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Tag: Jigar Shah

  • Parksons Cartamundi launches new film Asli Fan Khelta Hai!

    Parksons Cartamundi launches new film Asli Fan Khelta Hai!

    Mumbai: Cricket and playing cards, though seemingly different worlds, share a common thread – a spirit of competition that binds people together. True Mumbai cricket fans don’t just watch the game – they live it. Bringing this passion to life, Parksons Cartamundi, a leading force in playing cards, has unveiled a new digital film titled “Asli Fan Khelta Hai!” This campaign celebrates the die-hard cricket fandom of Mumbai and how the joy of playing cards strengthens that passion. Moreover, Parksons has further taken it up a notch and amplified the excitement of cricket to the world of playing cards with the launch of the official Mumbai Indians playing cards.

    Produced by Schbang Motion Pictures, the film explores the essence of what it means to be an “Asli Fan.” These are the passionate supporters who go beyond simply watching the game. They live and breathe their team spirit, actively participating in the experience. They are the ones proudly sporting Mumbai Indians jerseys, and now, owning a deck of these specially designed-playing cards becomes another way to showcase their devotion. Understanding this, Parksons Cartamundi has launched a captivating digital film cleverly highlighting the shared spirit of competition that binds cricket and playing cards. Just like on the cricket pitch, where the best team emerges victorious, playing cards offer a fun and competitive experience that unites people.

    The narrative follows a dedicated Mumbai Indians fan navigating the vibrant city, encountering fellow fans from all walks of life – from taxi drivers to fishermen, dabbawalas to gully cricket players.  United by their love for the game and their team, they connect through the joy of playing cards, showcasing the diverse and relatable characters that make Mumbai’s fan culture so special. With the tagline “Asli Fan Khelta Hai!” (A True Fan Plays!), the campaign celebrates this passionate fan culture.  The film beautifully captures how playing cards transcend boundaries, uniting fans in their shared love for the game.

    Speaking about the latest film, Parksons Cartamundi Pvt Ltd CEO & MD Kapil Kejriwal said, “At Parksons Cartamundi, we believe in offering the best experience for our consumers in the categories of Playing Cards and Card Games. Playing Cards plays an essential role in bringing alive the passion and competitive spirit among all sections of our country. Similarly, the new range of Mumbai Indians playing cards helps the Asli Fans support and play the match along with their favourite team. Our new film perfectly captures this spirit, showcasing how the joy of playing cards transcends boundaries and unites fans in a shared love for the game. Through this digital film, we aim to inspire fans to embrace their passion for cricket and card playing!”

    The film opens with a captivating montage of everyday Mumbai characters converging on an empty parking lot. As the camera pans across, we see glimpses of a pack of the Parksons Cartamundi X Mumbai Indians cards being shuffled, hinting at the playful competition to come. The narrative unfolds with the protagonist, a die-hard Mumbai Indians fan, showcasing his signature card moves and infectious enthusiasm. Further highlighting, diverse types of Mumbaikars showcasing celebration and support in their unique styles for their favourite cricket team.

    Further adding to this, Parksons Cartamundi Pvt Ltd head of marketing India and Middle East Jigar Shah mentioned, “We wanted to capture the vibrant energy of Mumbai’s culture, the characters who make it special, and the way their passion for Cricket spills over into every aspect of their lives. From the friendly rivalry of a card game with a taxi driver to the electrifying atmosphere of gully cricket, the film celebrates the joy of playing and the spirit of being a true Mumbai Indians supporter. We believe fans will see themselves reflected in this film and be inspired to grab a deck and experience the thrill of the game in a whole new way!”  

    Sharing his thoughts on the film, Cartamundi group CEO Stefaan Merckx said, “Having grown up in India, I am fully aware of the role of Cricket in every Indian’s life, especially in Mumbai. For Cartamundi, we are always engaged with communities, and through this campaign we are engaging with the die-hard cricket fans and giving them an opportunity to express their fandom through these elegantly designed Playing Cards.”

    The newly launched film conceptualised by Schbang Motion Pictures highlights how Asli Fans are the true stars, capturing their energy and passion that truly defines cricket. With the tagline “Asli Fan Khelta Hai!” The campaign reminds us that true fans don’t just watch the game; they play it with heart and determination always.

