ITV

Tag: Jhansi ki Rani

  • Zeel launches localised GEC – Zee Hiburan in Indonesia

    Zeel launches localised GEC – Zee Hiburan in Indonesia

    MUMBAI: After the launch of Zee Bioskop in Indonesia last year, Zee Entertainment Enterprises Limited (ZEEL) has now launched Zee Hiburan in Indonesia. 

     

    ‘Hiburan’ means ‘Entertainment’ in English. The general entertainment channel (GEC) will feature popular Indian serials localized for the mainstream Indonesian audience.

     

    Zeel business head – Asia Pacific Sushruta Samanta said, “Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Zeel country head – Indonesia Maria Liza Ginting added, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets and paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian and Indian cultures.”

     

    The channel will showcase Zee shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua and Fear Files amongst others.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and the DTH platform K Vision. It will soon be available on more platforms in the market. 

     

  • Zees DID, Buddha get takers at Mipcom

    Zees DID, Buddha get takers at Mipcom

    MUMBAI: It’s time for broadcasters to take stock of business at the recently concluded Mipcom 2013 and Zee TV, it seems, has emerged a winner.

    The formats were the highlights for Zee at Mipcom says Sunita Uchil

    Not only is the channel’s Dance India Dance a topper in terms of ratings, the show featured prominently on buyers’ lists at the content festival.

    “It is the only dance format show, which is home grown. The dance format was largely viewed by buyers who came to our booth with the prospect of using the concept,” says Zee global head syndication Sunita Uchil.

    Apart from DID, Zee’s new series Buddha struck a chord with international buyers. “We had a lot of inquiries even for the new series, which has never been made,” says Uchil.

    The historical series Jodha Akbar too found resonance among buyers. “Historicals are always popular. Last year, Jhansi ki Rani was the talking point for buyers and this year, it was Jodha Akbar. It is known and liked because of the images, characters and shots,” says Uchil.

     

    It was a busy MIPCOM for Zee, which had close to 90 meetings during the four-day fest. “The formats were the highlights for us,” exults Uchil and adds: “So while there were takers for Dance India Dance from Japan, the Asia Pacific region and Europe; the historical series got preference from the Middle East and Africa region. And, there were takers for our drama scripts from the Latin American market.”

    Additionally, the Zee booth had buyers looking for bulk purchase of drama series such as Pavitra Rishtaa, Punar Vivaah, Sapne Suhane Ladakpan Ke and Badalte Rishton ki Daastan. “All these drama shows are a part of anybody’s buy. So when buyers consider us, they look at us with the bulk of our shows,” says Uchil. 

    Just how many deals has Zee cracked at Mipcom? “We are still talking to the buyers, but will soon close the deals,” says Uchil without really answering our question…