ activity kits. The M.A.D. range of products will be priced between Rs 25 to Rs 525.

    In addition, the company is also looking to introduce to the existing Pogo portfolio more branded merchandise across categories such as innerwear, sleepwear, gifts and novelties, bags and activity games in the New Year. This is in line with company’s plans to expand its width of consumer products, which will ultimately find its way to the theme parks slated to launch next year in the form of ‘Planet Pogo.’

    Cartoon Network Enterprises India and South Asia director Jiggy George said, “This year has been fabulous for us! Over the last quarter we have announced two strategic initiatives in the consumer goods division and it makes me proud to close the year with the announcement of the extension of Pogo Merchandise across these exciting categories. The division has recorded a fantastic double digit growth, registering an annual jump of 50 per cent in business and I am looking forward to witness similar success in 2007, with the launch of many such exciting announcements.”

    “Our channel, Pogo, stands for fun, learning and excitement and keeping these brand characteristics in mind, coupled with a recent qualitative research conducted amongst three age groups of kids and parents, it was found that the extension of Pogo into merchandise would be welI accepted. The categories that would best fit the brand would be apparel, toys, back to school products and gifts and novelties. This gave us the clear direction that the right time to commence our merchandising programme for Pogo had arrived.”

    Beefing up its retail presence in the country Cartoon Network Enterprises’ previously launched character themed consumer products like The Powerpuff Girls, Johnny Bravo, Galli Galli Sim Sim and Pogo Wheels. The Pogo toys range, launched in the first phase, will also see extensions, as new and higher end versions will be launched next year.

  • Cartoon Network’s Tom & Jerry to promote ICICI Bank’s ‘Young Stars Account’

    Cartoon Network’s Tom & Jerry to promote ICICI Bank’s ‘Young Stars Account’

    MUMBAI: ICICI Bank is now wooing kids via the cat and mouse pair – Tom & Jerry. The bank has tied up with Cartoon Network wherein the toons will be the brand ambassadors for its special and innovative ‘Young Stars’ account.

    Young Stars is a unique savings account tailored to suit the banking requirements of children. The Young Stars account allows children, upto the age of 18 years, to learn and manage their finances; while the account is operated and monitored completely by the parents.

    Children above the age of seven years will get a personalised international debit card with the Young Stars account. This is an innovative attempt to guide children through the world of banking.

    ICICI Bank has made the banking experience exciting by offering interesting facilities including a special recurring deposit, free international debit card and free internet banking. There are also facilities that only parents can access such as – online opening of fixed deposit, recurring deposit and funds transfer from parent to child’s account.

    ICICI Bank executive director Chanda Kochhar said, “The Young Stars account is another pioneering product from ICICI Bank that initiates children to world of banking and finances. With this innovative product, the entire family is involved with the bank and while parents can monitor their child’s expenses, children learn to manage their expenses themselves. This product will inculcate the habit of saving money amongst kids, while making it a fun filled and exciting experience. We are delighted to be associated with Cartoon Network’s toon stars, Tom & Jerry and with their support are sure that Young Stars will be become a popular product among children.”

    Cartoon Network Enterprises – India and South Asia director Jiggy George said, “The exciting and innovative promotional licensing deal with ICICI Bank for their ‘Young Stars’ account yet again proves the power of Cartoon Network and the mass appeal of the Network’s toon stars. I am positive that Tom & Jerry, who continue to rule the hearts of Indian kids and adults, will help make this innovative initiative from ICICI Bank even more attractive. We are delighted to be partnering with ICICI Bank, one of the most respectable brands in the finance sector and look forward to our mutual success.”