    Speaking on the film Schbang Motion Pictures head Rachaita Vyas said, “We are delighted to announce our successful partnership with Parksons Cartamundi for the launch of an innovative project. Embracing the spirit of Cricket in India, we have created a captivating experience that resonates with the Mumbai-ya vibe. This collaboration has been a rewarding journey, and we are thrilled to have contributed to something special for our target audience.”

  • 82°E launches 82°E Man; unveils new campaign

    82°E launches 82°E Man; unveils new campaign

    Mumbai: 82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has launched a range of men’s skincare products under 82°E Man – an extension of brand 82°E. The latest offering includes an innovative 2-in-1 Moisturiser with SPF 40 PA +++ with Gotu Kola and Ceramides, and a three-in-one face, Beard and Body Cleanser with Arjuna and Betaine in two fragrance variants: Fresh Citrus and Woody Oud.

    With self-care remaining central to the brand’s ethos, the launch campaign of 82°E Man has been conceived and executed by Tilt Brand Solutions, a part of Quotient Ventures – in association with design studio Sharpener. The campaign highlights an approach to self-care, which is specifically relevant to the contemporary man.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 82°E (@82e.official)

     

    https://www.instagram.com/82e.official/?hl=en

    Launched in November 2022, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of one’s everyday life. Over the past year, 82°E has built a strong foothold in the skincare category by focusing on simple yet high-performance routines, while driving the message of overall self-care which is an extension of the co-founders’ commitment to well-being.

    Speaking about the campaign, 82°E chief marketing officer Keerthana Ramakrishnan said, “Our expansion into 82°E Man – new products for a new audience – is another pivotal moment in our business. This means two things for us: first, it’s an opportunity for us to evolve and add new dimensions to our own understanding of self-care, given the nuances within men’s personal care. Second, it’s an opportunity to bring new self-care experiences to men’s routines, drawing from the best of what we’ve offered so far as well as what we know about this demographic. Here’s hoping that we connect with our newer audiences as effectively as we have done previously, and that we can layer and nuance self-care for everyone over time.”

    Adding further context, Quotient Ventures group chief creative officer Shriram Iyer said, “For a few months now, our eye has firmly been on building brand 82°E around its singular but dynamic self-care narrative, across all product categories. With the milestone launch of 82°E  Man, we approached communication based on existing realities of our new audience – the fact that men are already immersed in regular acts of self-care, even if they don’t brand them as that. From taking a run to turning to music for a break, self-care is an inherent, organic and carefree practice in all our lives; and 82°E Man is just the right personal care addition to that – with its simple, effective and joyful offerings.”

  • 82°E enters Body Care, unveils new campaign

    82°E enters Body Care, unveils new campaign

    Mumbai: 82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has announced its entry into the Body Care category with a range of body care products including Body Cleansers, Milk and Lotion.

    The launch campaign has been conceived, created and executed by 82°E’s Agency on Record, Tilt Brand Solutions – a part of Quotient Ventures.

    This launch campaign – Art of Leisure (Clip 1, Clip 2, Instagram), emphasizes how body care can become a nourishing, holistic practice for the mind and skin. The communication invites consumers to practice their favourite acts of leisure, an important aspect of self-care — joyfully and without guilt.

    82°E’s entry into body care follows several successful product launches in skincare. The launch campaign further extends the brand’s point of view that skincare needs to be simplified.

    Launched in November 2022, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of one’s everyday life. Over the past year, 82°E has built a strong foothold in the skincare category by focusing on simple yet high-performance routines for different skin types while driving the message of overall self-care—an extension of the co-founders’ commitment to well-being, emphasising the simplification of skincare, as its core proposition.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 82°E (@82e.official)

     

    Speaking about the campaign, Keerthana Ramakrishnan, Chief Marketing Officer, 82°E said, “While Body Care is an extension of our skincare category, it offers a fresh new experience to our consumers. It was crucial that we communicated our intention of self-care through the campaign thought of Art of Leisure to our consumers, in an impactful manner. We wanted them to come on the journey with us; to take their self-care a step further with this new launch.”

    For the brand, this campaign marks a crucial milestone of going above the line for the first time, intending to increase reach in key markets nationwide.

    Speaking of the partnership, Quotient Ventures group chief executive officer T Gangadhar said, “We are thrilled to be partnering with 82°E to build a brand that is synonymous with self-care. The body care launch campaign is the first such initiative to that end. We are confident that, together, we can create a brand narrative that will deeply resonate with people and inspire them to prioritise their wellbeing.”